Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
Ever wanted to create an infographic, but you're not a graphic designer?
Don't have mad Photoshop skills?
Don't let that stop you.
In this epic blog post, you'll learn how to create a hyperlinked infographic with nothing but lowly Google Slides (a free presentation tool similar to PowerPoint).
The background? I wanted to create an infographic about growing your business in 30 days using social media marketing, with each week's tasks hyperlinked to the blog post explaining them. However, adding that to any infographic, no matter what tool you used to create it, requires coding.
But not using Google Slides. You can add hyperlinks to any text or graphic element on a slide. While it's not designed to be an infographic tool, why not? It's a smart hack.
Here's what the final infographic looks like. I'm showing the .jpg version; if you would like to get the full PDF with hyperlinked buttons, click on the infographic to get it.
CREATING THE INFOGRAPHIC, STEP-BY-STEP
1. Open Google Slides and Size the Slide Deck
Open a new slide deck in Google Slides and size the deck to 700 x 1800 pixels. You can see in the image below, the slide deck has only ONE slide. That's your infographic.
2. Choose the Background Color of Your Infographic
Select the background color for the slide (I chose blue), and remove the text elements on it. You'll be adding your own.
Tip: Steps #1 & #2 are the foundation for creating ANY infographic, on ANY platform. Create the section, change the color, then you'll be adding elements to it. Lather, Rinse, Repeat. That's the same process you'll use whether in Google Slides, Pixelmator, Canva, or Photoshop.
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The infographic title is made up of several different elements:
a black rectangle (the title background)
GROW YOUR BUSINESS is two different text boxes, so I could change the font sizes of each line so they are the same width (a kerning hack).
30 DAYS uses the same process as GROW YOUR BUSINESS, with a different font.
a thinner light blue rectangle for the subtitle
4. Add a Tutorial Section with a Hyperlinked Button
The individual sections that offer a week-by-week breakdown of your social media strategy are what I call the "tutorial sections." They're made up of the following elements:
a black rectangle for the section title ((notice this color matches the infographic title background. That's color harmony: a simple way to unify all the different elements of your infographic).
a light blue rectangle (also harmonizing with the infographic title)
text elements for the title (WEEK 1) and the tutorial text
a social media strategy chart image I had previously created using Pixelmator. You could do the same using Canva.
an orange hyperlinked button that takes people to a free class where they can develop their own social media strategy. The button is a rounded rectangle, with a hyperlink added to it.
the text for the hyperlinked button, simply added on top
5. Repeat Step 4 for Each Section of the Infographic
The remaining weekly sections, and the branding sections at the top and bottom, are all developed using that same process. Add the rectangles, add the text, hyperlink the text, and add images if needed.
Want to watch the exact process I used? Here's the full video, followed by the transcript, below:
VIDEO TUTORIAL: CREATE AN INFOGRAPHIC USING GOOGLE SLIDES (45 MIN)
FULL VIDEO TRANSCRIPT
Maria Peagler: Hi, everyone. It's Maria Peagler with 'Socialmediaonlineclasses.com'. This is my very first scope, so be kind. I would appreciate that. I wanted to enable the Twitter feed on this, but I don't think I was able to.
What I'm going to do ... double tap this and turn around. Welcome, everyone who's joining us. I am doing our very first 'Socialmediaonlineclasses.com' live broadcast here on Periscope, and I'm going to show you how to create an infographic using nothing but Google Slides. I will tell you a little bit about me, a little bit about why I chose this for our first scope, and then we're going to get right into it. Welcome, everyone who's joining us.
Again, my name is Maria Peagler. I am founder of 'Socialmediaonlineclasses.com'. I've been doing tech training for about 25 years. Recently, I went to a conference in Austin, Texas with nothing but my Chromebook, which if you're not familiar with a Chromebook, it's basically a cloud-computing laptop. You can't use any type of desktop applications.
I was really fascinated by how much I was able to do with it. I wrote a blog post called 'How to Run Your Business on a Chromebook for Less Than $300'. One of the things that's really hard to do on a Chromebook is to create graphics and infographics, but I was able to not only create an infographic, but make it clickable and add hyperlinks to it using nothing but Google Slides, and so I'm going to show you how to do that. First of all, what I want to do is show you this infographic up close and personal. This is it.
Now, if you are familiar [00:02:00] with Social Media Online Classes, you'll know that we use infographics a lot. As a matter of fact, this is if you go to Google and search 'Socialmediaonlineclasses.com infographics', these are the type of infographics that I’m known for. They're very simple, they're simple to create, and they're simple to consume. In about five seconds, you know what these are about and you've gotten what you needed out of them. I usually create these in a Mac application called 'Pixelmator', which is easier than Photoshop, but it's not available for the Chrome.
I'm needed to create an infographic while I was at this conference, and I did it using nothing but Google Slides. This is the infographic. It's '13 Ways to Monetize Facebook'. It goes through and has a different tactic from one to 13. It has my branding at the bottom. It also has my branding at the top with my URL. The really cool thing about this infographic, and this isn't easy to do in any program, but doing it in Google Slides is easy.
What it is is I added hyperlinks to it. For example, number one on how to monetize Facebook is get a custom Facebook page name. I explained a little bit about what it is, but then, if you click on it, it takes you directly to the lesson in 'Soclalmediaonlineclasses.com' on how to do this. That's what I loved about this. Again, here's another infographic. Here's a video on how you would do this.
There's a lot of information here in this infographic, but my favorite thing about it was I was able to do it in Google Slides, and I made it hyperlinked. I didn't have to do any code or anything. [00:04:00] I'm not a graphic designer. I'm not a coder, but I was still able to do this. I wish I knew about that sooner. I feel the same way. I feel your pain.
I'm going to do a brief demonstration. I'm not going to create a really complex infographic, but I'm going to show you how to do this in Google Slides. If you're not familiar with Google Slides, what you do is you need to have a Google account, and if you have a Gmail account, you would have that and you go to 'Drive.Google.com'. It's from here that you can access all of Google Drive's applications which are Google Docs, Google Sheets. There are photos, application which is now Google Photos, but what I used was Google Slides.
It used to be called 'Google Presentations'. You're going to come over here to this big, red button. Thank you. Great information. I'm glad you're enjoying this. This is my first scope, so please feel free to offer suggestions.
I am using Catch to do a replay of this, so hopefully that's going to work for us. I'm clicking on 'New'. In here, I can choose what I want to do, but I'm going to pick Google Slides. Now, you could probably also do this at Google Docs, but I do a lot of slideshow presentations for our webinars, and I was frankly just more familiar with doing that. When you first start, Google Slides is going to give you a blank slide here.
The really cool thing about this is you're just going to use one page. You're going to have one slide. You're going to change the dimensions to be whatever it is that you want for your infographic, and then you're going to add your text and graphic elements to it. [00:06:00] I think what the infographic that I did before, I made it ... Let's see. We're going to go to 'File', and then 'Page Setup'.
I think I made it custom to be ... Here, it's doing inches. I want to do this in pixels. I think I did it to be 700 by 2,000 which is a long ... It's the standard dimension for a long infographic.
Here, you can see this baby is pretty long. Then, what I'm going to do is create a background color. Right now, it's white, and you could keep it white. I'm going to do a blue color, and so I clicked there and I didn't tell you what I was doing. I'm going up here to the menu, and I'm clicking on 'Background', and I'm going to go to 'Color', and I'm going to choose a color.
I don't really like a lot of the ones that they have. Let's see. That one. I like that color. Let's see what color that is. Let's see.
If I drag that over, will I do it? No. Of course not. I'm going to do a custom color here. You can do that by going to 'Background', and then 'Color', and go to 'Custom'.
I just want this to be a little bit lighter, so let's see. We're going to make it a little bit lighter. That's a little too purple there. There. That's fine. That's fine for what we're doing right now.
Okay. Now, I've got a background color. If you look at this other infographic that I did, it is divided up into ... Let's see. I'm going to make this a little bit smaller so you can see the whole thing. It's divided in half lengthwise, and then into one, two, three, four, five, six, seven different rows, [00:08:00] and then, there's a little bit of space at the top and bottom for branding, so I would say probably eight different rows.
One of the first things that you want to do when you create even a simple infographic is give yourself a framework for where everything is going to go. What I want to do is the way that I do this ... Again, I'm not a graphic designer. I'm not using Photoshop here, so I'm probably doing a lot of things that wouldn't make sense to a graphic designer, but that's okay. This is kind of quick and dirty infographic.
What I'm going to do here is I took off the SlideDeck text. What I'm going to do is add a shape. I'm simply going to add a rectangle right here, and I'm going to add it. I'm simply doing this to create placeholders. That looks pretty good to me.
What I want to do here is to create four different rows, and then a fifth one for my title and a sixth one for my branding. I need six. What I'm going to do is to create an infographic called 'Grow Your Business With Social Media in 30 Days', and I want to give people something to do one week at a time. Week one, they'll be doing something. Week two, they'll be doing something, and I need four weeks, plus a title, and then my branding.
I've got this here. What I'm going to do is go, and I'm going to duplicate it. Usually, that is depending on what computer you're on, and it's control D or option D. Yes. Duplicate is command D. I'm on a Mac, so I'm just going to duplicate this and make sure that I've got enough space to have [00:10:00] five rows.
Let's say one, two, three, four, five. Here, six. This is not necessarily the coloring that I'm going to use, but it just lets me know that yes, I will have enough space. Okay. That looks good. I'm happy with that.
Okay. One of the first things that I'm going to do is to create my title. I like to have my other infographic up so I can see what I did on that one. What I'm going to do is make this smaller here so that I can see it over here. I don't like having these themes up, so I'm going to close that, and I'm going to ...
Okay. I just want to be able to see this so I can refer to it. I'm going to move this over a little bit so that I can see both of these at the same time. Okay. Here, I didn't have the title all the way over, but I have a pretty big title on this one, so I think I might need to do that. First thing is I'm going to change the color. I'm going to make it black.
Let's see. Is the wine color? I think I want black. There, I'll have a nice, black title background. As you can see, I have that here. What I'm going to do is add some text here, and I'm going to say “Grow Your Business”.
This is must be really, really small because I can't see it at all. Let's see. I want to change the size. Here we go. Fourteen. This needs to be big like yes, 72 or something like that. That's a little too big. [00:12:00]
You can see here, you just go through and create each of your elements that you're going to have on here. I want this to be white, and I spelled grow wrong, so I need to fix that. Let's see. Textbox? I want this to be ...
Here we go. Text color. I want it to be white. I like having all 'Grow Your Business' all caps for my titles. I can't remember if I used Oswald, and those are not.
I like using Oswald because it's the font that is on my website. Yes, 'Grow Your Business'. I'm going to show you all a little trick to this. If you want to have ... Notice right here I have ‘Monetize Facebook’, and they're both the same width. You can do that in a shortcut way.
You don't have kerning available which is if you want to spread things out. You can do that in a lot of graphic editing tools, but you can't really do that in Google Slides. It's just not sophisticated enough, but you can do a work around. What I did here was just command D to duplicate that, and I'm going to delete the text in there. I'm going to put business in there, and I'm going to make this bigger.
Right now, it's 48. I'm going to make it 54. See? It's getting really close to be the same size, so let's say 56. Maybe 58.
Okay. There we go. Now, I have titles that look very similar in their [00:14:00] width. Let's see. 'Grow Your Business'.
Let's see. Okay. I've got 'Grow Your Business', and I want to zoom in. I'm going to go to 'View', and I want to see this a hundred percent. Okay. here we go. That's so much better, isn't it?
Okay. Here, you can change your text. You can do a lot of stuff there. I want to say 'Grow Your Business With Social in 30 Days', and I'm going to do a different font for each one. Let's see. 'Grow Your Business'.
I'm going to do a ... Let's see. I'm going to do some more text, rotate it here. Let's see. I'm going to type 'With Social'.
Yes, and again, it's black which you can't really see that, can you? I'm going to change it to be white here in text color. Again, it's ... Let's see. I don't want this to be Oswald. I want it to be something that is completely different from Oswald.
Let's see. Maybe ... Yes, Architect's Daughter. That's a cool looking font. Again, I want this to be big. Maybe 48.
That's real big. Then, I'm going to rotate it. Let's see here. If I want to rotate this, I think you use this little thing here. Yes. There we go.
'With Social'. Okay. 'Grow Your Business With Social'. I probably need to put social media. 'With Social Media'. I want this ‘With’ to be significantly smaller though.
Okay. There we go. Okay. That looks good. I'm going to move that up, 'With Social [00:16:00] Media'. Okay.
At the bottom, I'm going to say 'In 30 Days', so I'm going to add another rectangle there, down here, and I'm going to make that a different color. Let's see. One of the things that I do when I do my infographics is I use a lot of color harmony to make them work together. I actually wrote a book on color, but it's not for graphic design. It's for quilters, because I am a quilter in my leisure time.
One of the easiest ways to harmonize your colors is to use colors that are in the same family. I can use another blue color, but just use maybe either lighter or darker. I'm going to go up here to this color. Now see, I could do the opposite of ... Blue is orange on the color wheel, and that would make this stand out in high contrast, but it makes it look a little Halloweenish. That's not what I'm looking for.
I am going to do this ... There we go. In a lighter value, and I'm going to do the same thing with the background. I think I need to make this a little bit bigger. Oops. Not that big.
Okay. Let's see. 'Grow Your Business With Social'. Okay. Goodness. That moved away over.
Let's see. No. That's rotating it. I'm using my cursor keys here. All right.
I'm just going to go ahead and put the text on it. I'll worry about that later. I want to say 'In 30 Days' here, so I'm going to say 'In 30 Days'. [00:18:00] Again, this is going to need to be in ... I like Oswald down here, so I'm going to pick Oswald for my font.
Yes. That's just going to be way, way too big there. Let's see. I may not use Oswald. I want ... See, Architect's Daughter is ...
I need a wide font. Something very wide, but that looks like a ransom note with all those different fonts. I think I'm going to stick with Architect's Daughter, but I'm going to make it a little bit smaller, and yes. You can see, there's a lot of ... The first time you do one of these infographics, there's a lot of decisions to make, but the cool thing is once you have one of these, you can use it as a template for the future infographics you want to do, like an easier way for me to do this would have been to copy this one and use it from that, but that's not really going to help you guys because I'm showing you how to do this from scratch in Google Slides.
It looks like something in here didn't get changed, so I'm going to change all of it to Architect's Daughter. I guess I did. I'm going to change the color of the font to be a blue color, something like 'In 30 Days'. Yes. I like that.
Okay. 'Grow Your Business With Social Media in 30 Days'. Okay. Here's what we're going to do. I'm going to give people something to do in each week of the 30 days.
What I'm going to do is something very similar to this. I'm going to use ... [00:20:00] Basically, these are two rectangles, so I can go ahead and start with this rectangle right here. I am going to make it a different color. I will probably make it the same color that I have this rectangle right here.
Again, I want to use a color harmony, so I'm going to do that. I'm going to use that for both the fill color and the stroke. Welcome, everyone. Thank you. Thank you. I appreciate that heart.
Then, what I'm going to do is to put a title bar at the top. Again, I'm going to do that in a contrasting background and add some text to it. You can see here there's a pattern. You'll notice what I'm doing when I'm creating this is I am creating divisions in this infographic here like right here, right here, right here, and right here with shapes. Then, I'm changing the color in the text.
You're going to see me doing that over and over again. Once I get this done, I will use it and just copy it and duplicate it to create the remaining sections on the infographic. Here, I'm going to again make this black, and I want to have it for both the square in the background. I'm going to type my title in here. This is going to say ... Let's see. ‘Days One Through Seven’.
Again, this is in black so you can't see it. I'm going to change this to be Oswald. The font is going to be a little bit bigger. Yes. I like that.
Okay. ‘Days One Through Seven’. It's still black so I need to change it under 'More'. I'm going to go here to the font color, and I'm going to make it white. I want this very, very high contrast. [00:22:00]
I'm going to say 'One through Sven: Develop Your Social Media Strategy'. Okay. That's going to be a little too big, so I'm going to make instead of 24, 22. There we go. Boom. That's a beautiful title all the way across.
Okay. What am I going to use here to identify social media strategy? What I'm going to do is add some text. I'm going to do something very similar to what I have here. I'm going to add a very small amount of text that I have that's going to describe what they're going to do and why. I'm going to make it hyperlinked, and then I'm going to add a graphic to it.
Here's what I'm going to do. The first thing I'm going to do is I'm going to add some text. Let's see.
I'm going to add some text, and I'm going to say "Identify your goals, your primary social network and how you plan to execute your social media marketing". Okay.
Here is the text. Again, I'm going to change it to Oswald. That's a very easily readable font. I think I used Oswald on this. Let's see.
I'm going to zoom in on this. No, I didn't. I used a different font. I used one that had syrups on it. Let's see. I like using Special Elite in here because it looks like typewriter text. Okay.
I'm going to do that [00:24:00] and I'm going to hyperlink this. Now, this is the really cool thing about using Google Slides as an infographic tool is that you can hyperlink. I've got the text that I want linked. I need to go to where I need to copy the URL, and this is where you can get the free social media strategy class at 'Socialmediaonlineclasses.com'. I'm going to do an edit copy or a command C, and I'm going to come back to my presentation, and I'm going to add a link.
That's going to be under 'More' right here. It's the insert link. I'm going to paste that text in there, and boom, it's hyperlinked. Now, you'll notice that it changes the color. That's Google Slides' way of saying "You've got a hyperlink in your text." I still just want it to be black. That's fine, but I don't want it to be underlined.
Let's see if I can take ... Yes. I don't want it to be underlined. I just want people to see when they hover over it, they can click on this. Then, what I'm going to do is I'm going to pull in an image. You'll notice here in this infographic ... I'm going to zoom in on this again.
I used an awful lot of images in here. These are all images that I had to have ready. Most of the time, these are screen captures where I've notated something. You can use either Google ... Not Google Slides. You can use [Mac of Wala 00:25:42], you can use TextNets, Snagit.
There's a lot of different tools that you can use to do that. Either way, when you do an infographic, you need to have your graphic elements that you want to use ready. [00:26:00] Now, a lot of these I just created as shapes in Google Slides, but I also had images ready that I had already created. If you don't have images, you can purchase them from some place like GraphicRiver or CreativeMarket. You can get images from there. That's another thing that you'll need to have in order to do your infographics.
Here we go. Tell me how I'm doing. If you have any questions, please feel free to put them in chat, and I'll be happy to answer them. I'm going to move that there. What I'm going to do is to pull in the social media strategy chart that you used in this class, and so I'm going to go over here to ‘Image’.
You can also do insert image from their menu, and I'm going to upload this. Let's see. I'm going to look for my Social Media Strategy. Here it is. 'Social Media Strategy Template'.
I'm going to open that up and put it in here. It's going to be huge when it comes in, but I will resize it to be the correct size. Basically, this is the whole process of creating an infographic in Google Slides. It's kind of a lather, rinse, repeat once you get the process down. Yes. Here it is. This is huge now.
You can see over here how much real estate this is taking, but I'm going to reduce this significantly so that I can have it here as like a little thumbnail. Okay. Almost [00:28:00] there. Yes. Almost there.
Okay. Great. Here we go. Here is the image that we're going to have. Basically, I've made this hyperlinked. If I look at this, I want to make this a little bit smaller.
Now, I'm going bigger. I want smaller. Let's see. ‘View'? Yes. Here we go.
I've got the title. I've got the elements here. What I would end up doing here is just continuing to do more of the same. I would continue to ... Let's see. I want to get out of this view mode and I want to get into the pointer, cursor just by clicking on this arrow to select.
What I would do next is instead of recreating each of these sections, I'm going to delete this one, and I would just copy all the stuff that I've done here. I would copy these elements and I duplicated it. It looks like I could only do one, so I guess I have to do it one at a time. Maybe I can do the text. Yes. Here, I was able to do the text two at a time.
Okay. That's basically what you'll be doing. You're going to be creating your first element, and then, just continuing to refine as you go along. You can also arrange these. I want this to go backward.
I don't want it to be in the very back. Send backward is command and down arrow, [00:30:00] so I can do that. Then, here, I'm going to say ‘Days eight through 14’. Let's see. ‘Day eight through 14’, and I'm going to change this which is going to be ... Let's see. Engage on ... Let's see.
I would say 'Post Consistently On Social Media'. Okay. Once you've identified your goals, you're going to focus on one social network. Focus on your primary social network and be consistent in posting. What I'm going to do here is give links to four different infographics that people can download to start learning how to do that.
The first one that almost everybody wants is to going to be Facebook, and so I'm going to link to the Facebook infographic and where they can download that. I'm going to put Facebook, LinkedIn, Twitter, and Instagram. I can't do everything, so I'm going to do those four. To link to that, again, I'm going to select a text, put the link there, paste it, and then apply. That is now hyperlinked.
I need to change the color so it's still going to be black, and it's not going to be outlined. Okay. I'm going to put [00:32:00] here "Click to download each infographic". Okay. I think I'm going to have a little bit more space.
What I did on this one was I switched where the text was and where the infographics were. I'm going to show you how ... I'm going to pull in another infographic here. This time, instead of going to 'Insert image', I'm going to go to 'Image' right here on the tool bar. I'm going to choose an image, and I'm going to choose the Facebook Marketing Infographic. It's the 2015 edition.
Let's see. I think that's it. Yes. There we go. Okay. What I'm going to do is I'm going to upload each of these and stair-step, and I'm going to have one in front like this, and then they're each going to be behind each other just so people can see what it is that they would be downloading.
Again, I'm going to make this smaller right here. Okay. That's the Facebook one. Let's see. For LinkedIn, I already have these pages already pulled up, so this is the LinkedIn infographic.
Again, if you are new to the scope, I'm Maria Peagler with 'Socialmediaonlineclasses.com'. This is my very first Periscope. I'm using it to show you how to create an infographic in Google Slides. I've already got this up. If you'd like to get this infographics, [00:34:00] you can go to 'Socialmediaonlineclasses.com'.
I will actually go ahead and show you that URL. That's it right there, 'Socialmediaonlineclasses.com'. Here is the website. If you want to take the free Social Media Strategy class, you can actually do it right here in the middle of the page. What I'm going to do is ... Let's see.
I was here on LinkedIn. I'm going to copy this by doing command C. I'm going to copy the URL, and I'm going to hyperlink it over here in this LinkedIn text. I need to go to the menu and select the link Icon, and paste that link in there. Again, I need to change the text so that it's not something so light, and so that's not outlined. Okay.
Then, what I'm going to do is I'm going to pull in the LinkedIn infographic, and I'm going to stair-step these. I'm going to select 'Image', and I'm going to choose an image to download, and I'm going to do 'LinkedIn Marketing Infographic'. I think that's what I called it. Let's see. LinkedIn. That's it.
Okay. Is that a ... No, that's a big file. No. That's the Photoshop version. I want the 'Jpeg'. I want something smaller. Let's see.
Did I ... Let's see. LinkedIn. Sometimes, the hardest part is finding the files that you need. I know I called it 'LinkedIn'. [00:36:00] Maybe I said 'Networking Infographic'.
Here we go. No. That's still [a meg 00:36:09]. That's not the one I want. Let's see. I'm just going to
Create an Infographic Using Google Slides - Social Media Training
say 'LinkedIn Infographic' and see what I get. Okay.
'LinkedIn Checklist'. No. That's not it. You can see, I do a lot of infographics, so I've got a lot of them. All right.
I'm just going to do this one just for illustration purposes. I don't want to waste a lot of time looking for a file on the scope. That one was way too big. Okay. Let's do a different one. We're going to do the ‘Instagram Marketing Infographic’, because that's what I know that we'll need to be doing.
'Instagram Marketing Infographic'. I'm having the hardest time finding these. You know what I'm going to do? I'm just going to go to infographic and see which ones I can get. Okay.
I'm going to add this one. This is a brand new infographic that I just released yesterday that is available to the public. It's called 'The Ultimate Guide to Social Media Tagging'. It shows you how to use tags on every major social network. It's got some really cool examples. It's one of the ultimate guides that has got 64 different tactics on it, along with screenshots and examples, and all kinds of really cool stuff.
I'm just going to use that as an example here. What I'm going to do is make this the same, a little bit smaller, and it's going to go behind this. I'm also going to see if I can make this [00:38:00] transparent, so I'm going to put this backward. See, I want it behind that, and I want it to be transparent a little bit. Let's see if I can do that or blur it a little bit.
I don't think I'm going to be able to do that in Google Slides, so it's just going to be like that. That's fine. I'm going to add one more. After that, I think I'm going to wrap up the scope because that will give you a good idea on how to do this. I am going to put this up a little bit more so the spacing is better. I'm going to pull in one more infographic and put it on the right side.
Again, I'm going to go to 'Image'. I'm going to upload an image. I'm going to go right to infographics so we don't have to spend a whole lot of time on this. This is another one on how to monetize Facebook that I did, but it's ... No. That is what I started to do, but I actually ended up doing this one instead, and I actually like it better, but we're going to go ahead and upload it.
I'll put that behind here in Google Slides, and then I'll show you how to save this as a PDF, and you'll have your hyperlinked infographic which is really, really cool. You didn't have to use Photoshop. You didn't have to use Pixelmator. You were able to use a free tool available on the web. Now, I do use Google for work. I do pay $10 a month to have Gmail for business because I think it's worth it. It gets you Google apps for work with support, so if you ever have questions, I think it's worth having that so you can get support, and this is taking forever in a day to upload.
I'm not doing that. We're going to do something a little bit simpler and a little bit smaller. Let's see. Infographics. [00:40:00] No. No. No. That was a huge one.
I already did that one. ‘Blog Tour’. Okay. The ‘Blog Tour’. Let's see. Anatomy?
Okay. Here's one. 'The Anatomy of an Irresistible Offer', and it's a small one. This is an infographic that I did for a bonus webinar, because our members wanted to know how you make an irresistible offer on the web, and so, I will use this as the third infographic. Again, I'm going to shrink it down and I'm going to put it behind that other infographic.
I want to do is just show people "This is what you get. These are the things that you can go download." Okay. I've got that there, and I want to put it ... Yes. See, it gives you those lines so you know if you're in line.
Instead of going to arrange this time in order and send backward, I'm going to do it with my cursor keys. I'm going to press command and down, and there it went right behind it. There we go. I have got a hyperlinked infographic, and I would just repeat these steps over and over again. I'm going to name it and I'm going to call it 'Grow Biz in 30 Days With Social Media'.
I've titled it, and then, last load it as a PDF. That is how you can create an infographic on Google Slides. If you have any questions, I'm happy to answer those. This is not something that a lot of people think that you can do with Google Slides, but it's actually a really, really easy thing to do. What I'm going to do actually in just a few last minutes that we have is I'm going to open [00:42:00] up that other infographic and start copying some things from it to this one to show you how I would do a lot of that templated stuff.
Here is that 'Monetize Facebook' infographic. What I'm going to do is ... This is one that's not available to the public. You can see it's in ‘Facebook 102’ which is our intermediate class on Facebook in lesson 13. I want to view this a hundred percent. Okay.
One of the things that I have in every single one of my infographics is my branding at the top and at the bottom. What I want to do is I want to copy this text in this rectangle, and I'm going to select them, say edit, copy, and then I'm going to go to this infographic, and I'm going to paste it. I'm going to say edit, paste. That brought over the text, but now I need to get the rectangle. Let's see.
I need to select that over here. Okay. Again, edit, copy. I'm going to come over and do edit, paste. You see, it's almost in the right place. I can move it over a little bit, and I'm going to make it go backwards.
It's actually way too big. What I want to do is to make this a little bit smaller so I can see the whole thing, and I'm going to make this fit the space that I've got. Okay. There we go.
Then, I'm going to come here down at the bottom and I'm going to do the same thing.
Now, I have no idea why this looks different down here. That is really weird. I don't know what that is. I'll figure that out a minute. [00:44:00] What I'm going to do is come over here and come to the bottom, and I'm going to see if I can select a lot of the stuff at the same time.
Let's see. I've got it selected. I'm going to say edit, copy. I'm going to go over here. I'm at the bottom, and I'm going to do edit, paste. It did bring a lot of it over.
Look. It brought everything over. Beautiful. I love that. Okay. Here we are at the bottom, and I've got my branding right there in my infographic.
See, once you do this, you've got a template and it's really, really easy to do this. The one thing I would do differently is I need to make these hyperlinked. Let's see. That's my Twitter handle, so I'm going to come over here. I'm going to come to the 'Link' button, and I want to go to 'Twitter.comsm_onlineclass'.
That takes people to my Twitter handle, my Twitter account. This is my Facebook account, and I need to select the whole thing. I'm going to copy this. Edit, copy. No. Not copy. I need to link.
Here, I'm going to put in my Facebook URL. It's 'Facebook.com/socialmediaonlineclasses'. Okay. That's it. All right.
Thank you for everyone who joined me on the scope today. I'm going to wrap it up. I'm Maria Peagler with 'Socialmediaonlineclasses.com' in how to create your own infographic in Google Slides.
Ever wished you could host your own Bloomberg TV show?
Your own Shark Tank? Or your own reality show?
Now you can, thanks to Periscope & Blab.
If you’re wondering what the huge buzz is around these two applications, wait no more. Watch this brief excerpt explaining how you can now host your own live broadcast, simply & easily. Want the full webinar? Members get it free here.
In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.
Maria Peagler: Really what Blab and Periscope are are the democratization of broadcasting. You no longer need to be a celebrity, have a cameraman and a big studio to put on a decides. All you need is one person in front of a smartphone or a computer and you can have your own broadcast. It’s literally that simple. It is an exciting time. I can tell you, if I were sitting back in my journalism 101 class at the University of Georgia, they would be all over this because it allows anyone to be a citizen journalist. You can be Charlie Rose. You can be Jimmy Fallon. You can be Oprah. You can host your own talk show. You can host your own TV channel. That’s what is so exciting about this.
Let’s take a look first at Periscope. We’re going to take a look at what it is, how people are using it, and I’m going to give you a little glimpse of a Periscope that I did yesterday. What is Periscope? Periscope is a mobile-only app that was purchased by Twitter, that allows you to both broadcast live stream video and watch live stream video from other scopers. That’s what these are called. People who use Periscope are called scopers, and the broadcast is called a scope. Here are a few of its features. It’s mobile-only. It is specifically for a smartphone or tablet. You’re broadcasting live video and you can watch live broadcasts as well.
Blab is the second live stream app that we’re going to be talking about today. It’s very similar to Periscope, but it’s different in a couple of ways. First, it’s meant for a group broadcast. You have to have two to four people to do a blab. You cannot do a solo blab. It’s not possible because they will not make it public if it’s just one person. You literally have to do it with two to four people. That’s the minimum and maximum. You can do it either from desktop or mobile. I have to tell you I find Blab absolutely fascinating. I’m going to show you how you would use this and why I find it so fascinating.
Their motto is “push a button, start a talk show.” It’s literally that easy. If you ever tried Google Hangouts, this is what Google Hangouts should have been but wasn’t. It is so easy to use. It’s easy to find people. The really cool thing is you can hop on a blab with anybody. If they have an open seat, if they don’t have four people on their blab, you can hop on. You can watch live conversations either from your mobile phone or from your desktop. You can interact, again, via Twitter. Now Blab is not owned by Twitter but it’s integrated with it. You can leave comments on Blab. You can … they call it tell a little bird, which is tell people something that you’re hearing on a blab. You can see here that they have something similar to hearts in Periscope. You give people props. Everybody has their own little prop hands. If somebody in a blab is doing something that you like or makes a point that you like, you click on it.
Let’s look at a comparison of the two. Periscope and Blab are both live stream broadcasting applications. Periscope is mobile-only. You cannot do anything with it on the desktop. Blab is both mobile and desktop. I just showed you Blab from my desktop. Periscope is a one-person broadcast only. Multiple people can watch it but only one person is broadcasting on a scope at a time. On Blab you have to have at least two people. Now it looked like Chris Brogan was able to record his just being one person, but I’m going to have to try that and see. Because in the Blab help it says that they don’t make it public until you have two people, and that the maximum you can have is four. There’s no limit to the number of people who are interacting. Now, Periscope will only save your broadcast for 24 hours
In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.
Maria Peagler: Case study that I’m showing you is actually for socialmediaonlineclasses.com, for my business. Now, I rank pretty well on a lot of pages for certain keyword terms, but this year in May I debuted our online social media certification program. I knew that I wanted to get this program ranking well in Google and in other search engines, but I also knew I was going to have some stiff competition in the form of major universities.
Let me show you what I mean by that. Here I am on Google. If I look for online social media certificate, what comes up are … it’s a very, very busy page, which tells you that it’s probably a very profitable market. You can always tell in your market research if you’ve got a good idea if there are a lot of ads for it, because that means that there are companies out there who are making enough money advertising that they can still generate revenue with their business on an ongoing basis even when they’re doing Google PPC or pay per click.
Now what you’ll see here in these ads are major universities, the University of Georgia. I don’t know what NECB is, but it’s got an edu, which means that it’s a university. This is General Assembly, which is a very large online train- They started out doing local training and now they do things online. There’s a lot of edu, a lot of very, very large companies with deep pockets. I can tell you that the cost to advertise on Google per click, which means every time somebody clicks on your ad or online social media certificate, is around $20 a click. This just to get somebody to look at it, just to come to your website and look. This is not a pool that I want to dive into. I don’t want to be competing with major universities because I’m going to lose. I don’t have their budgets.
I knew when I debuted this that I was going to have to do something different. There were already some major players here who are not necessarily advertising, but see like Hootsuite, Online Marketing Institute, University of Miami. I knew that I was going to have stiff competition in ranking for this. If you notice, socialmediaonlineclasses.com is not anywhere on this first page. I don’t even think I’m on the second or third page. How can I be saying I’m ranking on Google’s first page?
I am ranking on the first page, but not on the first page of web results. If you go to images, I rank on this first time not once, not twice, but three times. I’m going to show you those in just a minute, but your first question may be, who does this? Who goes and looks at images? I do, all the time. A lot of other people do too. We’re a visual society. People want to see what the certification looks like. A lot of people when they’re searching for stuff will look at images and look to see what does their certificate look like, what does the badge look like.
I’ll show you the images that are mine. Now here’s the first row and the second row. I’m in the first and second row. This is mine. This is actually a spreadsheet that I did of the entire curriculum. I love this because it talk me a long time to do this but it looks very official. Here you can visit the page. That’s a link to my website. Right here is a nice badge. Again, this is mine; it links to my website, looks very official. Then down here is the third one, again using this badge. You can see that this is again a socialmediaonlineclasses.com image.
I am starting to get traffic from this. Now is it as much as if I were on this first page? No, it’s not. But that’s okay, that’s okay. I’m happy being here. This is a small step. Remember, we’re just 90 days into this. I’m happy showing up on the first page somewhere, and I am getting traffic from this. I’m going to show you how I did it. I’m going to show you how you can do it, because it really is an easy process; it’s just not one that most people know about.
Maria Peagler: The way that I do this is with a process called Kaizen. You’re probably familiar with this, but may not be familiar with the term. Kaizen is a Japanese term and while the practice itself originated in America, the companies that are best known for perfecting this process are companies like Toyota and Sony. It’s a process of continual small steps for improvement and the phrase that best describes that is a journey of a thousand miles begins with but a single step. It’s the process of continuous improvement done in very small steps. You will hear me say that in a lot of the training that I do. I’m a big believer in baby steps. Make small steps toward improvement and overtime you end up with a huge result.
I’m going to show you how I apply that process of Kaizen to my goal setting and it’s really three major steps. I create SMART goals. I make time to achieve those goals and I actually score my effort. Now, I’m not actually grading myself, but I do remain accountable. What we’re going to do is talk about all three of these phases of goal setting and I’m going to share some of my goals and how I went about achieving those.
Let’s first take a look at SMART goals. You may already be familiar with this concept. It’s a pretty popular one, but SMART goals are ones that almost make it impossible to fail. Smart stands for specific measurable attainable relevant and time-based. For every goal that you set, you make sure that you answer these questions. If I said that for the third quarter of 2015, I want to create a social media certificate program that’s hopeful, but it’s not as specific as I need to be. I need to say that I want to create a curriculum for an online social media certificate program that has an exam and can be completed in one month. I need to be able to verify how I can make measurable progress. I need to know what resources are available that I need to attain that goal. I need to know why this is relevant. Why do I want to do a social media certificate program? Well, it increases revenue, but it also widens the net of my members to be more advanced students. In time based, this was a goal that I wanted to do in third quarter. That’s an example of each one of these attributes of SMART goals.
Now, I have a blog post on how to set SMART goals, so I’m not going to go into a whole lot of detail about these, but it goes into a huge amount of detail about how to set them and examples for those SMART goals. What I do is I set a new goal every 12 weeks and I do it in my business, in my personal life and in my relationships with family and friends. Over the last 12 weeks, these are the goals that I set for myself. I wanted to create an online certificate program for social media marketing here at socialmediaonlineclasses.com. I wanted to paint more. When the weather is warm and the nature is in its full glory for spring, summer, and fall, I love to be painting. My goal is to paint every day. I wanted to be able to get to see my son. This is my son Sam and he’s the one who’s living in Texas and I went out to visit him this summer. Those were my goals over 12 weeks and those are the only goals I set. I have one major goal in these three areas.
What I’m going to do is walk you through how I actually do this. Now, I keep track of my goals on a spreadsheet, but you don’t have to do that. You want to do it in the way that’s easiest for you. It could be a spreadsheet. It could be just in a journal. It could be on a piece of paper. It could be in a lot of different ways, but this is the way that I do it. I’ll say what my goal is right here, I wanted to develop an online certification, the test and the directory. Then, I have each element of that SMART goal, specific measurable achievable relevant and time-based. I answer that question for each one of these, so for specific, what does the outcome look like? Well, if I have a social media certification level, I’d have a final exam that certification members can take and upon passing, they get a certificate and can be listed in our directory.
Measurable, how can I track that progress? Well, I can use a spreadsheet and I can also use a project management tool called Trello. Now, these are only tools that I use. Your tools may be very different. You can do this just on a paper calendar. Achievable, what resources must be in place? Will, these are all the tools that I needed to create this goal. Relevant, what purpose does this goal have? I wanted to increase sales among people who were more advanced. I have the timeframe, I wanted to do it over the course of 12 weeks. Then what I do is I take that 12-week goal, you can see this is for third quarter of 2015 and I break it down every week into weekly task.
Maria Peagler: What does success on Twitter look like? What can you expect to be successful on this social network? Well, the first sign of success is that you’ll start getting followers. You’ll start gaining followers to your account. You’ll start getting engagement, and on Twitter, engagement is a retweet. It’s a favorite of your tweet. If somebody is sharing your tweet with other people, it’s a direct message. It’s somehow people connecting with you on Twitter other than just following and seeing your tweets. It can also, if your posting links in your tweet, drive traffic to your website and ultimately I think that’s what people want from Twitter, is you want to get people going to your website and seeing what you have to offer, but ultimately Twitter is a branding social network.
It’s here that people are going to learn who you are, you’ll get visibility, and it’s a great introduction for people to learn more about you and your brand. Now the question is, can you get sales from Twitter? It’s unlikely. That’s not to say that you can’t get sales on Twitter, but here’s the reason why. The lifecycle of an average tweet is 20 minutes. There is so much going on on Twitter. It’s not like Facebook where your news feed is kind of curated. You see everything from everybody that you follow and even more on Twitter, and so after 20 minutes, your tweet has scrolled off the screen, not ever to be seen again, and so what you get is a very brief time on Twitter to get people’s attention and get your message out. That’s not enough to get a sale; however, it is enough to brand your business and to drive people to your website. It’s there that you can make a further connection.
Now because the tweet lasts only about 20 minutes, now I don’t want to say that … let me clarify this. A tweet is really a forever thing. Once you tweet it, it is always on your Twitter account. What I mean by a tweet, the lifecycle is 20 minutes, is that in the news feed or the Twitter stream that someone sees, it will probably only be there for 20 minutes before it’s pushed down by other tweets. The visibility of your tweets to others in their stream is 20 minutes. Now what does that mean for you? Well, a tweet has a short shelf life, and so what that means is that you can tweet often, whereas I post once a day on Facebook, I post once an hour on Twitter and that is during US business hours from 9 to 5 Eastern Time.
I tweet on an average between 8 and 10 times a day. You can tweet your best content multiple times and I do this. There are some tweets that I do every single day. It’s the same tweet I do it every day and that’s okay. Nobody is going to complain about that on Twitter because it last for 20 minutes, so the people who saw it yesterday are not going to be the same people who see it today and those are not going to be the same people who see it tomorrow. Then, also you want to optimize your tweet timing, and that means that you need to know who your customers are, who your potential audience is, and what that timing is.
Really, I see that you’re here on the webinar and you’re in Chicago, so you know that most of your clients are going to be in that, Chicago is in that weird time zone, in between Eastern and Central, but you know that that’s going to be your optimal tweet timing. It’s going to be during that Chicago time cycle, and so that’s when you want to be sending out your tweets. Now if this has you feeling a little bit overwhelmed, you should because it’s a lot to do. Tweeting every hour is unrealistic for most people if … like really you’re not sitting in front of your computer every day, and even if you still have your smartphone with you and you can do tweets on it, we’re busy in our business.
Most of us don’t have time to be tweeting multiple times a day, and tweeting 8 to 10 times a day is time consuming, so I have come up with what I call the Twitter Success System, and this is what allows me to tweet once an hour, 5 days a week, and do it. In total, I spend about 15 minutes a day on Twitter and that’s it. I’m going to share with you how I do this. I want to clarify here that this is not a Twitter How To webinar. This is not to replace the Twitter 101 class, that’s really where you need to be to learn how to use Twitter. This is a more advanced webinar for how to automate a lot of the things that are kind of background tasks that can be repeated over and over again and so that’s what I’m going to share with you today.
Here are the 3 parts of the Twitter Success System that I use. The first thing is is that you want to be able to schedule your tweets ahead of time, and you can do that with any one of multiple tools, the most popular one is Hootsuite, and I do have a webinar on how to use Hootsuite and it is a free tool. Buffer is also a hugely popular tool to do what I call one-and-done posting. You can do one post and then tweet it and then post it on Facebook and other social networks at the same time, and it also allows you to schedule your tweets ahead of time.
TweetDeck is another tool that will allow you to do that. I used to use Hootsuite, but I now use Sprout Social and that’s what I’ll be using today. I’m not necessarily recommending Sprout Social for others. It’s just what works for me here at Socialmediaonlineclasses.com. It allows you to work with a team. It has really good reporting features, but it’s on the expensive side. It’s about $50 a month. One of the free tools like Hootsuite or Buffer might be something better for you. Then, the second thing that I do is I create a content library and that is simply a spreadsheet that contains the content that I am going to be tweeting on a regular basis, and I’ll go into all the details on that. Then, the third thing is for the tweets that I do a lot, for example there are 2 tweets that I do every single day on Twitter, I automate typing those so that I don’t have to type the same.
Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 2nd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
Maria Peagler: This is Maria Peagler with SocialMediaOnlineClasses.com and in this great video, I’m going to show you how you can turn a challenging business into an exciting business with your marketing. Now I talked about this on a blog post on my website called “Help! My marketing Isn’t Sexy!” This is for all the brands out there who have a challenging business: dentists, accountants, funeral planners, people who nobody looks forward to using your services but when they need you, they need you.
I’m going to show you six different ways that you can make your marketing a little bit more exciting. Now the first way is to grab people’s attention. Now you don’t need to do this by shouting at them but be clever. This is a great example. This is David Holmes who is a flight attendant and there’s nothing more boring than the flight safety speech that you hear every time you take a flight. He raps it.
Not only do people listen but they enjoy it and applaud afterward. He’s given a normally boring part of your flight an interesting twist that makes people enjoy it and remember Southwest Airlines. Figure out how you can do something similar to grab your audience’s attention. Now I did this for a book that I wrote on quilting and I’m going to music video of all the quilts that are in that book in those patterns. No one’s ever done a quilting music video before or since and it was an interesting and fun treatment for something that nobody would ever think of.
Now you can also make your brand exciting and I’ve got a formula for how to do this. The formula is you take brand’s personality, market it with your special sauce and that gives you exciting marketing. Here’s an example. If you’ve ever watched the show Pawn Stars on the History Channel, you know that they take what is really a very boring and grimy business and turn it into something that’s really fascinating to watch.
Now they do that with this formula. Their brand personality is the fact that it’s a family business and it has the same squabbles and challenges that any family business does. Their special sauce is the fact that they are located in Las Vegas so they have some interesting items and people coming through the door. They also have some very interesting relationships with subject experts who come in and give their commentary in perspective on items that people are trying to pawn.
Now you combine those and they’ve turned what is normally a really boring and grimy industry into an exciting marketing plan. The key is for you to do the same thing with your business. Now something very similar is Antiques Roadshow on PBS. Most people don’t think of PBS as doing exciting marketing but people love Antiques Roadshow. My husband is addicted to this show. He loves to watch it and see a blanket worth $100,000. Figure out what your formula is. What is your brand personality and your special sauce? That’s going to turn your marketing into exciting marketing.
Now the third thing that you can do is have a sense of humor. This is a video for a funeral home business and it’s a skateboarding funeral planner. If you come to the blog post you will see, and I’ll post a link below the video in the description. You’ll see that this video is saying basically if you don’t plan your funeral, somebody else will. In this case, it’s this woman’s skateboarding son who is not going to plan the kind of funeral that she would like to have. It’s a funny video but it’s in good taste. You remember this brand.
Number four is to be so useful that people cannot ignore you. This is a video from a Youtube channel that is a hacks kind of Youtube channel. It’s interesting ways to do things. This is a video on how to peel a kiwi but he also shows how to peel an avocado. I watched his video and I’ve never forgotten it because it was so useful. Be so useful in showing people how to do something they wouldn’t know how to do themselves, and they’re going to remember you when they need your service.
Number five, provide a tangible resource for free. This is something that I do with my info graphics and again these are so useful that people remember me when they need their social media training. Finally, make no apologies for the business that you’re in. The example that I use for this is waste management. Now nobody loves their trash collection business. It’s not something that people look for on Facebook and like because they absolutely love their waste management drivers. They make their marketing very, very professional.
They did a video here on the day in the life of a waste management driver. They also give really good recycling and environmental tips. They’re making no apologies for the business that they’re in. I also have a colleague who sells Porta Potties for events and she has a great sense of humor about it. She knows that it’s not an exciting business but it’s a business that people need when they have an event and she’s happy to do it.
Those are six ways that you can make your marketing a little bit more exciting and a little bit more sexy. If you like to see the details, just click in the description to come read the full blog post. This is Maria Peagler with SocialMediaOnlineClasses.com.
Maria Peagler: This is Maria Peagler with socialmediaonlineclasses.com and in this brief video, I am going to show you 13 different ways that you can increase sales for your business using social media marketing. This is a post on our website and I will leave a link in the video description where you can come and read each one of these in depth. The first tip is to figure out why your social media marketing isn’t generating revenue. This is usually a surprise, the reasons why. This is an article here on the blog that will tell you, why your social media marketing is not currently generating revenue. Then you can transition into tip number 2 which is how to go ahead and start generating revenue using social media marketing.
Now you’re not usually going to make a sale on Facebook or any other social network, but you can drive traffic either to your brick and mortar store or to your website. You need to have some tools in place for those sales to happen and this is what this article is going to help you with, so that’s article number 2. Article number 3 is, is your offer right for your audience? This is an actual case study of a socialmediaonlineclasses.com member who did a pivot in her business. She got higher revenue because of it and how she used LinkedIn to help her do this. That’s the 3rd tip, is your offer may not be right for your audience. Number 4, do people trust you?
Especially online people are always wary of being scammed and so you’ve got to figure out how to create a credible personal brand. We have an info graphic in an article on the website that will help you do that. Then 5th, does your website need fine tuning? You can be doing awesome social media and making home runs every single day with your post, but if your website is confusing, if people don’t understand what it is that you’re offering or feel a little bit hesitant to purchase from you, then you need to make a few changes to your website. Now this is not saying, you need to get an entirely new website or do a big makeover. It’s just a few small changes that you can make that will create a big difference.
Number 6, this is one of my favorite ones. It’s a case study of a realtor from Atlanta, Georgia who generated $ 100,000 in income from social media referrals alone. This is one you definitely want to check out again. It’s an article on our blog. You can also boost some sagging revenues with public relations and social media. This is a case study of a business that was featured on the MSNBC show, The Profit. It’s a Jacksonville business that was able to continue the momentum they got from that show because a lot of times you’ll get a one-time boost in revenues, but then that’s going to stop. You need to figure out how to continue that and that’s what this case study shows how they did.
The number 8 is another case study about how a local meat market uses Facebook to get people into their Brick and Mortar Stores. This is a case study of Stittsworth Meats in Minneapolis, Minnesota. This is a small family in business and they do a great job using Facebook to get people in their store. Number 9 is how to invest $ 50 in the Facebook Ad and get 1200% ROI in return. This is a socialmediaonlineclasses.com member who invested in a $ 50 Facebook Ad and sold out of what he was trying to sell, so that’s definitely one you don’t want to miss.
Number 10 is how you can optimize your LinkedIn profile to get leads in sales. There is a great info graphic that goes along with this. Number 11 is one that you, is definitely going to be a surprise that is, how do you Slideshare to generate sales? I did this for my coaching book. It stayed in Amazon’s top 10’s list for the first year. The 2nd year, that’s not so easy to do because your book isn’t new anymore, but I use Slideshare do that. This presentation here will show you how you can use Slideshare to do the same thing. Then number 12 is how to optimize your Pinterest boards to generate traffic and sales. Now Pinterest is a huge driver of traffic to your website, if you do it right.
In this video, I show in socialmediaonlineclasses.com member how to make over for Pinterest boards to drive sales. I have saved the absolute best for last which is number 13 which is how to sell out in 24 hours on Instagram. This is an actual case study that I shared in a bonus webinar for our members and you don’t want to miss this. This is an excerpt from that particular bonus webinar, so there you go 13 ways that you can increase sales using social media marketing. If you like more information, click on the link below the video to see each of these articles on the socialmediaonlineclasses.com website. This is Maria Peagler with socialmediaonlineclasses.com.
Maria Peagler: How did this offer do? Let’s take a look at the 3 parts of the offer. The right offer I’m making here is more engagement on any social network. It’s a swipe file that you can cut and paste. It’s easy peasy. The right person, I’m making this offer to Facebook fans of the socialmediaonlineclasses.com Facebook page, and I’m doing this in an ad. The reason I’m doing it in an ad is because I get more exposure that way. It would work if I had it just as a custom tab on my Facebook page or as a post, but eventually people would stop seeing it. I want them to continue to see it, so I took out an ad. Am I doing it at the right time? Who are these people? They’re more than visitors because they’re already fans. They’ve already connected with me so they’re a lead. These are people who are ready to give their email address.
How did this do? What kind of results did I get from it? I got 1,200 leads from this offer in 6 months. That’s a pretty good return. If you want to know how to do this kind of an ad in Facebook, you can take the Facebook 103 class. It does tell you all about ads. This is done on my WordPress website, so you can go to the WordPress class and learn how to do that. This image I created in [Canba 00:01:35], and I also have a tutorial on how to use Canba. All the information about how to do this is in your classes at socialmediaonlineclasses.com.
I’m going to look and see if we have any questions. Nope, no questions. Okay. All right, so we’re going to continue. Now here’s another offer I made. Now notice this looks very similar to this last one. In fact, I copied it, so it’s very, very similar. This one is for something different. This is for a free checklist for getting sales from Instagram and Pinterest. Now notice I’ve got the title here, the description, more information. Even though the button says download now, when you click on this you’re going to enter your email, so you’re still going to enter an email address. It just looks a little different. There’s still credibility factors. There’s still my information here. I don’t have testimonials because this was brand new. I didn’t have a testimonial for it yet, and I also didn’t have an image yet.
Let’s take a look at this one. The right offer is how to get sales from Instagram and Pinterest, and it’s a 1 page checklist. I make it easy peasy. Who was I making it to? Who are my right people? I was making the offer to people who had visited the socialmediaonlineclasses.com website and visited the pages for Instagram and Pinterest classes. I was targeting a highly specific audience, and again I was doing this through a Facebook ad. I could have done this with fans on my Facebook page. I could have done this and in fact I do do it in my emails. I could do it in a lot of different places, but I did it in a Facebook ad because it’s the fastest way to get a response. It’s a shortcut, just like I showed you before.
Now the right time, these are visitors. These are people who have visited my website. I don’t know if they’re fans. They might be. I don’t know if they’ve subscribed to my blog. It’s possible. They could be leads, but I don’t know that. All I know is that they have visited my website and looked at the Instagram and Pinterest class pages, but because of that, because my audience is so specific, I feel comfortable jumping ahead and instead of just asking them to like my page or subscribe to my blog, I feel comfortable giving them this offer, because I know they’re interested in it. I know they’re interested in Instagram and Pinterest.
How did this offer do? I ran it for 2 weeks and it absolutely bombed. It got 0 leads. I had to go back and say, “Okay, 1 of these 3 elements is wrong. Which one is it?” My first inclination was it’s probably not the right time. I probably need to ask them to be a fan first or to subscribe to my blog first, but that wasn’t it. I was making the wrong offer. It was actually the right offer. It was just in the wrong way.
If you think about it, Instagram and Pinterest are very much visual social networks, and there’s nothing visual about this page. It’s very corporate looking. I knew what I was going to have to do is change the way this offer looked. I didn’t change the offer, but I changed the way it appeared. Again, here’s the link for how to do this, for how to target people who are very specific in Facebook if you want to do an ad, but you could also do this just in your newsletter. You could do this from people who have already bought from you. If they’ve purchased something from you in the past and you have a related product, you can make this related offer to them. You just need to make sure that you’re making it to the right person at the right time.
Here’s what this offer looks like now. I made it look like Pinterest. I purchased a nice image that looked like Pinterest and notice I’m using the language that Pinterest uses. If you go to their website on their login page, it’ll say something like, “She used Pinterest to roll her first pasta,” or “She used Pinterest to plan her vacation.” I used that language to say, “She sells out in 1 hour using Instagram and Pinterest.” Now that’s a real claim. If you were here on the webinar last month on how to sell from Instagram and Pinterest, I shared a brand that sells out in 1 hour on Instagram.
This is a real thing that you can do. It’s not an incredible claim. I took away the bullets because I wanted something that was beautiful. I just kept in who I was, what I was, and all they’re having to do is click on download now and give me their email address. It’s the same offer. I’m just making it in a more Instagram and Pinterest visual way. How did this offer do? Originally I had 0 leads in 2 weeks. I now have 220 leads in 3 weeks.
Lawyers, dentists, accountants, waste management and funeral homes are businesses you’ll see in every town across the United States.
Sexy? Absolutely not.
But . . . when you need them, you REALLY need them.
So how can you market an unexciting brand so people think about YOU first when they are ready to call, inquire, or purchase? That’s what you’ll learn in this post.
1. Grab People’s Attention
Even “sexier” brands have routine procedures and policies they have to explain — like airline safety procedures. Did you pay attention to this speech on your last flight?
No one ignores David Holmes, a Southwest flight attendendent who raps the normally monotonous speech:
Give your business the rockstar treatment. Even if you’re not in a sexy industry, you can treat it like it is.
Quilting is as far from sexy as you can get. As an author of an award-winning book on quilting, I treated my audience to an exciting treatment of my quilts: a music video. I gathered almost 100 photos of monthly quilted table runners I designed and set it to music my son arranged on GarageBand:
I gave my fans a behind-the-scenes glimpse of my creative process, from my original drawings, color palettes, and design journals, to the finished product for each month. No grannies in rocking chairs, only rockstar treatment of an unglamorous topic.
How can you do this for your brand and your industry as a whole?
2. MAKE Your Brand Exciting
Your mission is to provide your audience with an experience they cannot get anywhere else by combining your brand’s personality with the special sauce that makes your products/services unique. That formula looks like this:
BP + SS = EM
Brand Personality + Special Sauce = Exciting Marketing
Pawn Stars turns the grimy pawn shop business into a fascinating story of history and commerce
Ever watched Pawn Stars? The cable series truly makes a pawn shop look like a fascinating place where unique treasures come in every day. Pawn Stars has made celebrities of the Harrison family and their Gold and Silver Pawn Shop in Las Vegas, NV: Rick, Corey, Chumley, the “old man” Richard and their experts who provide historical perspective and valuation to each.
The truth however, is far from that. Most pawn shops are a sea of dusty video gaming systems, outdated jewelry, and power tools.
PBS’ Antiques Roadshow takes a more high-brow approach to the same topic: old stuff lingering in your basement. Their auction experts provide historical background of items you haven’t thought about in years. The clincher at the end of each segment? How much items are worth. Sometimes they’re worth nothing, other times you’ll learn a blanket is valued at over $100K.
THAT will get your attention.
3. Have a Sense of Humor
Funeral planning is last on everyone’s to-do list. But Speaks Chapel produced humorous 30-second YouTube videos that really make you think about it:
Notice there’s nothing inappropriate or morbid about this video: the humor is appropriate, and certainly gets to the point: it’s your funeral, and if you don’t plan it, someone else will.
And it likely won’t turn out to be the funeral service you had hoped for.
4. Be So Useful People Can’t Ignore You
Dave Hax’s YouTube channel provides videos demonstrating travel and lifestyle hacks. His video showing how to peel an avocado literally changed my life. I never realized it could be so easy, and I remembered his channel because the tactic was so unique:
Provide a valuable solution to someone’s real life problem, they won’t care if your brand is sexy. You helped them at the time when they needed it most.
5. Provide a Tangible Resource
Provide something tangible people can take away and use later. My infographics offer a one-page guide to topics people need in social media marketing. My audience bookmarks, downloads, and prints the infographics.
They’re even used in college courses.
Can you say “instant credibility?”
6. Make No Apologies
How do you promote a topic no one wants to talk about? A colleague in my community handles waste management for large events. Portable toilets aren’t high on anyone’s discussion list, but she has a wonderful sense of humor about her product, and she’s clear about the service her brand provides: they take care of the stuff you don’t want to.
National brand Waste Management makes their marketing all about people: their employees, their customers and their families. They’re telling a story and humanizing their brand.
Facebook post shares a video of a typical 10-hour day for a Waste Management driver
They also provide recycling and environmental tips:
The key to getting people to pay attention to your brand is to be creative: offer up your brand in a way no one has done before, and you’ll definitely get noticed.
BP + SS = EM
Brand Personality + Special Sauce = Exciting Marketing
Maria Peagler: Let’s take a look at what makes up your brand identity. The first thing is your logo, like I said this is really the corner stone of your branding. Your logo should appear on almost everything that you do. The second thing is going to be the colors that are in your branding. I actually did not choose these colors, my graphic designer did but I did tell her that I wanted blue because blue is a very trusted corporate color. Almost everything that I do kind of revolves around blue.
You’ll see some other colors in it but blue here you can see this is the thumbnail that I use for my slide deck and also my YouTube videos. This is the design I use. It’s very high contrast. My logo is here and these are my colors and I am consistent with this. If you look on my YouTube channel, if you look on Slide Share, this is the title slide and design for all of my Slide Share presentations. I am very consistent with my colors.
Your fonts are also a big part of your branding. Now the font on my website is called Oswald and this is the font that I like to use because it’s a little more contemporary than what is in my logo but it’s highly readable in something like this in that thumbnail. Your logo, the colors and the fonts that you use are all things that contribute to that brand identity experience.
I’ve waited quite a while to debut this, as I wanted it to be the best social media certificate available anywhere — university, private, online, offline — at an affordable cost.
So here are the details:
What is the Online Social Media Certificate?
It’s an online certificate program designed for people who want to be professional social media managers, for agencies who need training for their new hires, for consultants who want to add social media marketing to their services, and anyone who wants proof they are on the leading-edge of what works in social media marketing today.
The certificate program includes 56 hours of classes, webinars, articles, and a final exam. The entire curriculum is shown below (click to download the PDF):
The all-inclusive program includes classes on EVERY major social network, webinars on strategy & management, case studies, mobile marketing, visual content, and more.
Plus, you get 1:1 coaching with founder Maria Peagler, who will mentor you in your studies and in landing your dream job and/or clients.
Finally, once you pass your final exam, you can be listed in our social media certified consultants directory.
How Long Does the Program Take to Complete?
Our certificate program contains 56 hours of instruction in multimedia classes, video webinars, articles, and infographics. However, it’s completely self-paced. How long it takes you to complete depends on your skill level and experience. Some people take two hours to complete a class, others need two months. You go at your own pace. You have one full year from your date of enrollment to complete the program.
How Much Does the Program Cost?
The online social media certificate program at Socialmediaonlineclasses.com costs $897, which is all-inclusive: the entire curriculum, coaching with founder Maria Peagler, and your final exam. I’m proud to offer a superior training program at an affordable cost that doesn’t place an undue burden of student loan debt on our members.
What is Required to Earn My Certificate?
To earn your certificate, you must take a final exam which is approximately 100 questions, and score at least 75%. You have only one opportunity to take the exam and pass it. You can purchase additional opportunities to take the exam for $150 each.
How is Your Certificate Program Different Than Those Offered Elsewhere?
Excellent question, and I’m glad you asked! Our program is unique in these ways:
entire curriculum is up-to-date with what works NOW in social media marketing, not six months ago or last year
you get 1:1 coaching every month with founder Maria Peagler
you learn how to get ROI on every major social network for your clients
you learn from a teacher who DOES social media marketing every day to earn her full-time living
you learn search engine optimization, mobile marketing, visual content, and other topics not covered by other programs
all this at a cost not requiring you to take out student loans
Why Do I Need to Renew My Certificate?
Because social media marketing changes so quickly, it’s imperative that your skills reflect the latest tactics, techniques, and strategies that work for social networks as they operate now, not as they did last year. And employers and clients need to know that your skills are up-to-date.
Most major certifications require retraining, including CPR, lifeguarding, and other critical skills.
When you renew your certification for $150 each year, you get access to the entire curriculum for an additional three months so you can update your skill set.
When Can I Start?
Right now. Our program is live, and you can proudly earn & display your certificate within 30 days when you enroll today.