Category Archives for "twitter"

90 days google first page 600px
Sep 01

90 Days to Google’s First Page: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

90 days google first page 600px

 

Join Maria Peagler for this 30-minute live webinar: 90 Days to Google’s First Page —

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, September 17, 1pm EDT, 6pm GMT

Get Webinar FREE with SMOC Membership
Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Do You Need Your Business to Rank Well in Google?

Who doesn’t?

I’ve got my business ranking on Google’s first page multiple times, but when I debuted my online social media certificate program this year, I knew I had heavy competition.

We’re talking David vs. Goliath: Socialmediaonlineclasses.com up against major universities with large advertising budgets.

They invest heavily in PPC and Adwords with pay-per-click rates around $20 per click.

No way am I trying to compete with those budgets.

After 90 days, my online social media certificate page is ranking on Google’s first page. In this month’s bonus webinars, members learn exactly how I did it (I promise it’s not what you’ve heard before — completely ethical, whitehat tactics), and how they can too.

In this month’s 30-minute, members-only webinar, you’ll learn:

  • how to identify how challenging it will be for your business to rank well in search engines
  • the fastest way for Google to index your page and start ranking your business
  • “secret” tactics you can do yourself to get on Google’s first page
  • and more!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’ training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results). Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

reach your goals every time webinar Socialmediaonlineclasses.com
Aug 12

Reach Your Goals EVERY Time: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

 

reach your goals every time webinar Socialmediaonlineclasses.com

Join Maria Peagler for this 30-minute live webinar: Reach Your Goals EVERY Time —

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, August 20, 1pm EDT, 6pm GMT

Get Webinar FREE with SMOC Membership
Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Are You Achieving Your Goals?

Feel stuck? Overwhelmed? Suffering from burnout or lack of motivation?

No more! This month you’ll learn how to reach your goals every time (both business & personal):

In this month’s 30-minute, members-only webinar, you’ll learn:

  • how to identify what your goals TRULY are
  • the simple, measurable method for tracking your progress
  • your solution for those goals you didn’t reach
  • and more!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’ training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results). Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

google search secrets Socialmediaonlineclasses.com
Jul 28

SocialMediaOnlineClasses.com Most Popular Infographics from the First Half of 2015

By Janice Deleon

most popular infographics

Infographics are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2015:

1. The Ultimate Guide to Hashtags Infographic

hashtag infographic

Learn how to use a hashtag, what it is, and how it can help market your small business with over 64 different examples. FREE Infographic download.

2. Facebook Marketing Infographic 2015 Edition


One-page infographic with 64 tactics that get results on Facebook. How to make the most of your fans, posts, insights, get more engagement and more.

3. Instagram Marketing Strategies [INFOGRAPHIC]


64 Instagram marketing strategies mapped out in a handy one-page infographic, easy to print and use a checklist or marketing campaign generator.

4. The Ultimate Guide to Profitable LinkedIn Networking

64 actionable tactics for the new LinkedIn, including Profiles, Company Pages, Search, Gallery, Endorsements, Recommendations, Groups, and more.

5. The Ultimate Guide to Social Media for Local Business

local marketing infographic2

64 actionable tactics for social media for local business, including Mobile, SEO, Instagram, Pinterest, and surprising recommendations that yield #1 results.

6. LinkedIn Sales Checklist: 5 Ways to Rock Your Profile to Generate Leads

LinkedIn Sales Checklist you can print & use as a guideline when networking. Learn the 5 essential steps you need to create profitable relationships in LinkedIn.

UPGRADE TO GET EVERY CLASS NOW

Jul 22

SocialMediaOnlineClasses.com Most Popular Articles from the First Half of 2015

By Janice Deleon

most popular articles

Articles are some of the most popular resources we offer here at Socialmediaonlineclasses.com. Here are member favorites from the first half of 2015:

1. Social Media for Professional vs. Personal Use: There’s A Difference

Confessions of a millennial intern who thought she was social media savvy. What she learned was that using social for business was completely different!

2. Social Media for Local Business [Case Study]: Hair Salon on Facebook

How can local businesses capitalize on social media marketing to compete with chains and online competition?


Social media for a local business case study shows how a #1 hair salon gets business & increases their branding using Facebook.

3. Creating an Action Plan for Your SMART Social Media Goals: Your Step-by-Step Guide


How to turn your SMART goals into an Action Plan. Step-by-step example of how to create your own plan for your unique business.

4. Why Large-Brand Case Studies Don’t Work for Small Business

Small business needs their own case studies: they don’t have the resources of large brands. Discover 13 case studies of SMB social media.

5. Google Analytics for WordPress: Easily Measure What Matters

Top 3 Metrics Businesses Need to Measure to get 80% of Their Profits from 20% of Their Efforts. Plus How to Install GA Without Code.

6. Visual Storytelling for Brands

How brands can use visual storytelling to make their marketing sticky: case studies of local retailers, b2b brands, and more.

7. What You Need to Know BEFORE You Do Social Media Marketing in Europe


A primer for U.S. brands on how to approach social media marketing in Europe. A guide to cultural differences, privacy concerns, corporate restrictions and more.

8. Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds


Download your free social media strategy template and worksheet, and learn how to develop your unique social media marketing strategy for your business.

9. Instagram for Small Business: Three Master Marketers


Learn from three small businesses who have mastered Instagram to promote themselves: a realtor, a cupcake bakery, and a retail clothing boutique.

10.  7 Surprising Secrets I’ve Learned from Beauty Vloggers


Beauty vloggers are not professional marketers, but they are CRUSHING traditional branding & promotion with their own style. Find out how they do it.

UPGRADE TO GET EVERY CLASS NOW

Jul 14

32 Social Media Marketing Resources from 2nd Quarter of 2015

By Janice Deleon

Second Quarter list of 2015

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 2nd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. How to Turn a Potential PR Disaster into an Opportunity
  2. Help! My Marketing Isn’t Sexy!
  3. Could This Be the Perfect Social Media Post? *
  4. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  5. How to Go on Vacation without Abandoning Your Business
  6. Socialmediaonlineclasses.com Announces New Online Social Media Certificate Training 
  7. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  8. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  9. How to “Productize” Your Service Business for Easier Revenue
  10. Social Marketing 2015 — Babies Edition
  11. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  12. CHEAT SHEET: 4 Social Media Engagement Hacks
  13. 4 Easy Ways to Make Money with Social Media Marketing
  14. Social Media Strategy Template & Spreadsheet
  15. How to Get More Traffic to Your Website Using Social Media *
  16. Why Your Social Media Marketing Isn’t Generating Revenue

 

Facebook

  1. The EASIEST Way to Get Facebook Fans — Updated! *
  2. New Privacy Options in Facebook *
  3. What Gets the Highest Engagement on Facebook in 2015?

Webinar

  1. How to Craft an Irresistible Offer [WEBINAR EXCERPT]
  2. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  3. Branding Your Small Business [WEBINAR EXCERPT]
  4. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  5. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  6. Can Mobile Users Find Your Website [WEBINAR EXCERPT]

Instagram

  1. Make Instagram Contests Easy *
  2. Want to Sell Clothes Online? You Can Use Instagram for That!

Instagram & Pinterest

  1. Instagram & Pinterest Sales Checklist

Twitter

  1. 7 Ways to Say Thank You on Twitter

Google Plus

  1. 7 Google Search Secrets to Find Anything Online

Hashtags

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *

* Indicates Members-Only Content

Jul 07

Twitter Success System: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

twitter success system 600px

 

Join Maria Peagler for this 30-minute live webinar: Twitter Success System —

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, July 16, 1pm EDT, 6pm GMT

Get Webinar FREE with SMOC Membership
Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

Still Haven’t Figured Out Twitter?

You’re not alone. Some SMOC members say they need a Twitter-to-English dictionary to understand tweets and get results.

No more! This month you’ll learn how to master Twitter and take your tweets to the next level.

In this month’s 30-minute, members-only webinar, you’ll learn:

  • how to reach influencers on Twitter
  • the secret to getting more followers
  • my exclusive system for automating Twitter content
  • and more!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

Socialmediaonlineclasses certificate seal
May 19

Socialmediaonlineclasses.com Announces Online Social Media Certificate Training

By Maria Peagler

Socialmediaonlineclasses certificate seal

Socialmediaonlineclasses.com is now offering a full, online social media certificate training program.

I’ve waited quite a while to debut this, as I wanted it to be the best social media certificate available anywhere — university, private, online, offline — at an affordable cost.

So here are the details:

What is the Online Social Media Certificate?

It’s an online certificate program designed for people who want to be professional social media managers, for agencies who need training for their new hires, for consultants who want to add social media marketing to their services, and anyone who wants proof they are on the leading-edge of what works in social media marketing today.

The certificate program includes 56 hours of classes, webinars, articles, and a final exam.  The entire curriculum is shown below (click to download the PDF):

Socialmediaonlineclasses online social media certificate program

 

The all-inclusive program includes classes on EVERY major social network, webinars on strategy & management, case studies, mobile marketing, visual content, and more.

Plus, you get 1:1 coaching with founder Maria Peagler, who will mentor you in your studies and in landing your dream job and/or clients.

Finally, once you pass your final exam, you can be listed in our social media certified consultants directory.

How Long Does the Program Take to Complete?

Our certificate program contains 56 hours of instruction in multimedia classes, video webinars, articles, and infographics.  However, it’s completely self-paced. How long it takes you to complete depends on your skill level and experience.  Some people take two hours to complete a class, others need two months.  You go at your own pace.  You have one full year from your date of enrollment to complete the program.

How Much Does the Program Cost?

The online social media certificate program at Socialmediaonlineclasses.com costs $897, which is all-inclusive: the entire curriculum, coaching with founder Maria Peagler, and your final exam.  I’m proud to offer a superior training program at an affordable cost that doesn’t place an undue burden of student loan debt on our members.

What is Required to Earn My Certificate?

To earn your certificate, you must take a final exam which is approximately 100 questions, and score at least 75%. You have only one opportunity to take the exam and pass it.  You can purchase additional opportunities to take the exam for $150 each.

How is Your Certificate Program Different Than Those Offered Elsewhere?

Excellent question, and I’m glad you asked! Our program is unique in these ways:

  • entire curriculum is up-to-date with what works NOW in social media marketing, not six months ago or last year
  • you get 1:1 coaching every month with founder Maria Peagler
  • you learn how to get ROI on every major social network for your clients
  • you learn from a teacher who DOES social media marketing every day to earn her full-time living
  • you learn search engine optimization, mobile marketing, visual content, and other topics not covered by other programs
  • all this at a cost not requiring you to take out student loans

Why Do I Need to Renew My Certificate?

Because social media marketing changes so quickly, it’s imperative that your skills reflect the latest tactics, techniques, and strategies that work for social networks as they operate now, not as they did last year.  And employers and clients need to know that your skills are up-to-date.

Most major certifications require retraining, including CPR, lifeguarding, and other critical skills.

When you renew your certification for $150 each year, you get access to the entire curriculum for an additional three months so you can update your skill set.

When Can I Start?

Right now. Our program is live, and you can proudly earn & display your certificate within 30 days when you enroll today.

May 12

How a New York City-Based Small Business Pivoted for Higher Revenue [CASE STUDY]

By Maria Peagler

New York city is the big time: if you can make it there, you can make it anywhere, right?

What if your small business business revenue isn’t enough to “make it?”

It happens. To the best of entrepreneurs.

Mega-cities like New York and San Francisco have astronomical living expenses.  How can small business owners pivot successfully and increase their revenue to thrive in these cities?

That’s what you’ll learn in today’s case study.

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Case Study: Lynda Spiegel of Rising Star Resumes

Meet Lynda Spiegel, a human resources professional with a high-flying career behind her who launched her own tutoring and essay-writing business.

Lynda Spiegel of Rising Star Resumes Case Study at Socialmediaonlineclasses.com

Lynda Spiegel of Rising Star Resumes

Based in New York City, Lynda specialized in writing essays for English as second-language (ESL) college students in her EssayExcellence business. Her clients were mostly engineering students from Asia, as they simply didn’t have a mastery of the English language that allowed them to write term papers for their college classes.  That’s where Lynda’s business focused.

Essay Excellence case study Socialmediaonlineclasses.com

Lynda’s old business: EssayExcellence

Lynda said EssayExcellence’s website search engine optimization (SEO) was “non-existent,” so she had to resort to Craigslist to find most of her clients.

Her results?

According to Lynda, “Some great students, but a lot of deadbeats who disappeared or didn’t pay. The majority couldn’t afford to pay enough to make my time investment worthwhile.​”

Lynda’s talents and expertise were definitely being underserved by EssayExcellence, and her revenue reflected it.

The Pivot Point in Lynda’s Business

So how did Lynda decide which direction to go in when her current business wasn’t generating enough revenue? That’s where most entrepreneurs get stuck: they have so many options, they don’t know how to choose the best one.

Learn. From. Lynda.

It all started with social media.

Networks Lynda used to pivot her business:

Lesson #1: Establish Credibility Using Social Media Marketing

“I’ve always been a heavy user of LinkedIn,” said Lynda. “When I ran human resources in the corporate world, that’s where I sourced all my candidates​​​. I believe it’s a critical networking site for all business professionals​ and I wanted my website to speak to business professionals who spend their time on LinkedIn.”

That heavy use paid off: Lynda started getting messages and calls from mid-life professionals who were in the middle of a career transition and needed an updated resume.

lynda spiegel linkedin case study Socialmediaonlineclasses.com

Lynda regularly publishes articles on LinkedIn, establishing herself as an expert in HR

These professionals were far more lucrative clients than ESL students who found her on Craigslist.

While Lynda was looking for business on Craigslist, her consistent social media marketing on LinkedIn allowed far more affluent clients to find her.

Lesson #2: Don’t Go It Alone

Once Lynda decided to go into a new direction, she knew she couldn’t do it alone.

Here’s what Lynda did to pivot EssayExcellence into Rising Star Resumes:

  • Used social media marketing to establish credibility, expertise and connect with business professionals
  • Ditched her old website and hired a web developer to build a new one
  • Took classes at Socialmediaonlineclasses.com to update her social media and SEO skills
  • Got private coaching from me to guide her in the right direction, especially in SEO

Lynda relied on her strengths (human resources, what makes a stellar resume, LinkedIn), and reached out for help with what wasn’t.

First, she knew social media marketing would be a critical part of Rising Star Resumes, so she enrolled at Socialmediaonlineclasses.com to update her Twitter, Google+ and Slideshare skills, and learn more about SEO.

“The only person visiting my old website was me,”  said Lynda.

Second, she took advantage of the private coaching offered in her membership. We discussed tactics she could use specifically for her business to increase her SEO and get followers on Twitter.

Third, she hired a web developer to build an entirely new website.  “I felt that I was making such a radical change in the type of service I was offering as well as the type of client I was trying to attract that a total re-branding was in order,” said Lynda. “I used Dave Liao at Offpeak Designs. He was one of my best hires in the corporate world, and when he decided to go out on his own, I always got great feedback referring projects to him.”

Rising Star Resumes case study Socialmediaonlineclasses.com

Lynda’s new business website: Rising Star Resumes

Notice how Lynda relied on her existing network to source talent she needed for her pivot? Making a transition doesn’t mean abandoning your previous relationships. Rely on them to make your business stronger.

Lesson #3: Follow Your Most Lucrative Clients

Lynda kept her options open when she heard from mid-career professionals who needed resume help. She saw the opportunity before her and was willing to make a significant pivot in her business.

What opportunities have presented themselves to you that you’ve said “No” to?

While you don’t have to say “Yes” to everything, be flexible with the direction of your business. If your original plan doesn’t produce enough revenue, follow what does. You never know what other opportunities will present themselves once you make that change.

Lynda’s Results

So what are Lynda’s results after pivoting her essay business into resume writing for mid-career professionals?

  • A more lucrative client base
  • Increased traffic to her new website
  • Growing base of Twitter followers

To what does she attribute her success?

“Those online classes on Twitter, Slideshare and Google+ made all the difference, and the one-on-one coaching was targeted to specific questions I’d run into​,” said Lynda. “According to Google Analytics, I’m getting an increasing number of visitors.​ I think the increased traffic has more to do with your advice than the website itself.”

I also credit Lynda with being persistent when her initial efforts didn’t pay off.  It’s discouraging to see your business fail, but as Thomas Edison said:

“I have not failed. I’ve just found 10,000 ways that won’t work.”

If your business isn’t generating the revenue you need, don’t give up. Identify the problem, commit to making a change, and get help with it.

 

small business Socialmediaonlineclasses.com featured image
Apr 14

Small Business Tactics You Can Use to Compete Against Big Box Competitors

By Maria Peagler

Small Business Tactics You Can Use to Compete Against Big Box Competitors

small business Socialmediaonlineclasses.com featured image

I got a call from a floral shop owner in a small town, and she was scared . . .

One of the HUGE online floral brands was running Google ads that made them “appear” to be local.

They had a big budget, an ad agency . . .

And they were taking away her business.

What could she do?

We developed a strategy in her personal coaching sessions with me (included with her membership), she took classes here at Socialmediaonlineclasses.com to learn search engine optimization and tactics only local businesses can use.  She developed a unique strategy based on her shop and her location, enabling her to compete against those bigger brands and take away THEIR business.

How? That’s what this post is all about —

1. Don’t Try to Win Shoppers on Price

If you’re s small brand who is competing against an online retailer or big box store, the price battle is one you’ll lose.

Ultimately, however, you’ll come out the winner.

Why?

Because shoppers who buy based on the lowest price are NEVER loyal: they go with whomever has the lowest price at the time. They’re also demanding, difficult to please, and rarely satisfied.

Let someone else have those clients — you don’t need the headache.

So first, realize you won’t win over everyone, nor do you want to.

 

2. Offer Specialized Products the Big Brands Can’t

Every floral shop offers wedding and funeral bouquets. But what don’t they offer?

  • Floral arrangements based on the colors of local high school and college teams
  • Themed arrangements for the local festival and celebrations
  • Participation in local cultural events
  • Specialized same-day delivery to local hospitals

Last year a family friend was in a horrific accident and recovering in an Atlanta hospital.  I wanted to send a special floral bouquet, but because I’m over an hour away, I didn’t know which florists specialized in delivering to that hospital or even if she could receive flowers.

I made one phone call to the hospital, and found out that yes, this patient could receive flowers, and they even recommended a local florist who specialized in same-day deliveries:  Peachtree Petals.

small business compete big box peachtree petals

Peachtree Petals has a dedicated page on their website telling you which local hospitals they deliver to. They even have a same-day count-down timer to let you know how long you have to place an order.

They offered a dedicated website page for local hospital floral deliveries, reassuring me that they did deliver to the hospital I needed, and could do so within the SAME day.

Later in this post I’ll share related resources you can use for powerful tactics available only to local businesses.

Here’s another incredible small business: a local Alpharetta, Georgia bakery called Mama Bakes Safe Cakes.  While that may sound like an odd name, any mother whose child has food allergies can immediately identify with what this unique bakery has to offer: allergen-free baked goods.

small business big box competitors mama bakes safe cakes alpharetta ga

You can find cupcakes in any grocery store, Wal-Mart and Target across the country.  What you can’t find is a bakery that can assure you that their baked goods were prepared in an allergen-free environment and are safe for your child to eat.

Specialized bakeries can charge prices for one cupcake that would buy six cupcakes at a grocery store, because it’s challenging to find bakeries that specialize in allergen-free products.  Peace-of-mind for parents comes with a higher price tag they are more than happy to pay.

Score one for the little guys!

3. Show the People Behind Your Small Business

Who’s the face of Home Depot, Starbucks, or Target?

No one.

Here’s where small businesses can win BIG: let your customers get to know the people behind your business.

The secret to capturing the hearts of your customers is your PEOPLE. They are the ones who greet us as we come through the door, who ask us how our families are doing, who know what we want for dinner before we even order.  All of these special touches make your store feel like HOME when we walk through the door.

No big box retailer can come close to that.

The Woodbridge Inn is a small restaurant in Jasper, Georgia, located in the foothills of the Appalachian mountains. Owner Hans Rueffert is carrying on the tradition his father Joe started in running the business:

woodbridge inn small business compete against big retailers

Hans competed in the Food Network Star reality competition, does local cooking shows, and has fought a fierce battle with stomach cancer.  Locals know Hans, his family, and his story because he freely shares them:

hans rueffert gluten free woodbridge inn small business

One evening this winter my husband and I were enjoying dinner at the the Woodbridge Inn when Hans came out with his new baby Heidi, and introduced her to every single table. We talked food, family, and connected over a great meal prepared by great people:

baby heidi woodbridge inn small business jasper ga

 

 

 

4. Participate in Local Events

Peachtree Petal’s Facebook page shows their talented designers participating in at the High Museum of Art’s “Art in Bloom” event.  No online retailer can show this kind of local support!

small business compete big box Socialmediaonlineclasses.com

Peachtree Petals participates in local cultural events. You get to know the people behind the brand.

On Mama Bakes Safe Cake’s Facebook page is a “thank you” from a runner delighted to be greeted with allergen-free cupcakes after finishing a local road race:

mama bakes safe cakes local participation small business

 

Ultimately, big box retailers don’t know your town’s people, their stories, nor will they win their loyalties with low prices.  Connection, incredible service, and specialized products will set your small business apart and allow it to thrive, even when you hear the FEE-FI-FO-FUM of giant big-box retailers approaching.

No worries. You’ve got this.

Small Business vs Big Business Checklist

Use this handy checklist as your guide to offering a specialized experience no big brand retailer can match:

beat big box competitors infographic Socialmediaonlineclasses.com

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Related Resources

The Ultimate Guide to Social Media for Local Business

Social Media for Local Business Webinar

Search Engine Optimization 101 Class

 

Apr 06

65 Social Media Marketing Resources from 1st Quarter of 2015

By Janice Deleon

65-sm-resources-2015-post

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. 1:1 Coaching Each Month for Members  *
  2. 4 Easy Ways to Make Money with Social Media Marketing
  3. Be More Efficient in 2015 by Identifying Your Top 20%
  4. CHEAT SHEET: 4 Social Media Engagement Hacks *
  5. Emailing Leads from a Trade Show – is that SPAM? *
  6. How to Crowdfund Your Business
  7. How to Get More Traffic to Your Website Using Social Media
  8. How to Repurpose Your Content  *
  9. How to Run a Profitable Flash Sale *
  10. Member Question Re: Dark Social Media *
  11. My Favorite 15+ Books for Small Business Owners 
  12. Need More Traffic to Your Website? Think Again! 
  13. New Private Mastermind Group for Members    *
  14. NEW! Social Media Strategy Template & Spreadsheet *
  15. One-on-One Coaching for Members     *
  16. SMOC is #1 on Alltop with This Article  *
  17. Social Media Certification for Each Class *
  18. Social Media Hacks You Can Use for More Engagement on ANY Network
  19. Social Media Strategy Template *
  20. Social Media Strategy Template & Spreadsheet *
  21. Start 2015 with an Updated Social Media Action Plan
  22. SWIPE FILE: How to WOW Potential Customers with Testimonials *
  23. The Oscars Use of Hashtags in 2015
  24. The State of Social Media for Small Business [CLASSIC]
  25. The Ultimate Guide to Hashtags
  26. This Surprising Social Network Outperforms All Others
  27. Use Your Website Assets in Your Online Marketing *
  28. VIDEO – How to Find Your Target Market *
  29. What’s the #1 Thing You Wished You Understood Better About Marketing?
  30. Why Your Social Media Marketing Isn’t Generating Revenue
  31. Best Books for Small Business Owners [INFOGRAPHIC]
  32. Content Generation Infographic  *
  33. Vote for Your Favorite Version of Our Classic Infographic *

 

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Brand New for 2015: Facebook Marketing [INFOGRAPHIC]
  3. Facebook Changes Post Scheduling Options   *
  4. Great Example of a Simple Business Video *
  5. How to Do Business-to-Business Networking on Facebook *
  6. How to Find a Facebook Post in a Group *
  7. How to Transition Friends to Your Facebook Business Page *
  8. How to Use a Facebook Ad to Market Vacation Rentals *
  9. How to Use Hashtags on Your Hangtags *
  10. NEW CLASS! Facebook Advertising on a Budget  *
  11. New Facebook Advertising Lessons in Facebook 103  *
  12. New Facebook Private Group for Members *
  13. The One Simple Step that Increases Facebook Reach Exponentially!  *
  14. Website Images Won’t Appear on Facebook Post Links *
  15. What Gets the Highest Engagement on Facebook in 2015?
  16. What’s the Proper Recognition for a Facebook Like? *

Webinar

  1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business *
  2. Can Mobile Users Find Your Business? Webinar, Slide Deck, Audio & Infographic *
  3. Can Mobile Users Find Your Website [WEBINAR EXCERPT] *
  4. Can Mobile Users Find Your Website? Webinar Replay & Resources *
  5. How to Automate Your Social Media Marketing: [Webinar EXCERPT] *
  6. How to Protect Your Business from Hackers: [Webinar Excerpt] *
  7. How to Protect Your Business from Hackers: Webinar Replay *
  8. THURSDAY: How to Protect Your Business from Hackers – Webinar, Slide Deck, Audio & Infographic

Pinterest

  1. Your Post Repinned Over 100 Times on Pinterest? 

Twitter

  1. [INTERVIEW] How an Entrepreneur Gets Over 70% of Her Business from Twitter

Google Plus

  1. 3 Must-Have Google Analytics Reports for Small Business
  2. Google Analytics Made Simple: Live Webinar + Recording + MP3 Audio + Infographic *

LinkedIn

  1. LinkedIn Fixes Their BIG Mistake of 2014

YouTube

  1. Help! I Have Multiple YouTube Channels and Don’t Know How to Fix It! *

SEO

  1. Do Local Directories Help a Local Business’ SEO? *

* Indicates Members-Only Content

google search secrets Socialmediaonlineclasses.com
Mar 31

7 Secrets to Find Anything Using Google Search

By Maria Peagler

7 Secrets to Find Anything Using Google Search audio version.

How often do you use Google search?

Daily? Multiple times a day?

For small business owners, searching Google is an important tactic for competitive research, finding the best tools, and solutions for problems.

But, getting the results you can actually use is tricky.  Fortunately, today I’m showing you my seven secrets for finding ANYTHING using a Google search.  These are the tactics I use most often to refine the results Google displays when I’m searching.

Here’s the one-page infographic, with each tactic explained in more detail below:

google search secrets Socialmediaonlineclasses.com

 

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Let’s get started —

1. Search for an Exact Phrase

Google search is smart, but it’s not human-brain smart, so you need to be able to tell it exactly what you’re looking for.  For example, if want to find social media online classes, and type that in the Google search field, it will return anything using those words in any order (and sometimes the results don’t use every one of those words).  You often get content that’s only remotely related to what you truly need.

Instead, when you need to see only those results using an exact phrase, surround the phrase in quotes, like this:

how to do an exact phrase google search

Then, Google will return ONLY those results using those words together in that exact order.

2. Search for a Phrase in Any Order

Sometimes you just want to do a general search and see what’s out there. It’s not important in what order the words appear, but you do want all of them to be included in the results.  Then you surround your search phrase in brackets:

how to do a bracketed search query

Google will return a much broader variety of results than the search done in quotes.  I use this search when I’m early in my research and want to see the breadth of content available on my topic.  It’s important that all those terms appear in the results, but not necessarily in that order.

3. Search within a Specific Website

This is one of my favorite Google search tactics.

When I’m looking for results that appear on a certain website only, I can limit my search using the site: parameter, as shown below:

how to search for results within a specific website

This is the search I do most often, as Google search is far smarter than any search option a website offers for its own content.  I use it to search for content with social networks, on a specific website like Zapier.com or neilpatel.com, and Google returns only those results from that website only.

Notice I included the word “journalist” in quotes.  That way Google shows me only results on Twitter using the word journalist. It doesn’t matter where it appears: it could be it a tweet, in the twitter account name or bio, but journalist will appear somewhere on Twitter to be included in those Google search results.

4. Limit Your Search Results to Only Those within the Last Year

Every time Google returns search results, it offers a toolbar allowing you to refine your results.  If you select Search Tools>>Any Time, you can then select from a specific time frame.  It could be within the last 24 hours, the last week, month, or year, or you can specify a custom date range.

This is really important when I’m search for only the latest results, as what worked online two years ago doesn’t necessarily work today.

how to refine a google search by date

5. Search for Images

I extremely selective about who I trust with content online.  These days, everyone’s a publisher, but not necessarily a quality one.  One of the big differentiating factors that separates the high-quality content from the rest is their images.

So I LOVE using Google Image search.  It allows me to separate the quality results from the dregs that appear in my search results.

It’s easy to do: just do a regular Google search, then when Google returns the results, click on Images.

how to do a google image search

You immediately see which images are high-quality, and which are, frankly, crap.

Other times, you truly need an image: a checklist, an infographic, or a blueprint.  And only an image will do.

Google Image search is the trick!

6. Find Something Similar to

Quite often I find that Google will return results that are close, but not exactly what I need.  So, here’s my all-time favorite search tactic.  Use the related: search parameter.  It will find those results that are the most similar to what you’ve specified.

For example, I tried out Piktochart, an online application for creating infographics.  While it was great, it wasn’t exactly what I needed, and I wasn’t able to find what exactly what I wanted.  So, I used this Google search:

how to do a google related: search

I then saw all the related tools and resources I could use for creating infographics that might better serve my needs.  I have found little-known resources on the web using this tactic.  Sometimes it’s not necessarily the best-known resources that serve your need, but using this search parameter, you can find those that best fit you & your business.

7. Search for a Video

Just as you can search Google for an image, you can also search for a video to show you exactly how to do something.  What Google returns are the most popular YouTube videos for your search topic.  I do have one caveat for this search: the most popular videos are not always the best.  I don’t use this search tactic a lot, because frankly the results are not always quality videos.

But, it’s a place to start.

To find results in videos only, do a normal Google search, then click on Videos, as shown below:

how to search for videos on Google

Google returns videos that address the topic you’re looking for.  It’s a place to start find the solution to whatever problem you have, right now.

Summary

An important note: these tactics will work in ANY search engine, not just Google.  They work on Bing, Yahoo, Duck Duck Go, you name it.  So bookmark this page, download the infographic and share it.  You just became an online search ninja for your business.

hacks for more engagement across any platorm
Mar 17

Engagement Hacks to Use on Any Social Network

By Maria Peagler

hacks for more engagement across any platorm

 

“I need more engagement!”

Sound familiar?

Today I’m coming to the rescue with four no-fail hacks you can use on ANY social network to increase your engagement.

Let’s get started —

1. Use Video to Get Higher Engagement on Facebook, Instagram & Twitter

In 2015, video has the highest reach of any post type on Facebook. To be clear, that’s video uploaded to Facebook, not linked to from YouTube. Reach is the gateway to higher engagement, so you’re guaranteed to increase both using video.

Video is still unique on Instagram and Twitter: we’re used to images on Instagram and text-only tweets, so video is unique and attention-grabbing.  Use it and you’ll see your engagement skyrocket. On Jimmy Fallon’s Instagram page, he has only one video, but it gets more engagement than any of his photos:

video gets more engagement

The sole video on Jimmy Fallon’s Instagram page has more Likes & Comments than his photos

 

 

2. Use Visual Content to Get 180% More Engagement

visual storytelling maria peagler

In my interview with Visual Storytelling co-author Ekaterina Walter, she says “posts with visuals drive up to 180% more engagement than those without.”

Daniel Pink, in his book A Whole New Mind, discusses the importance of design in business, and visual content is a major part of that.

Simply put, text-only content is “old school.”  You need to engage your audience with compelling visuals to initiate a conversation and a reaction.

If you’re not a designer, don’t worry, you don’t need to be.  Check out my resources for doing it easily yourself:

Create a DIY Stock Photo Library

Use Canva to Repurpose One Photo into an Entire Library [VIDEO TUTORIAL]

3. Use Micro-Content to Engage Short Attention Spans

Yes, the human attention span is now less than that of a goldfish.

Don’t fight it.

Instead, repurpose your content into smaller pieces, called micro-content.

Here’s an example: for 2014, we gathered all of the resources we published (in addition to our classes) and created one long resource post that included over 100 links:

100 marketing resources from 2014

While that list is highly actionable, I knew that not everyone who read the post would get through the entire thing. So I was determined to get more mileage out of it than just one blog post.

I repurposed that list into an infographic, allowing me to post the list on Pinterest in a visual way. Instead of listing every resource, I pulled out several and highlighted them in this infographic:

100 marketing resources infographic

100 marketing resources from 2014

Repurposing the text-only list allows me to share it on visual social networks like Pinterest

That long list of links would never have made it onto Pinterest, but the infographic turned those resources into highly shareable and engaging content perfect for this visual social network.

Finally, I took one resource from that list and created micro-content to share on Instagram and Twitter:

micro content created for instagram

I took one tactic from the list of 100 and created a small visual for it

Creating micro-content from that list engaged part of my audience who would never have read that long list of resources. I repurposed that content into different forms, eliciting more engagement from my followers.

4. Share Other People’s Content

This is a tactic often referred to as a best practice in relationship marketing, but it also pays off in terms of engagement.

Last week, the most shared post on the Socialmediaonlineclasses.com Facebook page wasn’t my own content. It was an article I shared from Entrepreneur on what makes someone “likeable” —

share others content for higher engagement

This post got more organic reach, likes, and shares than any other post on my page last week. The cute photo Entrepreneur used also made it highly “shareable” and reinforces #2 on this list — visual content.

Engagement Hacks Checklist

Use this handy checklist as your guide to getting higher engagement no matter which social network you use:

engagement hacks checklist Socialmediaonlineclasses.com

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Which Hack Will You Use?

None of these hacks are difficult: you don’t need to be a coder, graphic designer, or videographer to do them. Each of them is within reach of small business owners who want more engagement from their audience.

Pick the hack that seems most natural to you or that will appeal to your audience the most and start there.

Your engagement thank you for it.

social media strategy template
Feb 10

Social Media Strategy Template: Develop Your Social Media Strategy in 60 Seconds [Version 2.0]

By Maria Peagler

[UPDATED FOR 2016] — download your free social media strategy template and worksheet, and learn how to develop your unique social media marketing strategy for your business.

social media strategy template

If you’ve been using social media marketing but haven’t seen results . . .

. . . then it’s time for a do-over.

And it starts with identifying which social network is your low-hanging fruit: where can you get the BIG win in the shortest amount of time?

That’s what the Social Media Strategy Template and worksheet will do for you: help you develop and optimize a no-fail social media marketing strategy unique for your business.

Socialmediaonlineclasses.com turns five this month, and I’ve learned much about how people use social media marketing to promote their brands.  People usually assume Facebook is the first place they should start, when it could be that it’s totally the wrong platform for them.

So here’s a step-by-step process for developing the perfect social media strategy using our template . . .

1. Who’s Your Most Profitable Customer?

All your social media marketing efforts will be for nothing if you’re not reaching the right people.  Who are your customers? Even better, who are your most profitable customers?

Here’s a hint . . . it’s NOT everyone.

I’m surprised at entrepreneurs who can’t answer this question. Or, if they can, they are often too vague. Be obsessively specific here. While we all would love to think everyone will want our products, it just isn’t so.

Identify your potential customers down to their:

  • age
  • sex
  • education level
  • income level
  • what publications they read
  • what websites they visit
  • what their budget is
  • are they local or nationwide

Use the Social Media Strategy Template and Spreadsheet as your guide to identify your target audience (link is to my free Social Media Strategy class).

 

2. What Are Your Goals?

Don’t know?

That’s okay — you’re in good company.  I have clients who are ranked #1 in their industry nationwide, making seven figures, who’ve told me “I don’t know what social media marketing can do for me.”

Let’s take a look . . .

The top three goals for members here at Socialmediaonlineclasses.com are:

  1. Grow my business
  2. Increase my sales
  3. Get more visibility

Other common goals are to get more traffic to my website, launch a new product, develop a personal brand, and do fundraising for a non-profit.

You can achieve all those goals with social media marketing.

Ask yourself: what do you NEED to accomplish with social media marketing? Use the template and spreadsheet as a guide to answer questions to help you identify your primary goals (click to download).

social media strategy template spreadsheet

Download this spreadsheet to build your social media strategy

Which social networks can help you reach your goals? That’s what you’ll answer in #3 . . .

3. Where Are Your Customers?

What’s the primary social network your customers use? Once you’ve identified who your most profitable customers are (step #1), you can identify where they are in social media.

It’s likely they use more than one social network, but don’t feel like you need to be on ALL of them.  You want to fit your marketing to the optimal social network:

  • where your customers are
  • has the ability to help you reach your goals

For example, if you are a local florist and use Instagram to show beautiful photos of your arrangements, that’s great for increasing your visibility among potential customers. But, if your goal is to drive traffic to your website or get people into your shop, Instagram can’t do that for you:

Poppies and Posies shares gorgeous photos of their flowers & arrangements on Instagram

Poppies and Posies shares gorgeous photos of their flowers & arrangements on Instagram

Google+ and Facebook are much better choices for driving traffic. Why?

  • Google+ (even if your customers don’t use it) helps you build a robust Google local business page (that your customers see when they ARE searching for a local florist)
  • The majority of your customers are using Facebook.  Offer Facebook fans a Valentine’s Day special, or even better, offer them an exclusive during your slow season.

If you need help identifying which social network is best for your business, take this 60-second quiz to find out.

4. When Will You Communicate?

How often do you plan to post to your social networks — multiple times per day, once per day, or a few times a week? (Be realistic about your schedule and what you can accomplish.)

What I’ve found is that most entrepreneurs get excited about starting their social media marketing, post for a month or two, and either get frustrated over a technical issue or life gets in the way.

And they stop . . .

. . . then it gets even more difficult to restart. It’s cumbersome because they’ve lost their proficiency with their social networking, and they end up having to re-learn the basics:

When did you last post on your social networks?

That’s okay — we all have stuff that gets in the way.

However, I do have a recommendation that makes it much easier to continue your social media marketing even during your busy season or when life throws you a curve ball — an editorial calendar.

They’re also called a content development schedule — call them what you like — but by identifying what you’ll be posting about each month and eventually each week, you make social media marketing much easier (and far more likely to be consistent with it).

5. What Differentiates You?

They key to making a connection with potential customers in any form of marketing is the right message at the right time.

The right message is one that sets your brand apart, differentiating it from the competition and as a perfect fit for your ideal customers.

Differentiating your brand is often the hardest step in developing a social media strategy (even for the professionals).  So let’s take a look at some brands who do it well:

ImagiBrand clearly differentiates themselves directly on their Twitter profile by saying “Every brand has a story. Let’s have some fun with yours!” What a great motto — you know if you hire them you’re going to get a company with a great sense of humor:

scrn_2014-11-19_09-43-03_AM1

Molly McGrory, a real estate broker who sells over $100K in her own listings from social media alone, brands herself as a real estate agent who can sell your home quickly, shown here in this Facebook post:molly mcgrory branding

Getting some ideas for your own marketing?

6. How Will You Execute?

The devil is in the details, isn’t it? The perfect social media strategy won’t produce results until you execute it consistently.  So how do you do that?

Make it so simple you can’t fail.  You’ve already identified the elements of your strategy — now you need to combine those into a simple, elegant action plan for your social media marketing.

To do that, download the spreadsheet that accompanies the social media strategy template (you can get both of these in my free Social Media Strategy Class). The spreadsheets guides you, step-by-step, through each of the six elements, plus what you need to have in place to put your strategy into action, helping you to identify:

  1. what you need to learn to do your social media marketing
  2. what tools you need to use
  3. who is responsible for doing your social media marketing
  4. how will you measure success