Category Archives for "Video"

video marketing for small business ultimate guide
Jul 12

Video Marketing for Small Business – Your Ultimate Guide

By Maria Peagler

Video marketing for small business has never been easier, and in this ultimate guide you'll learn how you can broadcast to the world using only your mobile phone.

Think of video marketing as a multi-tool for your promoting your brand:

  • record behind-the-scenes videos in areas not open to the public (harvesting lavender at a local organic farm)
  • give a tour your of facility (realtors can record their own virtual tours, while B&B owners can record a tour of their inns)
  • offer a sneak peek into newly-arrived inventory (consignment stores could sell out daily using this tactic!)
  • . . . and these are just a few ideas to get you started.

My one piece of advice? Don't get bogged down in which app is best for your needs. Just pick one, record your video, and share it with the world.  You can perfect your process and app later, but for now the most important thing is for you to get started with video.

If you don't, your brand will be considered in the dark ages when it comes to marketing. I rarely make blanket statements, but today I am: if you don't start using video marketing, you'll be losing out on getting new business.  Because your competition is already using video, and your audience is watching it.

Here are six ways to record business video in this landmark post. Read the post in full or click on a link below to jump to it . . .

1. Livestream broadcasting using Facebook Live, Periscope or Blab

This is the year of mobile livestreaming: if you've got a mobile phone, you can broadcast live from it using your choice of mobile apps:

  • Facebook Live allows you to broadcast live using your mobile phone from your personal profile or business page.
  • Blab.tv is a desktop application allowing you to host your own talk show, as you can have up to four participants in a Blab.
  • Periscope is a mobile livestream app that allows viewers to ask questions and comment in real-time.

Here's an excerpt from my Broadcasting with Blab & Periscope webinar (Facebook Live was not yet available to all pages when I recorded this):

The process is the same for Facebook Live: on your mobile device, go to your business page, select Post, then Go Live, as shown in this GIF:

[GET THE FULL WEBINAR FREE WHEN YOU BECOME A MEMBER]

Here's a tutorial I livestreamed from my mobile phone using Periscope. I put my phone on a mobile tripod, pointed it at my laptop screen, and narrated as I created an infographic, live on Periscope:

Due to the live nature of Periscope, it saves broadcasts only for 24 hours.  However, I recorded this broadcast on my mobile phone at the same time, so I was able to upload it to Youtube for others to enjoy long after the Periscope livestream expired.

2. Smartphone Video Techniques

Your smartphone (or tablet) has evolved into a sophisticated camera & video recorder/editor. No special photography or videographer skills are required. Mobile apps have made it super simple to take great photos & record simple videos, straight from your phone.

Here's an excerpt from our Visual Social Media: Smartphone Techniques for Mobile Images & Video webinar. This is from 2013, but the apps I share in this 53-minute webinar are still the ones I use today:

[GET THE FULL 53-MINUTE WEBINAR FREE WHEN YOU BECOME A MEMBER]

3. Visual Storytelling for Your Brand

All video ultimately tells a story, and in my interview with Ekaterina Walter, author of Visual Storytelling, she reveals the importance of visuals and how simple they are to create for your marketing.

What story should you tell about your brand in a way that resonates with your audience? I offered three case studies in this blog post of small brands doing an outstanding job of sharing their story in a visual way.  Here's a quick glimpse of video from each brand:

▶︎ Small-town quilt shop revives their community's dying economy using YouTube video

▶︎ Auto-body shop earns trust by sharing behind-the-scenes images of restorations in progress

▶︎ Business-to-business marketing research firm becomes a YouTube phenomenon

4.  Former News Anchor Shares 10 Ways to Be Comfortable on Camera

Mary Ellen Miller, of MarketingMel PR firm, is a former Tenneessee news anchor who created this video exclusively for Socialmediaonlineclasses.com.  It's been so popular it was picked up by PR Daily and other news outlets.  You can see the original post she did here.

Mary Ellen shares her secrets for feeling comfortable once you press that Record button:

5.  YouTube Video Marketing for Small Business

Too many small businesses still don't have a YouTube channel.

Everyone watches YouTube videos, so you need to be recording video and uploading it there.

I've been recommending video marketing since 2011, when I recorded these short Social Media Minute videos:

It's become even easier to record video for YouTube: they include a BIG Record button on their platform, and you can even edit your video directly in YouTube.

We offer a full YouTube 101 class developed by a profitable YouTube channel creator Vanessa Vargas Wilson, who supports her family of four solely from her YouTube income.  You can see the class outline here.

When you become a member, you also get access to these infographics making it dead-simple to market your business using video content:

Youtube Template
Youtube Template
Create your Perfect Social Media Post for Youtube
Periscope vs. Blab.tv
Periscope vs Blab
Use Periscope & Blab.tv for your small business
Your First YouTube Video
Your First YouTube Video
Using your computer's webcam or smartphone
Your First Video Checklist
Your First Video Checklist
Record your first-ever business video

[GET EVERY INFOGRAPHIC AND LESSON FREE WHEN YOU BECOME A MEMBER]

6.  Record Your First-Ever Business Video

Getting the courage to record your first business video is tough. I'm not a natural on camera, but I get beyond my hesitation because I know I have something valuable to share that others want to learn.

So do you.

Here's a tip I learned over 20 years ago when I became a technical trainer who stood in front of large audiences everyday: it's not about you.  It's about what you have to share with your audience.

Viewers forget about what you look like, what you sound like, and what you're wearing, because you are sharing valuable tips with them.

They'll be fascinated by your content and forget all about you, because they're already thinking about how they can start being successful using your brand.

Here's an excerpt from my webinar titled Your First Business Video, where I share how truly simple it can be to record your first video using YouTube and your webcam:

[GET THE FULL WEBINAR FREE WHEN YOU BECOME A MEMBER]

Summary

I hope you're now inspired by the small businesses videos I've shared here and how truly simply it is to create your own. You don't need special equipment, just the computer or smartphone you've already got.

Use these six video techniques as a checklist and do one per month. After six months, you'll have set up a YouTube channel, done livestream video, and your brand will be doing video marketing for the 21st century.

business to business targeting b2b
Jun 28

WATCH: How to Target B2B Clients [WEBINAR EXCERPT]

By Maria Peagler

Every month, SMOC members get a deep-dive into a single topic. This month, they learned how to use free, online tools to find their most profitable B2B clients (the hardest kind to acquire).

Watch this webinar excerpt (6:44). Want the full webinar? Members get it free here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Webinar Transcript

Now you can also use Google to find B2B clients, but it's not going to be in a way that you've probably ever used it before. What you can do is find companies similar to your current clients and that's really one of the best ways to find b to b clients, is ask yourself, "Who are my profitable clients? Who are the clients I enjoy working with?" If you follow the 80/20 rule, that 80% of your business comes from 20% of your clients, you want to be looking for those 20%, who are the top 20% of you clients, and you want to search for organizations that are similar.
If you are starting out brand new and you don't have any clients yet, think of who you would like to have, what are the brands ... Make a list of ten companies that you would love to have as your client, and I'm going to find even more of them. This is the website of the particular client who I did the consultation for, she worked for this hospital in Canada which is Windsor Regional Hospital and they specialize in cancer care, and she had been laid off. I asked her before our session who she had worked for and who were some of her clients, and she said, "Well Windsor Regional is who I used to work for." I said, "That's a great starting place for us." She had no idea how to do what I'm going to show you, but it yielded a gold mine.

Up here is the same website and this is their URL up here in the browser tool bar. What you're going to do in Google is you're going to copy that website address, you're going to paste it in Google and in front of it you're going to type 'related:' and it's going to show you companies that are the most similar to that one. Let's do that right now.

We are going to go to Google and the first thing I'm going to do is I'm going to search for Windsor Regional Medical Center because I don't have their URL address memorized. Windsor Regional Hospital here it is. Okay, now you notice up here here's the entire web address, I don't need all this stuff after the .ca because that's Canada, so this would be like www.hospitalname.com, I don't need all this other stuff so I'm going to take that out. What I'm going to do is I'm going to copy this and I'm going to go back to Google and here's what I'm going to do: In the Google toolbar I'm going to type 'related:' no space, and then I'm pasting that web address in.

What's going to happen is Google is going to show us other healthcare institutes like Windsor Regional Medical. Here is Hotel-Dieu Grace it's a hospital in Canada, Royal Victoria Regional Health Center, London Health Centers, health sciences centers, Sunnybrook hospital.

I cannot tell you how thrilled my client was when she saw this list. There are fifty one different healthcare organizations basically hospitals that she can now approach. The first thing I told her was, "Okay you want to make a list, this sounds terrible but it's called a hit list. These are the companies who are potential clients, and the first thing you want to do is you want to go to twitter and LinkedIn and you want to connect with them."

Let's look at this one, Hotel-Dieu Grace. I'm going to go over here to twitter and in the twitter search bar I'm going to type in the name of the hospital and see what comes up. Okay, here's somebody saying thank you. Let's see, Hotel-Dieu Grace, let's see healthcare. What if I take this stuff off, see if we can get a twitter account for them. Okay, let's see, I'm not finding anything on twitter.

The next best thing is just to go to their website and usually they'll have a link to their twitter account. These are the exact steps that you're going to go through. Yep, see here it is, right up here they've got the social media icon, okay and it's HDGH Windsor, I would have never found that on twitter.

Here it is, I would start connecting with them and I would follow them. Here's the other thing, I cannot tell you how huge this tip is and it's the simplest thing in the world but it works, every single brand and organization on twitter and on any social media platform wants more engagement, no one wants to see tumbleweeds rolling across their twitter feed or their LinkedIn feed, they want to see that people are liking what they're doing, if they're asking for opinions they want to hear from you, so engage with them. You will get noticed, and there's no better way to start a relationship with a potential client than doing this. You want to follow them here on twitter, you want to connect with the people that you see tweeting here on LinkedIn. They will probably have a company page, you want to follow that as well on LinkedIn

 

 

integrated social media system Socialmediaonlineclasses.com
May 23

Integrated Social Media System [WEBINAR EXCERPT]

By Janice Deleon

Learn how to create a time-saving social media machine..

That’s what you’ll learn in this webinar excerpt (4 minutes, 02 seconds). Want the full webinar? Members get it free here.

Video Transcript

The original blog post is here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Maria Peagler: What we need sometimes is just an easy button, you know, what’s the easiest way to get our social media done so we that can post once and make it go to every social network. That’s what I’m going to show you today. I’m going to show you the easiest of all of the techniques because there’s about a million different ways you can do this. I think that’s one of the reasons that it gets so confusing, but I’m going to show you the simplest, most direct way of doing that.

Here are the three major steps to doing that: you’re going to connect the social networks that you want to automate, and you can automate every single social network except one. You’re going to write your posts and I’m going to talk about how you need to write your posts when you’re going to be sending them to every social network. Facebook has a different etiquette than LinkedIn, that has a different etiquette than Twitter, and you don’t want to make it look like you’re robo-posting to all of them.

Then I’m going to show you how you can send or create a very sophisticated schedule so that you know you’re posting at your best times. I’m going to be actually doing each of these live in this webinar. How does this work? What does this look like when you actually have this system? I’m going to show you an example of something I did this week. I had a new blog post on Tuesday which was how you can use the same content of different social networks. I took the same content and did it differently on each of the eight different social media networks. I wanted to post this one time and send it to all of my social networks.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Here’s what I did: I wrote one post, and it was sent to Facebook, LinkedIn and Twitter and this is what it looked like on each of those social networks, you can see it looks a little bit differently. I also posted it to Google Plus. I could have also posted it to Pinterest and Youtube as well. It wasn’t a video so that explains why I didn’t do it to Youtube. I did not do it to Pinterest and I’ll explain why I didn’t do that in just a moment. Basically the tool that I used does not automate to Pinterest, but I do have it set up in a different automation so that it can go to Pinterest if I have something very specific in my post. I’ll show you what that looks like a little bit later in the webinar.

You’ll notice the one, let me repeat these social networks again, Facebook, LinkedIn, Twitter, Google Plus, Pinterest and Youtube. You can automate your social media to every single one of those social networks. You’ll notice that one is conspicuously missing, and that is Instagram. You are not able to post to Instagram automatically. That is because of the way Instagram works. They simply don’t allow other third party tools to do that.

There are a couple of ways around that. Hoot Suite will allow you to schedule a post to Instagram but it will not go live until you actually log into Instagram from your mobile phone and approve it, which I think totally defeats the purpose of doing it automatically. There’s actually that you can do that and I’ll show you how to do that a little bit later on in the webinar.

 

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

sm post 8 different ways Socialmediaonlineclasses.com
May 17

Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy

By Maria Peagler

sm post 8 different ways Socialmediaonlineclasses.com

You're ready to write your next social media post . . . 

. . . but how do you tailor it to take advantage of each social network's unique features & capabilities?

That's what you'll learn in this post. We're keeping it simple, using a single piece of content, shared differently on each major social network.

The Post Content​

We'll be using an infographic for our content: the Facebook marketing infographic, updated for 2016.

Feel free to use whatever content you have, as long as it's visual.  

I'm using an infographic because it's what I have readily available. You do the same.  What images come naturally to your business?

Happy client photos? Product shots? Screen captures of a new testimonial? They don't need to be slick, just authentic.

fb marketing infographic 2016 Socialmediaonlineclasses

1. The Facebook​ Post

We'll start with the ONE social network that generates the highest amount of interest, and therefore competition.  How can you stand out in a social network where everyone's talking?

same post different social networks facebook

This post is all about three things:

  • the image
  • tagging another brand
  • a call-to-action

The image. It's bold, colorful, and cropped to show only part of it. The image dimensions don't fit Facebook's, so I cropped it to show only the top part of the infographic.

Tagging another brand. I tagged Canva, the graphics image editor, as I recommend them in the infographic. It not only notifies them I mention their brand, my post appears to their fans. I just exponentially increased my reach, for free.

A call-to-action. The first word of the post tells people exactly what to do.  I didn't need an ad or a clickable button. I did use all caps to make it stand out.

[CHECK OUT THE FACEBOOK 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

2. The Instagram​ Post

Instagram (owned by Facebook) just announced they are deciding what you see in your newsfeed based on their algorithm.  Translated into laymen's terms: your reach just went down.

same content different network Socialmediaonlineclasses.com instagram

Your success on Instagram hinges on:

  • your image
  • your caption
  • your hashtags

Your image. While Instagram offers tons of filters and editing options, studies show photos without filters get the most engagement. In my experience, bright images also work well, which seems contrary considering all the low-contrast filters they offer. But, the SMOC images that get the most Likes are those that are almost garish in their colors.

Your caption. Two ways to go here: clever or clear.  Clever captions are popular with millennials and hip brands (fashion, makeup, hair ,etc). Clear captions are important if you offer a complex product that needs some explanation (like social media training).

Your hashtags.  Instagrammers love their hashtags, and you can use up to 30 of them. But don't.  Just don't. It's not necessary and makes you look like an amateur.

[CHECK OUT THE INSTAGRAM 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

3. The Twitter​ Tweet

Twitter gives you 140 characters to grab people's attention.  The average life of your tweet is only 20 minutes, so you want to compel people to take action now. Do it by being fascinating, not pushy.

same content different post twitter

Here's what your 140 characters should include to get results on Twitter:

  • punchy tweet
  • important hashtags
  • a shortened link

Punchy tweet.  Getting your point across in 140 characters is an art. Here's how to do it well: be as descriptive as possible, in as few words as possible.  If that's sounds like an oxymoron, it is.  Follow me on Twitter here and watch how I do it. That's a great way to learn.

Important hashtags.  Hashtags allow you to target your tweet to the right people on Twitter. I used three hashtags here: #Facebook identifies what the infographic is about; #marketing identifies that this a business post; and #infographic tells people exactly what to expect when they click through to my blog post.  Notice I not only targeted my audience, but I weeded out people who were looking for Facebook for personal use.

A shortened link.  Using a link-shortening app like bit.ly or goo.gl is a must, as a full url hyperlink could take all of your 140 characters. Install an extension in your browser letting you do this on the fly makes it much easier.

SHORTCUT!

Learn the "secret" tactic I used to get 400,000 people to see my tweet in a single day! These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

4. The LinkedIn Post

Here you have the most sophisticated and affluent audience of all the social networks. Your post should reflect that. Here's how:

same content different post linkedin

A LinkedIn post may be the simplest of them all to create, because it's defined as much by what it lacks as what it contains:

  • short, yet sophisticated post
  • a good image (optional)
  • lack of hashtags

Short, yet sophisticated post.  Notice how similar this post is to my tweet? I begin with "All-new for 2016," same as I did in my tweet. But for my LinkedIn audience, I stressed how deep this infographic goes with a possible 4 million marketing campaigns. That could have easily overwhelmed Facebook, Twitter or Instagram users, but LinkedIn users appreciate flexibility and depth of this infographic.

A good image.  You don't see a lot of images on LinkedIn, and fewer outstanding ones. So, if you have a good image, use it. You don't have to be a professional photographer or a graphic designer. You do need to be authentic: that wins every time. Use your own images or customize stock photos if you must use them.

Lack of hashtags.  While you can use hashtags on LinkedIn, they provide no real advantage. In fact, they make it appear you've posted to Twitter and sent your tweet to LinkedIn — you'll likely get less engagement if you include hashtags here.

[CHECK OUT THE LINKEDIN 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

5. The Google Plus Post

Google Plus makes it easy for your posts to look awesome.  Your images are big, and you can write a long post and format it.  Here's how:

Notice I was able to add a bold subtitle? You can also add italics and strikethrough, as well as numbered lists.

Here's what a Google+ post needs to stand out:​

  • an excellent image 
  • a long post (optional, but effective)
  • formatting, using bold and numbered or bulleted lists

An excellent image.  Google+ was developed with photographers in mind, so you see outstanding images being shared here.  Yours doesn't need to be taken by a pro, but it does need to be clear and at least 400 pixels wide.

A long post.  Google+ has almost no limit to post length, so take advantage of that by providing a lot of value.  Pay-it-forward with a lot of actionable information, and link to a blog post or offer where people can learn more.

A formatted post.  No other social network offers the ability to format post text, so look like a Google+ pro by doing it.  Our Google+ class teaches you everything you need to know to stand out here.

[CHECK OUT THE GOOGLE PLUS 101 CLASS TO LEARN HOW TO CREATE A POST LIKE THIS]

6. The Pinterest Pin

Pinterest & Instagram are both visual social networks, but how people use them are completely different. Instagram is a more personal glimpse at a user's life, while people tend to browse Pinterest for inspiration & ideas.

Give it to them.  They'll share it generously, as shown in the original blog post for the Facebook marketing infographic.  It's been shared on Pinterest over 5,000 times:

same post pinterest 5000 shares

Here's what that post looks like on Pinterest:

same post different ways facebook

I pinned this from the blog post and literally didn't change a single thing.  I used it, as Pinterest created it.

Here's why it works:

  • a colorful image 
  • a link to a credible website
  • specific, yet brief, description

A colorful image.  Pinterest is all about visuals, so you need to have either a beautiful or colorful image here.  Just as with Instagram, I've found the more colorful (and almost garish), the more images get repinned.

A link to a credible website.  Because I pinned this from my website, Pinterest added a hyperlink to the pin with a Visit button.  That's important, because a lot of spammers use Pinterest and their links go to junk websites.  You'll stand out simply by being credible.

Specific, yet brief, description.  Notice the first thing you see in that description is [UPDATED 2016]?  I'm telling people immediately this infographic is current. I get directly to the point.  While you have ample room for a pin description, you can see Pinterest cuts it off and requires people to click to Read More.  Most don't, so get to the point, fast.

SHORTCUT!

Want your brand shared over 5,000 times on Pinterest? These "Perfect Social Media Post Templates" get results from day one

perfect social media post all 8 templates

7. The Slideshare Presentation

Slideshare is a social network where businesses share their PowerPoint presentations.  Most brands assume Slideshare is only for business-to-business brands.

Not so.

I kept my self-published quilting book on Amazon's top 10 list for an entire second year using Slideshare.  If it works for quilting, it can certainly work for your business.

Here's how I turned an infographic into a Slideshare presentation (done in Google Slides):

Why does it work?

  • presented each section of the infographic, separately
  • explained how to use the infographic to generate Facebook marketing campaigns
  • included a hyperlink to download the full infographic

Presented each infographic section, separately.  This infographic is too detailed to be read on a single slide.  Instead, I pulled out each section, added them to the slide deck, making it easier to consume.

Explained how to use the infographic.  This is an actionable infographic, meaning that brands can use it to generate a possible 4 million marketing campaigns.  I showed exactly how to do that in multiple slides, and generated a sample campaign.  I gave the infographic context and the further explanation people needed to understand it.

Included a hyperlink to download the full infographic.  At the end of the slide deck, I display the full infographic, but it's too small to read on a single slide.  So I included a hyperlink to the blog post so people could download the full version.

Extra Credit: High-Contrast Title Slide.  PowerPoint presentations are no longer boring slides with endless bulleted lists.  They use sophisticated designs, and your title slide needs to stand out to get people to view it on Slideshare.

[CHECK OUT THE SLIDESHARE 101 CLASS TO LEARN HOW TO CREATE A PRESENTATION LIKE THIS]

8. The YouTube Video

Video marketing is the biggest missed opportunity for small businesses: even a poor video is better than no video.

Case in point? I created this video to accompany the original infographic five years ago, and it's not my best work.  But, it's better than not having a video at all.

I kept it simple: I used my smartphone to talk about the infographic and how to use it.  The video is less than two minutes long:

When I create a video for the updated 2016 version, it will be more like this, where I show an infographic & explain it:

What do you need in a video to make it work?

  • Make it easy on yourself to record a video
  • Be creative by posting different video types
  • Know what to include in your video title & description

Make it easy on yourself to record a video.  A simple, credible video is far more important than one that's slickly-produced. You can use YouTube, for free, to record, edit, and upload your video.  Easy. Peazy.

Be creative by posting different video types.  What solution does your business provide? Do it in video form. When I started my YouTube channel, I created mostly talking-head videos: me looking at the camera & chatting with my audience. I also created a few how-to videos where I allowed people to "look over my shoulder" and look at my screen. I was surprised to discover the screen-sharing videos were far more popular.

Know what to include in your video description.  YouTube is a search engine (owned by Google).  It uses your video title, description, and tags to show your video to people who are searching for it.  You may have the best video in your industry, but if you haven't told YouTube what it needs to know, no one will see it.

[CHECK OUT THE YOUTUBE 101 CLASS TO LEARN HOW TO CREATE VIDEOS LIKE THIS]

Summary

Now you've got eight ways you can use the same content to develop unique & creative posts for each social network.  You'll avoid looking like you're auto-posting to LinkedIn from Twitter (this happens a LOT), and you'll stand out in a sea of posts that look the same.

Remember to have fun with your social media: it's where you get to connect with your audience & share your passion.  

Apr 26

SEO Secrets [WEBINAR EXCERPT]

By Janice Deleon

Learn the SEO Secrets on how to dominate search results for your industry.

That’s what you’ll learn in this webinar excerpt (5 minutes, 10 seconds). Want the full webinar? Members get it free here.

Video Transcript

The original blog post is here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Maria Peagler: Would you like to rank higher in online search results? I don’t know a single business whose … the answer to that is no. Everyone wants to rank higher in such results. We have an SEO 101 class here at SocialMediaOnlineClasses.com, and that’s important for you to take if that’s something that you want to do for your business. However, there are also some other things that you can do outside of traditional website SEO that will help you rank higher. I actually found out some of this by accident. I was already doing the things I normally do for SEO, and I was doing a couple of other things too for other reasons. I found out that they helped me rank higher in SEO. I’m going to show you the results that I got.

This is the case study of Social Media Online Classes. Now I have to tell you I have no SEO training whatsoever. I developed the SEO 101 class from the school of hard knocks, lessons that I have learned in ranking really well in online search. I rank on page one of online search somewhere between 50 and 75 times. It varies and it changes a lot, basically not by gaming the system but just doing the right things, putting out quality content. I’ve also found out that there are some small touches that you can do that help boost your results. Some of those are what I’m going to be talking about today.

Let’s take a look at the results that I got. This all started out when I wrote a blog post last year. This blog post was March 31st of 2015, so it was a little over a year ago. The blog post was titled “7 Secrets to Find Anything Using Google Search.” Now I wrote this blog post simply because it’s kind of a generic topic that I knew would bring me a lot of traffic. Because everybody uses Google or some sort of online search to find things. Now I knew it would bring me a lot of traffic; not all of it was going to be what you call qualified or targeted traffic. Not everyone in my target audience would be reading this article, but that’s okay. This was going to be a way for people who had never heard about Social Media Online Classes to learn about what we do and what we offer.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Now in this blog post I think there’s seven different ways that you can find something in Google search, and I have an infographic along with it. I also recorded an audio file basically just going over everything in the blog post just in case people wanted to listen to it instead of read it. I found that some people enjoy doing that. That’s all I did. I forgot about it after that. I went on to new classes, new blog posts, new infographics, onto that never-ending wheel of content, and just forgot about it.

Then I noticed a couple of months ago, so a little less than a year later, that I was starting to get a good amount of traffic from this blog post. I wanted to see what was happening here. Here’s what I did. I went to Google and I typed in “how to find anything with Google search.” You’ll notice it’s very similar to this title. It’s not exactly it, but basically I just replaced seven secrets with “how to find anything using Google search.”

Now that’s important because I wrote this article for laypeople. There are a lot of articles out there on how to do this but they’re for geeks. The titles of the article are things like “How to Use Google Operators in Search.” 90% of the population has no idea what that means. I wrote an article in plain English using layman’s terms on how to find anything using Google search. Basically, you’re using Google operators, but I don’t call it that. what I started to see was I was ranking number two on this page. Page one of this Google search, I’m number two. I rank above PC World, I rank above Amazon, and I rank above Google’s own support.

 

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Apr 04

55 Social Media Marketing Resources from 1st Quarter of 2016

By Janice Deleon

1st quarter featured image 2016_thumb

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Coaching Moment

  1. [COACHING MOMENT] How to Overcome a Missed Deadline? *
  2. [COACHING MOMENT] Should I Boost my Facebook Post?  *

Facebook

  1. Is Higher Reach Necessary for Engagement on Facebook?
  2. Easily Add a Call-to-Action Button to Your Facebook Timeline
  3. Facebook 101 Lessons Updated for 2016: All-New Content!   *
  4. How to Get Higher Facebook Reach in 2016
  5. Create a Video Playlist in Facebook
  6. When Should You Boost a Post on Facebook?
  7. How Can Your Least Expensive Facebook Ad also Be the Most Effective?
  8. What’s the Perfect Facebook Post?
  9. How to Vary Your Facebook Posts for Higher Engagement

Google Hangouts

  1. How to Make Your Small Business Look B.I.G. with Google Hangouts *

Google +

  1. Google+ 101 Update: Hangouts on Air *
  2. Increase Your Visibility Using Google+ *
  3. Should Your Brand Be on the New Google+? *
  4. How Google Plus Makes Your Posts Look Incredible *
  5. Google Plus Collections: What are they and how will they help my business? *
  6. Google+ Revamps Business Pages  *
  7. Google+ 101 New for 2016 with Updated Lessons *

Infographic

  1. 100 Social Media Marketing Resources [INFOGRAPHIC]

Instagram

  1. How to Create a Long-Form Instagram Post    *

Learning Tracks

  1. NEW: Learning Tracks to Reach Your Career & Business Goals
  2. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  3. Social Media Action Plan Learning Track

SMOC Member Question

  1. How a New Dental Office Can Get Facebook Fans *
  2. [MEMBER QUESTION] Do I Need Separate Business/Personal Accounts for Each Social Network? *
  3. [MEMBER QUESTION] Adding Contacts to MailChimp? *
  4. How to Respond to a Negative Review on Yelp *

Member Success Stories

  1. SMOC Member Success Stories *

Pinterest

  1. Pinterest 101 Class Updates for 2016 *

Social Media Trends

  1. Most Popular Digital Consumer Trends for 2016

Strategy

  1. Do Emojis Make Your Message More Personal?
  2. Visual Content Marketing for Small Business: Your Ultimate Guide
  3. How to Create Your Own Product Photography Studio for Less Than $100
  4. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  5. Can the Best Marketing Advice Fit on an Index Card?
  6. How to Find Your Most Popular Social Media Posts from 2015
  7. 100 Social Media Resources from 2015

Super Sunday Bootcamp

  1. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  2. Super Sunday Bootcamp: Small Business Systems  *

Swipe File

  1. NEW! Your Social Media Swipe File, version 2.0  *
  2. [SWIPE FILE] How to Select a Winner for a Facebook Contest   *

Tutorial

  1. New Member Orientation *
  2. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog

Twitter

  1. [INFOGRAPHIC] Twitter Headline Checklist
  2. Establish Instant Credibility on Twitter
  3. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *
  4. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet

Webinar

  1. How to Automate Blog Content
  2. Drive Traffic to Your Website [WEBINAR EXCERPT]
  3. Best Social Media Tools [WEBINAR EXCERPT]
  4. [WEBINAR REPLAY & RESOURCES] Best Social Media Tools *
  5. Drive Traffic to Your Website Webinar Replay & Resources *
  6. Email Marketing Made Simple [WEBINAR EXCERPT]
  7. Email Marketing Made Simple: Webinar Replay & Resources *

* Indicates Members-Only Content

Mar 21

Best Social Media Tools [WEBINAR EXCERPT]

By Janice Deleon

Which social media tools are best for your small business?

That’s what you’ll learn in this webinar excerpt (6 minutes, 45 seconds). Want the full webinar? Members get it free here.

Video Transcript

The original blog post is here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Maria Peagler: What are the tools that are going to make posting to social media easier and save me time? I’m going to list the tools that I recommend in descending order. The ones I like the least to my favorite. The one I like the least, but I still do recommend is Hootsuite. Hootsuite is free and it works very well; however, it is complicated and it is not easy to learn. Even once you do learn it, once you use it, it’s difficult to find what you need. It’s a bit like drinking from a fire hose.

If you’re already using Hootsuite and it works for you, I say stick with it. We do have a bonus webinar on how to use it because I’ve had so many people ask how to use it. I used Hootsuite for a good year and then changed over to something else, which I will tell you about in just a moment. Now my next recommendation is Buffer. Now Buffer is similar to Hootsuite, it is a social media posting and scheduling tool where you post once and it will send your post to multiple social networks, but it is infinitely easier than Hootsuite.

Buffer is just a really cool company. They are very transparent with their operations. They actually post their revenue online. It’s a fantastic company. Their tool is not as robust as Hootsuite, but it’s definitely worth a look. One of the easiest ways to post to multiple social networks is to post from Instagram. You can post a photo to Instagram, write a caption and then when you share it, you have the option to also share it with Facebook and Twitter. That is just easy peasy. That’s simple.

The only downside is you cannot post a link, so if you’re posting just a photo that’s great, but if you want people to have a link where they can go to your website, you can’t do that on Instagram. What is my favorite tool? What is the tool that I use every single day for social media posting? It’s a tool called Sprout Social. It is a paid tool and it’s not inexpensive. It’s $59 a month. However, if you are someone who wants to do a lot of social media and really see results from it, I cannot recommend Sprout Social highly enough.

I am not an affiliate for them, I’m not getting any money for this, but I want to show you why I like this so much. This is their website, this is Sprout Social. I am going to log in and I am going to show you why I like this. Sprout Social is a very, very powerful tool that keeps social media posting stupidly simple. It is completely the opposite from Hootsuite. If Hootsuite is like drinking from a fire hose, Sprout Social is almost Zen-like. I feel like I’m going in to do Yoga when I’m going into Sprout Social because it is peaceful.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Now this isn’t peaceful, this is the whole dashboard here that they show you, but that’s not what I want to look at. What I want to look at are my messages. This is basically your news feed. This is showing you everything that is going on in social media land right now. Do you see that? No messages found. That is a beautiful thing to me because if I go into Hootsuite, I’m going to see like four different tabs open with different news feeds for every different social network and that’s the way it has to be if you want to see what’s going on.

I only want to see the people who are engaging with me or people who are talking about me. I want to see people who are mentioning social media online classes or reaching out to me in some way good or bad. I can do that over here. There’s all kinds of things that I can check and uncheck. I can hide the things that I’ve done. If I uncheck it, it will show you, these are all the things that I have done over the past day or two, but I like that clean screen. The other reason I like this is because this will show me everyone who is engaging with me or mentioning me on a single feed on one screen.

It makes it really easy for me to go in and respond to people and get it done. It allows me to schedule multiple posts to multiple social networks. I usually do this one day at a time, but I know people who do it a month at a time. These are the ones that I have scheduled for today for the rest of the day. I start at 7 a.m. and I end at 2 a.m., which sounds a little crazy, but I do that to reach different time zones. You can see that I post about once every hour and then I post 7 a.m. tomorrow and then 8:13 tomorrow, then I’ll start all over again.

It also shows this in calendar form. It’s a nice visual tool. I like it a lot and they have a thirty day free trial. If this is something you can afford, I highly recommend it. If not, if this is something that is too expensive, then I would recommend either going with Buffer or Instagram. As a last resort, I would do Hootsuite. It’s the one that’s the most well-known, but it is a huge time suck. I come away from Hootsuite feeling just overwhelmed with everything that’s on there and nobody needs that these days. We all need a little more peace in our lives.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

ultimate guide to visual marketing 600 Socialmediaonlineclasses
Mar 15

Visual Marketing for Small Business: Your Ultimate Guide

By Maria Peagler

ultimate guide to visual marketing 600 Socialmediaonlineclasses

The web is a visual world . . . 

. . . but what if you're not a graphic designer? Or don't have one on staff?

No worries! In this Ultimate Guide, you'll learn easy & elegant ways of creating visual content for marketing your small business. They include:

  • what is visual storytelling? (an interview with the author of The Power of Visual Storytelling)
  • how to create your own social media images (including our favorite free tools!)
  • how to create an infographic (yes, you!)
  • and much more . . .

All of the tutorials listed in this guide use either free or low-cost tools that won't break the budget for small brands.

Best of all, the tactics are simple: you don't need to be a visual pro or know how to use Photoshop or Adobe Illustrator.  I create a LOT of visual content, and I'm sharing the simple processes I use.  

No drawing or photography skills required!

Let's get started — click on the image to go to the tutorial you're interested in:

WHAT DOES YOUR PERFECT FACEBOOK POST LOOK LIKE?

Get your free "copy & paste" template for your best visual content ever. Includes my top-performing Facebook posts you can swipe!

Here are the same case studies, in list format:

  1. [TUTORIAL] How to build your own stock photo library for Facebook, Pinterest & Instagram
  2. [VIDEO] How to create social media images using Canva.com (free tool)
  3. [INTERVIEW] Ekaterina Walter, author of The Power of Visual Storytelling
  4. [CASE STUDIES] Three small businesses successfully marketing with visual content
  5. [VIDEO] The Perfect Social Media Post
  6. [PDF DOWNLOAD] The Perfect Facebook Post
  7. [TUTORIAL] Get a DIY product photography studio for less than $100
  8. [VIDEO & TUTORIAL] How to create an infographic (easily) using nothing but Google Slides
Feb 23

Drive Traffic to Your Website [WEBINAR EXCERPT]

By Janice Deleon

Everyone wants more traffic, but is more always better? What are the most effective traffic sources? And once you get more, is your website positioned to take advantage of it?

That’s what you’ll learn in this webinar excerpt (7 minutes, 21 seconds). Want the full webinar? Members get it free here.

Video Transcript

The original blog post is here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Maria Peagler: What works, what really works in driving traffic? Because everybody out there will tell you that they have the perfect solution for driving traffic. I’m going to tell you what I have found in my experience works. It’s often not what you hear from other so-called marketing experts. First of all, any platform whether it’s SEO, whether it’s blogging, whether it’s social media or advertising, anything will work if you do it consistently, if you focus on the people who are most likely to buy from you, and you measure your results. You can use anything if you do these three things. I cannot tell you how important these things are because what I see is, first of all, people get really excited about starting something new, and it doesn’t work, and then they drop it.

I understand, I’m there too. Right now, I’m running a Facebook ad that’s not working very well, but I’m not quitting. I am going to change that ad, I’m going to change the targeting, I’m going to change the creative on it. Same thing with posting. What I posted in the Mastermind Group today that worked so well is … I’ve noticed that in Facebook, organic reach has really been down since the Super Bowl, and that’s because so many people were on Facebook during the Super Bowl and advertising during the Super Bowl, that it’s taking a while for reach to get back up, and so I’ve been doing a lot of experimenting, and I found something that really works, and so I am consistent with it.

I post once a day, I don’t post a ton, I advertise consistently, and if it’s not working, I measure what is working and I fix it. So really be consistent and persistent about this. Remember, you don’t want everybody, you want the people who are going to be most likely to buy from you, that qualified traffic. Here, what I’m going to do next is I’m going to talk about the three sources of traffic that I have found in my experience to be the most effective, what I call the low-hanging fruit. The things that just by putting in a little bit of effort yield really big results.

Now, I want to say to you I am not suggesting in any way that you have to do any of these. I’m not suggesting that you abandon what you’re doing now and focus on these. What I am suggesting is these are something for you to think about and maybe to incorporate into your marketing efforts in the future. The first one is, blogging. Robin, you said that you wanted to learn about SEO, you really wanted to focus on that. We’ve done a lot in your coaching on focusing on getting links and helping with SEO. One of the easiest things that you can do and that you are in 100% control of is blogging.

I realize that blogging takes a lot of effort, but I have tried to make blogging for our members as easy as possible. The reason that blogging works so well is for a couple of different reasons. One is, if you blog on a consistent basis, you are giving search engines fresh content from you. Search engines love new content, and they like old websites because it shows that, that you’re a veteran and you’ve been around for a while, but they like seeing an old website putting out new fresh content, and so blogging is the easiest way to do that. The other reason I like it is because anything that you put out online on your blog stays there forever.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

A Facebook post will scroll off your screen, an ad is only good for as long as you pay for it, but your blog is free, it takes only your time, and the results are forever. Here is what I have found that works really, really well and these are the resources here at socialmediaonlineclasses.com that you can use to really get some great results for blogging. The first one is, the WordPress Website in an Hour webinar. I call this the WordPress Website, but you can also build a blog with WordPress. This is a bonus webinar where I built a WordPress site in one hour. I am so proud of Veronica who’s on our webinar today. She built a website using WordPress from this webinar, and she built a website for an independent grocery store, and it is beautiful. Every week, they post their specials, and that’s another form of blogging, and it’s really going to help them get traffic to their website.

Another resource is the OneClick Blog Post article. This is an article where I show how you can automate your blog post from doing an Instagram photo. It’s literally a 60-second blog post, I mean, it does not get easier than that. We also have the Content Marketing Made Simple webinar. This is another webinar that I really, really recommend because it shows you how to put out a lot of content without spending a lot of time on it. It shows how we use templates here at Social Media Online Classes, how we often will dictate content into a smartphone, how we use, kind of, the same resources over and over again to make it look like we’re a very prolific content marketing entity. We look a lot bigger than we really are.

The last thing is the DIY Blog Tour. We have a bonus webinar on this that is one hour. I also offer a separate online course on this. The DIY Blog Tour is basically an online publicity tour that is for a very focused amount of time, and is one of those things where it seems like you’re everywhere for about a week or two. It’s what movie studios do when they have a new movie coming out. It seemed like in December we saw nothing but Star Wars on commercials, on the radio. It’s what authors do when they do a book tour. A blog tour works, it is how I went with my quilting book Color Mastery, I went from unknown to Amazon’s top-10 in two weeks.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Jan 26

Email Marketing Made Simple [WEBINAR EXCERPT]

By Janice Deleon

Watch this webinar excerpt, where you’ll learn how to use email marketing and social media for your small business to capture leads. Want the full webinar? Members get it free here.

Video Transcript

The original blog post is here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Maria Peagler:  That’s what you want to do. How do you get those “opens” and “clicks”? The first thing you want to do is get people to open your email. The way you do that, is with your subject line. Now, as small businesses, it’s hard for us to test different subject lines. If you look out there for a lot of advice on email marketing, they always say to test your subject lines. We don’t have time to do that! Instead, I like to learn from the masters of email. The true masters of email marketing are political fundraisers; especially presidential campaigns. The things that I’m going to be showing you all are not an endorsement of any way of any of the candidates that are running for President, or have run for President.

These are simply from articles where marketers have researched how presidential campaigns send out their emails, and what works. Now, this is from Barack Obama’s latest emails, I think, last year. I don’t think it was for his last presidential campaign. I think it was for the different causes that he’s been doing in his second term. Look at these subject lines: “I’m just so happy; I want to do this again; My uncle Teddy; My place, June 14th.” These don’t sound like they’re from the President of the United States. They don’t sound like they’re coming from a company. They sound like they’re coming from your best friend, and they are intentionally done that way. They’re very informal and casual.

That’s the way they want it, because it makes it look like it’s coming from somebody who’s a good friend. Now, we’re going to look at some more of his headlines, and these were from his presidential campaign. The reason that Barack Obama’s emails have been so scrutinized is because he raised more money through email fund-raising than any other candidate in history. A lot of marketing companies really looked at what he did. These again, are subject lines from his emails. Look at this! Look how short they are! One word, “Hey; Wow; Hey, again; I’m saving you a seat; Meet me for dinner; Rain check!”

These things sound like they’re coming from a family member, or a best friend. Again, they’re designed to sound that way. Now here we’re going to look at some that are from all presidential campaigns; these are from everybody. These are how to really stand out. They use two things that really, I have found, especially in my own experience, work. The first is curiosity. Martin O’Malley sent out an email with a subject line of, “Gummy Bears and $1.74.” Now, that makes me curious. I want to open that. Especially if you’re a supporter of Martin O’Malley, you’re going to open it. The other thing that you just cannot beat, is don’t try to be clever.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Be specific about what’s in the email. “Join Bernie for a rally in Manassas, VA.” If you’re a Bernie Sanders supporter, and you’re anywhere in this area, you’re going to open up that email. Again, here’s another specific headline, “[Poll alert] We’re ahead in Iowa.” If you’re a supporter of this candidate, you’re going to be opening up that email. Again, here’s my favorite curiosity headline, “I was in a jail yesterday.” That one was from Mike Huckabee. Again, if you’re a supporter of his, or even if you’re not, you would probably open that email. Using curiosity, specificity, being informal, casual and brief, are going to get attention.

Lisa, that’s how you grab people’s attention. You need to test this out on your own readers to see what works. These are emails that I have sent over the last three months. They are from January and November. They’re some of my best email subject lines that got the most opens. This one is, “Last chance …” Two words, that’s it.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

one click blog post thumbnail
Jan 19

TUTORIAL: The One-Click Blog Post (for People Who Hate to Blog)

By Maria Peagler

Ever wish your blog posts could write themselves?

Do you hate to blog? (No worries — I have LOTS of clients who feel the same way.)

This tutorial is going to change your life. Literally.

In this epic article, you'll learn how to put your own blog posts on autopilot: they'll create themselves with little-to-no interaction from you, freeing up your time for family, travel, or other work projects you actually enjoy.

Here's the background: I'm an art quilter, watercolor artist, and author of eight published books. Socialmediaonlineclasses.com is my full-time business, and my art is how I relax.  I now have so many watercolor paintings I wanted to offer some of them for sale on a blog.  But I really don't have time to do yet another blog.

So I systemized the entire blog post creation process: all I do is take a photo of the watercolor painting, and the system takes over from there. It uploads the photo to the blog, adds a title, what type of painting it is (landscape, floral, etc), the price, and even sends it to an e-commerce site where it's listed for sale as well.

mariapeagler art blog

I created this blog post with one click on my smartphone.

THE FINAL BLOG POST

Here's what the final blog post looks like, with each element identified:

Grow Biz in 30 Days with Social Media

Here's what the artwork's automatic listing looks like on the Daily Paintworks e-commerce site:

maria peagler daily paintworks

Let me be clear: this entire process, from uploading the photo, to creating the blog post, to adding the blog post categories, to creating the e-commerce listing on Daily Paintworks was automated by the system I developed.  The only thing I had to do was add a PayPal button to the blog post (which I did later).

Total time for creating the blog post? Less than 1 minute.​

Here's a quick table of contents so you can click the links to go directly to the section you need:​

CREATING THE ONE CLICK BLOG POST SYSTEM

1. Tools You'll Need

First, let's talk about what tools you'll need to create your own one-click blog post system. Most of you know I'm not a "tools" person, so I've kept it simple:

    • a smartphone
    • image on your smartphone
    • Instagram
    • WordPress blog
    • Zapier (free)
    • if you want to systemize the e-commerce portion of the blog post, you'll need to use a platform that imports your blog posts automatically.  Daily Paintworks does this and costs $12/mo.

​If you don't have images for your blog, check out the  DIY Stock Photo Library and Canva tutorials I offer.

2. Upload a Photo to Instagram

The one-click blog post system starts when I upload a photo to Instagram from my smartphone.  

I add a caption and a unique tag that identifies this post as the one I want to go to my blog:

one click blog post instagram maria peagler sSocialmediaonlineclasses

The unique #mariapeagler tag is what triggers this post to go to my blog automatically

That's all there is to it for Instagram.  Pretty easy, huh?

Then Zapier takes over . . . 

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

3. Automate the WordPress Blog Post Using Zapier

This is where the magic happens. 

By creating one Zapier automation (they call it a zap), my blog posts are automatically created by Zapier every time I upload a photo to Instagram that uses the #mariapeagler hashtag.

Here's how it works:

  • I develop a new zap in Zapier using my Instagram account and my WordPress blog (shown below).
  • Anytime I upload a photo to Instagram, Zapier checks it for the #mariapeagler hashtag. If it finds it ...
  • ... it creates a new blog post on mariapeagler.com using the Instagram image and caption.  It adds several default categories (these are the paintings I do the most) to the blog post.
  • Zapier publishes the blog post immediately.  The Zapier zap is shown below:
one click blog post zapier instagram wordpress Socialmediaonlineclasses

The essential elements of the Zapier zap to automate a blog post from an Instagram image

Once I set up the Zap, I'm all done.  Anytime I upload an image to Instagram with the #mariapeagler hashtag, Zapier immediately creates the blog post on the mariapeagler.com blog.

It takes less than one minute of my time:

one click blog post maria peagler artist blog ssSocialmediaonlineclasses

This blog post was created automatically from an Instagram post & Zapier

5. Set Up Daily Blog Feed Imports to an E-Commerce Website

Daily Paintworks is an e-commerce website allowing you to sell your artwork on their platform.  It's an excellent way for artists to increase their visibility, sell their artwork, and expand their brand outside of their local/regional area.

I add my blog feed URL to my Account Information and check the box stating I want it to pull my blog posts at midnight every day:

daily paintworks RSS feed

In my Account Information, I tell DailyPaintworks the URL of my blog feed

Daily Paintworks then automatically creates a listing for my art. I don't have to lift a finger:

daily paintworks grid

Every one of these listings was created by Daily Paintworks by importing my blog feed

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

CREATE BLOG POSTS FROM TEXT OR VIDEO

If you don't have an image for your blog post, you can still automate the process using other content & applications.  Here are just a few from Zapier letting you automatically create a blog post from Gmail, a Google Doc, or a YouTube video:

Additional Zapier Automations for Blog Posts


zapier gmail wordpress

Create a blog post from content in a Gmail email

zapier google docs wordpress
zapier youtube wordpress

VIDEO TUTORIAL: A ONE-CLICK BLOG POST (10 MIN)

Here's a video tutorial demonstrating the entire process, from creating the Zapier automation to uploading the photo to Instagram to the automatic blog post.  Let me know what you automate to your blog in the comments below, and happy automating!

In the video I promised I would include the code you need for the Instagram image to show up in your WordPress blog post.  It goes in the Content field of your Instagram automation:

INSTAGRAM IMAGE CONTENT AUTOMATION CODE

Be sure to add the Instagram photo URL in between the quotes.​

[SHORTCUT:  LEARN HOW TO WRITE THE PERFECT SOCIAL MEDIA POST USING THESE TEMPLATES]​

RELATED POSTS

100 social media marketing Resources 2015 maria peagler fi
Dec 30

The Best 100 Social Media Resources from 2015

By Janice Deleon

100 social media marketing Resources 2015 maria peagler

 

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. “I’m Good! I’ve Got All the Content I Need”
  2. How to Give Thanks for Your Audience on Social Media [CLASSIC]
  3. Holiday Marketing Kit – Member Exclusive!
  4. Are You Wasting Money on Marketing?
  5. Be More Efficient in 2015 by Identifying Your Top 20%
  6. Could This Be the Perfect Social Media Post? *
  7. Grow Your Business in 30 Days Using Social Media Marketing
  8. Help! My Marketing Isn’t Sexy!
  9. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  10. How to “Productize” Your Service Business for Easier Revenue
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  15. How to Turn a Potential PR Disaster into an Opportunity
  16. Need More Traffic to Your Website? Think Again!
  17. NEW! Social Media Strategy Template & Spreadsheet *
  18. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  19. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  20. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  21. The State of Social Media for Small Business [CLASSIC]
  22. This Surprising Social Network Outperforms All Others
  23. Use Your Website Assets in Your Online Marketing *
  24. Why Your Social Media Marketing Isn’t Generating Revenue
  25. Grow Your Business in 30 Days Using Social Media Marketing   

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Facebook Changes Post Scheduling Options *
  3. How to Do Business-to-Business Networking on Facebook *
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  5. How to Get Leads from Your Facebook Business Page *
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  7. How to Use a Facebook Ad to Market Vacation Rentals *
  8. NEW CLASS! Facebook Advertising on a Budget *
  9. New Facebook Advertising Lessons in Facebook 103 *
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  12. Updated Facebook 102: Customizing Your Facebook Page *
  13. Website Images Won’t Appear on Facebook Post Links *
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TWITTER

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Pinterest

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Google

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LinkedIn

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INSTAGRAM

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Webinar

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  4. Can Mobile Users Find Your Website [WEBINAR EXCERPT]
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  6. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days
  7. How to Automate Your Social Media Marketing: [Webinar EXCERPT]
  8. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  9. [WEBINAR EXCERPT] The Perfect Social Media
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  14. Your Most Profitable 20% [WEBINAR EXCERPT]

WORDPRESS

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CASE STUDY

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THE PERFECT SOCIAL MEDIA POST
Dec 22

The Perfect Social Media Post [WEBINAR EXCERPT]

By Janice Deleon

Watch this webinar excerpt, you’ll learn the perfect social media post for each network. Want the full webinar? Members get it free here.

Video Transcript

The original blog post appear here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Maria Peagler: The big social network that everybody wants to know about is Facebook. What does the perfect post on Facebook look like? Well we’re going to start from the simplest to the most complicated. The simplest post on Facebook that you can do for a business is a link post, now you can do a plain text status update, you could do that without linking to anything or having any kind of an image here, but if you want to drive results for your business, whether it is to make sales, get leads, drive traffic to your website you need to be posting a significant amount of content with actionable links in your post, and almost every post that I do on social media has a link that goes back to my blog, or my website somewhere and they also almost every single post I do has an image, because in 2015 and definitely in the years forward social media is a visual business, in that the better the visuals you can have, the more reach, the more engagement and frankly the more business you’re going to get from it.

Here’s how you do a link post in Facebook, you’re going to type your text in and then you paste the link, and it can be the long link or it can be a shortened link, and then what happens is Facebook is smart enough that it’s going to pull in that image that’s on that webpage, now if there’s not an image you won’t see one here, but then it also will pull in the title of the page of the blog post, and it will show your fans the link that you will be going to, it tries to be as transparent as possible about if you click on either this image or this link, this is what you’re going to see.

That’s the simplest post that you can do on Facebook, and I’ll tell you this has been one of my more popular posts, this was, it was kind of a case study, it doesn’t really have a whole lot to do with social media but it’s about how I can run my business on a chrome book that costs less than three hundred dollars and I included my favorite apps. A chrome book is something that is designed to run exclusively on the internet. You can’t download any programs so you can’t use Microsoft word or quick books or anything like that, and I went to a conference and had no WiFi and so I talked about how I was able to use it and I actually tweeted this out and tagged ever note, which is a note taking app if you’re not familiar with it, in the post and they re tweeted it to their four hundred thousand followers on Twitter. That was a real success.

Now the second perfect post that you can do on Facebook is a link and photo post. Now how’s that different from what we just looked at in a link post? Because this also has a photo, well sometimes the photo that Facebook pulls from your website or a blog post isn’t the one that you want to show on the post and that was the case right here. This is my most popular and successful Facebook post I’ve ever done, and I have had an ad running to this continually since I think January or February of 2015, because this is a, it’s an epic blog post and it’s one that is a great introduction to social media online classes, again I’m linking to my blog, but what I did first before I pasted that link in here is I uploaded this image to Facebook, then I typed this in, put the link, now notice Facebook did not pull in any of that information at the bottom the way it did here.

People are not going to see that, but I try to be as transparent as possible in telling people this is an info graphicing guide and this is what you’re going to get, and notice I was able to format this post. It’s got some bulleted items here with special characters. I used a hashtag in it, I put the link twice, I put it at the beginning of the post and at the end of the post, because a lot of times Facebook will truncate this it’ll be like it won’t show all of it, it’ll say read more here, people may not see the one at the bottom, and I just want to make it as easy as possible, because the majority of people who are on Facebook are on their mobile device, and so if they’ve already scrolled past this link and they’re looking at this I want to make it really easy for them to click. This is a link and a photo and the time that you use this is when Facebook is not going to pull in the photo that you want to display on your post.

Then the third type of perfect post that you can do on Facebook is a video post. Now Facebook wants your video. I can not emphasize this enough, if you do nothing else in 2016 upload a video to Facebook and it doesn’t have to be fancy. This video is an excerpt of one of my bonus webinars, it’s less than five minutes, but videos get a ton of reach on Facebook, they will reward you handsomely because they want to compete with you tube, they want people to stay in Facebook, they don’t want people clicking on a video and going over to YouTube and out of Facebook, they want people to stay in Facebook.

They reward you with a really good reach on your videos and once you upload a video and it’s pretty simple, I just always put watch at the beginning of my videos to be very clear it’s a video and you can see that it’s got the little play icon here. I just let people know exactly what it is that they’re going to see. The average life of a tweet is twenty minutes, how do you get noticed on Twitter without being on it all day, and videos do quite well, and I’ve actually started advertising some of my videos and it’s the cheapest advertising you can ever do, and I’m going to update Facebook 103 and talk about that. These are the three posts in Facebook that are the perfect posts.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Nov 24

The Most Profitable 20% of Your Marketing [WEBINAR EXCERPT]

By Janice Deleon

Watch this webinar excerpt to learn your most profitable 20% of your Marketing for your small business. Want the full webinar? Members get it free here.

Video Transcript

The original blog post appear here.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

 

Maria Peagler: This is going to be how to identify your revenue goals. Whether you’ve met them, what your most profitable marketing is, and how you can do more of it in the upcoming years. This is a perfect thing to do at year end.

Now, the way that you’re going to identify the most profitable 20% of your marketing is a 3 step process. The first thing you’re going to do is setup some marketing goals, or revenue goals. These are going to be goals that we will setup online, and I’ll also be showing you how you can measure the most profitable marketing you do, even if you haven’t setup goals. It’s actually going to be easier to do if you setup goals, and you’ll see why that is.

Then, once you’ve got your goals, you’re going to review reports, and again, if you’re not a spreadsheet person, I promise your eyes will not glaze over. By setting up goals, it makes this easy. After you review your reports, then you’re going to identify the top 20% of your revenue generating campaigns, and products, so that you can focus on those in the upcoming year, and be more profitable.

Now, the way that you do all of this is in Google Analytics. Now, this is a double edged sword, because Google Analytics has more data than most people could ever want. So, anything that you need to know about how people find your Website, what they do on your Website, how they buy on your Website, what they buy, how much they buy, what time of day they buy, the demographics, all those things are on your Website, or on Google Analytics. However, the downside to that is it takes a lot of work to drill down to that data.

What I’m going to be showing you today is the most effective and efficient use of your time in identifying your profitability. It’s how to get into Google Analytics, get what you need, and then get out so that you can be more profitable. It’s basically the same focus that I have on my training classes. I want you to be able to get in, get what you need in your lessons, and then get out and do it. This is the same for Google Analytics. Unless you’re a data works, you don’t want to spend all day in it.

Now, I’m not going to cover the basics. This is a rather advanced webinar, but I do have the basics available for you within social media online classes. So, if you need to know how to install Google Analytics, there’s a plugin that you can use, and you can click on this link in the slide deck, which will be available in the bonus webinar vault, and it will take you to the blog post for this. There’s also a blog post I did a couple of years ago on how to measure your yearend social media results. This is more about correlation than it is about proven statistics, but it’s a great place to start.

Then, if you’d like to know more about how people use your Website, the Google Analytics Made Simple bonus webinar is an excellent resource. I’m assuming that you have already got Google Analytics installed, and that you’ve probably taken a look at it, or your web master has. Here’s how we’re going to dive in and identify your profitability. The first thing that you need to do is to setup some goals in Google Analytics.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.