Category Archives for "twitter"

how to outsource social media marketing
May 12

How to Outsource Social Media Marketing: Live Webinar + Recording + MP3 Audio

By Maria Peagler

how to outsource social media marketing Free webinar Thurs, May 22 @1pm EDT/5pm GMT.  Join Maria Peagler for this brief live webinar:

  • Learn how to successfully outsource your social media marketing
  • Thurs May 22, 1pm EDT, 5pm GMT
  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership

Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

Have you considered outsourcing your social media but don’t know where to start?  Then don’t miss this webinar!  Maria Peagler will reveal what you need to know before you trust your marketing to an outside agency. In this 30-minute webinar, you’ll learn:

  • whether you’re a good candidate for social media marketing outsourcing
  • what to look for in an outsourcing team or candidate
  • how to measure the success of your outsourcing team

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today  (FREE for college students)

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Potential Employers in 10 Minutes

Learn how to identify the social networks best for your unique career path, then build a profile that WOWs potential employers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • virtual office hours

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your career grow!

Get Webinar FREE with SMOC Membership

Apr 28

The State of Social Media for Small Business [INFOGRAPHIC]

By Maria Peagler

We posed questions to Socialmediaonlineclasses.com members (almost 300 of them!) to take the pulse of social media for small business in 2014.  Some results were expected, while others were shocking.  All are shown in the infographic below.  (Following the infographic is a brief explanation of the finding for each question) state of social media for small business

Share this Image On Your Site

Majority of Small Business Owners Do Have a Website

website

Most small business owner do have their own website, which is big jump from 2011, when less than 50% did (according to the SBA).  That means more entrepreneurs sare making the transition from traditional marketing to digital.  It’s also a positive step in owning your space online: social networks may change, but you own your website and your domain, and can control its look, feel, and what you share on it.

More Business-to-Consumer Brands Use Social Media

b2c It’s no surprise that more business-to-consumer brands (B2C) use social media, as far more social networks exist for those channels.  Facebook, Pinterest, and Instagram are definitely stronger in the B2C market, while LinkedIn, Twitter, and Slideshare are focused more on the B2B space. Google, Google+, and YouTube cross both spectrums.

Are Your Clients Mostly Women?

pinterest The response to this question was surprising:  women are more active on social networks, and Pinterest is primarily a social network for women.  But a clear 63% of Socialmediaonlineclasses.com members said that women were not the majority of their clients.  Greater than half of small brands reach out to both men and women in their marketing.

Everyone Watches YouTube

youtube YouTube remains the biggest missed opportunity for small business, as over 98% of Socialmediaonlineclasses.com members have watched a video there, but fewer than 10% actually use video marketing.   Brands can learn to record and produce video quickly with smartphones, webcams, and even use YouTube’s built-in editing features to get started marketing their business with video.

Search Engine Rank is Essential

google Ranking highly in search engine results is critical to small brands for growing their business, as a clear 87% responded it was important. However, SEO services remain out of reach to small business budgets, with the average SEO project costing $4,000 (according to moz.com).  Entrepreneurs can improve their own SEO rankings by focusing on their domain names, content marketing, and earning high quality links to their websites.

Few Brands Give Presentations, Workshops, or Lectures

slideshare Only 36% of small business owners give presentations, workshops or lectures.  Educational marketing offer a tremendous opportunity for brands to reach a wider audience, provide “infotainment,” and build their client list.

Both B2B and B2C brands can benefit:  Fun Finds and Designs, a retail consignment store in Canton, GA, gives monthly how-to workshops in their store.  Here at Socialmediaonlineclasses.com we repurpose many of our infographics and webinars into excerpts on Slideshare.com – both are great marketing tools.

Small Business Needs Influencer Outreachtwitter

A little more than half — 57% — of small brands said they need to get the attention of influencers in their industry.  Twitter is an excellent, low-maintenance way to do influencer outreach, yet many entrepreneurs still see Twitter as a celebrity social network.

While the definition of an influencer will vary from one industry to another, you’re quite likely to find those key players on Twitter engaging in multiple conversations daily.  Brands should be on Twitter, focusing on their industry influencers, and engaging in those conversations.

Tip: a great way to group conversations by industry in both Twitter and Hootsuite is to use a list.  You can have separate lists for the media, vendors, potential joint venture (JV) partners, and more.

Biggest Challenge Facing Small Brands: How to Start with Social Media?

challenges

The top challenge facing small brands is this: they’re overwhelmed, with 48% responding they don’t where to start.  Almost every brand assumes they need Facebook: in reality, only those B2C businesses or those using Facebook regularly will benefit.

Few brands have a clear strategy, and usually don’t know the questions to ask to develop one.  (Register for the free Social Media Strategy class on the Socialmediaonlineclasses.com Home page to build your own strategy.)

A close second is being faced with far too many social networks, and not knowing which one holds the best potential for their business.  Too many brands feel the need to be everywhere, and end up burned out and frustrated over a watered-down presence not generating results.

The third challenge facing small brands is not seeing a return on their investment (ROI).  Not surprisingly, if brands are unsure where to start or which online platform will perform best for them, their ROI will suffer.  It’s critical to develop a strategy, identify your highest potential social network (take the quiz from our Home page), and measure results over time.

Action Steps: How to Capitalize on These Results

What can you take away from these results to improve your own marketing?

  • If you don’t already have a website, you need to get one
  • No matter who your audience is, there’s a social network for you
  • Every business should start video marketing in 2014. You’ll see improved search engine rank and increased traffic to your website.
  • Educational marketing offers major opportunities to build your brand
  • Search Engine Optimization is important, and small brands can do basic SEO themselves
  • Influencer outreach can be simple & low-maintenance on Twitter
  • Develop and clarify your marketing strategy and your highest potential social network
College Guide to Landing a Job Free Webinar
Apr 08

College Guide to Landing a Job: Live Webinar + Recording + MP3 Audio

By Maria Peagler

College Guide to Landing a Job Free Webinar

Free webinar Thurs, April 24 @1pm ET

Join Maria Peagler for this brief live webinar:

  • Learn how college students can differentiate themselves in a crowded job market
  • Thurs April 24th, 1pm EDT, 5pm GMT
  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist
  • FREE for enrolled college students or $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership
 
Are you a college student? Get the webinar free here:


Already a member?  Your webinar access codes will arrive in your Inbox by March 26. Are you a college student who will be graduating soon? Is your child a college student & you want to help them get the best start possible?  Then don’t miss this webinar!  Maria Peagler will reveal how college students can stand out in a sea of job applicants and WOW potential employers. In this 30-minute webinar, you’ll learn:

  • the changes college students must make to their social profiles
  • the secret to WOWing potential employers
  • how to land an interview when you’re not getting callbacks

Plus, plenty of time for Q&A, so come with questions: college students and sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today  (FREE for college students)

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Potential Employers in 10 Minutes

Learn how to identify the social networks best for your unique career path, then build a profile that WOWs potential employers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • virtual office hours

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your career grow!

Get Webinar FREE with SMOC Membership

Mar 11

Social Media for Local Business [Case Study]: Hair Salon on Facebook

By Maria Peagler

How can local businesses capitalize on social media marketing to compete with chains and online competition?

This week’s case study focuses on a local hair salon that uses their small, local status as their greatest asset, successfully monetizing social media marketing in a mid-size midwestern city.

Case Study: G. Michael Hair Salon

Greg Lee is the owner of G. Michael Salon in Indianapolis, voted the #1 salon in the city. While you may not think of Indianapolis as a hotbed of social media, Greg and his staff are savvy marketers that use multiple social networks to connect with a fan base far beyond their city.

G. Michael Salon's Facebook Page

Social Network

Pinterest

Facebook

Instagram

Twitter

Followers

10,321

3,358

1,098

1,175

Hours Invested in Social Weekly

33

ALL Business is LOCAL

Local businesses often feel squeezed by increasing competition from large big-box stores and online competitors.

Greg and his staff have turned the challenge of being a small, local business into their greatest opportunity.

How?

hair salon instagram case study

G. Michael's fans love their Before/After transformation photos

By engaging with local businesses and consumers on a level no national salon chain can match.

They devote 33 hours each week to their social media efforts: three hours each week planning on what to post, and 30 hours executing their plan.

Sophisticated Use of Social

While G. Michael is a small brand, they’ve mastered social media marketing and use it in a highly sophisticated way. Their Pinterest boards feature staff photos and bios. Click on the Staff board and you’ll get a map to their salon and you can see their large use of hashtags to help their SEO on Pinterest:

hair salon case study pinterest

G. Michael Salon's Pinterest boards

Staff bios, a map, and lots of #hashtags!

Engage Where Your Clients Are

G. Michael has beautiful and vibrant social media presences on multiple social networks, includingFacebook, Twitter, Pinterest, and Instagram. They upload before and after hairstyle makeovers, run contests, and support local charities. Combine that with their hashtag use, maps, and reviews on Facebook, and they are a formidable brand to reckon with.

G. Michael salon runs contests regularly

The salon engages on those social networks where their clients hang out, like Instagram.

G. Michael keeps their branding consistent across social networks, and their engagement levels set them apart from other salons in the area, helping to differentiate their brand.

Turning Social into an Over-the-Top Experience in the Salon

Greg credits his team for keeping their clients happy once they’ve engaged on social media and visit the salon, saying:

Once a guest chooses to visit your business after finding you through all of your hard work, it’s time to deliver! Deliver above and beyond what the guest expects each and every time. Consistency is always key. Offer your new guest an excellent experience/service each and every time and they will now become another part of your thriving business

How you can adapt this case study for your own small business

G. Michael Salon successfully monetizes their social media marketing by focusing on these tactics:

    • Weekly planning session for their social media marketing
    • Post consistently throughout the week
    • Engage with fans and other local businesses (local-only)
    • Deep use of hashtags for SEO (local-only)
    • Take advantage of maps on both Facebook and Pinterest (local-only)
Mar 03

Local Social Media Marketing: Live Webinar + Recording + MP3 Audio

By Maria Peagler


March's free members-only webinar ($297.00 value)

March’s free members-only webinar ($297.00 value)

Join Maria Peagler for this brief live webinar:

    • Learn how local businesses can get a steady stream of new customers every month
    • Thurs March 27th, 1pm EST, 6pm GMT
    • 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist
    • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership

Already a member?  Your webinar access codes will arrive in your Inbox by March 26.

Do you own a local business?  Then don’t miss this webinar!  Maria Peagler will reveal how small local businesses can easily get new customers, increase revenue, and turn your fans into your best marketing team.

In this 30-minute webinar, you’ll learn:

  • where your #1 source of new customers will come from
  • the secret to getting free advertising worth over $10,000 every month
  • marketing resources for local businesses only (your competition doesn’t know about these!)

Plus, plenty of time for Q&A, so come with questions and sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com  Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique business & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • virtual office hours

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

Jan 14

How to Update Your Online Marketing Strategy in 2014

By Maria Peagler


Important changes you need to make now

Important changes you need to make now

2013 brought enormous transformations in social media platforms, search engine algorithms, and email marketing.

2014 ushers in a new era in online marketing.  You’ll be seeing “content marketing” and “integrated marketing” mentioned increasingly, as they focus on not just one network, but using your content across multiple channels.

How can you focus on even more social networks if you’re feeling overwhelmed already? No worries: here are my recommendations on working smarter to massively increase your results in 2014:

1.  Focus on Social Media as a Lead Generator

People rarely buy directly from your Facebook page, LinkedIn profile, or Instagram photos.

Social media is a marketing channel:  you can make sales from it eventually, but it requires that you nurture the fans, followers, and connections you build there.

The simplest and most direct way of connecting to your hard-earned fans is to capture their email addresses so you can reach them directly via your email marketing.  Then you no longer need to concern yourself with reach or how many people engaged with your posts.

What does this process look like?  Here’s a sample flow for a few of the most popular social networks:

From Facebook:

  • a visitor arrives on your Timeline
  • likes your page
  • sees an offer you have for a free product, a coupon, or other freebie
  • gives their email in exchange for the freebie
  • gets the lead generator freebie and begins receiving your emails in their Inbox

From Twitter:

  • a follower sees your tweet, offering a free download or coupon
  • clicks on the link to get the offer
  • arrives on your website landing page (a dedicated web page for this offer only)
  • provides their email in exchange for the freebie
  • receives the lead generator freebie and begins receiving your emails in their Inbox

From Pinterest:

  • a follower sees a gorgeous photo or infographic you’ve pinned
  • clicks on the pin to learn more
  • clicks on the link included in the pin description
  • arrives on your website landing page (a dedicated web page for this offer only)
  • provides their email in exchange for the freebie
  • receives the lead generator freebie and begins receiving your emails in their Inbox

Continue to post regularly to your social networks to nurture those relationships.  You’re now adding the email marketing component to ensure you reach them in case they have seen you on Instagram  or LinkedIn in a while.

This is an approach I’ve been recommending for years, but in 2014 it will be mandatory to implement to get results.  Otherwise, your marketing won’t generate the return on your investment (ROI) you need.

2.  Expand Online Marketing Beyond Facebook

Too many business owners focus solely on Facebook for their marketing.  While you can continue to do that in 2014, you will need to laser-focus on getting higher engagement (which Facebook artificially skews in favor of plain status updates), or you’ll need to begin to advertise.

You can achieve massive results with simple Facebook ads (January’s bonus webinar teaches you how).  How much?  How does 900x your fan base reach sound?

If you don’t plan on advertising in 2014, then you’ll need to expand your online marketing beyond Facebook alone.  Don’t abandon it; instead, add a second social network that provides the biggest opportunity for you.

Not sure what that is?  My Social Media Strategy class teaches you which marketing platforms offer the most potential for your business.

If you’re concerned about how much time it will take to use another social network on a consistent basis, I’ve got you covered.  The 15-Minute-a-Day Social Media System webinar teaches you how to promote your business online efficiently. You won’t get sucked into memes, videos or vacation photos, and your eyes won’t get bleary from looking at computer screen too long. 🙂

3.  Measure What’s Working for You

When’s the last time you analyzed your Google Analytics?

Your Facebook Insights?

Your YouTube Insights?

Anyone? Anyone?

I completely understand.  I’m totally not a numbers person.  But in business, you have to be. Otherwise you won’t be IN business for long.

In 2014, it’s critical that you begin measuring the impact of your marketing.  You don’t have time or budget to waste on underperforming marketing campaigns.

Instead, you need to identify what worked well for your business in 2013, do more of it, improve it, and “beat a dead horse”.  The web’s audience is so vast that you don’t need to worry about doing too much of the same thing.  People rarely see every single post or article you write.

So if your best marketing campaign was a coupon to fill seats on a slow night in your restaurant — continue that.  Now think of how you can improve upon it.  What about a frequent diner card? An evening with the chef? Think about how you can provide something similar, yet different, to continue to motivate your buyer’s interest.

4.  Look for Opportunities Others are Missing

Online marketing will be more challenging in 2014, which requires you to be smarter and more focused about the way you promote.

What opportunities are you missing?  What can you do that your competition isn’t?

Here’s one:  YouTube videos.  This is still the BIGGEST missed opportunity for small businesses and has been for the past three years.

How about you? Have you recorded a YouTube video yet?  If not (or if you want to improve), the YouTube 101 class and Visual Social Media webinar here at SMOC teach you how to get started.  If you don’t want to be in front of the camera, the webinar reveals how you can hire someone to do a whiteboard video or something similar on a budget.

How Will You Update Your Online Marketing Plan in 2014?

Online marketing evolves at a rapid pace, and you can easily feel like you’re not keeping up with all the latest changes.  Don’t feel like you need to join every new social network that comes along.  Incorporate these four tactics into your online marketing strategy and you’ll definitely see better results in the coming year.

Which tactics will you be using to update your marketing plan in 2014?

Jun 17

Which Social Network Should I Use for My Business?

By Maria Peagler


In Lesson Three of my free Social Media Strategy class, I show small business owners how to determine which social network is best for their business in just 5 minutes (normally it would take months of market research to figure this out).

J.O, a new member here at SMOC, has this question after doing the exercise in Lesson Three and getting his results:

“So how should I define which social media is where my majority of audience are?
 
I followed your instructions but I don’t know how to compare the results.”

 Facebook vs. Twitter?

J.O. is wondering whether Facebook or Twitter is best for his business.  After all, Facebook is the network of 1 billion users, and Twitter is a great way to get found with hashtags and conversations around his business.

But the answer was surprising:  neither Facebook nor Twitter was best for his business.

Why?

The Surprising Solution

J.O.’s business is all about finding jobs online.  Three social networks will be best for his business:

  1. LinkedIn is the top choice for anyone searching for a job.  It’s become the human resources database of the 21st century, and LinkedIn is continually evolving to make job hunting the #1 focus for people here.
  2. Google+ is the second choice because of it’s boost it gives to search engine results.  By posting here regularly, J.O.’s website & Google+ page will appear higher in Google search results, and drive more traffic to his website.
  3. YouTube is the third social network that completes the solution for J.O.’s business, as it’s the second largest search engine behind Google, and will again help his Google search engine rankings.

Watch the Video

Wondering which social network is best for your business?  Members can watch the video showing the case study of J.O.’s business and find out — in just 5 minutes — which social network you should use for best results.

Jun 03

SocialMediaOnlineClasses.com Most Popular Articles of 2013

By Maria Peagler


Most Popular Articles of 2013 at SocialMediaOnlineClasses.com

I’m on vacation for the next 10 days, so I’m bringing you the Top Ten Articles of 2013.

Use these articles as a checklist to review what’s 2013 brought to social media, see what updates affect your business, and make necessary changes to get better results.

Facebook experienced only minor changes over the last six months, but LinkedIn? Wow! It’s an entirely new social network for B2B.

Mark some time on your calendar so you can read one article each day and then — most importantly — execute it.

  1. Facebook Marketing Infographic
  2. The Ultimate Guide to Profitable LinkedIn Networking [INFOGRAPHIC]
  3. My Social Media Presentations, Templates and Videos
  4. First 100 Days of 2013 Challenge: Creating a Social Media Action Plan
  5. Marketing Infographics on Facebook, Twitter, Pinterest, Social Media Strategy & More
  6. Pinterest Marketing Infographic
  7. LinkedIn Sales Checklist Infographic: 5 Ways to Rock Your Profile & Generate Leads
  8. Social Media Strategy Chart [INFOGRAPHIC]
  9. First 100 Days of 2013 Challenge:  Set Your Social Media Goals
  10. How to Drive Sales Using Pinterest Boards (Social Media Makeover VIDEO)

Which one will you be acting on this summer to grow your business? Share your strategies in the comments.

Jul 24

Marketing Infographics on Facebook, Twitter, Social Media Strategy & More [UPDATED 2016]

By Maria Peagler

UPDATED 2016. Infographics are, hands-down, the most popular tools I offer here at SocialMediaOnlineClasses.com. People love getting actionable tactics, organized and well-laid out for them. It's like having a marketing checklist right before your eyes.

Here you can find our most popular infographics we make available to the public. 

Social Media Strategy Chart

Downloaded thousands of times, this social media strategy chart (and spreadsheet) guide you in developing a strategy unique to your business. It's the best place to start or adapt your social media marketing plan:

social media strategy template

Ultimate Guide to Hashtags Infographic

Wondering what the heck's a hashtag? Feel like you need a Twitter-to-English dictionary? This actionable infographic & guide offer 64 different ways to get greater visibility online using the hashtag. Includes 20+ examples of brands like Oprah, Coca-Cola, Audi & even the NFL!  You're sure to find a hashtag strategy that works for you:

Facebook Marketing Infographic

64 Facebook marketing tactics grouped into eight unique categories. Use the infographic as checklist, or combine them by taking one strategy from each group for a possible combination of over 4 million marketing campaigns.

fb marketing infographic 2016 Socialmediaonlineclasses

[NOTE: get more reach & engagement on Facebook with the Perfect Facebook Post template you can download here.]

facebook post template fb ad 1200 v2

Profitable LinkedIn Networking Infographic

LinkedIn has the most affluent demographic of any social network.  Are you profiting from it? If not, check out the Profitable Guide to LinkedIn Networking.  You'll grow your network, get new opportunities and new clients.

fb marketing infographic 2016 Socialmediaonlineclasses

Twitter Headline Checklist

If you're new to Twitter, how do you fit everything you need to say in ust 140 characters? By following this Twitter Headline Checklist: after all, tweets really are just a headline motivating your followers to take action, right? Here's how to convince them every time:

twitter headline checklist Socialmediaonlineclasses

Instagram Marketing Infographic

This mobile-only social network packs a powerful punch with images, captions, and hashtags.  It's a fun way to connect on a personal level to your audience, but make no mistake: it's not Pinterest.  The etiquette here is quite different.  Learn how with this infographic:

instagram marketing infographic

[NOTE: get more reach & engagement on Facebook with the Perfect Facebook Post template you can download here.]

facebook post template fb ad 1200 v2

Ultimate Guide to Social Media Tagging Infographic

Which is more important:  reaching the right person or a crowd of people? If you said "the right person," then you need this guide to social media tagging.  You'll be reaching influencers, getting noticed online, and more engagement than you ever imagined!

social media tagging infographic

Business Automation Template

Wish you could scale yourself and get better opportunities? Whether you're a business owner or a staffer, this guide teaches you how to put the stuff you don't enjoy on auto-pilot, so you can focus on your passion:

business automation template

DIY Blog Tour Infographic

Need evergreen publicity for your brand? That's what a blog tour does, and you can launch a tour even if you don't have your own blog.  Authors routinely do these "online book tours," but they work fabulously for business-to-business brands & services as well:

diy blog tour infographic

Enjoy these infographics with my compliments. When you're ready to learn HOW to do these tactics, become a member: you'll get clear lessons, short video tutorials, and guided assignments that get you more customers, your current customers spending more, and a growing business in any economy.

Related Posts

Jun 26

How-To Social Media Tutorials on YouTube

By Maria Peagler

When you’re a time-pressed entrepreneur, you need how-to social media tutorials on YouTube. Not just any videos, but the outstanding ones that get to the point fast, demonstrate what you need to know step-by-step, and do it in under 3 minutes.

Here you’ll find a quick list of my Social Media Minute tutorials on YouTube, covering social media topics from Facebook, Pinterest, and YouTube, to developing your strategy and blogging. Each link is a playlist to a group of videos around the social media theme; bookmark this page & spend a few minutes each week watching the videos — you’ll be up-to-date on the tactics you’ve been wanting to add to your social media marketing toolkit.

Develop a Social Media Strategy in 6 Steps

Promote Your Small Business with a Blog

Facebook Marketing for Small Business Owners

YouTube Marketing for Small Business Owners

Pinterest Marketing for Small Business Owners

Twitter Marketing for Small Business Owners

May 30

SocialMediaOnlineClasses.com Most Popular Articles of 2012

By Maria Peagler

As we approach the halfway point in the year, I wanted to look back at the Top Ten Blog Posts of 2012 and see what were the most popular posts here on SocialMediaOnlineClasses.com. For many, summer is a slower season, and this is a great time to review your business plan, find what’s working, pivot on what isn’t, and work on professional development.

These massively popular blog posts will help you do all that and more. Mark some time on your calendar so you can read one each day and then — most importantly — act on it.

Here are the Top Ten Most Popular Blog Posts from the first half of 2012:

  1. Facebook Marketing Infographic
  2. Social Media Strategy Chart
  3. Twitter Marketing Tweet Sheet Infographic
  4. Facebook Marketing Strategies
  5. Social Media Campaign Infographic
  6. I Pin, You Pin, We All Pin on Pinterest
  7. Small Business Resources
  8. 5 LinkedIn Strategies to Grow Your Business
  9. Content Strategy – Where Do I Get It All?
  10. May Success Story – Penny Pearl of Bear2Bull Coaching
Which one will you be acting on this summer to grow your business? Share your strategies in the comments.
May 15

May Success Story #2: Penny Pearl of Bear2Bull Coaching

By Maria Peagler

The second student success story in May’s celebration of National Small Business month is Penny Pearl of Bear2Bull Coaching. If you’ve ever wanted to take your career in an entirely different direction, read on, because Penny is an amazing story of rebranding herself and her business into an entirely new arena.

Penny was crystal clear on her goal: she had sold her wildly successful Penny’s Lowfat Desserts (she got her lowfat muffins and cookies the shelves of Whole Foods – no easy feat!) and was starting a new business as a professional sales coach. Penny began here as a student in LinkedIn 101 as one of her major tools to network, make contacts, and provide a place where prospective clients could see her successful background, talents, and experience.

LinkedIn is unlike other social networks like Facebook, Twitter and Pinterest, where posting a status update or some photos is enough. You need to dive deep into LinkedIn, and Penny used her class assignments to build her profile to her advantage. She:

  • Developed a compelling and complete profile — immediately setting her apart by getting four recommendations within her first month on LinkedIn
  • Posted compelling status updates, sharing articles of common interest to others on LinkedIn. One of linked articles was so popular it was identified as “trending” on LinkedIn
  • Provided thoughtful answers to professionals looking for advice on the Questions area of LinkedIn (a prime opportunity to reach potential clients when they are ready to act)
  • Linked her profile to her newly-created website and blog, so the content automatically appears on LinkedIn

Penny Pearl LinkedIn 101 SocialMediaOnlineClasses.com
But that’s not all Penny did.

Successful entrepreneurs often do what others fail to, and Penny went far beyond what most start-up wannabees ever do.

Like what?

First, she took advantage of every feature her LinkedIn 101 class had to offer. She was in the private forum often, asking probing questions and getting the answers she needed to stand out, use LinkedIn like a pro, and get results. Here is just a snapshot of some of the brilliant questions Penny posed in the forum:

Penny Pearl forum SocialMediaOnlineClasses.com

Second, she displayed her certifications, skills, talents, and expertise on her LinkedIn profile. She even contacted me to discuss the possibility of getting a certificate for completing the LinkedIn 101 class, which up until that point, I had not offered. She made a convincing argument, and I now offer both printed certificates and online widgets for students who complete their coursework in any class.

Last, Penny reached out and developed a relationship with me, asking for my advice and offering to collaborate in the future. She went beyond just enrolling in the class and reading the lessons a few times. She completed all the coursework, made excellent use of instructor availability to get answers to her questions, and developed a relationship with her instructor that will server her well in the future.

Penny leveraged her skills and experience from a highly successful business into a new field, where she’ll be giving outstanding advice and expertise to her sales coaching clients. I’m proud of her success and that SocialMediaOnlineClasses.com could be part of it.

 

Apr 24

Win Your Dream Online Social Media Class!

By Maria Peagler

Want to get a free, totally online social media class on Facebook, LinkedIn, Pinterest, YouTube, or other awesome networking tool? You can during National Small Business month in May.

I’m celebrating our country’s small businesses by giving away Your Choice of One Free Class to 3 Lucky Winners – one of them could be You. Entering is super easy over on my Facebook page – contest starts April 25.

You could be rockin’ a new Facebook page, YouTube channel, LinkedIn profile, or Pinterest board in just 4 short weeks. So what’s your Dream Class?

Dec 09

Twitter Marketing #TweetSheet: Make Every Tweet Count

By Maria Peagler

Tweet Sheet Infographic

Twitter seems to have a bigger learning curve and intimidation factor for people than other platforms, so this TweetSheet will be helpful in figuring out the language, etiquette, and how to get results in just 140 characters in a blindly-fast social network.

Whether you’re a Twitter newbie or veteran, you can use this TweetSheet for better results. How?

New to Twitter? Use this infographic as a checklist: tackle one item at a time and check it off your list. I advise my clients to give themselves the gift of time when it comes to mastering a social network, so try a new tactic every day, and at the end of one quarter, you’ll be a Twitter ninja!

Veterans can use it to create unique marketing campaigns that out-innovate their competition. By randomly selecting tactics from each category, you’ll develop creative promotional strategies never-before used together, and that alone guarantees your brand will get noticed. In this example, I used the Random Number Generator to select category techniques, with no idea of how they’d work together. What did I end up with?

4 – Use SEO keywords in bio

11 – Monitor my brand tweets

21 – Include buttons in email marketing

26 – @Cookbook tweets recipes in 140 chars

37 – Promote contests with a hashtag

43 – Links are retweeted most

50 – Grant clients creative control

57 – Participate in industry chats

A marketing campaign that grants clients creative control over some aspect, I promote it with a hashtag, make sure to use a related SEO keyword in my Twitter bio, monitor tweets surrounding the contest hashtag, include Twitter buttons in my email marketing, offer links to get it retweeted, and participate in an industry chat. The 26 – @Cookbook offers an idea for how to do something unexpected in 140 chars: maybe a compilation of this contest?

#TW mktg: keywrd in bio, monitor twts,add twt button in email,contest hashtag,lots of links, give clients creative input, join TW chat

It’s not pretty, but it works. And yes, it takes a while to figure out all the abbreviations. @Cookbook offers a Twitter glossary of abbreviations so you don’t get lost in a sea of acronyms.

or

Your contest could be to do a creative tweet surrounding your product and the best wins.

No matter where you are in your Twitter marketing, this #TweetSheet will give you a launching pad of ideas to skyrocket your marketing. What are your favorites?