Category Archives for "Video"

learning styles online training
Sep 03

How Our Online Training Works for Different Learning Styles

By Maria Peagler

learning styles online training

We all learn differently. Fortunately, the old days of one size-fits-all training are gone, and it’s more feasible than ever to find online training that fits your unique learning style.

What are learning styles?

Your learning style is the way you absorb, understand, and apply new knowledge.  Your learning styles are as unique as you are — almost a fingerprint of how you assimilate new information.  If you can understand your learning style, you can find training that fits you and be a more active participant in the learning process.

The main learning styles are:

Visual – reading a lesson, reviewing an infographic, or watching a video

Auditory – listening to a video or an audio, or getting 1:1 coaching

Kinesthetic – moving while learning. Standing up while reading or watching a video, walking while listening to an audio, and applying the lessons by going and doing them in your social networks

You may learn best via one learning style, or you could learn through a combination of learning styles.

Textbooks and lectures have been the staples of colleges and universities.  PowerPoint lectures have become the defacto standard for many online training companies.

Thankfully, we do it differently.

How We Teach to Each Learning Style

80% of people learn through visuals in some way. You may be a pure visual learner, or you may be a combination of visual with some auditory and kinesthetic.  For example, I learn by reading, watching, and then doing.  I learned early in college that if I could write something down, I retained more of it.

My younger son is a kinesthetic learner:  he learns by touching, moving, and doing.  He loves Rubik’s Cubes and solves math problems best when he can stand up at school.

My older son was ill for a year while in high school, and his illness diminished his ability to concentrate and retain information.  We found that using muscle memory was the key to his learning: if he could incorporate movement into his learning, he retained more of it.

Three people, three very different ways of absorbing what they need to be successful in life.

That’s why we offer a multimedia curriculum here at Socialmediaonlineclasses.com.  Yes, we do offer videos, but our training isn’t only videos.  That would be a rigid training style requiring you sit for long periods of time that most busy entrepreneurs don’t have.

Instead, we offer multiple ways of learning:

  • chunked lessons with bite-sized content
  • each lesson is broken up into the why, what, and how: yes, we actually answer those burning questions like, “when will I ever use this” and “why do I need this?”  There’s no point to doing something if it doesn’t offer ROI for your business.
  • screenshots that point out exactly what you’ll see and where to click
  • videos that walk you through complex processes; you can replay them over and over and return to them when needed
  • one-page infographics to download for easy reference
  • swipe-files to show you what’s worked for other brands and how you can do the same
  • bonus webinar videos and mp3s you can listen to anytime, anywhere
  • responsive classes that you can take on ANY device: desktop, laptop, smartphone, or tablet
  • 1:1 coaching for individual guidance and advice

What to Look for When You Evaluate Online Training

First, absolutely expect a sample class.  You need to see how that training is delivered, what content they cover, how easy it is to navigate around the website to find what you need when you need it, and if they offer help when you get stuck.

You cannot rely on what brands proclaim to offer.  Terms like “industry standard,” “best,” and “recognized,” are vague and meaningless.  I’ll give you an example:

I was approached by an employee of a leading social dashboard brand that also offers online training.  They were quite proud of their “courseware” and their accrediation from a public university.

Once I started asking questions, however, what they offered did not live up to their claims.

What was their courseware?

Their response was “our own propriety SCORM-compliant solution, unique to their brand. ”  They offered me a look at their courseware, and what did I find?

PowerPoint.  Plain and simple.  And you couldn’t move on to the next lesson without finishing the current one.  What a total waste of an entrepreneur’s time.

What exactly is their accreditation?  Is it a degree?

No.

Is it a continuing education credit?

No.

It’s a piece of paper that costs you almost $2,500 to earn. But you get no degree, no certification with any meaning, and outdated training.

So, always try a sample class to see what the brand has to offer.  If they don’t offer a free class, move on. Your time and money are too precious to waste on hyped claims.

How to Find the Right Training for You

Try out a sample class from multiple training companies to see what feels right.  Do they fit your learning style? Can you get help when you have a question?

If you have to learn how to use their courseware before you start learning the content, that training company has failed you.

Online learning should be a seamless transition into the class, the community, and the content.

What has your experience been with online training? What’s important to you in a class? Share in the comments!

 

 

 

how to outsource social media marketing
May 12

How to Outsource Social Media Marketing: Live Webinar + Recording + MP3 Audio

By Maria Peagler

how to outsource social media marketing Free webinar Thurs, May 22 @1pm EDT/5pm GMT.  Join Maria Peagler for this brief live webinar:

  • Learn how to successfully outsource your social media marketing
  • Thurs May 22, 1pm EDT, 5pm GMT
  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership

Already a member?  Your webinar access codes will arrive in your Inbox a few days before the webinar.

Have you considered outsourcing your social media but don’t know where to start?  Then don’t miss this webinar!  Maria Peagler will reveal what you need to know before you trust your marketing to an outside agency. In this 30-minute webinar, you’ll learn:

  • whether you’re a good candidate for social media marketing outsourcing
  • what to look for in an outsourcing team or candidate
  • how to measure the success of your outsourcing team

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today  (FREE for college students)

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Potential Employers in 10 Minutes

Learn how to identify the social networks best for your unique career path, then build a profile that WOWs potential employers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • virtual office hours

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your career grow!

Get Webinar FREE with SMOC Membership

Apr 28

The State of Social Media for Small Business [INFOGRAPHIC]

By Maria Peagler

We posed questions to Socialmediaonlineclasses.com members (almost 300 of them!) to take the pulse of social media for small business in 2014.  Some results were expected, while others were shocking.  All are shown in the infographic below.  (Following the infographic is a brief explanation of the finding for each question) state of social media for small business

Share this Image On Your Site

Majority of Small Business Owners Do Have a Website

website

Most small business owner do have their own website, which is big jump from 2011, when less than 50% did (according to the SBA).  That means more entrepreneurs sare making the transition from traditional marketing to digital.  It’s also a positive step in owning your space online: social networks may change, but you own your website and your domain, and can control its look, feel, and what you share on it.

More Business-to-Consumer Brands Use Social Media

b2c It’s no surprise that more business-to-consumer brands (B2C) use social media, as far more social networks exist for those channels.  Facebook, Pinterest, and Instagram are definitely stronger in the B2C market, while LinkedIn, Twitter, and Slideshare are focused more on the B2B space. Google, Google+, and YouTube cross both spectrums.

Are Your Clients Mostly Women?

pinterest The response to this question was surprising:  women are more active on social networks, and Pinterest is primarily a social network for women.  But a clear 63% of Socialmediaonlineclasses.com members said that women were not the majority of their clients.  Greater than half of small brands reach out to both men and women in their marketing.

Everyone Watches YouTube

youtube YouTube remains the biggest missed opportunity for small business, as over 98% of Socialmediaonlineclasses.com members have watched a video there, but fewer than 10% actually use video marketing.   Brands can learn to record and produce video quickly with smartphones, webcams, and even use YouTube’s built-in editing features to get started marketing their business with video.

Search Engine Rank is Essential

google Ranking highly in search engine results is critical to small brands for growing their business, as a clear 87% responded it was important. However, SEO services remain out of reach to small business budgets, with the average SEO project costing $4,000 (according to moz.com).  Entrepreneurs can improve their own SEO rankings by focusing on their domain names, content marketing, and earning high quality links to their websites.

Few Brands Give Presentations, Workshops, or Lectures

slideshare Only 36% of small business owners give presentations, workshops or lectures.  Educational marketing offer a tremendous opportunity for brands to reach a wider audience, provide “infotainment,” and build their client list.

Both B2B and B2C brands can benefit:  Fun Finds and Designs, a retail consignment store in Canton, GA, gives monthly how-to workshops in their store.  Here at Socialmediaonlineclasses.com we repurpose many of our infographics and webinars into excerpts on Slideshare.com – both are great marketing tools.

Small Business Needs Influencer Outreachtwitter

A little more than half — 57% — of small brands said they need to get the attention of influencers in their industry.  Twitter is an excellent, low-maintenance way to do influencer outreach, yet many entrepreneurs still see Twitter as a celebrity social network.

While the definition of an influencer will vary from one industry to another, you’re quite likely to find those key players on Twitter engaging in multiple conversations daily.  Brands should be on Twitter, focusing on their industry influencers, and engaging in those conversations.

Tip: a great way to group conversations by industry in both Twitter and Hootsuite is to use a list.  You can have separate lists for the media, vendors, potential joint venture (JV) partners, and more.

Biggest Challenge Facing Small Brands: How to Start with Social Media?

challenges

The top challenge facing small brands is this: they’re overwhelmed, with 48% responding they don’t where to start.  Almost every brand assumes they need Facebook: in reality, only those B2C businesses or those using Facebook regularly will benefit.

Few brands have a clear strategy, and usually don’t know the questions to ask to develop one.  (Register for the free Social Media Strategy class on the Socialmediaonlineclasses.com Home page to build your own strategy.)

A close second is being faced with far too many social networks, and not knowing which one holds the best potential for their business.  Too many brands feel the need to be everywhere, and end up burned out and frustrated over a watered-down presence not generating results.

The third challenge facing small brands is not seeing a return on their investment (ROI).  Not surprisingly, if brands are unsure where to start or which online platform will perform best for them, their ROI will suffer.  It’s critical to develop a strategy, identify your highest potential social network (take the quiz from our Home page), and measure results over time.

Action Steps: How to Capitalize on These Results

What can you take away from these results to improve your own marketing?

  • If you don’t already have a website, you need to get one
  • No matter who your audience is, there’s a social network for you
  • Every business should start video marketing in 2014. You’ll see improved search engine rank and increased traffic to your website.
  • Educational marketing offers major opportunities to build your brand
  • Search Engine Optimization is important, and small brands can do basic SEO themselves
  • Influencer outreach can be simple & low-maintenance on Twitter
  • Develop and clarify your marketing strategy and your highest potential social network
Quarterly Top 30 Social Media Articles
Apr 08

Quarterly Top 30+ Social Media Articles

By

 

Top 30Wow! Here’s your mega-resource list of the past 30+ (ok – 45) articles from 1st quarter 2014. Bookmark this post to stay on top of what’s current now (these are in addition to the classes you get at SMOC).

And don’t forget to share with your colleagues & friends.  Enjoy!

#1. The Ultimate Guide to Social Media for Local Business

Keeping with the local theme this month is one of my twice-annual Ultimate Guides. This time it’s for Local Business only, and you get an infographic with 64 local-only marketing tactics and a brief explanation of each. You’re gonna want to share & bookmark this one . . . . http://goo.gl/Bi7Vra

#2. LinkedIn Master Tactic: Search a Colleague’s Contact List*

What if you could search a super-connector’s contact list on their smartphone to find the best new hires, JV partners, mentors, and more? I show you how I’m finding a new affiliate manager by tapping into a colleague’s network in this master tactic video . . . . http://goo.gl/3JsaNc

#3. How Can I Rebrand My Business?*

This member wanted to know how she could rebrand her business after her company placed a major restriction on social media use. Find out my surprising answer here . . . . http://goo.gl/tTJdac

#4. Facebook Like Box – Forum Q&A*

This member is getting a Facebook Like box on her website this week. But what exactly are people Liking when they click that button? Find out here . . . . . http://goo.gl/iJXzDC

#5. How to Boost a Post, Create an Ad Using FB Ad Manager*

How can you advertise your business on Facebook? Which method should you be using for your goals? Find out here in Facebook 103 all new lessons . . . . http://goo.gl/TBHp36

#6. The Most Successful Small Business Advertiser on FB*

I was shocked when I found out how this tiny business earns $23 for every $1 on Facebook ads. Yes, you can generate business from a FB ad, and this case study shows you how . . . . . http://goo.gl/TBHp36

#7. How to Allow Visitors to Submit Blog Posts & Images to your Blog*

This SMOC member & author wants to encourage readers to submit their own photos & images to her blog. How can she do it? It’s easier than you think . . . . http://goo.gl/nL2lhF

#8. How to Add a Pin It Button to Blog Images*

This SMOC member wants to make it easy for readers to pin her blog images to Pinterest. How can she add the Pin It button? Find out here . . . . . http://goo.gl/pGLKl6

#9. How a #1 Local Business Monetizes Social Media Marketing [CASE STUDY]

This local hair salon is #1 in their mid-size city, and social media marketing is a big reason why. Learn what they do differently to make their marketing pay off big . . . . http://goo.gl/CR8Pz9

#10. Facebook’s Changes to Business Page Timelines & NewsFeeds*

Yep, Facebook is changing business pages again. What it means for your business and what you can do now to prepare . . . . http://goo.gl/xLerH6

#11. New Facebook 101 Lesson: How to Stay on Top of Facebook’s Latest Changes*

Feel like you’re always behind the latest social media changes and can’t keep up? I’ve made it simple to know what’s important and what you can ignore in this new lesson . . . . http://goo.gl/T1tx0D

#12. Facebook Changes 2014 Checklist [INFOGRAPHIC]

One-page cheat sheet to make it dead-simple to know what to do to keep your business page relevant and visible on Facebook . . . . http://goo.gl/92RVZp

#13. What’s a Good Click-Through Percentage?*

This member want to know what to expect as a good click-through percentage on Google. Find out what affects your CTR and what you can do about it here . . . . . http://goo.gl/q34FtJ

#14. Five New Videos in Facebook 101*

How do you measure your Facebook marketing results? These 5-minute videos tell you how to identify your most popular posts, see what your fans look at on your page, how to get more engagement, find fan demographics, and much more . . . . http://goo.gl/sOQZcT

#15. Small Business Websites Live or Die by These Reviews*

This new member is launching an international tour company and wants advice on how to be effective in social media. This review site is a must . . . . http://goo.gl/C8usqT

#16. How Can I Ensure My Facebook Posts Are Seen by the Public?*

This member wants to know how she can go beyond just her fans seeing her posts: how does she make them visible to the public? . . . . http://goo.gl/Mj0YsA

#17. How to Make Photos from Followers are Visible on Instagram*

When a follower posts a video of your work, how can you ensure it’s visible on your account? Find out here . . . . . http://goo.gl/DtyF9T

#18. Content Marketing Made Simple Webinar Replay*

This webinar was so popular it broke records for most attendance! Get the webinar replay, slide deck, mp3 audio file, checklist, and a BIG bonus here: https://socialmediaonlineclasses.com/bonus-webinars

#19. How to Make a Pinterest Pin Go Viral Even before Your Website Launches*

This SMOC member did it with help from a members-only video in the Community, and you can too. Learn her “secret sauce” for a viral pin here: http://goo.gl/6nIq7n

#20. Private Coaching Now Available for SMOC Members*

When you can’t wait to take an entire class and need results sooner, turn to private coaching. I’m debuting three levels of coaching for individuals, small business and marketing pro’s here: http://goo.gl/uzc5K0

#21. How Do I Ask My FB Friends to Like My Page?*

Unsure of how to approach friends and ask for them to Like your business page? This member wanted guidance, and Maria offered a great post you can actually “cut and paste” for your own use here: http://goo.gl/Tctcjo

#22. Member Website & Social Media Critique [VIDEO]*

Watch as Maria makes over a member’s website & Facebook page, offering advice on quick improvements and deeper enhancements you can apply to your own business here: http://goo.gl/2cVg1F

#23. Contests & Fundraising on Facebook: New Facebook 103 Lessons*

Updated with the latest case studies and rules for 2014. Great for both private business and non-profits: http://goo.gl/Sbr0hD

#24. Advice on Starting a Local Social Media Marketing Business*

This member had questions about starting a local marketing business with a specific industry focus. Find out Maria’s advice here: http://goo.gl/hE82S9

#25. How to Brand & Watermark Your Images [VIDEO]*

How can you brand your images so people know they came from your website (no matter where they end up)? Watch this video to learn how to brand & watermark your images . . . . http://goo.gl/RPLoQv

#26. Most Effective Way to Pitch a Guest Post to Top Bloggers*

A-list bloggers are bombarded by people asking to guest post. Find out their favorite way to be contacted and how to do it right . . . . http://goo.gl/6DDki6

#27. Facebook Doesn’t Offer a Category for My Business? What to Do?*

A new member has a unique business with star-studded Hollywood props that defies categorization. Which Facebook category should they choose? . . . . . http://goo.gl/u3SW4A

#28. Unified Social Media Strategy: Content+Website+Social+SEO+Email

How can you get more mileage out of your marketing? Find out in the new Lesson 6 of the Social Media Strategy class here . . . . http://goo.gl/wcXcf6

#29. Easy Facebook Ads on a Budget Webinar Replay & Resources*

Webinar replay, audio, slide deck and infographic that teach you how to get 900X Reach, 1,200% ROI, and 200X engagement all with a simple Facebook ad. Get it here . . . . http://goo.gl/3O3CFL

#30. Facebook 103 is Entirely New for 2014*

Our Advanced Facebook class – 103 – is brand new for 2014. New lessons, new case studies, all in the 10-minute a day format. Start your lessons here . . . http://goo.gl/4APMDQ

#31. LinkedIn Quietly Removes Activity Feed from Profiles*

LinkedIn never officially announced this move, but I’ve gotten confirmation they removed the ability to see your own updates and those of your connections. What does this mean? Find out here . . . . http://goo.gl/ytMXnK

#32. Help! How Do I Market a Painful Business (Literally!)?*

Great Q&A in the Forum from a dentistry practice that specializes in gentle, pain-relieving procedures. What attracts fans to a business page no one wants to think about? Find out here . . . . . http://goo.gl/ytMXnK

#33. How to Identify Your Most Profitable Keywords for SEO*

This member has a new product that few people are searching for. How can he get traffic to his website? See the solution here . . . . . http://goo.gl/mnxlWp

#34. How to Generate 1,200% ROI on a $50 Facebook Ad

Case Study of an SMOC member who admits he “didn’t know what he was doing” when he ran his first Facebook and got a 1,200% ROI on his $50 investment. Was it beginner’s luck? Find out here . . . . http://goo.gl/2x9h50

#35. Redesigned Social Media Strategy Class: 2014 Edition

Fall 2013 brought major changes to social, SEO, and content marketing, so I’ve redesigned the strategy class to get results faster in a more unified way. Find out if your marketing has what it takes for 2014 . . . . . http://goo.gl/2m68br

#36. Forum Q&A: Multiple Businesses Need Multiple YouTube Channels?*

This SMOC member wants to know: “if i I have multiple businesses, do I need more than one YouTube Channel?” Weigh in here . . . . http://goo.gl/OxaIcD

#37. Forum Q&A: In Between Jobs & Learning WordPress?*

Another SMOC member is between jobs and using this time to learn WordPress. She wants to know: which should she focus on: WordPress.com or .org? Find out here . . . . http://goo.gl/lvk4gZ

#38. It’s 2014: Have You Updated Your Marketing Strategy Yet?

2014 is bringing major changes to the way you need to market your business online. Relying on what worked in the past will generate lackluster results. Learn 4 vital changes to make to your 2014 marketing strategy here . . . . http://goo.gl/0rzxPy

#39. Members-Only Infographic: Facebook Primer for Small Business*

Wondering who sees your activity on Facebook? What’s the best type of engagement for your business? This infographic gives clear explanations of how to use your personal profile & your business page and who sees your activity from each . . . http://goo.gl/Wqgd5s

#40. Should You Use Google+ for Business, Personal, or Both?*

A member wonders: “should I post from my personal Google+ page, my business page, or both? And do my contacts from my personal page automatically get added to my business page?” Inquiring minds want to know . . . . http://goo.gl/ispm6Z

#41. New Look for the My Classes Page*

Your My Classes page has gotten a makeover, and members love it! More graphical and easier on the eyes. Take a look here . . . . http://goo.gl/tbNVTr

#42. How to Use Infographics to Increase Your Search Engine Rank*

Insightful Forum Q&A reveals how to create an infographic that stands out, attracts backlinks, and increases your site’s search engine rankings . . . http://goo.gl/X7LVzs

#43. Online Marketing Multi-Tool: Member Bonus ($597 value)*

The first member bonus of 2014 is a simple solution to generating content for all your online marketing platforms, eliminating “what will I post today?” block . . . . http://goo.gl/T41U8y

#44. 2014 Edition: Facebook Marketing Infographic*

The most famous & shared infographic at SMOC reflects the latest Facebook changes for 2014, and includes a section on monetization & ads. Get it here . . . http://goo.gl/li3Tj4

#45. Instagram 101 Debuts This Month!*

Get a sneak peek of the course outline & lessons here . . . . http://goo.gl/w5yBXh

*Identifies members-only content

College Guide to Landing a Job Free Webinar
Apr 08

College Guide to Landing a Job: Live Webinar + Recording + MP3 Audio

By Maria Peagler

College Guide to Landing a Job Free Webinar

Free webinar Thurs, April 24 @1pm ET

Join Maria Peagler for this brief live webinar:

  • Learn how college students can differentiate themselves in a crowded job market
  • Thurs April 24th, 1pm EDT, 5pm GMT
  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist
  • FREE for enrolled college students or $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership
 
Are you a college student? Get the webinar free here:


Already a member?  Your webinar access codes will arrive in your Inbox by March 26. Are you a college student who will be graduating soon? Is your child a college student & you want to help them get the best start possible?  Then don’t miss this webinar!  Maria Peagler will reveal how college students can stand out in a sea of job applicants and WOW potential employers. In this 30-minute webinar, you’ll learn:

  • the changes college students must make to their social profiles
  • the secret to WOWing potential employers
  • how to land an interview when you’re not getting callbacks

Plus, plenty of time for Q&A, so come with questions: college students and sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today  (FREE for college students)

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Potential Employers in 10 Minutes

Learn how to identify the social networks best for your unique career path, then build a profile that WOWs potential employers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • virtual office hours

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your career grow!

Get Webinar FREE with SMOC Membership

Mar 03

Local Social Media Marketing: Live Webinar + Recording + MP3 Audio

By Maria Peagler


March's free members-only webinar ($297.00 value)

March’s free members-only webinar ($297.00 value)

Join Maria Peagler for this brief live webinar:

    • Learn how local businesses can get a steady stream of new customers every month
    • Thurs March 27th, 1pm EST, 6pm GMT
    • 30-Minute Webinar + On-Demand recording + MP3 Audio + Checklist
    • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership

Already a member?  Your webinar access codes will arrive in your Inbox by March 26.

Do you own a local business?  Then don’t miss this webinar!  Maria Peagler will reveal how small local businesses can easily get new customers, increase revenue, and turn your fans into your best marketing team.

In this 30-minute webinar, you’ll learn:

  • where your #1 source of new customers will come from
  • the secret to getting free advertising worth over $10,000 every month
  • marketing resources for local businesses only (your competition doesn’t know about these!)

Plus, plenty of time for Q&A, so come with questions and sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com  Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the noise & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique business & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • virtual office hours

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

Feb 25

Small Business Content Marketing [Case Study]: How to Turn One Major Piece of Content into a Month’s Worth of Marketing

By Maria Peagler



small biz case study fi2Last week I shared with you my content generation & marketing secrets that simplify social media marketing.

This week, you get a case study of how a small business can build one major piece of content and use it as the basis for a month’s worth of content and social media marketing.

Case Study: Your First Business Video Webinar

Every month I offer a members-only webinar focusing on tactics that apply to all social networks. In Oct. 2013, it was Your First Business Video: a webinar demonstrating how simple it can be to make your first video, which most small businesses find incredibly intimidating.

While the webinar was members-only content, I used it as the foundation for a month’s worth of related content & social media marketing, including:

Blog post announcing the members-only webinar

Because I offer a new webinar every month, the blog post is basically the same.  I duplicated the previous month’s post and changed the webinar details:

Blog post announcing webinar, created from a template

Blog post announcing webinar, created from a template

Social media posts

I shared across all social networks to announce the webinar, give member reminders, and offer best member takeaways from the webinar:

content marketing sm content marketing twitter content marketing twitter 2
Images and infographics

I created a webinar announcement image and two infographics.  I created these from templates, which sped up the process considerably.  I updated the content & colors to reflect the new webinar:
bonus webinar first video
youtube infographic
youtube checklist

Blog post on colleague’s website

Mary Ellen Miller guest posted at my local social media blog in 2011 on How to Be Comfortable on Camera.  She was excited about the checklist I developed for the webinar (based on her guest post and video), and shared it on her blog MarketingMel.

Members-only video and audio

Ultimately the main piece of content was the webinar itself, from which I developed these members-only content resources:

  • Webinar video replay
  • the “first business video” example I recorded as a demo during the webinar
  • Mary Ellen Miller’s How to Be Comfortable on Camera video (not developed by me)
  • Audio .mp3 file of the webinar
Socialmediaonlineclasses.com members-only videos & audio

Socialmediaonlineclasses.com members-only videos & audio

 

I could have taken this even farther, and still could in the future.  The possibilities for repurposing this content are immense.

Simplify by using a template for content & images

The secret to simplifying content generation and marketing is to use a template for blog posts and images.  The majority of the work is up front in creating the original template: once you have that, all you do is change the content to suit your new topic.

I used a template for the webinar announcement blog post & image, webinar video intro, infographics, and checklists.

How do they simplify the process?

The blog post template has all the content, subheads, and copywriting I need. I duplicate it every month, updating the details  for the new webinar and hit publish. That takes less than 10 minutes.

My infographics have a distinct branded Socialmediaonlineclasses.com look & feel: the size & shape remain the same. I changed the colors and the content to reflect the new topic. I got bonus points for sharing on colleague Mary Ellen Miller’s website.

My images also have a distinct branded look.  Again, I changed the text to reflect the new webinar topic and uploaded them to my website and social networks.

If content generation isn’t your strength, you can train an employee or outsource to a contractor to use this repeatable process.  Purchasing a membership for them here at Socialmediaonlineclasses.com is a cost-effective method for your business to train your staff at their own pace.

How you can adapt this case study for your own small business

Small businesses need to be ruthless about how they spend their time and resources. That’s why this process works beautifully for you:  using templated content for blog posts and images saves an incredible amount of time.

It’s also a repeatable process easily completed by your social media manager: that could be a small agency, someone in-house, or even yourself.

They key to making this process relevant & applicable for your business is to identify your main piece of content and what related content you can develop from it.  The form that content will take will be determined by your market:

  • Business-to-business (B2B) company? A presentation or a white paper is perfect for your audience
  • Business-to-consumer (B2C) company? A blog post or infographic works best for your readers
  • both B2B and B2C can use images and video across all social networks.

How to Develop Your Cornerstone Content

Generating that main piece of content is what this entire process depends on.  It’s the foundation that supports the rest of your content & social media marketing.

What’s the secret to developing an impressive piece of content quickly and simply?

That’s what you’ll learn in the February bonus webinar:  Content Marketing Made Simple.  I’ll be sharing my secrets, including:

  • how to brainstorm content ideas for your entire year
  • the secret to writing a detailed blog post in only 10 minutes
  • how to easily schedule your content so you’re always on track
  • how to outsource content creation if you don’t have time

The webinar is a $297.00 value, free for Socialmediaonlineclasses.com members in February.  I look forward to helping you in your content marketing efforts!

Feb 10

Content Marketing Secrets to Simplify Your Social Media [EXAMPLES]

By Maria Peagler



what is content marketing fiContent is at the heart of social media marketing: without it, what do you have to offer?

In this post, I’m revealing my content generation & marketing secrets to improve your marketing, make content easier to generate, and get more mileage out of the content you’ve already got.

What is Content Marketing?

Content marketing is creating information, from your brand’s unique perspective,  you can use to differentiate and promote your business.

Content Takes Many Forms

Because I’m a writer, I think of content as a blog post or an article – something in written form.

But it doesn’t have to be.

Your content can take whatever form you’re most comfortable generating:

  • audio recording (podcast)
  • video
  • slideshow
  • blog post
  • white paper
  • infographic

Here’s an example: for a recent members-only bonus webinar, I wrote a brief article, recorded a video, but also saved the audio file as an .mp3, and summarized the content in an infographic.  It’s the same content, just taking different forms:

content marketing forms

Content Should Have Your Brand’s Distinct Voice

Your brand, product, service and team are unique.  Great content plays up that uniqueness to your advantage.

Content from your organization should always use your “voice.”  For example, here at Socialmediaonlineclasses.com, our voice is “simple, elegant solutions.”  While I don’t use those words in my marketing copy or my lessons, those are my goals and they’re at the forefront of any content I create.

Here’s an infographic from me, and I assure you it’s completely recognizable as coming from SMOC:

wp website infographic

SMOC’s infographics have a distinct look & feel so they’re instantly recognizable

What is your brand’s voice? Make sure you’re projecting it in every piece of content you develop & promote.

Content Should Have a Specific Marketing Goal

When you’re developing your content, what do you want to achieve with it?

The goal for my infographics?  Branding.  They provide helpful tactics to people in search of social media solutions, and they learn about me & my training at the same time.

The goal for my YouTube videos?  Branding & traffic generation.  Videos rock at providing quick solutions for people who are searching for help:  this Hootsuite video is an excerpt of a bonus webinar I developed for members-only.  It’s one of the most popular videos on my channel, and it drives people to my website to find out more:

How can you achieve your marketing goal with your content?

Content Should Be Shared

Don’t be selfish with your content.  While your first instinct might be to debut your content baby on your own blog, a smarter strategy is to offer it to a top-rated industry blog that’s always in need of content.

For example, my first infographic debuted on AllFacebook – a top-rated blog publishing multiple posts per day about all things Facebook.  There’s no way they can produce every piece of content they need to feed the constant thirst for Facebook news, so they rely on trusted guest posters.

Content Should Market with a Whisper, Not a Scream

Content marketing is subtle: you don’t hit visitors over the head with BUY NOW messages.  Rather, you leave a breadcrumb trail back to your website, like Hansel and Gretel.  Not only is that far more interesting, it allows people to develop trust & a relationship with your brand when they’re ready.

Screaming marketing tactics are pop-ups, requesting contact information before revealing pricing, and sending a barrage of offer emails to your weary subscribers.

Subtle content marketing is publishing resources so helpful & entertaining your audience can’t ignore you.  They see your brand over and over again delivering value. It’s a breadcrumb trail too good to resist.

How to Develop Enough Content to Feed Your Online Marketing

Generating solid content that delivers exceptional value to your audience is hard. No doubt about it.

It takes a lot of time: every week you need fresh content to keep your audience’s attention.  So how do create enough content and still have time to actually run your business?

That’s what you’ll learn in the February bonus webinar:  Content Marketing Made Simple.  I’ll be sharing my secrets, including:

  • how to brainstorm content ideas for your entire year
  • the secret to writing a detailed blog post in only 10 minutes
  • how to easily schedule your content so you’re always on track
  • how to outsource content creation if you don’t have time

The webinar is a $297.00 value, free for Socialmediaonlineclasses.com members in February.  I look forward to helping you in your content marketing efforts!

Jan 14

How to Update Your Online Marketing Strategy in 2014

By Maria Peagler


Important changes you need to make now

Important changes you need to make now

2013 brought enormous transformations in social media platforms, search engine algorithms, and email marketing.

2014 ushers in a new era in online marketing.  You’ll be seeing “content marketing” and “integrated marketing” mentioned increasingly, as they focus on not just one network, but using your content across multiple channels.

How can you focus on even more social networks if you’re feeling overwhelmed already? No worries: here are my recommendations on working smarter to massively increase your results in 2014:

1.  Focus on Social Media as a Lead Generator

People rarely buy directly from your Facebook page, LinkedIn profile, or Instagram photos.

Social media is a marketing channel:  you can make sales from it eventually, but it requires that you nurture the fans, followers, and connections you build there.

The simplest and most direct way of connecting to your hard-earned fans is to capture their email addresses so you can reach them directly via your email marketing.  Then you no longer need to concern yourself with reach or how many people engaged with your posts.

What does this process look like?  Here’s a sample flow for a few of the most popular social networks:

From Facebook:

  • a visitor arrives on your Timeline
  • likes your page
  • sees an offer you have for a free product, a coupon, or other freebie
  • gives their email in exchange for the freebie
  • gets the lead generator freebie and begins receiving your emails in their Inbox

From Twitter:

  • a follower sees your tweet, offering a free download or coupon
  • clicks on the link to get the offer
  • arrives on your website landing page (a dedicated web page for this offer only)
  • provides their email in exchange for the freebie
  • receives the lead generator freebie and begins receiving your emails in their Inbox

From Pinterest:

  • a follower sees a gorgeous photo or infographic you’ve pinned
  • clicks on the pin to learn more
  • clicks on the link included in the pin description
  • arrives on your website landing page (a dedicated web page for this offer only)
  • provides their email in exchange for the freebie
  • receives the lead generator freebie and begins receiving your emails in their Inbox

Continue to post regularly to your social networks to nurture those relationships.  You’re now adding the email marketing component to ensure you reach them in case they have seen you on Instagram  or LinkedIn in a while.

This is an approach I’ve been recommending for years, but in 2014 it will be mandatory to implement to get results.  Otherwise, your marketing won’t generate the return on your investment (ROI) you need.

2.  Expand Online Marketing Beyond Facebook

Too many business owners focus solely on Facebook for their marketing.  While you can continue to do that in 2014, you will need to laser-focus on getting higher engagement (which Facebook artificially skews in favor of plain status updates), or you’ll need to begin to advertise.

You can achieve massive results with simple Facebook ads (January’s bonus webinar teaches you how).  How much?  How does 900x your fan base reach sound?

If you don’t plan on advertising in 2014, then you’ll need to expand your online marketing beyond Facebook alone.  Don’t abandon it; instead, add a second social network that provides the biggest opportunity for you.

Not sure what that is?  My Social Media Strategy class teaches you which marketing platforms offer the most potential for your business.

If you’re concerned about how much time it will take to use another social network on a consistent basis, I’ve got you covered.  The 15-Minute-a-Day Social Media System webinar teaches you how to promote your business online efficiently. You won’t get sucked into memes, videos or vacation photos, and your eyes won’t get bleary from looking at computer screen too long. 🙂

3.  Measure What’s Working for You

When’s the last time you analyzed your Google Analytics?

Your Facebook Insights?

Your YouTube Insights?

Anyone? Anyone?

I completely understand.  I’m totally not a numbers person.  But in business, you have to be. Otherwise you won’t be IN business for long.

In 2014, it’s critical that you begin measuring the impact of your marketing.  You don’t have time or budget to waste on underperforming marketing campaigns.

Instead, you need to identify what worked well for your business in 2013, do more of it, improve it, and “beat a dead horse”.  The web’s audience is so vast that you don’t need to worry about doing too much of the same thing.  People rarely see every single post or article you write.

So if your best marketing campaign was a coupon to fill seats on a slow night in your restaurant — continue that.  Now think of how you can improve upon it.  What about a frequent diner card? An evening with the chef? Think about how you can provide something similar, yet different, to continue to motivate your buyer’s interest.

4.  Look for Opportunities Others are Missing

Online marketing will be more challenging in 2014, which requires you to be smarter and more focused about the way you promote.

What opportunities are you missing?  What can you do that your competition isn’t?

Here’s one:  YouTube videos.  This is still the BIGGEST missed opportunity for small businesses and has been for the past three years.

How about you? Have you recorded a YouTube video yet?  If not (or if you want to improve), the YouTube 101 class and Visual Social Media webinar here at SMOC teach you how to get started.  If you don’t want to be in front of the camera, the webinar reveals how you can hire someone to do a whiteboard video or something similar on a budget.

How Will You Update Your Online Marketing Plan in 2014?

Online marketing evolves at a rapid pace, and you can easily feel like you’re not keeping up with all the latest changes.  Don’t feel like you need to join every new social network that comes along.  Incorporate these four tactics into your online marketing strategy and you’ll definitely see better results in the coming year.

Which tactics will you be using to update your marketing plan in 2014?

Oct 01

Your First Business Video: Live Webinar + Recording + MP3 Audio

By Maria Peagler


Learn how to easily record a business video in this brief webinar

Learn how to easily record a business video in this brief webinar

    • Learn how to record a business video with the equipment you already have
    • Thurs Oct 24th, 1pm ET, 5pm GMT
    • Live 30-Minute Webinar + On-Demand recording + MP3 Audio
    • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)

Get Webinar FREE with SMOC Membership

Already a member?  Your webinar access codes will arrive in your Inbox by Oct. 23rd.

Video is the multi-tool of online marketing, but you still haven’t recorded one yet, have you?

You’re not alone. Recording a video holds the same intimidation factor as public speaking, but I’ll show you how to conquer that fear and create a video you can be proud of.

You’ll learn simple video secrets from a professional broadcaster, solopreneurs who record videos in their home & office, and from people who used YouTube to skyrocket their business to profitability when naysayers said they’d be closed within one year.

In this 30-minute webinar, you’ll learn how to:

  • be comfortable on camera
  • use equipment you already have to record a great video
  • see case studies of business owners who went from video-phobic to video rock star
  • PLUS a video-making cheat (a completely hands-off, no worries solution)

Plus, plenty of time for Q&A, so come with questions and sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com  Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Focus on Social Networks that Get Results

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’  training that cuts through the clutter & crushes social media overwhelm.

Members  instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social profiles right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media.  You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC Members.  You’ll get a customized social media assessment that details the optimum social networks for your unique business & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results).   Plus, Members can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • virtual office hours

#4. SMOC networking plus exclusive Q&A Webinars & Workshops

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.  Each week, members also get one-on-one Q&A time with Maria during Virtual Office Hours.

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Get Webinar FREE with SMOC Membership

Jun 03

SocialMediaOnlineClasses.com Most Popular Articles of 2013

By Maria Peagler


Most Popular Articles of 2013 at SocialMediaOnlineClasses.com

I’m on vacation for the next 10 days, so I’m bringing you the Top Ten Articles of 2013.

Use these articles as a checklist to review what’s 2013 brought to social media, see what updates affect your business, and make necessary changes to get better results.

Facebook experienced only minor changes over the last six months, but LinkedIn? Wow! It’s an entirely new social network for B2B.

Mark some time on your calendar so you can read one article each day and then — most importantly — execute it.

  1. Facebook Marketing Infographic
  2. The Ultimate Guide to Profitable LinkedIn Networking [INFOGRAPHIC]
  3. My Social Media Presentations, Templates and Videos
  4. First 100 Days of 2013 Challenge: Creating a Social Media Action Plan
  5. Marketing Infographics on Facebook, Twitter, Pinterest, Social Media Strategy & More
  6. Pinterest Marketing Infographic
  7. LinkedIn Sales Checklist Infographic: 5 Ways to Rock Your Profile & Generate Leads
  8. Social Media Strategy Chart [INFOGRAPHIC]
  9. First 100 Days of 2013 Challenge:  Set Your Social Media Goals
  10. How to Drive Sales Using Pinterest Boards (Social Media Makeover VIDEO)

Which one will you be acting on this summer to grow your business? Share your strategies in the comments.

Apr 23

April Bonus Webinar: Visual Social Media — Easy Techniques for Photos & Video Using Your Smartphone

By Maria Peagler


315721257_75d9c281b4

 

2013 is quickly becoming the year of the photo.

Why?

Facebook increased the size of your photos in its News Feed.  That means your images appear larger and your marketing message is reduced.

Pinterest continues to grow, and it also  increased the space photos get on your Boards.

LinkedIn added a multimedia gallery where you can easily upload compelling photos and video.

Google+ was created specifically with photographers in mind, and they just enlarged the size of your cover photo.

Twitter created a new video sharing app called Vine allowing you to share videos under 6 seconds.

YouTube is the world’s second largest search engine, and in less than 5 years, over 90% of internet traffic will be video in nature.

Feel like you’re being left behind?

Easy Images & Video for Time-Pressed Small Business Owners

If you haven’t been optimizing your online presence with multimedia yet, it’s time to start.

Otherwise you risk losing sales to competitors who understand how to harness the emotional power of a visual image.

The Problem?

Consider my very-real client, Linda (all names have been changed to protect the innocent).  She’s a successful interior designer with retail space in an upscale open-air mall in an affluent suburb of Atlanta.

Any day of the week (and weekends), you’ll find her in the car driving to client’s homes and commercial spaces for consultations, furniture installations, and preparing for their large events.

Ever watched Extreme Makeover with its flurry of activity?  That’s Linda.

Only she doesn’t have time to take any photos.  Neither does her assistant.  Because the client’s sofa is backordered and she has a party this Saturday and absolutely, positively must have that perfect sofa for the party.

Multiply that times 20 and you can understand why Linda doesn’t have time to stop, stage the room, get the lighting right, hire a professional photographer to take images, send them to her for approval, and put them up on her website & social networks.

That’s not her world, and it’s not yours either.

The Solution?

The good news is:

smartphone

April’s bonus webinar teaches you how to take photos & videos easily with equipment you’ve already got — your smartphone

You don’t need to know how to stage a room (or your home office)

You don’t need the perfect lighting

You don’t need a whiz-bang I-had-to-mortgage-my-car-to-afford-this camera

All you need is your smartphone.

Yes, your iPhone, Android, Samsung, or whatever device you already own.

They take stunning images.  And you can too.

They don’t have to be perfect.  They don’t even have to be great.

Visual Social Media — Easy Techniques for Photos & Video Using Your Smartphone

Your April Bonus Webinar will teach you how to capture images & video that connect with your audience.  Using the equipment you’ve already got.

That’s right.  You don’t have to spend a dime.

And the Bonus Webinar is FREE for registered students of SocialMediaOnlineClasses.com.

So you’ll get better visuals, a free webinar, and the best in online social media training, all for the price of one class!

See you Thursday!

UPGRADE TO GET EVERY CLASS NOW

Nov 26

12 Days of Christmas Bonuses Exclusive!

By Maria Peagler

Who wants PRESENTS?!

I’m guessing that everyone yelled “YES” :)

That’s perfect, because I’ve got Amazing Gifts for all of my students!

I’ll be showering my students with exclusive proprietary tools, infographics, audio, video, and research to make running your business So. Much. Easier. I’ve listened to you, heard your pain points, and developed exclusive solutions not available anywhere else.

And they’re only available during these 12 Days of December. Here’s how it works:

From Dec.3 – Dec. 18, I’ll unveil a new bonus available only for that day. You must be a registered student on the day of the bonus to receive it. If you register before or on Dec. 3, you get everything. If you register on Dec. 10, you get only the bonuses from the 10-18th. So early birds – you get ALL the bonuses!

I won’t be shouting at you about CyberMonday, Free Shipping, or any other bogus deal. I’m providing amazing value to my students, and making it super easy to get everything.

So register for any class before Monday, Dec. 3, when I reveal the first of all 12 bonuses!

Jul 30

Social Media Presentations, Templates, and Videos: Get My Best Resources without Leaving Home

By Maria Peagler

Social Media Presentations, Templates, and Videos: Get My Best Resources without Leaving Home.

Resource page offering 5 PowerPoint presentations, 2 webinars & 1 video lecture on social media strategies, templates, plans, Facebook, LinkedIn, Pinterest, and more.

I speak often at social media and business conferences, and my PowerPoint presentations are a staple of my lectures. They range from overall strategy to specific social networks, and are loaded with case studies.

This resource page offers social media presentations, PowerPoints, and videos on everything from strategy, action plans, Facebook, LinkedIn, Pinterest, and more. Bookmark this page so you can return to it often when you’re ready for a Lunch ‘n Learn or quick refresher on your social media skills.

Developing Your Small Business Social Media Strategy

Creating a social media strategy is a bit of a Catch-22: you don’t really know what to plan for until you have some experience with social media. So I start all of my clients out with this social media strategy template: it walks you through the essential items you need to understand before you can make the key decisions for your strategy.

Here are both the PowerPoint presentation and a video of my lecture to Digital Atlanta in the Fall of 2011. I answer some great questions from business owners in a variety of industries:

Creating a Social Media Action Plan

Great! You’ve got a social media strategy.

Now what?

That’s what many entrepreneurs find themselves asking. How do I start and get it all done? Take a look at this PowerPoint presentation that lays out a simple step-by-step social media marketing plan:

What’s in a Facebook Timeline?

Once Facebook introduced the new Timeline, you heard “experts” proclaiming it would change the way you would market on Facebook.

Seriously?

Here I offer my real-world approach to the Facebook Timeline: how important is it, how to use it, and examples of companies doing it well:

Small Business Marketing on Facebook 2012

Once Facebook introduced Timeline, it also introduced several other changes to its platform that impacted business (especially small business) far more. In this webinar I outline those changes, what they mean to how, how to make the most of them, and where to get more help:

Pinterest for Business

I held off on using Pinterest for a long time. After all, do we really need another social network? But, Pinterest is really different: my clients who don’t enjoy Facebook absolutely love Pinterest for its visual appeal and ease of use. So take a look and see if it’s right for your business:

LinkedIn Training Webinar

I did a joint webinar with Barbara Giamanco, a LinkedIn Expert and author of The New Handshake. She lays out how to use LinkedIn to drive sales. I invited Barbara to offer this webinar to my readers after I met her at a social media conference and she was, by far, the most impressive speaker there. Don’t miss this one:

Enjoy these resources, with my compliments. Share them with friends and colleagues who are getting started with social media by clicking on the Share links at the top and bottom of the post.