Video marketing for small business has never been easier, and in this ultimate guide you'll learn how you can broadcast to the world using only your mobile phone.
Think of video marketing as a multi-tool for your promoting your brand:
- record behind-the-scenes videos in areas not open to the public (harvesting lavender at a local organic farm)
- give a tour your of facility (realtors can record their own virtual tours, while B&B owners can record a tour of their inns)
- offer a sneak peek into newly-arrived inventory (consignment stores could sell out daily using this tactic!)
- . . . and these are just a few ideas to get you started.
My one piece of advice? Don't get bogged down in which app is best for your needs. Just pick one, record your video, and share it with the world. You can perfect your process and app later, but for now the most important thing is for you to get started with video.
If you don't, your brand will be considered in the dark ages when it comes to marketing. I rarely make blanket statements, but today I am: if you don't start using video marketing, you'll be losing out on getting new business. Because your competition is already using video, and your audience is watching it.
Here are six ways to record business video in this landmark post. Read the post in full or click on a link below to jump to it . . .
1. Livestream broadcasting using Facebook Live, Periscope or Blab
This is the year of mobile livestreaming: if you've got a mobile phone, you can broadcast live from it using your choice of mobile apps:
- Facebook Live allows you to broadcast live using your mobile phone from your personal profile or business page.
- Blab.tv is a desktop application allowing you to host your own talk show, as you can have up to four participants in a Blab.
- Periscope is a mobile livestream app that allows viewers to ask questions and comment in real-time.
Here's an excerpt from my Broadcasting with Blab & Periscope webinar (Facebook Live was not yet available to all pages when I recorded this):
The process is the same for Facebook Live: on your mobile device, go to your business page, select Post, then Go Live, as shown in this GIF:
Here's a tutorial I livestreamed from my mobile phone using Periscope. I put my phone on a mobile tripod, pointed it at my laptop screen, and narrated as I created an infographic, live on Periscope:
Due to the live nature of Periscope, it saves broadcasts only for 24 hours. However, I recorded this broadcast on my mobile phone at the same time, so I was able to upload it to Youtube for others to enjoy long after the Periscope livestream expired.
2. Smartphone Video Techniques
Your smartphone (or tablet) has evolved into a sophisticated camera & video recorder/editor. No special photography or videographer skills are required. Mobile apps have made it super simple to take great photos & record simple videos, straight from your phone.
Here's an excerpt from our Visual Social Media: Smartphone Techniques for Mobile Images & Video webinar. This is from 2013, but the apps I share in this 53-minute webinar are still the ones I use today:
3. Visual Storytelling for Your Brand
All video ultimately tells a story, and in my interview with Ekaterina Walter, author of Visual Storytelling, she reveals the importance of visuals and how simple they are to create for your marketing.
What story should you tell about your brand in a way that resonates with your audience? I offered three case studies in this blog post of small brands doing an outstanding job of sharing their story in a visual way. Here's a quick glimpse of video from each brand:
▶︎ Small-town quilt shop revives their community's dying economy using YouTube video
▶︎ Auto-body shop earns trust by sharing behind-the-scenes images of restorations in progress
▶︎ Business-to-business marketing research firm becomes a YouTube phenomenon
4. Former News Anchor Shares 10 Ways to Be Comfortable on Camera
Mary Ellen Miller, of MarketingMel PR firm, is a former Tenneessee news anchor who created this video exclusively for Socialmediaonlineclasses.com. It's been so popular it was picked up by PR Daily and other news outlets. You can see the original post she did here.
Mary Ellen shares her secrets for feeling comfortable once you press that Record button:
5. YouTube Video Marketing for Small Business
Too many small businesses still don't have a YouTube channel.
Everyone watches YouTube videos, so you need to be recording video and uploading it there.
It's become even easier to record video for YouTube: they include a BIG Record button on their platform, and you can even edit your video directly in YouTube.
We offer a full YouTube 101 class developed by a profitable YouTube channel creator Vanessa Vargas Wilson, who supports her family of four solely from her YouTube income. You can see the class outline here.
6. Record Your First-Ever Business Video
Getting the courage to record your first business video is tough. I'm not a natural on camera, but I get beyond my hesitation because I know I have something valuable to share that others want to learn.
So do you.
Here's a tip I learned over 20 years ago when I became a technical trainer who stood in front of large audiences everyday: it's not about you. It's about what you have to share with your audience.
Viewers forget about what you look like, what you sound like, and what you're wearing, because you are sharing valuable tips with them.
They'll be fascinated by your content and forget all about you, because they're already thinking about how they can start being successful using your brand.
Here's an excerpt from my webinar titled Your First Business Video, where I share how truly simple it can be to record your first video using YouTube and your webcam:
I hope you're now inspired by the small businesses videos I've shared here and how truly simply it is to create your own. You don't need special equipment, just the computer or smartphone you've already got.
Use these six video techniques as a checklist and do one per month. After six months, you'll have set up a YouTube channel, done livestream video, and your brand will be doing video marketing for the 21st century.