Category Archives for "Video"

reach your target audience webinar Socialmediaonlineclasses
Mar 21

WATCH: How to Reach Your Target Audience [WEBINAR EXCERPT]

By Janice Deleon

Every month, SMOC members get a free webinar offering a deep-dive into a single topic. This month, you will learn how to reach your target audience online.. Watch this webinar excerpt (4:07).

This is an excerpt from the full members-only webinar, available free for members. If you'd like the full webinar, slide deck, mp3 audio & templates, you can get them here with membership:

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

How do I reach my target audience? This is a question that actually came up during one of our one-on-one coaching sessions. One of our members was getting her coaching session and she wanted to reach her audience on Instagram, and it was a very specific audience of African-American women who buy jewelry. Her question was, "I don't want to get in front of everybody on Instagram, I want to get in front of the women who are most likely to buy." It was an excellent question.

We went through and I showed her basically everything that I'm going to be showing you in this webinar. It's not enough to be on the right social network, because Facebook has a billion and a half users, other networks are getting more and more users everyday so you want to make sure that you're not just getting in front of the right people but you're getting their attention. That all starts with knowing your audience.

If you're starting a business you probably are not quite sure of this, but the best way for you to identify your target audience is to take our social media strategy class. It's the first stop that I recommend for everyone at socialmediaonlineclasses.com, even if you are an advanced marketer I still recommend that you go through this because it really allows you to fine-tune who your customers are and where they are on social media. These are the two lessons. There are six lessons in this class, these are the two that are most relevant to reaching your target audience. This is your first stop.

To know your audience is the first step of reaching them and you'll going to do that in the social media strategy class. Once you've done that, there are four main ways that you can reach your target audience online. The first is with content, because once you know who your target audience is you'll know what types of content they're interested in.

If you are trying to reach African-American women who want to buy jewelry the content that you show them is going to be very different than the content you would show someone who just likes to look at different jewelry designs, or who wants to learn how to make their own jewelry. You'll have a very specific idea of what content will appeal to your most profitable target audience, and we're going to look at each of these four ways more in depth.

Once you've got your content then you can start using hashtags, which help people who are searching find what they're looking for on social media. There are certain social networks where hashtags work really well, and again they help you hone in on that target audience. The hashtag that somebody uses when they're looking to buy jewelry is very different than someone who is a jewelry designer, and we'll be taking a deeper look at that in just a moment.

You can also use social media tagging to mention people and brands in your content and they get notified that they've been mentioned, and we'll take a look at that as well. Then lastly, you can always advertise. All of these are free organic ways of reaching your audience. Advertising is a way that you will be guaranteed to reach your audience, so if you try this and they're working but not quite as quickly as you would like them to then you can do advertising.






In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

eo bootcamp webinar fi
Feb 21

WATCH: SEO Bootcamp [WEBINAR EXCERPT]

By Janice Deleon

Every month, SMOC members get a free webinar offering a deep-dive into a single topic. This month, they learn how to improve your online search ranking.. Watch this webinar excerpt (5:08).

This is an excerpt from the full members-only webinar, available free for members. If you'd like the full webinar, slide deck, mp3 audio & templates, you can get them here with membership:

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

The one thing that I have learned by doing coaching here at socialmediaonlineclasses.com is that every brand wants to rank higher in online search. It doesn't matter if you're a solopreneur, if you're a large company, if you are in business to business, if you're in business to consumer, if you're an author, if you are a jewelry designer, if you're a consultant, if you're a services provider. Everyone wants their brand to rank higher in online search. It's what we spend a significant amount of time on in our one on one coaching sessions.

Now we already have a significant number of resources here at socialmediaonlineclasses.com on how to rank higher in search. That's what we're going to be covering today. I'm not going to be going over what is already available in your classes. What I'm going to be doing is pointing you in the right direction as to what resources you should be taking. Then we're going to talk about some advanced tactics and some new tools that you have at your disposal here at socialmediaonlineclasses.com.

We're going to take a look at three things in today's webinar. The first is how to rank your website or blog better in online search. Now this is one of the easier things to do, and it's the most powerful thing that you can do, but I also realize that not everybody has that option. You may not have your own website. Or if you do, you may not have access to the SEO portion of it, or your developer just may not be responsive.

If that's the case, we're going to talk about how you can still rank your brand better in online search by using other websites and other tools that you have at your disposal. Then I'm going to show you how to spy on your competition. The reason I'm including this is because I hear frequently from our members, "This person is ranking higher than me and I don't know why." What we'll often do in our coaching sessions is a bit of an advanced tactic, which is spying on your competition. Now we're doing it ethically of course, as everything is that we do here at Social Media Online Classes. We can also do this in your one on one coaching session, but I'm going to empower you to show you how to do this on your own.

We are going to go ahead and first of all talk about your website and blog SEO. Now this is also known in the SEO world as on-site SEO or on-page SEO, which is kind of a geeky term for SEO for the websites that you own and control. If you own a website or a blog and you can get into the backend and change some of the settings, that is on-site SEO. It's some of the most powerful SEO tactics that you can do.

The very first place that I want you to go in socialmediaonlineclasses.com is the SEO 101 class. That's actually a link. If you go through this slide deck in the webinar replay, it will take you directly to this class. The reason that this class is so important is because it explains to you in layman's terms what you can do to rank your brand higher in online search without being an SEO geek. You can take control of your own SEO. This class teaches you how to do it.

This class is going to be important no matter whether you're doing SEO for your own site or on different sites, as I'll show you later. Everything that you're going to be doing, you need to learn about first here in SEO 101. It all starts with learning what your keywords are, which is basically using the same language as your customers. Then we'll go into changing the keywords and language that you're using on your website in anywhere from your domain into your content. Then we're going to look at doing some things off-site SEO, which is what we'll be talking about in a moment.






In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

first 100 days social media marketing webinar
Jan 25

WATCH: Your First 100 Days [WEBINAR EXCERPT]

By Janice Deleon

Every month, SMOC members get a free webinar offering a deep-dive into a single topic. This month, they learn how to plan, execute, and measure results from the first 100 days of the year. Watch this webinar excerpt (6:59).

This is an excerpt from the full members-only webinar, available free for members. If you'd like the full webinar, slide deck, mp3 audio & templates, you can get them here with membership:

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

Your first 100 days is about doing big things. It's the first of the year, it's a new presidential term here in the US, and there is a tradition in US history of presidents setting forth their first 100-day agenda. Our current president elect, Donald Trump, has done that. Franklin Roosevelt, in 1933, was the very first president to do this. He laid out his agenda for working with congress for the first 100 days of his term. Every president since Roosevelt has done the same thing.

What it does is set the expectation for a very high level of productivity. There have been studies that show that it actually works. That the first 100 days is by far the most productive of any presidential term. Actually, it was Franklin Roosevelt who had the most productive term. That's what we're going to be doing, is to set a 100-day agenda to be highly productive toward one big goal.

Now I talked about this in a blog post four years ago when Barack Obama was sworn in for his second term. I did a three-blog-post series on this, on setting your social media goals, creating an action plan, and measuring your results. These are actual links that you can use to go to that series of blog posts.

In those blog posts I share a case study of an actual socialmediaonlineclasses.com graduate who got some additional coaching with me beyond her regular monthly coaching. We did some big, big things for her. She was coming out with her fifth book, I think. She wanted to sell a lot of copies of that book so that she could continue with her publisher in getting book contracts. You see the whole action plan and goals that we set out to do. I recommend, if you're really interested in this, you can also go take a look at that. But I did in that 2013, it's four years old, and things have changed. I've done an updated version with far more resources in this blog post.

Let's take a look and see what the number one thing everybody wants to get out of the webinar today is. I'm not seeing anything. Hey guys, Saul and Robyn, y'all write and tell me what the number one thing that you want to see from today's webinar is. I'll make sure to cover that.

What are the big steps in developing your first 100-day agenda? The first thing you're going to do is to set SMART goals. We will talk about the different parts of a SMART goal and what it looks like, and what it does not look like. We'll talk about creating a no-fail action plan. This is where the real work starts. Then third, you'll learn how to measure your results without being a spreadsheet wonk. I have got a really good dummy's guide to measuring your results, which is what I need, because after you've done all this it should be easy to measure results. If you've done the work in SMART goals and creating a plan, measuring your results should be easy because it's something you're going to be doing over and over again.

Let's get started with those SMART goals. What is a SMART goal? Now y'all have probably already heard this before, but I am a huge fan of SMART goals. SMART is an acronym that stands for specific, measurable, attainable, relevant, and time-based. When you set your goal, you want to make sure that you state it in these terms. I looked back on every coaching session that I've done here at socialmediaonlineclasses.com. There's really two things that everybody wants. The first one is to rank higher in search engine results and the second one is more Facebook fans.

Now more Facebook fans is a good goal but it's not necessarily going to impact your bottom line the way SEO will. I really wanted to focus on SEO, because this is a big, big goal. The way that most people state this is, "I need to rank higher in online search." That's a perfect way to say that because you know it's succinct, it's short, it's what you need.

However, it's too vague to be a SMART goal. Let's take a look at those elements of a SMART goal again: specific, measurable, attainable, relevant, and time-based. What does that look like? If we restate our goal of ranking higher in online search as a SMART goal, what is it? First thing we want to do is be specific. We want to rank higher in online search, but what do we want to rank? Is it our website? If it is, what page on your website? It could be that you want to rank your Amazon store or your Etsy store. It could be that you want to rank your blog or a specific blog post. It could be that it's a completely separate website.

I did a coaching session yesterday with a woman who is an elementary music school teacher. She makes hundreds of sales of her lesson plans on a site called Teachers Pay Teachers. I actually used that last year when I homeschooled my son. It's an excellent website. She wants her Teachers Pay Teachers website to rank, and her blog. She has a Blogspot blog, which is really not awesome for SEO, but she was wanting to know if she needed to change it, and she doesn't. You want to know specifically what do you want to rank and where do you want it to be on at least ... I'm saying at least page two of Google search within 90 days.






In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

build a marketing swipe file
Dec 20

WATCH: How to Build a Marketing Swipe File [WEBINAR EXCERPT]

By Maria Peagler

Ever wish you had a "top secret" file you could draw from to create winning marketing campaigns?

That's a swipe file, and in this webinar excerpt — 4 minutes — you'll learn exactly how to create one for your brand (a transcript follows the video).

This is an excerpt from the full members-only webinar, available free for members. If you'd like the full webinar, slide deck, mp3 audio & templates, you can get them here with membership:

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

So, first, what the heck is a swipe file? If you are not in the marketing field, swipe file is probably not something that you've heard of. It is basically your best of 2016. Anything that helped your business be successful in 2016 goes into your swipe file. It's basically a "best of," and it can be the best of a lot of different things. The best events you held, the best products you offered, the best social media posts you did, anything that contributed to your brand's success this year is something you want to include in this swipe file.


What was your best Facebook post? By best that's going to be different for different brands. You may define best by most engagement while some other brand may define it by more sales. So, identify how you define what your best Facebook post is and that's something that you'll want to include in your swipe file. What's your best website page? What's the most popular? What's your most popular email? Those are all the types of things that we're going to be including in this swipe file, and it will serve as the foundation for your brand for next year.


Everything that you're including in here will be a reminder to you going forward that this is what worked, and this is what you need to do more of in the coming year. Here is what you're going to do to build your own swipe file. You're going to measure the results that you got in 2016. What were your best of? Who was your most profitable client? What were your most profitable products and services? What were your best email campaigns? Your best Facebook posts? Your best twitter post? Anything like that. You're going to measure those results and I'm going to show you how to do that and make it really, really simple for you.


You're also going to open templates that I'm giving you here that you can use to document that data and then build your swipe file from those templates. So I'm going to make this really, really simple for you. The first thing that you want to do, and the first thing that I did when I was building my swipe file, was I needed to measure the results first. You won't be able to know what your best products, what your most profitable clients are, what your best Facebook posts are until you measure your results. So what I'm going to do is to review the lessons that we have on measurement and show you where those are and what you can measure.


Now these are the lessons on analytics and insights at SocialMediaOnlineClass.com and these here are actual links to these lessons. So you can click on these and actually go to these. You're going to go open the templates that you're going to get from me. That was one of the templates, that spread sheet is one of them. You're actually going to get three templates and I'm going to give you the link here in the webinar, but they're also going to be in each of these templates themselves. The first is that best of spread sheet that you can use in either Excel or Google and that's where you import your data into.


Once you've got that data then you're ready to start building your own swipe file, and I'm giving you a swipe file template in two different formats. The first one is in a presentation format, like a Power Point, like what I'm using year. It's in Google Slides, but you can use this with Power Point, or Keynote, or anything. It's a PPTX file which is Power Point. I'm also giving you an infographic, so that if you want to show your client, or if you want to keep track of everything on one page for your business you can do it on a one page infographic. It again is Google Slides.

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Dec 13

The Best 100 Social Media Resources from 2016

By Janice Deleon

100 social media resources 2017 infographic list Socialmediaonlineclasses

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

SOCIAL MEDIA STRATEGY

  1. 9 Exclusive Social Media Small Business Case Studies
  2. How Many Social Media Posts During the Holidays? *
  3. 10 Business Automations for Entrepreneurs
  4. 40 PAINLESS WAYS TO IMPROVE YOUR WEBSITE *
  5. Social Media Marketing Research *
  6. How to Sell Your Art Using Social Media Marketing
  7. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  8. Fast-track Your Success Using Goals *
  9. Social Media Manager Job Opportunity *
  10. Family Business Thrives Using Social Media
  11. Learning Social Media Skills Online via U.S. News & World Report
  12. VIdeo Marketing in a Small Family-Owned Business *
  13. Where to Go When You Need a Logo?
  14. How to Target B2B Customers: Live Webinar, Infographic & Replay
  15. The Best Laptop to Take on Your Vacation (for less than $300)
  16. How to Get 3,600 Likes in Just 6 Days (without ads) *
  17. Same Content, Different Posts: 8 Social Media Posts You Can Totally Copy
  18. What’s the Best Keyword Tool? *
  19. How Non-Profits Can Use Social Media to Partner with Brands *
  20. Why Your Next Intern Should Be Over 55
  21. SEO Secrets Live Webinar + Recording + MP3 Audio + Infographic
  22. This Contest Earned Their Small Business 50K Likes *
  23. How to Create Your Own Product Photography Studio for Less Than $100
  24. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  25. Do Emojis Make Your Message More Personal? *
  26. Super Sunday Bootcamp a HUGE Success! All Proceeds Donated to Kiva Micro-loans
  27. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  28. Can the Best Marketing Advice Fit on an Index Card?
  29. Develop Your Business Automation Strategy in 60 Seconds [TEMPLATE]
  30. UPDATE: How to Measure Year-End Metrics for Digital Marketing
  31. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  32. EXTENDED CUT: How to Measure Year-End Metrics for Digital Marketing *
  33. [NEW] Automate Your Business Online Class  *
  34. NEW! Your Social Media Swipe File, version 2.0 *

FACEBOOK

  1. [ALL NEW] Facebook Advertising Greatest Hits *
  2. Help! My Boss Wants More Facebook Fans *
  3. 5 MILLION ORGANIC IMPRESSIONS FROM A SINGLE FACEBOOK POST *
  4. 13 WAYS TO GET MORE FACEBOOK FANS *
  5. [FACEBOOK 101] Updated Lesson on Getting Engagement *
  6. How to Fill a New Facebook Page with Content *
  7. NEW Facebook Business Page Layout *
  8. Facebook Live: Extend Your Content’s Life *
  9. The Dummies Guide to Installing the Facebook Pixel on Your Website *
  10. SMOC Member Gets Biggest Retail Order in 41 Years from Facebook! *
  11. Where’s My Facebook post? *
  12. The Perfect Boosted Facebook Post *
  13. How a New Dental Office Can Get Facebook Fans *
  14. Is Higher Reach Necessary for Engagement on Facebook? *
  15. Easily Add a Call-to-Action Button to Your Facebook Timeline *
  16. Facebook 101 Lessons Updated for 2016: All-New Content! *
  17. How to Get Higher Facebook Reach in 2016 *
  18. Create a Video Playlist in Facebook *
  19. When Should You Boost a Post on Facebook? *
  20. How Can Your Least Expensive Facebook Ad also Be the Most Effective? *
  21. What’s the Perfect Facebook Post? *
  22. How to Vary Your Facebook Posts for Higher Engagement *
  23. [FB LIVE TUTORIAL] Create Your Editorial Calendar *
  24. [ALL NEW] Facebook Marketing Infographic

BLOGGING

  1. [BLOGGING 101] Can I Make Money Blogging? *
  2. [BLOGGING 101] What Should I Blog About? *
  3. [BLOGGING 101] What Images Do I Need? *
  4. 30-Day Blogging Bootcamp *
  5. How to Simplify Your Blog Using the 80/20 Rule *
  6. Blogging 101 Online Class Debuts
  7. How to Get 490 Shares on Your Next Blog Post
  8. How an Award-Winning Food Blogger Grew Her Traffic 10x
  9. What’s the Lifetime Value of a Blog Post? *
  10. How to Automate Blog Content *
  11. [PDF DOWNLOAD] Blog Post Swipe File *
  12. SMOC Member Blog Review *
  13. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog
  14. BLOGGING 101: Plugins Every Blog Should Have *
  15. BLOGGING 101: A BEAUTIFUL BLOG OR A FUNCTIONAL ONE? *
  16. BLOGGING 101: SHOULD I ACCEPT GUEST POSTS? *

COACHING MOMENTS

  1. [COACHING] How to Make a Video Go Viral *
  2. [COACHING] How to Reach Instagram Influencers *
  3. [COACHING MOMENTS] HOW TO DRIVE REGISTRATIONS FOR A NON-PROFIT *
  4. [COACHING MOMENTS] SELLING ON AMAZON *
  5. [COACHING MOMENTS] Pricing Packages & Amazon Keywords *
  6. [COACHING MOMENTS] Web Design Business Model *
  7. [COACHING MOMENTS] Amazon Sales & Blog Links *
  8. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  9. [COACHING MOMENTS] Social Media Management *
  10. [COACHING MOMENTS] How to Target Existing Customers with Facebook Ads *
  11. [COACHING MOMENTS] How to Get More Guests to My B&B? *
  12. [COACHING MOMENTS] How Can I Improve My Facebook Ads? *
  13. [COACHING MOMENTS] How to Get Groups of Women in the Door *
  14. [COACHING MOMENTS] Should I Boost my Facebook Post? *

MEMBER QUESTION

  1. Where Do I Start with Social Media Marketing? *
  2. Blog & Website Domain Names? *
  3. What Should I Do with Similar Domain Names? *
  4. How Do I Post a Link to My Blog on Social Media? *
  5. Most Valuable Social Media Site? *
  6. Which is Better: Boost a Post or Facebook Ad? *
  7. How to Get More People on My Email List? *
  8. How Can My Non-Profit Increase Reach? *
  9. Will a Wix Website Offer SEO Benefits? *
  10. How to Make a Non-Profit Facebook Page More Engaging? *
  11. I Ran a Flash Sale but Didn’t Get Any Sales: What Did I Do Wrong? *
  12. Do I Need Separate Business/Personal Accounts for Each Social Network? *
  13. Adding Contacts to MailChimp? *

WEBINAR EXCERPT

  1. [WEBINAR EXCERPT] Live Stream Video for Business
  2. [WEBINAR EXCERPT] WATCH: How to Create Your Editorial Calendar
  3. [WEBINAR EXCERPT] Snapchat Marketing for Business
  4. [WEBINAR EXCERPT] Blogging for Business
  5. [WEBINAR EXCERPT] Creating an Infographic
  6. [WEBINAR EXCERPT] How to Target B2B Clients
  7. [WEBINAR EXCERPT] Integrated Social Media System
  8. [WEBINAR EXCERPT] SEO Secrets
  9. [WEBINAR EXCERPT] Best Social Media Tools
  10. [WEBINAR EXCERPT] Drive Traffic to Your Website
  11. [WEBINAR EXCERPT] Email Marketing Made Simple
  12. [WEBINAR EXCERPT] Your First Business Video
  13. [WEBINAR EXCERPT] Smartphone Video & Images

WEBINAR REPLAY

  1. [WEBINAR REPLAY] Livestream Video for Small Business *
  2. [WEBINAR REPLAY] Create Your Editorial Calendar *
  3. [WEBINAR REPLAY] Snapchat Marketing for Business *
  4. [WEBINAR REPLAY] Blogging for Business *
  5. [WEBINAR REPLAY] Creating an Infographic *
  6. [WEBINAR REPLAY] How to Target B2B Customers *
  7. [WEBINAR REPLAY] Integrated Social Media System *
  8. [WEBINAR REPLAY] SEO Secrets *
  9. [WEBINAR REPLAY] Best Social Media Tools *
  10. [WEBINAR REPLAY] Drive Traffic to Your Website *
  11. [WEBINAR REPLAY] Email Marketing Made Simple: *

INFOGRAPHIC

  1. [INFOGRAPHIC] 30-Day Blogging Bootcamp *
  2. 30-Day Infographic Bootcamp *
  3. 30-Day Infographic Bootcamp: Member Spotlight *
  4. [INFOGRAPHIC] How to Combine Social Media with Other Marketing
  5. [INFOGRAPHIC] Twitter Headline Checklist
  6. 100 Social Media Marketing Resources [INFOGRAPHIC]
  7. 30-Day Infographic Bootcamp: SEO, Sizes & More & *
  8. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  9. Our Best Marketing Infographics
  10. 21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

GOOGLE+

  1. Google Plus Collections: What are they and how will they help my business? *
  2. Increase Your Visibility Using Google *
  3. How Google Plus Makes Your Posts Look Incredible *
  4. Google+ 101 Update: Hangouts on Air *
  5. Google+ Revamps Business Pages *
  6. How to Make Your Small Business Look B.I.G. with Google Hangouts *

LEARNING TRACK

  1. [LEARNING TRACK] Vacation Business Automation *
  2. ALL NEW: Learning Tracks to Reach Cross-Platform Goals *
  3. [NEW] Email Marketing Learning Track *
  4. NEW: Learning Tracks to Reach Your Career & Business Goals *
  5. Learning Tracks to Reach Your Business Goals *
  6. Social Media Action Plan Learning Track *
  7. Local Business Learning Track *

ROUNDUPS

  1. [ROUNDUP] Our Most Popular Blog Posts from 2016 YD
  2. 52 Social Media Marketing Resources from 3rd Quarter 2016
  3. 55 Social Media Marketing Resources from First Quarter of 2016
  4. Most Popular Digital Consumer Trends for 2016
  5. How to Find Your Most Popular Social Media Posts from 2015
  6. 100 Social Media Resources from 2015

NEW & UPDATED LESSONS

  1. New Lesson in Blogging 101 *
  2. Easier Navigation Among Class Lessons *
  3. Google+ 101 New for 2016 with Updated Lessons *
  4. [NEW COURSE] DIY Blog Tour Online Class *
  5. SMOC Members Get Individualized Learning Plans *
  6. New Member Orientation *

SMOC SUCCESS STORY

  1. SMOC member business debuts new marketing video *
  2. SMOC Member Success Stories *
  3. SMOC Success Story: SEO Helps Products Get Found *
  4. SMOC Success Story: National Brands Seeking My Help! *
  5. [MEMBER STORY] She Loved My Biz So Much She Married Me *
  6. MEMBER SUCCESS: I Got My First Client! *

TWITTER

  1. TEMPLATE: How to get 400K People to See Your Tweet on a Single Day *
  2. How to Reach Out to Influencers on Twitter *
  3. Establish Instant Credibility on Twitter   *
  4. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *

PINTEREST

  1. HOW MANY TIMES HAS MY PINTEREST PIN BEEN SAVED? *
  2. Pinterest Removes the Pin It Button *
  3. Pinterest 101 Class Updates for 2016 *
  4. [UPDATE] PINTEREST 101 CLASS *

SNAPCHAT

  1. Get More Snapchat Followers Using a Takeover *
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic
  3. Should Your Business Be Using Snapchat? *

TESTIMONIAL

  1. I’m So Glad I Joined SMOC! *
  2. Shout Out to Maria’s Coaching *
  3. “I Went from Fear to Having a Plan” *

SEO

  1. Which SMOC Classes & Resources for SEO? *
  2. SEO Q&A with 6 Leading Experts
  3. Where to find keywords related to my business? *

CONTENT MARKETING

  1. 14 Stupidly Simples Guides to Content Marketing
  2. Visual Content Marketing for Small Business: Your Ultimate Guide 
  3. Video Marketing for Small Business — The Ultimate How-To Guide

CASE STUDY

  1. [CASE STUDY] How to Delight Your Customers *
  2. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet *
  3. 9 Exclusive Social Media Small Business Case Studies

BOOT CAMP

  1. Infographic Boot camp in SMOC Engage *
  2. Super Sunday Bootcamp: Small Business Systems 

INSTAGRAM

  1. Grab Attention on Instagram Using this Tactic *
  2. How to Create a Long-Form Instagram Post *

SMOC TIPS

  1. 5 Ways to Give Your Website a Tune-Up
  2. How to Respond to a Negative Review on Yelp *

THESE DIDN’T FIT INTO ANY OTHER CATEGORY 🙂

  1. How Authors Can Go from Unknown to Amazon’s Top 10
  2. Email Marketing for Small Business Live Webinar + Recording + MP3 Audio + Infographic
  3. [SWIPE FILE] How to Select a Winner for a Facebook Contest *
  4. Best Social Media Tools Live Webinar + Recording + MP3 Audio + Infographic
  5. This SMOC Article Featured on Alltop’s Most Popular
  6. How to Use Memes in Your Marketing
  7. Member Contest for Free Infographic *
  8. Graphic Design for Non-Designers *
  9. How to Do a Simple Holiday Promotion *
  10. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic *

* Indicates Members-Only Content

 

livestream-video-for-business-webinar-ssocialmediaonlineclasses
Nov 28

WATCH: How to Livestream Video for Business [WEBINAR EXCERPT]

By Janice Deleon

Every month, SMOC members get a free webinar offering a deep-dive into a single topic. This month, they learned how to broadcast yourself, your business, or special event using your smartphone, laptop, or desktop computer. . Watch this webinar excerpt (6:25).

Want the full webinar? Members get it free here.

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

We're all familiar with Live from New York, it's Saturday Night. Well now, you can go live from your phone, your tablet, and your computer for your business for free. You don't need special equipment. You don't need a director. You don't need a set. You don't need a cast, just you and your phone, or you and your computer. It has never been easier, and you can broadcast live, so no matter where you are or what you're doing, you can broadcast live.

The best part about this is it is so easy. Apps have really figured out that in order for people to really want to do something with their app, it has to be super simple, and video has never been simple until now. Here is why I like it so much. You can do instant live video with no uploading. Normally, uploading a video can take hours. Like this webinar, when I'm done, I will upload it. It will probably take at least an hour or maybe two.

It takes a long time to upload video. I will also have to edit this webinar that we're doing. When you do live video, there's no editing, and you don't need any special equipment. You literally tap your screen, and you're broadcasting live, which is so, so incredible. What are the apps that you can use to do this with? Well, there are three, Facebook, YouTube, and Instagram. There's a little asterisk beside Instagram because it's not ready yet, but it's coming.

The two that we're going to focus on today are Facebook and YouTube, and they're called Facebook Live and YouTube Live. Now, I'll tell you at the outset, Facebook has really outdone YouTube on this. Even though YouTube is the video channel, they've had live video for a long time, but they didn't brand it correctly. They made it over complicated, and people just didn't use it, so once Facebook came out with Facebook Live, they changed their platform, and made it a lot easier, and called it YouTube Live.

I'm going to see what we're getting here in terms of what people want to see from the webinar. Let's see here. There we go. Let's see. We're going to exit full screen. I'm not seeing anything from you guys. I need you to tell me what the one thing is that you want to see from today's webinar. What do you want to know about doing Facebook Live or YouTube Live? Let's take a look at Facebook first. Facebook Live is their live broadcasting tool, and it is mobile only. It will probably stay that way, because most people use Facebook from their mobile phones.

It's just easier for them to offer Facebook Live on a mobile device, so it is mobile only. What kind of things should you be broadcasting? Here are some things that I've done. I did an update. I showed the screen for the new blogging 101 lessons. That was breaking news because this is a brand new class, and these are new lessons that I'm adding weekly. I also did an announcement about an upcoming webinar about the editorial calendar. Again, that was breaking news.

This was some behind the scenes Facebook Live that I did on how to create an editorial calendar. I showed you ... I let you watched over my shoulder as I created an editorial calendar for the next quarter, so this was a tutorial of sorts. These are all Facebook Live videos. You can see I've done them ... The shortest one is a minute-and-a-half. The longest one was almost an hour, and it really was an hour because these three were all part of the same video. The reason it's showing up as three separate ones is because the video quality was spotty, and so it would stop and start and stop and start.

Here is what I recommend. For Facebook Live video, I personally, if you were going to do a video on Facebook, this is really the only way to do it. There's really no reason to be uploading a lot of video, and doing stuff like that unless it's just something that you cannot do from your mobile phone. Do breaking news, a virtual tour of your business, something that's behind the scenes. Think about all the things that you do in a day that the general public doesn't get to see.

Give them a sneak peek into something that would be fascinating to them that they normally don't get to see. You could do tutorials like I did down here, or even event coverage. We just got off a huge political season. You saw a lot of people doing Facebook Live at rallies. You see a lot of event coverage at conferences, fashion shows. I have a colleague who does a lot of Facebook Live events from wholesale trade shows that are not open to the public showing brand new products that are going to be coming soon.

These are all the kind of things that you can do with a live ...

livestream-video-for-business-webinar
Nov 01

Livestream Video for Business: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

livestream-video-for-business-webinar-ssocialmediaonlineclasses

Join Maria Peagler for this 30-minute live training webinar: Live Stream Video for Your Business

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, November 17, 1pm ET, 6pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

IS LIVE STREAMING VIDEO RIGHT FOR YOUR BUSINESS?

Live streaming video is hot - hot - hot! And it's never been easier . . .

. . . you can live stream video using free apps with only your smartphone or computer. No special equipment needed. 

Here's what you'll learn in this month's webinar:

  • What exactly is live stream video and is it right for your business?
  • Which live stream apps are easiest to use (these will surprise you)!
  • Secrets to live stream like a pro!

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Oct 24

WATCH: How to Create Your Editorial Calendar [WEBINAR EXCERPT]

By Janice Deleon

Every month, SMOC members get a free webinar offering a deep-dive into a single topic. This month, they learned how to create editorial calendar for their content. Watch this webinar excerpt (3:30).

Want the full webinar? Members get it free here.

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

Maria Peagler: All right. Once you've planned your promos, then it's time to plan your content. This is the regular content that you do day in and day out as part of your marketing. The first thing that I recommend is that you identify seasonal topics, and here's why I say that. You need to be on topic for what your customers are thinking about right now. If you're an accounting firm, and it's October, you know that you're doing corporate taxes for your corporate clients, and you've got that October 15th deadline coming up. You need to be planning content around corporate tax filing season. Same thing for April 15th. Nobody wants to think about tax receipts in June. That's probably when they should be thinking about it, but they're not. Even what they should be doing and they are doing are two different things. You want to be top of mind when people are thinking about you.

For example, if you're a hair salon, this is a B2C example, business to consumer, come March, April, May, it's prom time. That's big prom up-do season. The summer months are weddings. You've also got homecoming. You've got all kinds of things. The holidays. You want to think about what you're clients are thinking about. You need to stay on topic with what's important to them in that particular month of the year.

A lot of people start thinking about in July what they need to do for Christmas. A lot of photographers, artists, quilters, anything that takes any kind of time, they're thinking about it in July. I'm not, but they are. If those are your clients, that's what you need to be talking about.

Then you want to identify the types of content that you're going to be creating. Is it a blog post? If so, what will you need for the blog post. You're going to need to do research for the content. Will you need images? Will you need any kind of links? What types of things do you need for that blog post? What about for your social media posts? We are in a very visual world now. Almost any social media post you do needs an image with it. If you're going to be linking to something, are you linking to your webpage? Are you linking to a video, to an offer? Do you need to create that content? Ask yourself what you need to do for your social media most, and then also multimedia. Images, slide shows, videos, live stream videos. Anything like that. Plan out when you're going to do it and what you're going to need for it.

This is really, really important, especially for anybody who is doing social media professionally. If you are a freelancer, a consultant, or an agency, you need to be able to plan out not only your content, but your client's content ahead of time.

snapchat marketing training socialmediaonlineclasses
Sep 27

WATCH: How to Market Your Business with Snapchat [WEBINAR EXCERPT]

By Janice Deleon

Every month, SMOC members get a free webinar offering a deep-dive into a single topic. This month, they learned how to market their business with snapchat. Watch this webinar excerpt (4:19).

Want the full webinar? Members get it free here.

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

Maria Peagler: is Snapchat for you? Is it right for your business? Let's take a look at the demographics. First of all, Snapchat has the youngest audience of any social network. It's basically high school and college students. You can see here that 60% of its audience and really this is at its core is high school and college students. Now, yes, there are older people using it. Robin, this may be where your audience comes in. Robin had a couple of celebrities visit her, the Valley Hive which is her organic honey farm and store, and they shared about it on Snapchat. It could be that they are in this older group but probably have a lot of younger fans.

At the heart, at its heart, you have to ask yourself, "Are high school and college students going to be buying or interested in what I have to offer?" because that is the core audience. They're the ones who are also the heavy users of Snapchat. I could tell you that both of my sons have Snapchat accounts but they don't use it. I've been asking all of my high school and college age and even young adult relatives, "Do you use Snapchat?" Most of them say, "No." They have an account, but they don't have the personality that lends itself to Snapchat and you're going to see what that it is in just a few moments. Now, Snapchat has as its icon a ghost. The ghost is a reminder that anything that you do on Snapchat disappears. Think of it as ghostly content. It's not going to be on there longer than 24 hours.

Now, Snapchat is mobile only. It is a smartphone app. It's for pictures and video that you take with your smartphone. Again, it's disappearing images and video. Here is where the personality of Snapchat comes in. It is very fast-paced, very fast-paced. Your snaps, which are your images, can appear from anywhere from 1 to 10 seconds and then they are gone. You get to determine how long that is. Your videos can only be up to 10 seconds, so it's very fast-paced. It's also, what I call it, it's a social network with an attitude. It's irreverent.

If you think about who its users are, high school and college students, it makes sense. They've got a lot of attitude. That's what you see in their Snapchat content. You're going to see that in the examples that I share later on. Now, what are people doing on Snapchat? These are a couple of snaps that I took when I was doing the training for this. This is just my computer and the image for this bonus webinar. This is just a selfie. People love to write on top of their snaps, and that's something that you can do within Snapchat, and I'm going to show you how to do that in a few minutes.

People do a lot of talking. There are some people who literally snap every detail of their lives. "I have a cold. I just got out of a meeting," you know, that kind of stuff. They do a lot of showing. If they're at an event, they might take a little video of it. Marge, you'll see a lot of fashion brands that do brief runway videos. You see a lot of that. They do a lot of silly photos and you're going to see that in my examples. They love to draw and do emjois and icons on their photos. It's great for events. It's really good for events because it's super-easy to do. You snap a photo, you take a quick video and post it and boom, you're done.



Sep 14

Social Media Marketing Resources from 3rd Quarter of 2016

By Janice Deleon

third-quarter-of-2016

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of 2016 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Blogging

  1. 30-Day Blogging Bootcamp
  2. How to Simplify Your Blog Using the 80/20 Rule
  3. Blogging 101 Online Class Debuts  *
  4. [PDF DOWNLOAD] Blog Post Swipe File
  5. [COMING SOON] Blogging 101 Class  *
  6. How to Get 490 Shares on Your Next Blog Post
  7. [BONUS WEBINAR] Blogging for Business This Thursday
  8. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic 

 Coaching Moments

  1. [COACHING MOMENTS] Amazon Sales & Blog Links *
  2. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  3. Coaching Moment: Social Media Management  *
  4. [COACHING MOMENT] How to Target Existing Customers with Facebook Ads *
  5. SMOC Members Get Individualized Learning Plans  *

 Facebook

  1. How to Fill a New Facebook Page with Content 
  2. NEW Facebook Business Page Layout  *
  3. Facebook Live: Extend Your Content’s Life 
  4. The Dummies Guide to Installing the Facebook Pixel on Your Website 
  5. Easier Navigation Among Class Lessons 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Graphic Design

  1. Graphic Design for Non-Designers 

 Infographic

  1. 30-Day Infographic Bootcamp
  2. 30-Day Infographic Bootcamp: SEO, Sizes & More 
  3. 30-Day Infographic Bootcamp: Member Spotlight
  4. Infographic Boot camp in SMOC Engage 
  5. Member Contest for Free Infographic 
  6. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  7. [INFOGRAPHIC] How to Combine Social Media with Other Marketing

 Instagram

  1. [INSTAGRAM 101] New Lesson on Advertising  *

 Learning Tracks

  1. Fast-track Your Success Using Goals
  2. Local Business Learning Track 
  3. Learning Tracks to Reach Your Business Goals 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 SMOC Member Question

  1. [MEMBER QUESTION] What Should I Do with Similar Domain Names? *
  2. [MEMBER QUESTION] How Do I Post a Link to My Blog on Social Media? *
  3. [MEMBER QUESTION] Most Valuable Social Media Site? *

 Snapchat

  1. Get More Snapchat Followers Using a Takeover
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic 
  3. Should Your Business Be Using Snapchat?

 Social Media

  1. How to Sell Your Art Using Social Media Marketing
  2. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  3. Social Media Manager Job Opportunity 
  4. Family Business Thrives Using Social Media
  5. [CLASSIC] Best Social Media Tools Webinar Excerpt 
  6. Learning Social Media Skills Online via U.S. News & World Report  

 Strategy

  1. Video Marketing for Small Business — The Ultimate How-To Guide 
  2. 21 Ways to Extend the Life of Your Content 
  3. How to Use Memes in Your Marketing 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Webinar Replay

  1. [WEBINAR REPLAY] Snapchat Marketing for Business *
  2. [WEBINAR REPLAY] Blogging for Business *
  3. [WEBINAR REPLAY] Creating an Infographic *

 Webinar Exerpt

  1. [WEBINAR EXCERPT] Blogging for Business 
  2. [WEBINAR EXCERPT] Creating an Infographic 
  3. [WEBINAR EXCERPT] Your First Business Video 
  4. [WEBINAR EXCERPT] Smartphone Video & Images

* Indicates Members-Only Content

how-to-sell-your-art-using-social-media-socialmediaonlineclasses-600
Sep 13

How to Sell Your Art on Social Media [CASE STUDIES]

By Maria Peagler

Forget the myth of the starving artist . . . 

. . . today, you'll learn how you can do what you love and sell it using social media marketing.

In fact, you're going to want to bookmark this post.  It's a long one, full of actionable marketing & sales tactics you'll want to return to later.

Go ahead and bookmark the post . . . I'll wait. ????

You're back? Awesome.  Ok, think of social media as a dynamic gallery for your work that can reach buyers, potential students, and collectors. How? Here are a few ideas:

  • give an exclusive behind-the-scenes video tour of your studio
  • share in-progress photos of your current piece, along with the inspiration behind it
  • offer a sneak peek into a series (#30paintingsin30days, #dailypainters, etc)
  • . . . and these are just a few ideas to get you started.

My one piece of advice?  Just. Get. Started. Don't worry about how much time it's going to take. In this post, I'm sharing shortcuts I use to post my own art to social media in just seconds.

Here are nine ways to sell more art using social media marketing, including case studies and how-to guides. Read the post in full or select a topic from the table of contents to jump to it . . .

1. Meet Maria Peagler, Watercolor Artist

If you've been reading this blog for a while, you know I'm the founder of Socialmediaonlineclasses.com and author of a book on color for quilters.  What you may not know is that I'm also a watercolor artist.

Here are a few of my latest works:

golden isles bound, maria peagler watercolor painting
crisha, huntsville, maria peagler watercolor painting
woodbridge water tower, maria peagler watercolor painting

Like many artists, I have a business (or a day job) from which I derive my main income.  However, I also wanted to be able to offer my paintings for sale.

I didn't have time to write another blog and do significant marketing for my watercolors.

Sound familiar?

Instead, I developed quick ways to use social media and blogging to market my art.  I'll be sharing those with you in this post, along with case studies of other artists who successfully sell their work on social media platforms.

Let's get started . . . 

2. Rachel Derstine Sells $4,000 Art Quilt on Facebook

Rachel Derstine is an art quilter I met when I presented workshops on social media marketing to the Quilt Professionals Network.  Her work is gorgeous, but even more impressive to me was how smart Rachel was at her marketing.

rachel derstine designs art quilt

During my workshop, Rachel shared with me that she had used Facebook to sell a $4,000 art quilt.

Without an ad.

In one day.

With a four-word Facebook post:

rachel derstine designs art quilt

Notice the post wasn't a hard sell? Rachel simply showed up on Facebook sharing a photo of her latest work,  saying "it's done!"

You know you need to show up at the canvas (painters), the studio (quilters, sculptors), or the laptop (writers).  No matter what your art, you need to put yourself in the place of most potential.

To sell your work, the place of most potential is social media.

[LEARN MORE HOW TO SELL YOUR ART ON SOCIAL MEDIA WHEN YOU BECOME A MEMBER]

3. Mavis Stevens Gets Largest Retail Art Sale in 40 Years

SMOC member Mavis Stevens has been making a full-time living with her art since her teen years:

Mavis Stevens and Maria Peagler

I met Mavis when I took a workshop from her in my hometown back in 2011:

Mavis Stevens and Maria Peagler

We stayed in touch, and years later Mavis became a member to promote her folk art.  She is a dedicated student has been quite successful with her marketing, as you can see from these excited emails:

Mavis got her largest retail order in over 40 years (when she was 15)!

Turns out that Mavis loves social media and wants to help other artists promote their work. She's turned her love of art, her creative skills and her SMOC membership into additional income by managing social media for other artists.

Mavis ran a contest on Facebook to create a buzz around her client's retail store grand opening. This single post got massive engagement (Mavis is an admin for this retail store's Facebook account): 

how to run a facebook contest for a retail store grand opening

Mavis ran a contest on a brand new Facebook page for her client. It was a huge success!

Mavis is selling more of her own art than ever before, plus she's created an entirely new business successfully promoting other artists on social media.

Now that you know it's truly possible to sell your art using social media, let's look at some techniques you'll use.

4.  How to Quickly Blog About Your Art

This is the shortcut I developed when I wanted to promote my watercolors but didn't want to spend a lot of time doing it.

I created a method allowing me to create a blog post about my watercolors in less than 60 seconds.

That's not a typo, nor is it an exaggeration.  I literally can create a blog post in less than one minute that promotes my art. Here's an example from my artist blog:

mariapeagler art blog

I created this blog post with one click on my smartphone.

Get the full tutorial for how you can do the same here: https://socialmediaonlineclasses.com/tutorial-the-one-click-blog-post-for-people-who-hate-to-blog

Note: why am I mentioning a blog before social media marketing? Because your blog, and your website, are the only two online marketing platforms you own.  You set the rules, you can post what you want, and done correctly, you can get free traffic to your site using easy SEO techniques.

5.  How to Use Video Marketing to Sell Your Art

The key to using any online platform to sell your art is . . . 

. . . not to sell your art.

Instead, create a relationship with your audience. Video is an excellent way to do that, and here are two examples:

mavis stevens art marketing video Socialmediaonlineclasses.com

Mavis asked a friend to record a quick video on her smartphone. Result? Mavis' largest retail order in 40 years!

This is Mavis Stevens' first-ever Facebook video. Done with zero budget: she was at a friend's house and asked her to record a quick video on her smartphone. All Mavis does in this video is show her new word pillows and talk about them.

Note: click on the video image above or here to watch Mavis' video in Facebook.

Pastel artist Karen Margulis uses her YouTube channel to introduce herself and her art to the public. Her most popular video is a 24-minute long pastel demo:

I attended a plein air workshop taught by Karen last week, and overheard more than one student comment they felt they already knew Karen, and even her pets, from watching her videos.  

You're definitely more likely to sign up for a workshop from an artist you can watch on YouTube to see their teaching style, aren't you?

6.  How to Look Like a Social Media Pro

Posting consistently to social media is the most important step for any artist who wants more exposure.

Take your posts one step further by modifying them for each social network. It's not difficult and makes you look like a real professional:

sm post 8 different ways Socialmediaonlineclasses.com

This tutorial shows you how to take the same content and post it to eight different social networks, making the post look unique on each.

7.  How to Make Art Content Marketing Simple

Social media marketing can be high maintenance: after all, you're never done.

You're going to need another post for tomorrow, aren't you?

Get a sneak peek of my favorite content marketing shortcuts in this brief webinar excerpt:

This webinar tutorial shows you how to generate a lot of content easily using free and low-cost tools.  You get to watch over my shoulder as I demonstrate how I do it.

8.  How to Extend the Life of Your Art Marketing Content

Do you want your art marketing content to last 18 minutes or 2 years?

What determines the difference? The social media platforms you use to promote your art.

In this infographic, I share how you can get more life from every piece of content you create:

infographic content marketing strategy 21 ways to extend your content

You can read the full post that accompanies this infographic here.

9.  How to Get More Art Sales from Your Current Website

The technical side of business can be hell for artists.

A website shopping cart is what my own nightmares are made of: they're complex, require multiple tools, and can be an enormous hassle.

I've learned much over the years about how to make sales online, and I guarantee you it's not what you think: a beautiful website doesn't necessarily sell product.  

Here's an excerpt of our members-only webinar that teaches you how to sell, easily, from the website you've already got:

Summary

Yes, you can be a thriving artist instead of a starving one.

Use these techniques to consistently promote yourself and your art.  Pick the tactic that's easiest for you to start with and share it with your audience (and me - I'd love to see your work).

If you need help, I'm here for you.  I'd be honored to have you join Socialmediaonlineclasses.com, and help you to achieve success in your art career.

successful business blogging Socialmediaonlineclasses
Aug 23

WATCH: How to Create Successful Business Blog [WEBINAR EXCERPT]

By Janice Deleon

Every month, SMOC members get a free webinar offering a deep-dive into a single topic. This month, they learned how to create successful business blog. Watch this webinar excerpt (7:50). Want the full webinar? Members get it free here.

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

Maria Peagler: After you start smart then you want to start blogging to reach your goals. If you are going to put the investment and time for your blog you want to make sure that your blog post are helping your company reach it's goals.

What are blogging goals? What kind of things are realistic to have for blogging? To introduce your brand. If you are starting a new blog the first thing you want to do is introduce yourself. That's certainly a goal that you'll have. Drive traffic to your website or to your brick and mortar business. That's definitely something that you can do with a blog. We're going to look at the type of content that you will do that with in just a minute. If you have a new product or service and you want to launch it, the first place you want to talk about it is your blog.

If you want to write a how-to article to educate your audience or record a video the first place you're going to put it is on your blog. Your blog is the very first place you want to go for your content. Even though this is socialmediaonlineclasses.com your blog is the only thing in online marketing that you won. You control it and you own it. Anything that you do starts with your blog and then you can push it out to different social networks. Everything starts with your own blog and website.

You can also increase your sales with your blog. I'm going to show you all how to do that. How do you create blog posts to support your goals? You start with the end in mind. When you sit down on your day to write a blog post don't think what am I going to write today. Think about what is your goal. What is your goal for this blog post? That's the end you want to keep in mind. What I recommend is create your call to action in that blog post first and work backwards from there. I'm going to show you some examples.

If you want to launch a new offering, let's say you've got a new product or service and you want to announce it to the world and you're really excited, the first thing that you're going to do is announce it on your blog. I did this last year when I offered certification at socialmediaonlineclasses.com. That was a very, very big deal because I offer certification for under $1,000 that you can get in 30 days. Basically you can get social media certified with zero debt. I wrote a blog post about it. I turned that blog post into a permanent page on our website. Every week I tweet this out. I don't just write it and leave it alone. I am constantly tweeting about this, sharing about it on social media. I continue to promote this blog post long after I've written it. It gets a lot of SEO love from this blog post. I get people searching for online social media certificate because I did my SEO homework.

I'm not going to talk about how you do that in this blog post, in this webinar. We have the SEO 101 online class and also multiple bonus webinars on SEO. You need to watch those. When you write your blog post you want to keep your keywords and your SEO in mind. I'm going to go into more detail about specific blog posts for that.

Sometimes you just want to get traffic. That could be traffic to your brick and mortar location or it could be traffic to your website or blog. I will tell you a couple of ways that are the best ways to do this. If you are looking to get people into your store, into your brick and mortar location, one of the best ways to do that is by doing a Groupon-type offer. I'm not saying do a Groupon. You don't have to do it through Groupon. In fact, I don't recommend Groupon. I used to run them. I'm not saying I don't appreciate my Groupon customers, I do. It actually hurt my SEO. I stopped offering it.

However, offer a coupon on your website. Create a coupon, have people print it out or show it to you on their smartphone when they come in. That will drive traffic to your store. You can also have a flash sale and do it on your blog post. I used to do a summer flash sale that was literally the highest grossing promotion I've ever done. I always announced it on my blog. That was how people bought it. That would increase my sales like nothing else.

If you want to drive traffic to your website or blog then what I recommend is that you write about a common topic. This is a blog post that I did on how to find anything using a Google search. I intentionally wrote this with the goal of getting people who were searching for something online. Some of those would be my customers. I knew they wouldn't all be, but some of them would be my customers. I now rank number 1 in Google for how to find anything in an online search. That was through this particular blog post.

Lastly, you can also introduce your brand. That's simply a matter of writing a blog post or doing a video, whatever is your easiest form of content. Introduce your staff. Just say, "Hello. This is our first blog post. We're excited. This is what we're looking to do with our blog. Let us hear from you." Make it a conversation.

You'll notice here that these are all written blog posts. That's because that's my easiest form of content to do. You want to do the form of content that is easiest for you to create. It doesn't have to be a written blog post. It could be a video, which is called a vlog. Instead of B-L-O-G, it's V as in Victor L-O-G. You could do a weekly vlog. You could do a photo blog. I have a client who is one of the top quilt designers in the world. She is on the road 50 weeks out of the year. She knows she needs to blog, but she really hates doing it. What we came up with was a way for her to post a photo to her blog of where in the world is Sue this week. He students love that. They love to see where she is, what class she's going to. It also helps sell her class.

 

 

Jul 26

WATCH: How to Create Infographics [WEBINAR EXCERPT]

By Janice Deleon

Every month, SMOC members get a free webinar offering a deep-dive into a single topic. This month, they learned how to create an infographic that serves as branding & marketing tool.

Plus, for the next 30 days, we're doing our #infographicbootcamp in our mastermind group, where I'll be helping members create their first infographic using free tools (and without being a designer):

Watch this webinar excerpt (5:27). Want the full webinar? Members get it free here.

30-day infographics bootcamp #infographicbootcamp

In Socialmediaonlineclasses.com, you get the most up-to-date classes on every social network, infographics, webinars, and 1:1 coaching with me.  I hope to see you inside Socialmediaonlineclasses.com!

maria peagler headshot 2015b thumbnail

Maria Peagler, Founder
Socialmediaonlineclasses.com

Webinar Transcript

Maria Peagler: This is who I'm creating an infographic for and Becky wanted an infographic done on five reasons why you should grow a peony in your backyard. We did a little bit of work behind the scenes, very simple. I just asked Becky to send my what she wanted included in the infographic. She sent me five images and titled them reason one, two, three, four and five. Thank you for keeping that so simple, Becky. She sent me her logo and the text that she wanted in this infographic. Now if you haven't used Canva before, this is it right here. It's www.canva, C-A-N-V-A, .com and this is what it looks like before you sign up.

It's a free tool and it takes a little bit, it doesn't work the way a lot of graphic design tools work because their whole, like I said, it's a one stop shop and so their whole method of user interface is a little bit different. You sign up here with your user name and password or you can just do it with Facebook, I think that's how I did it. Once you've done that and you go to Canva, it's going to look like this. Now this is a little overwhelming but I'm going to tell you exactly what all this stuff is and how you get started. The way that Canva works is you start by selecting what type of creation or design you want to make.

Is it for social media, is it a Power Point presentation, is it a poster, is it a Facebook timeline cover, they have all kinds of things here that you can create. The thing that you need to understand is that they have predetermined sizes, so like a Facebook post would be 940 by 788 pixels wide. You can also use custom dimensions but all of these are templates. Becky, here are your templates right here. Down here, these are all the things that I've created in Canva. I create a lot of the images that we use in the Facebook group and on my Facebook posts here in Canva I've created three infographics.

This is one, this is two, this is three, actually four from Canva and you'll notice here that it doesn't say infographic. There's no infographic here when you first log into Canva. You need to click on more and then it gives you a ton of stuff here. If you scroll down, you're going to go to blogging and eBooks and over here on the right is infographic. Now it's standard infographic sizes, 800 by 2000, and that's the long infographic size. That's perfect for what we're going to do. I clicked on that and what happens is, it will show me all of these different templates over here on the left, the sidebar.

Now in the Canva sidebar you can search for things that you want, you can select different elements, you can type text, you can select a background color and you can upload your own photos. We're going to use almost all of these as we go along. What I'm going to do is scroll through here and see what template I would like to use. Now I went through here last night just to prepare for this a little bit and I saw a template that is perfect for what we want to use. What I'm looking for here is their division of space because Becky wants five reasons to grow peonies in your backyard.

I want to look for an infographic template that is already divided up into five parts. There's an infographic template here that is perfect for this and I'm just going to keep scrolling down to find it. It's about how to make strawberry jam of all things. We're going to keep going and we're almost there. It just keeps going. Here it is, how to make strawberry jam. Notice here, it has one, two, three, four, five sections, a place for image and text for each. That's perfect. All I'm going to do is drag this over into the Canva editing area and we start from this.

The way that you use this is you basically just go in and edit each of these different parts. I like the way that looks. Okay, five reasons to plant peonies in your backyard, Swenson Gardens and here we go. This is the infographic ...

 

 

Jul 20

21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

By Maria Peagler

Your greatest resource as a small business owner is your time — you need to invest it only in activities that pay off over the long term.

So when it comes to content marketing, I'm always looking for evergreen campaigns that produce results for years, not seconds (the average attention span of humans is 8 seconds ). 

Much has been published about the fleeting life of social media posts, and with platforms changing constantly, it begs the question: what am I getting for my time investment?  

Ultimately, I wanted to know this: what exactly is the lifespan of different content, and how can we extend it to be as long as possible?

Here's a table of contents to this long post with links to jump to sections quickly:

Let's start with the infographic . . . 

infographic content marketing strategy 21 ways to extend your content

1. The Big Winner: Blogging

A recent study found the average lifespan of a blog post to be 2 years.  For math-lovers, the actual formula used in the study was 1.4x, with x= the first month's pageviews for the blog post.

That means if the blog post you published last month got 100 pageviews, you can expect it to get 1.4x100 = 140 pageviews over its lifetime.

How does that translate into 2 years?  Good question (I wondered that too).  The study showed the traffic generated by the blog post reached 50% of its lifespan on Day 10, 72% on Day 30, 90% by Day 300, and finally 99% by Day 700:

lifetime value of blog post izea halverson group

This follows the pattern of the long tail, which has become a standard in search engine optimization: By selecting relevant keywords and topics, you'll get a significant amount of traffic over time, instead of a post that's popular for a week then its traffic dies off.

My Results

While not scientific, I compared my own blog traffic to the 1.4x formula identified by the study.  What I found was that on average, my own blog posts continued to get traffic for a time period almost double that found in the study: 2.7x.  Our most popular blog post of all time at Socialmediaonlineclasses is from 2011, and it still generates organic search traffic.

How to Extend the Life of Your Blog Posts

How do I continue to get traffic from a 5-year-old blog post? Several ways:

  • I made the blog post "sticky" and easily shared by including an infographic and a video
  • I shared the blog post on multiple social media platforms (it's been shared over 5,000 times on Pinterest)
  • I continue to update the blog post over time

Eventually all blog posts will go to their grave if you don't update them.  Let's face it:  a 5-year-old blog post about social media is practically ancient, but because I've continued to refresh it, it's as relevant as the day I wrote it.

Publishers who spend significant time developing strong content know the key to making it evergreen is to continually add to it: it modernizes the blog post, adds new context, and deepens the relationship with the reader.

Which brings me to a disturbing trend:  many blogs and media outlets are removing dates from their content. I find that hypocritical from an industry that proudly announces its "transparency."  People have caught on quickly that no date = outdated content.

You won't find me removing dates of my content here; instead, I modify the blog post title and first line of the post to show when the content was last updated.

2. Pinterest: Social Media Winner

Out of all major social networks, Pinterest ranks #1 for lifespan, with the average pin driving traffic over 4 months.

If you have a hugely popular seasonal pin (Halloween costumes, Hot Cross Buns), you'll see an even longer return on your content investment.

Note these pins likely originated from a blog post, so combine blogging and Pinterest and you have a powerful content lifecycle.

My Results

I've seen a huge correlation between the popularity of a pin and longevity of my blog posts.  If a pin continues to be repinned for months or even years, the original blog post gains greater life.  

This infographic is the first I published in 2011, and it continues to be the most repinned content from my blog.  Even though I've updated this infographic each year, the original version gets the most repins:

How to Extend the Life of Your Pinterest Pins

How can you give your pins the greatest chance of a long life?

  • Colorful, even garish images demand attention
  • Long pins combining images and text get the most repins
  • Consider boosting your pin with an ad for even more exposure

The original Facebook marketing infographic I shared above is colorful.  Subsequent versions of the infographic are more harmonious and subdued, and didn't get nearly as many repins.

Long-form pins offering both images and explanatory text are the most popular.  How-to pins followed by a link in the description are a powerful combination for driving traffic.

My most popular pin of 2015 and 2016 is a shockingly bright infographic I boosted for only one week.  Before that week, it wasn't getting much in the way of repins.  After I advertised it for a week, it was my most popular pin, week after week:

3. YouTube: Long-Term Solutions

YouTube videos come in at #3 with over 20 days of lifecycle. This study found videos receive the majority of their engagement after 3 weeks.  

People go to YouTube to find solutions, and while they may not be engaging with your video, they'll continue to watch it.  

My Findings

This SMOC video from 2013 is a tutorial on how to master Hootsuite in one hour.  It's our most popular video because it offers an easy solution to a pain point:  people find Hootsuite confusing:

Don't despair if your video hasn't taken off after 20 days.  I recorded this video for my book Color Mastery, and it went nowhere for six months.  Then a viewer in Denmark shared it and the views skyrocketed.  It's had over 38,000 views, which for a quilting video is huge:

How to Extend the Life of Your YouTube Video

Want to keep people watching your videos as long as possible? Here's how:

  • Upload videos on evergreen topics - don't focus on short-term problems or solutions
  • Record longer videos to keep people on your channel
  • Make your video easy to find by including relevant keywords in your video title, description and tags

The most-watched YouTube videos on these popular channels are useful how-to videos on common topics:

CHANNEL

MOST POPULAR VIDEO

Home Depot

How to Install or Repair a Toilet

Martha Stewart

How to Fold a Fitted Sheet

Kahn Academy

Basic Arithmetic: Addition & Subtraction

Don't be afraid of recording a long video: people will watch it if there's something in it for them.  Teach them, entertain them, and you'll find your view count increasing over time.

Notice the titles of those popular videos from each channel?  They're to the point: not clever or catchy, but exactly the wording people use when they search for a solution on YouTube.  Make sure you know your audience and their language, and include it in the title, description, and tags.

4. LinkedIn: 24 Hours of B2B

Business-to-business social network LinkedIn ranks #4 in terms of content lifecycle, with posts here lasting an average of 24 hours.  While it doesn't have as many users as Facebook, its longer post lifespan and affluent demographic make it an attractive place to do B2B networking.

My Findings

My most successful post on LInkedIn is, not surprisingly, an infographic about LinkedIn:

Published in 2013, it continues to drive traffic to the original blog post on the SMOC website, far beyond the 24 hours most posts last.  What's kept it alive so long?

Groups.  Most of the LinkedIn referrals come from people in a LinkedIn group who find the infographic and share it with group members.

How to Extend the Life of a LinkedIn Post

Here's how to get the most value out of every LinkedIn post you create:

  • Add your best content to your LinkedIn profile: that automatically extends its lifespan
  • Join groups, engage with members, and share your content in the group
  • Prolong the life of your blog posts by publishing them on LinkedIn Pulse one to two weeks later.

Your profile is the first thing people see about you on LinkedIn. Make a great first impression by putting your best content in a visible place on your profile.  Your post will scroll off the LinkedIn newsfeed after a few hours, but it lasts forever on your profile.

LinkedIn groups are the most affluent community you'll find online.  They're a great place to connect with like-minded professionals and share your content.  Even better is when other group members find your content and share it on their own.

LinkedIn Pulse is the publishing arm of this social network, and you can repurpose your blog posts here after you've published them on your own blog.  They get a new audience, fresh eyes, and the ability to start deep conversations.  SMOC member Lynda Spiegel originally published this post on her blog where it received no comments, but 3 days later on LinkedIn Pulse, it earned over 49,000 views and got 63 comments:

linkedin post lifespan pulse

5.  Instagram Beats Facebook & Twitter

Photo-sharing social network Instagram ranks #5 for content lifespan, with posts here lasting an average of 21 hours.  While not a powerhouse of longevity, it does beat both Facebook & Twitter.

My Findings

Instagram has a focused newsfeed, making it easier to grab people's attention without competing with a sidebar with ads or multiple content streams. Even though your image will eventually scroll off the newsfeed, using relevant hashtags allows people to search for content and still find it later.

People find my infographics long after I've shared them by searching for the #infographic hashtag.  I share our Weekly Top 5 infographics, and they get new followers for me every week:

content marketing instagram hashtag

How to Extend the Life of an Instagram Post

Here's how you can get weeks from your Instagram post instead of just 21 hours:

  • Use bright colors with a lot of contrast in your images
  • Make it easy for people to find your content by using popular hashtags in the caption
  • Identify your most popular Instagram posts and do more of them

My most popular Instagram posts are beautiful images.  Instagram is a more personal glimpse of a brand, so I mix some personal images in with my professional ones:

content marketing instagram bright image

My most popular Instagram post is this colorful infographic, using multiple hashtags so people can find it easily

content marketing instagram personal

I share glimpses of my personal life on Instagram, including my watercolor paintings with hashtag #watercolor

Use hashtags freely here on Instagram: it gives your content relevance & context and extends its lifespan when people search using those hashtags later.

While Instagram doesn't offer analytics (yet), you can use other tools like Statigram and SproutSocial to identify your most popular posts. Learn from those analytics and do more of what people like.

6.  Facebook: Crowded & Fleeting

The giant of social media — Facebook — offers only a 5 hour lifespan for your content, but let's face it: even if only an infinitesimal fraction of its 1.5 billion users sees your content, you've scored a win.

This study found that by sharing links to their content on Facebook, they extended the content's lifespan by 3 additional days.

My Findings

The easiest way to extend your content's lifecycle on Facebook is with an ad.  You boost a post and choose how many days to run it, so you decide how long your content lasts.  I ran an this Facebook ad for over a year:  it took people to a long blog post, and they shared it freely with their friends and colleagues, further extending the life of both the ad and the blog post:

fb perfect post 600 shares

How to Extend the Life of Your Facebook Posts

  • Boost important posts: you can do as little as $1 a day for 10 days
  • Pin your post to the top of your newsfeed: it becomes the first post people see on your Timeline
  • Don't be afraid to repurpose your posts: you reach people on different days & times, so it's unlikely you'll burn out your fans

Boost important posts, especially those announcing big news or promotions. You don't need a huge budget, and you can target your audience to people in your area or interested in your product/service.

Guarantee greater content longevity, by pinning your post to the top of your Timeline.  Facebook used to limit pinned posts to 2 weeks, but that limit no longer applies.

Repurpose the same post over time: our attention spans are short, so even if people saw your post six months ago, they may not remember it or didn't see it the first time around.  I've seen excellent results doing this.

7.  Twitter: Fast & Furious

Coming in last in content lifespan is Twitter, where your tweets last a brief 18 minutes. However, what Twitter lacks in staying power, it makes up for with an abundance of influencers and the ability to post multiple times a day without tiring your followers.

My Findings

I don't expect longevity on Twitter, but I still use it.  It has more influencers than any other social network, because it's simple to engage here.  You can get someone's attention with a creative tweet and make a new connection, and take the relationship from there.

I've interviewed small business owners who get over 70% of their business from Twitter, and they tweet often, as do I.  I tweet up to 12 - 15 times a day, during U.S. business hours.

Tweeting that often doesn't require you to be on Twitter all day; instead, schedule tweets throughout the day, create shortcuts for typing your most popular tweets, and ensure you engage with people who are talking to you:

How to Extend the Life of Your Tweets

You can extend the life of your tweets beyond 18 minutes, and here's how:

  • pin important tweets to the top of your Twitter stream; that guarantees that tweet is the first one people see when they visit your Tweets page
  • Be realistic about how long your tweets last: Twitter is a fast-paced social network, and you're unlikely to get days from a tweet unless you pin it
  • Develop a Twitter success system making it easy to repurpose your most popular tweets (the video above teaches you how)

Similar to Facebook, you can pin important tweets to the top of your Tweets page, which automatically breathes greater life into your best ones.

Be realistic: don't expect days from your tweets: minutes and hours are what you'll get, unless you advertise.

Take advantage of the fast-paced nature of Twitter: tweet often and make it easy to do by developing a system allowing you to spend a few minutes a day scheduling tweets and replying to people engaging with you.

Summary

The greatest investment you can make in your content marketing strategy is to focus on your blog: it has the greatest staying power of any form of content.

Then use social networks to extend the life of your blog post: continue to use the social networks where your audience hangs out, and use the longevity tips I've shared here to maximize the life of your social media posts.

Content is the marketing multi-tool of the 21st century: make yours the best it can be, and then ensure it lasts.  That's what separates the great brands from the rest.

WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?

Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.

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