Category Archives for "WordPress"

Mar 28

50 of the Best Social Media Marketing Resources from Q1 2017

By Janice Deleon

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of 2017 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Facebook

  1. Class Updates: Facebook 101, LinkedIn 101, Instagram 101 *
  2. Congrats to SMOC Member on Her Blog Post *
  3. Facebook Live Wrap-Up of Member Coaching *
  4. Best Way of Doing a Survey on Facebook *
  5. How to Add a Button to Your Facebook Page *
  6. Live Stream Road Trip: U.S. Representatives Live Stream Their Trip to D.C. *
  7. Facebook Marketing Infographic for 2017
  8. How to Feature Important Facebook Comments *
  9. #1 Tactic for Massive Facebook Engagement *
  10. [UPDATED] Facebook Photo, Video & Link Posts *
  11. [UPDATES] Facebook Engagement *
  12. How to Broadcast Facebook Live Video from Your Business Page *
  13. Thank You to SMOC Member M. Kunian *
  14. NEW: Facebook Live Broadcasting from Desktop *
  15. How to Make Your Facebook Live Video Go Viral *

Social Media Strategy

  1. Should Your Brand Talk Politics on Social Media?
  2. HELP! I Can’t Get My Clients to Communicate? *
  3. How to Beat Social Media Overwhelm
  4. What Was Your Top Social Media Post of the Week? *
  5. Social Media Client Meetings *
  6. [UPDATED] Social Media Strategy & Pinterest Classes *
  7. How the Instant Pot Went Viral *
  8. What’s Your Best Marketing Video? *
  9. Top 10 Highest-Paying Social Media Careers [Including Salaries]

 Coaching Moment

  1. [COACHING] How Do I Target my Audience on Instagram? *
  2. [COACHING MOMENT] Author Marketing from Zero to Success *
  3. [COACHING MOMENT] 80 New Facebook Fans in Two Weeks! *
  4. [COACHING MOMENT] How to Show Marketing ROI *

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Member Question

  1. [MEMBER QUESTION] Website Access for Fiverr Contractor? *
  2. [MEMBER QUESTION] Move Website to WordPress? *
  3. [MEMBER QUESTION] Does Google Count My Website Visits? *

 Bonus Webinar

  1. [WEBINAR REPLAY] Reach Your Target Audience *
  2. [WEBINAR REPLAY] SEO Bootcamp *
  3. [WEBINAR REPLAY] Your First 100 Days *

 Instagram

  1. Instagram Now Allows Adding Multiple Images to a Post *
  2. Instagram Contest Case Study
  3. [ALL-NEW] Instagram Marketing Infographic *

 Webinar Excerpt

  1. [WEBINAR EXCERPT] How to Reach Your Target Audience
  2. [WEBINAR EXCERPT] SEO Bootcamp
  3. [WEBINAR EXCERPT] Your First 100 Days

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Google

  1. How to Achieve Highlighted Results on Google *
  2. How I Got to Page One of Google Search in Only 9 Days *

 Testimonial

  1. [TESTIMONIAL] SMOC Changed My Life
  2. [TESTIMONIAL] What a Sense of Accomplishment

Case Study

[CASE STUDY] Easy Facebook Contest *

 Infographic

How to Tweet Like Trump [INFOGRAPHIC]

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Learning Track

[LEARNING TRACK] Social Media Automation *

 SEO

SEO Bootcamp in SMOC Engage *

 Youtube

How to Reach YouTube Subscribers in their Inbox *

* Indicates Members-Only Content

Dec 13

The Best 100 Social Media Resources from 2016

By Janice Deleon

100 social media resources 2017 infographic list Socialmediaonlineclasses

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

SOCIAL MEDIA STRATEGY

  1. 9 Exclusive Social Media Small Business Case Studies
  2. How Many Social Media Posts During the Holidays? *
  3. 10 Business Automations for Entrepreneurs
  4. 40 PAINLESS WAYS TO IMPROVE YOUR WEBSITE *
  5. Social Media Marketing Research *
  6. How to Sell Your Art Using Social Media Marketing
  7. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  8. Fast-track Your Success Using Goals *
  9. Social Media Manager Job Opportunity *
  10. Family Business Thrives Using Social Media
  11. Learning Social Media Skills Online via U.S. News & World Report
  12. VIdeo Marketing in a Small Family-Owned Business *
  13. Where to Go When You Need a Logo?
  14. How to Target B2B Customers: Live Webinar, Infographic & Replay
  15. The Best Laptop to Take on Your Vacation (for less than $300)
  16. How to Get 3,600 Likes in Just 6 Days (without ads) *
  17. Same Content, Different Posts: 8 Social Media Posts You Can Totally Copy
  18. What’s the Best Keyword Tool? *
  19. How Non-Profits Can Use Social Media to Partner with Brands *
  20. Why Your Next Intern Should Be Over 55
  21. SEO Secrets Live Webinar + Recording + MP3 Audio + Infographic
  22. This Contest Earned Their Small Business 50K Likes *
  23. How to Create Your Own Product Photography Studio for Less Than $100
  24. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  25. Do Emojis Make Your Message More Personal? *
  26. Super Sunday Bootcamp a HUGE Success! All Proceeds Donated to Kiva Micro-loans
  27. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  28. Can the Best Marketing Advice Fit on an Index Card?
  29. Develop Your Business Automation Strategy in 60 Seconds [TEMPLATE]
  30. UPDATE: How to Measure Year-End Metrics for Digital Marketing
  31. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  32. EXTENDED CUT: How to Measure Year-End Metrics for Digital Marketing *
  33. [NEW] Automate Your Business Online Class  *
  34. NEW! Your Social Media Swipe File, version 2.0 *

FACEBOOK

  1. [ALL NEW] Facebook Advertising Greatest Hits *
  2. Help! My Boss Wants More Facebook Fans *
  3. 5 MILLION ORGANIC IMPRESSIONS FROM A SINGLE FACEBOOK POST *
  4. 13 WAYS TO GET MORE FACEBOOK FANS *
  5. [FACEBOOK 101] Updated Lesson on Getting Engagement *
  6. How to Fill a New Facebook Page with Content *
  7. NEW Facebook Business Page Layout *
  8. Facebook Live: Extend Your Content’s Life *
  9. The Dummies Guide to Installing the Facebook Pixel on Your Website *
  10. SMOC Member Gets Biggest Retail Order in 41 Years from Facebook! *
  11. Where’s My Facebook post? *
  12. The Perfect Boosted Facebook Post *
  13. How a New Dental Office Can Get Facebook Fans *
  14. Is Higher Reach Necessary for Engagement on Facebook? *
  15. Easily Add a Call-to-Action Button to Your Facebook Timeline *
  16. Facebook 101 Lessons Updated for 2016: All-New Content! *
  17. How to Get Higher Facebook Reach in 2016 *
  18. Create a Video Playlist in Facebook *
  19. When Should You Boost a Post on Facebook? *
  20. How Can Your Least Expensive Facebook Ad also Be the Most Effective? *
  21. What’s the Perfect Facebook Post? *
  22. How to Vary Your Facebook Posts for Higher Engagement *
  23. [FB LIVE TUTORIAL] Create Your Editorial Calendar *
  24. [ALL NEW] Facebook Marketing Infographic

BLOGGING

  1. [BLOGGING 101] Can I Make Money Blogging? *
  2. [BLOGGING 101] What Should I Blog About? *
  3. [BLOGGING 101] What Images Do I Need? *
  4. 30-Day Blogging Bootcamp *
  5. How to Simplify Your Blog Using the 80/20 Rule *
  6. Blogging 101 Online Class Debuts
  7. How to Get 490 Shares on Your Next Blog Post
  8. How an Award-Winning Food Blogger Grew Her Traffic 10x
  9. What’s the Lifetime Value of a Blog Post? *
  10. How to Automate Blog Content *
  11. [PDF DOWNLOAD] Blog Post Swipe File *
  12. SMOC Member Blog Review *
  13. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog
  14. BLOGGING 101: Plugins Every Blog Should Have *
  15. BLOGGING 101: A BEAUTIFUL BLOG OR A FUNCTIONAL ONE? *
  16. BLOGGING 101: SHOULD I ACCEPT GUEST POSTS? *

COACHING MOMENTS

  1. [COACHING] How to Make a Video Go Viral *
  2. [COACHING] How to Reach Instagram Influencers *
  3. [COACHING MOMENTS] HOW TO DRIVE REGISTRATIONS FOR A NON-PROFIT *
  4. [COACHING MOMENTS] SELLING ON AMAZON *
  5. [COACHING MOMENTS] Pricing Packages & Amazon Keywords *
  6. [COACHING MOMENTS] Web Design Business Model *
  7. [COACHING MOMENTS] Amazon Sales & Blog Links *
  8. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  9. [COACHING MOMENTS] Social Media Management *
  10. [COACHING MOMENTS] How to Target Existing Customers with Facebook Ads *
  11. [COACHING MOMENTS] How to Get More Guests to My B&B? *
  12. [COACHING MOMENTS] How Can I Improve My Facebook Ads? *
  13. [COACHING MOMENTS] How to Get Groups of Women in the Door *
  14. [COACHING MOMENTS] Should I Boost my Facebook Post? *

MEMBER QUESTION

  1. Where Do I Start with Social Media Marketing? *
  2. Blog & Website Domain Names? *
  3. What Should I Do with Similar Domain Names? *
  4. How Do I Post a Link to My Blog on Social Media? *
  5. Most Valuable Social Media Site? *
  6. Which is Better: Boost a Post or Facebook Ad? *
  7. How to Get More People on My Email List? *
  8. How Can My Non-Profit Increase Reach? *
  9. Will a Wix Website Offer SEO Benefits? *
  10. How to Make a Non-Profit Facebook Page More Engaging? *
  11. I Ran a Flash Sale but Didn’t Get Any Sales: What Did I Do Wrong? *
  12. Do I Need Separate Business/Personal Accounts for Each Social Network? *
  13. Adding Contacts to MailChimp? *

WEBINAR EXCERPT

  1. [WEBINAR EXCERPT] Live Stream Video for Business
  2. [WEBINAR EXCERPT] WATCH: How to Create Your Editorial Calendar
  3. [WEBINAR EXCERPT] Snapchat Marketing for Business
  4. [WEBINAR EXCERPT] Blogging for Business
  5. [WEBINAR EXCERPT] Creating an Infographic
  6. [WEBINAR EXCERPT] How to Target B2B Clients
  7. [WEBINAR EXCERPT] Integrated Social Media System
  8. [WEBINAR EXCERPT] SEO Secrets
  9. [WEBINAR EXCERPT] Best Social Media Tools
  10. [WEBINAR EXCERPT] Drive Traffic to Your Website
  11. [WEBINAR EXCERPT] Email Marketing Made Simple
  12. [WEBINAR EXCERPT] Your First Business Video
  13. [WEBINAR EXCERPT] Smartphone Video & Images

WEBINAR REPLAY

  1. [WEBINAR REPLAY] Livestream Video for Small Business *
  2. [WEBINAR REPLAY] Create Your Editorial Calendar *
  3. [WEBINAR REPLAY] Snapchat Marketing for Business *
  4. [WEBINAR REPLAY] Blogging for Business *
  5. [WEBINAR REPLAY] Creating an Infographic *
  6. [WEBINAR REPLAY] How to Target B2B Customers *
  7. [WEBINAR REPLAY] Integrated Social Media System *
  8. [WEBINAR REPLAY] SEO Secrets *
  9. [WEBINAR REPLAY] Best Social Media Tools *
  10. [WEBINAR REPLAY] Drive Traffic to Your Website *
  11. [WEBINAR REPLAY] Email Marketing Made Simple: *

INFOGRAPHIC

  1. [INFOGRAPHIC] 30-Day Blogging Bootcamp *
  2. 30-Day Infographic Bootcamp *
  3. 30-Day Infographic Bootcamp: Member Spotlight *
  4. [INFOGRAPHIC] How to Combine Social Media with Other Marketing
  5. [INFOGRAPHIC] Twitter Headline Checklist
  6. 100 Social Media Marketing Resources [INFOGRAPHIC]
  7. 30-Day Infographic Bootcamp: SEO, Sizes & More & *
  8. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  9. Our Best Marketing Infographics
  10. 21 Ways to Extend the Life of Your Content [INFOGRAPHIC]

GOOGLE+

  1. Google Plus Collections: What are they and how will they help my business? *
  2. Increase Your Visibility Using Google *
  3. How Google Plus Makes Your Posts Look Incredible *
  4. Google+ 101 Update: Hangouts on Air *
  5. Google+ Revamps Business Pages *
  6. How to Make Your Small Business Look B.I.G. with Google Hangouts *

LEARNING TRACK

  1. [LEARNING TRACK] Vacation Business Automation *
  2. ALL NEW: Learning Tracks to Reach Cross-Platform Goals *
  3. [NEW] Email Marketing Learning Track *
  4. NEW: Learning Tracks to Reach Your Career & Business Goals *
  5. Learning Tracks to Reach Your Business Goals *
  6. Social Media Action Plan Learning Track *
  7. Local Business Learning Track *

ROUNDUPS

  1. [ROUNDUP] Our Most Popular Blog Posts from 2016 YD
  2. 52 Social Media Marketing Resources from 3rd Quarter 2016
  3. 55 Social Media Marketing Resources from First Quarter of 2016
  4. Most Popular Digital Consumer Trends for 2016
  5. How to Find Your Most Popular Social Media Posts from 2015
  6. 100 Social Media Resources from 2015

NEW & UPDATED LESSONS

  1. New Lesson in Blogging 101 *
  2. Easier Navigation Among Class Lessons *
  3. Google+ 101 New for 2016 with Updated Lessons *
  4. [NEW COURSE] DIY Blog Tour Online Class *
  5. SMOC Members Get Individualized Learning Plans *
  6. New Member Orientation *

SMOC SUCCESS STORY

  1. SMOC member business debuts new marketing video *
  2. SMOC Member Success Stories *
  3. SMOC Success Story: SEO Helps Products Get Found *
  4. SMOC Success Story: National Brands Seeking My Help! *
  5. [MEMBER STORY] She Loved My Biz So Much She Married Me *
  6. MEMBER SUCCESS: I Got My First Client! *

TWITTER

  1. TEMPLATE: How to get 400K People to See Your Tweet on a Single Day *
  2. How to Reach Out to Influencers on Twitter *
  3. Establish Instant Credibility on Twitter   *
  4. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *

PINTEREST

  1. HOW MANY TIMES HAS MY PINTEREST PIN BEEN SAVED? *
  2. Pinterest Removes the Pin It Button *
  3. Pinterest 101 Class Updates for 2016 *
  4. [UPDATE] PINTEREST 101 CLASS *

SNAPCHAT

  1. Get More Snapchat Followers Using a Takeover *
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic
  3. Should Your Business Be Using Snapchat? *

TESTIMONIAL

  1. I’m So Glad I Joined SMOC! *
  2. Shout Out to Maria’s Coaching *
  3. “I Went from Fear to Having a Plan” *

SEO

  1. Which SMOC Classes & Resources for SEO? *
  2. SEO Q&A with 6 Leading Experts
  3. Where to find keywords related to my business? *

CONTENT MARKETING

  1. 14 Stupidly Simples Guides to Content Marketing
  2. Visual Content Marketing for Small Business: Your Ultimate Guide 
  3. Video Marketing for Small Business — The Ultimate How-To Guide

CASE STUDY

  1. [CASE STUDY] How to Delight Your Customers *
  2. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet *
  3. 9 Exclusive Social Media Small Business Case Studies

BOOT CAMP

  1. Infographic Boot camp in SMOC Engage *
  2. Super Sunday Bootcamp: Small Business Systems 

INSTAGRAM

  1. Grab Attention on Instagram Using this Tactic *
  2. How to Create a Long-Form Instagram Post *

SMOC TIPS

  1. 5 Ways to Give Your Website a Tune-Up
  2. How to Respond to a Negative Review on Yelp *

THESE DIDN’T FIT INTO ANY OTHER CATEGORY 🙂

  1. How Authors Can Go from Unknown to Amazon’s Top 10
  2. Email Marketing for Small Business Live Webinar + Recording + MP3 Audio + Infographic
  3. [SWIPE FILE] How to Select a Winner for a Facebook Contest *
  4. Best Social Media Tools Live Webinar + Recording + MP3 Audio + Infographic
  5. This SMOC Article Featured on Alltop’s Most Popular
  6. How to Use Memes in Your Marketing
  7. Member Contest for Free Infographic *
  8. Graphic Design for Non-Designers *
  9. How to Do a Simple Holiday Promotion *
  10. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic *

* Indicates Members-Only Content

 

Sep 14

Social Media Marketing Resources from 3rd Quarter of 2016

By Janice Deleon

third-quarter-of-2016

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of 2016 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Blogging

  1. 30-Day Blogging Bootcamp
  2. How to Simplify Your Blog Using the 80/20 Rule
  3. Blogging 101 Online Class Debuts  *
  4. [PDF DOWNLOAD] Blog Post Swipe File
  5. [COMING SOON] Blogging 101 Class  *
  6. How to Get 490 Shares on Your Next Blog Post
  7. [BONUS WEBINAR] Blogging for Business This Thursday
  8. Successful Business Blogging: Live Webinar + Recording + MP3 Audio + Infographic 

 Coaching Moments

  1. [COACHING MOMENTS] Amazon Sales & Blog Links *
  2. [COACHING MOMENTS] Selling Products on Amazon & Airbnb Alternative *
  3. Coaching Moment: Social Media Management  *
  4. [COACHING MOMENT] How to Target Existing Customers with Facebook Ads *
  5. SMOC Members Get Individualized Learning Plans  *

 Facebook

  1. How to Fill a New Facebook Page with Content 
  2. NEW Facebook Business Page Layout  *
  3. Facebook Live: Extend Your Content’s Life 
  4. The Dummies Guide to Installing the Facebook Pixel on Your Website 
  5. Easier Navigation Among Class Lessons 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Graphic Design

  1. Graphic Design for Non-Designers 

 Infographic

  1. 30-Day Infographic Bootcamp
  2. 30-Day Infographic Bootcamp: SEO, Sizes & More 
  3. 30-Day Infographic Bootcamp: Member Spotlight
  4. Infographic Boot camp in SMOC Engage 
  5. Member Contest for Free Infographic 
  6. How to Creating Infographics: Live Webinar, Slide Deck, Audio & Infographic
  7. [INFOGRAPHIC] How to Combine Social Media with Other Marketing

 Instagram

  1. [INSTAGRAM 101] New Lesson on Advertising  *

 Learning Tracks

  1. Fast-track Your Success Using Goals
  2. Local Business Learning Track 
  3. Learning Tracks to Reach Your Business Goals 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 SMOC Member Question

  1. [MEMBER QUESTION] What Should I Do with Similar Domain Names? *
  2. [MEMBER QUESTION] How Do I Post a Link to My Blog on Social Media? *
  3. [MEMBER QUESTION] Most Valuable Social Media Site? *

 Snapchat

  1. Get More Snapchat Followers Using a Takeover
  2. How to Use Snapchat for Marketing: Live Webinar + Recording + MP3 Audio + Infographic 
  3. Should Your Business Be Using Snapchat?

 Social Media

  1. How to Sell Your Art Using Social Media Marketing
  2. Socialmediaonlineclasses.com in Top 86% of Kiva Micro Lenders
  3. Social Media Manager Job Opportunity 
  4. Family Business Thrives Using Social Media
  5. [CLASSIC] Best Social Media Tools Webinar Excerpt 
  6. Learning Social Media Skills Online via U.S. News & World Report  

 Strategy

  1. Video Marketing for Small Business — The Ultimate How-To Guide 
  2. 21 Ways to Extend the Life of Your Content 
  3. How to Use Memes in Your Marketing 

[NOTE: GET INSTANT ACCESS TO EVERYTHING ON THIS LIST & MORE WHEN YOU JOIN SOCIALMEDIAONLINECLASSES.COM]

 Webinar Replay

  1. [WEBINAR REPLAY] Snapchat Marketing for Business *
  2. [WEBINAR REPLAY] Blogging for Business *
  3. [WEBINAR REPLAY] Creating an Infographic *

 Webinar Exerpt

  1. [WEBINAR EXCERPT] Blogging for Business 
  2. [WEBINAR EXCERPT] Creating an Infographic 
  3. [WEBINAR EXCERPT] Your First Business Video 
  4. [WEBINAR EXCERPT] Smartphone Video & Images

* Indicates Members-Only Content

how-to-sell-your-art-using-social-media-socialmediaonlineclasses-600
Sep 13

How to Sell Your Art on Social Media [CASE STUDIES]

By Maria Peagler

Forget the myth of the starving artist . . . 

. . . today, you'll learn how you can do what you love and sell it using social media marketing.

In fact, you're going to want to bookmark this post.  It's a long one, full of actionable marketing & sales tactics you'll want to return to later.

Go ahead and bookmark the post . . . I'll wait. ????

You're back? Awesome.  Ok, think of social media as a dynamic gallery for your work that can reach buyers, potential students, and collectors. How? Here are a few ideas:

  • give an exclusive behind-the-scenes video tour of your studio
  • share in-progress photos of your current piece, along with the inspiration behind it
  • offer a sneak peek into a series (#30paintingsin30days, #dailypainters, etc)
  • . . . and these are just a few ideas to get you started.

My one piece of advice?  Just. Get. Started. Don't worry about how much time it's going to take. In this post, I'm sharing shortcuts I use to post my own art to social media in just seconds.

Here are nine ways to sell more art using social media marketing, including case studies and how-to guides. Read the post in full or select a topic from the table of contents to jump to it . . .

1. Meet Maria Peagler, Watercolor Artist

If you've been reading this blog for a while, you know I'm the founder of Socialmediaonlineclasses.com and author of a book on color for quilters.  What you may not know is that I'm also a watercolor artist.

Here are a few of my latest works:

golden isles bound, maria peagler watercolor painting
crisha, huntsville, maria peagler watercolor painting
woodbridge water tower, maria peagler watercolor painting

Like many artists, I have a business (or a day job) from which I derive my main income.  However, I also wanted to be able to offer my paintings for sale.

I didn't have time to write another blog and do significant marketing for my watercolors.

Sound familiar?

Instead, I developed quick ways to use social media and blogging to market my art.  I'll be sharing those with you in this post, along with case studies of other artists who successfully sell their work on social media platforms.

Let's get started . . . 

2. Rachel Derstine Sells $4,000 Art Quilt on Facebook

Rachel Derstine is an art quilter I met when I presented workshops on social media marketing to the Quilt Professionals Network.  Her work is gorgeous, but even more impressive to me was how smart Rachel was at her marketing.

rachel derstine designs art quilt

During my workshop, Rachel shared with me that she had used Facebook to sell a $4,000 art quilt.

Without an ad.

In one day.

With a four-word Facebook post:

rachel derstine designs art quilt

Notice the post wasn't a hard sell? Rachel simply showed up on Facebook sharing a photo of her latest work,  saying "it's done!"

You know you need to show up at the canvas (painters), the studio (quilters, sculptors), or the laptop (writers).  No matter what your art, you need to put yourself in the place of most potential.

To sell your work, the place of most potential is social media.

[LEARN MORE HOW TO SELL YOUR ART ON SOCIAL MEDIA WHEN YOU BECOME A MEMBER]

3. Mavis Stevens Gets Largest Retail Art Sale in 40 Years

SMOC member Mavis Stevens has been making a full-time living with her art since her teen years:

Mavis Stevens and Maria Peagler

I met Mavis when I took a workshop from her in my hometown back in 2011:

Mavis Stevens and Maria Peagler

We stayed in touch, and years later Mavis became a member to promote her folk art.  She is a dedicated student has been quite successful with her marketing, as you can see from these excited emails:

Mavis got her largest retail order in over 40 years (when she was 15)!

Turns out that Mavis loves social media and wants to help other artists promote their work. She's turned her love of art, her creative skills and her SMOC membership into additional income by managing social media for other artists.

Mavis ran a contest on Facebook to create a buzz around her client's retail store grand opening. This single post got massive engagement (Mavis is an admin for this retail store's Facebook account): 

how to run a facebook contest for a retail store grand opening

Mavis ran a contest on a brand new Facebook page for her client. It was a huge success!

Mavis is selling more of her own art than ever before, plus she's created an entirely new business successfully promoting other artists on social media.

Now that you know it's truly possible to sell your art using social media, let's look at some techniques you'll use.

4.  How to Quickly Blog About Your Art

This is the shortcut I developed when I wanted to promote my watercolors but didn't want to spend a lot of time doing it.

I created a method allowing me to create a blog post about my watercolors in less than 60 seconds.

That's not a typo, nor is it an exaggeration.  I literally can create a blog post in less than one minute that promotes my art. Here's an example from my artist blog:

mariapeagler art blog

I created this blog post with one click on my smartphone.

Get the full tutorial for how you can do the same here: https://socialmediaonlineclasses.com/tutorial-the-one-click-blog-post-for-people-who-hate-to-blog

Note: why am I mentioning a blog before social media marketing? Because your blog, and your website, are the only two online marketing platforms you own.  You set the rules, you can post what you want, and done correctly, you can get free traffic to your site using easy SEO techniques.

5.  How to Use Video Marketing to Sell Your Art

The key to using any online platform to sell your art is . . . 

. . . not to sell your art.

Instead, create a relationship with your audience. Video is an excellent way to do that, and here are two examples:

mavis stevens art marketing video Socialmediaonlineclasses.com

Mavis asked a friend to record a quick video on her smartphone. Result? Mavis' largest retail order in 40 years!

This is Mavis Stevens' first-ever Facebook video. Done with zero budget: she was at a friend's house and asked her to record a quick video on her smartphone. All Mavis does in this video is show her new word pillows and talk about them.

Note: click on the video image above or here to watch Mavis' video in Facebook.

Pastel artist Karen Margulis uses her YouTube channel to introduce herself and her art to the public. Her most popular video is a 24-minute long pastel demo:

I attended a plein air workshop taught by Karen last week, and overheard more than one student comment they felt they already knew Karen, and even her pets, from watching her videos.  

You're definitely more likely to sign up for a workshop from an artist you can watch on YouTube to see their teaching style, aren't you?

6.  How to Look Like a Social Media Pro

Posting consistently to social media is the most important step for any artist who wants more exposure.

Take your posts one step further by modifying them for each social network. It's not difficult and makes you look like a real professional:

sm post 8 different ways Socialmediaonlineclasses.com

This tutorial shows you how to take the same content and post it to eight different social networks, making the post look unique on each.

7.  How to Make Art Content Marketing Simple

Social media marketing can be high maintenance: after all, you're never done.

You're going to need another post for tomorrow, aren't you?

Get a sneak peek of my favorite content marketing shortcuts in this brief webinar excerpt:

This webinar tutorial shows you how to generate a lot of content easily using free and low-cost tools.  You get to watch over my shoulder as I demonstrate how I do it.

8.  How to Extend the Life of Your Art Marketing Content

Do you want your art marketing content to last 18 minutes or 2 years?

What determines the difference? The social media platforms you use to promote your art.

In this infographic, I share how you can get more life from every piece of content you create:

infographic content marketing strategy 21 ways to extend your content

You can read the full post that accompanies this infographic here.

9.  How to Get More Art Sales from Your Current Website

The technical side of business can be hell for artists.

A website shopping cart is what my own nightmares are made of: they're complex, require multiple tools, and can be an enormous hassle.

I've learned much over the years about how to make sales online, and I guarantee you it's not what you think: a beautiful website doesn't necessarily sell product.  

Here's an excerpt of our members-only webinar that teaches you how to sell, easily, from the website you've already got:

Summary

Yes, you can be a thriving artist instead of a starving one.

Use these techniques to consistently promote yourself and your art.  Pick the tactic that's easiest for you to start with and share it with your audience (and me - I'd love to see your work).

If you need help, I'm here for you.  I'd be honored to have you join Socialmediaonlineclasses.com, and help you to achieve success in your art career.

Apr 04

55 Social Media Marketing Resources from 1st Quarter of 2016

By Janice Deleon

1st quarter featured image 2016_thumb

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Coaching Moment

  1. [COACHING MOMENT] How to Overcome a Missed Deadline? *
  2. [COACHING MOMENT] Should I Boost my Facebook Post?  *

Facebook

  1. Is Higher Reach Necessary for Engagement on Facebook?
  2. Easily Add a Call-to-Action Button to Your Facebook Timeline
  3. Facebook 101 Lessons Updated for 2016: All-New Content!   *
  4. How to Get Higher Facebook Reach in 2016
  5. Create a Video Playlist in Facebook
  6. When Should You Boost a Post on Facebook?
  7. How Can Your Least Expensive Facebook Ad also Be the Most Effective?
  8. What’s the Perfect Facebook Post?
  9. How to Vary Your Facebook Posts for Higher Engagement

Google Hangouts

  1. How to Make Your Small Business Look B.I.G. with Google Hangouts *

Google +

  1. Google+ 101 Update: Hangouts on Air *
  2. Increase Your Visibility Using Google+ *
  3. Should Your Brand Be on the New Google+? *
  4. How Google Plus Makes Your Posts Look Incredible *
  5. Google Plus Collections: What are they and how will they help my business? *
  6. Google+ Revamps Business Pages  *
  7. Google+ 101 New for 2016 with Updated Lessons *

Infographic

  1. 100 Social Media Marketing Resources [INFOGRAPHIC]

Instagram

  1. How to Create a Long-Form Instagram Post    *

Learning Tracks

  1. NEW: Learning Tracks to Reach Your Career & Business Goals
  2. 13 Must-Have Skills for Social Media Managers (or those who want to be)
  3. Social Media Action Plan Learning Track

SMOC Member Question

  1. How a New Dental Office Can Get Facebook Fans *
  2. [MEMBER QUESTION] Do I Need Separate Business/Personal Accounts for Each Social Network? *
  3. [MEMBER QUESTION] Adding Contacts to MailChimp? *
  4. How to Respond to a Negative Review on Yelp *

Member Success Stories

  1. SMOC Member Success Stories *

Pinterest

  1. Pinterest 101 Class Updates for 2016 *

Social Media Trends

  1. Most Popular Digital Consumer Trends for 2016

Strategy

  1. Do Emojis Make Your Message More Personal?
  2. Visual Content Marketing for Small Business: Your Ultimate Guide
  3. How to Create Your Own Product Photography Studio for Less Than $100
  4. [CLASSIC] How to Run Your Business on a Chromebook for Less Than $300
  5. Can the Best Marketing Advice Fit on an Index Card?
  6. How to Find Your Most Popular Social Media Posts from 2015
  7. 100 Social Media Resources from 2015

Super Sunday Bootcamp

  1. Socialmediaonlineclasses.com Donates 100% of Bootcamp Proceeds to Kiva
  2. Super Sunday Bootcamp: Small Business Systems  *

Swipe File

  1. NEW! Your Social Media Swipe File, version 2.0  *
  2. [SWIPE FILE] How to Select a Winner for a Facebook Contest   *

Tutorial

  1. New Member Orientation *
  2. [TUTORIAL] The One-Click Blog Post for People Who Hate to Blog

Twitter

  1. [INFOGRAPHIC] Twitter Headline Checklist
  2. Establish Instant Credibility on Twitter
  3. [UPDATE] Twitter 101 Class with Our Most Popular Tweets *
  4. [CASE STUDY] How to Get 500K+ Reach from a Single Tweet

Webinar

  1. How to Automate Blog Content
  2. Drive Traffic to Your Website [WEBINAR EXCERPT]
  3. Best Social Media Tools [WEBINAR EXCERPT]
  4. [WEBINAR REPLAY & RESOURCES] Best Social Media Tools *
  5. Drive Traffic to Your Website Webinar Replay & Resources *
  6. Email Marketing Made Simple [WEBINAR EXCERPT]
  7. Email Marketing Made Simple: Webinar Replay & Resources *

* Indicates Members-Only Content

100 social media marketing Resources 2015 maria peagler fi
Dec 30

The Best 100 Social Media Resources from 2015

By Janice Deleon

100 social media marketing Resources 2015 maria peagler

 

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. “I’m Good! I’ve Got All the Content I Need”
  2. How to Give Thanks for Your Audience on Social Media [CLASSIC]
  3. Holiday Marketing Kit – Member Exclusive!
  4. Are You Wasting Money on Marketing?
  5. Be More Efficient in 2015 by Identifying Your Top 20%
  6. Could This Be the Perfect Social Media Post? *
  7. Grow Your Business in 30 Days Using Social Media Marketing
  8. Help! My Marketing Isn’t Sexy!
  9. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  10. How to “Productize” Your Service Business for Easier Revenue
  11. How to Crowdfund Your Business
  12. How to Get More Traffic to Your Website Using Social Media
  13. How to Repurpose Your Content *
  14. How to Run Your Business on a Chromebook for Less Than $300
  15. How to Turn a Potential PR Disaster into an Opportunity
  16. Need More Traffic to Your Website? Think Again!
  17. NEW! Social Media Strategy Template & Spreadsheet *
  18. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  19. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  20. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  21. The State of Social Media for Small Business [CLASSIC]
  22. This Surprising Social Network Outperforms All Others
  23. Use Your Website Assets in Your Online Marketing *
  24. Why Your Social Media Marketing Isn’t Generating Revenue
  25. Grow Your Business in 30 Days Using Social Media Marketing   

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Facebook Changes Post Scheduling Options *
  3. How to Do Business-to-Business Networking on Facebook *
  4. How to Find a Facebook Post in a Group *
  5. How to Get Leads from Your Facebook Business Page *
  6. How to Transition Friends to Your Facebook Business Page *
  7. How to Use a Facebook Ad to Market Vacation Rentals *
  8. NEW CLASS! Facebook Advertising on a Budget *
  9. New Facebook Advertising Lessons in Facebook 103 *
  10. The EASIEST Way to Get Facebook Fans — Updated! *
  11. The One Simple Step that Increases Facebook Reach Exponentially! *
  12. Updated Facebook 102: Customizing Your Facebook Page *
  13. Website Images Won’t Appear on Facebook Post Links *
  14. What Gets the Highest Engagement on Facebook in 2015?
  15. What’s the Proper Recognition for a Facebook Like? *
  16. Facebook Rolls Out New Ads for Local Businesses in Time for the Holidays

TWITTER

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet *
  4. [INTERVIEW] How an Entrepreneur Gets Over 70% of Her Business from Twitter
  5. 7 Ways to Say Thank You on Twitter

Pinterest

  1. Your Post Repinned Over 100 Times on Pinterest?
  2. Instagram & Pinterest Sales Checklist

Google

  1. 3 Must-Have Google Analytics Reports for Small Business
  2. 7 Google Search Secrets to Find Anything Online
  3. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides
  4. This Page on Our Website is on Google’s First Page after only 60 Days
  5. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

LinkedIn

  1. LinkedIn Fixes Their BIG Mistake of 2014

INSTAGRAM

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *
  3. Make Instagram Contests Easy *
  4. Want to Sell Clothes Online? You Can Use Instagram for That!
  5. PR Daily Featured Our Instagram Marketing Infographic on Their Front Page!

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube
  2. Help! I Have Multiple YouTube Channels and Don’t Know How to Fix It! *

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

Webinar

  1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  2. Branding Your Small Business [WEBINAR EXCERPT]
  3. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  4. Can Mobile Users Find Your Website [WEBINAR EXCERPT]
  5. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  6. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days
  7. How to Automate Your Social Media Marketing: [Webinar EXCERPT]
  8. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  9. [WEBINAR EXCERPT] The Perfect Social Media
  10. Can Mobile Users Find Your Website? Webinar Replay & Resources *
  11. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  12. How to Protect Your Business from Hackers: Webinar Replay *
  13. BONUS Videos in Twitter Success System Webinar *
  14. Your Most Profitable 20% [WEBINAR EXCERPT]

WORDPRESS

  1. WordPress Website Learning Track

INFOGRAPHIC

  1. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  2. Best Books for Small Business Owners [INFOGRAPHIC]
  3. Brand New for 2015: Facebook Marketing [INFOGRAPHIC]
  4. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  5. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  6. Content Generation Infographic *

VIDEO

  1. VIDEO – How to Find Your Target Market *
  2. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. Our Best Social Media Training Videos of 2015

CHEAT SHEET

  1. CHEAT SHEET: 4 Social Media Engagement Hacks *

CASE STUDY

  1. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  2. The Best Social Media Training Articles, Infographics, Interviews and Case Studies
  3. 15 All-New Case Studies of Small Business Social Media Marketing

QUIZ

  1. [QUIZ] What’s the Best Social Network for Your Business?

SEO

  1. Do Local Directories Help a Local Business’ SEO? *

HASHTAGS

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *
  3. The Ultimate Guide to Hashtags

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *
  2. Get More Enagement with Your Social Media Swipe File *

* Indicates Members-Only Content

 

Nov 03

31 Social Media Marketing Resources from 3rd Quarter of 2015

By Janice Deleon

3rd quarter smoc

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. Grow Your Business in 30 Days Using Social Media Marketing
  2. How to Use Social Media Tagging – the Ultimate Guide & INFOGRAPHIC
  3. Two-Minute Video: Create Your Own Stock Photo Library Using Canva
  4. How to Run Your Business on a Chromebook for Less Than $300
  5. Tips for Entrepreneurs from a Top UpWork VA
  6. [QUIZ] What’s the Best Social Network for Your Business?
  7. Are You Wasting Money on Marketing?
  8. CHEAT SHEET: 4 Social Media Engagement Hacks [CLASSIC]
  9. Most Popular Articles from the First Half of 2015
  10. Marketing Challenging Brands — Vlog and Transcript
  11. Six-Figure Working Moms Keep One-Week Time Diary: What They Do Differently
  12. [VIDEO] Secrets to Getting Sales for Small Business Using Social Media

Facebook

  1. [INFOGRAPHIC} A Baker’s Dozen Tactics to Monetize Your Facebook Fans *
  2. Who Sees My Stuff on Facebook? Business Page vs Personal Profile [INFOGRAPHIC]
  3. How to Get Leads from Your Facebook Business Page *
  4. Updated Facebook 102: Customizing Your Facebook Page *

Webinar

  1. How to Reach Your Goals EVERY Time [WEBINAR EXCERPT]
  2. [WEBINAR EXCERPT] Broadcasting with Periscope & Blab for Small Business
  3. Periscope & Blab for Your Small Business [WEBINAR REPLAY & RESOURCES] *
  4. BONUS Videos in Twitter Success System Webinar *
  5. [WEBINAR EXCERPT] How I Got to Google’s First Page in 90 Days

Instagram

  1. [NEW] Instagram 101 Class Updated for New User Interface *
  2. What’s New in Instagram for 2015? *

Twitter

  1. How to Get Your Video Content Retweeted on Twitter *
  2. Our Most Popular How-To Interviews: 70% of Your Business from Twitter, 200% of Crowdfunding Goal in 7 Days & More
  3. Twitter Image Sizes Cheat Sheet

Google

  1. [VIDEO] How to Create a Hyperlinked Infographic Using Google Slides

YOUTUBE

  1. Watch Socialmediaonlineclasses.com Videos on YouTube

SLIDESHARE

  1. Download Socialmediaonlineclasses.com Presentations from Slideshare
  2. How a New York City Based Small Business Pivoted for Greater Revenue [SLIDESHARE]

SWIPE FILE

  1. Get More Enagement with Your Social Media Swipe File

* Indicates Members-Only Content

social media tagging infographic fi
Oct 13

[PDF DOWNLOAD] The Ultimate Guide to Social Media Tagging [UPDATED 2016]

By Maria Peagler

Click on the infographic to download your own full-size pdf version

<< Click on the infographic to download your own full-size pdf version.

[UPDATED 2016]

“Tag — you’re it!”

In a nutshell, that’s what a social media tag does: allows you to notify a friend or business you’ve mentioned them on that social network.

No, they’re not “it,” but they been talked about. And curiosity will prompt them to check out what you’ve said (good or bad).

Every major social network offers the ability to tag: who you can tag, how you do it, and the effect it has is what this guide is all about.

A tag is not a hashtag: a tag identifies a person or brand and notifies them they’ve been mentioned in a post.  A hashtag is a word or phrase describing the content or context of your post and helps people find it.

In the tweet shown below, I’m linking to an infographic on how to use a Google search to find anything online. I used the tag @Google to notify them I mentioned them in my tweet; I used the hashtag #search to increase the visibility of the tweet:

@Google "taps" them on the shoulder to say "you've been mentioned;" #search helps people find the tweet

@Google “taps” them on the shoulder to say “you’ve been mentioned;” #search helps people find the tweet

See the difference? A tag notifies one person/brand directly; a hashtag allows a wider group of people to find your content.

 

Definition

definition

1. Tags is a @ symbol used before a name

A tag is the “at” symbol (@) preceding a person’s or brand’s name on a social network. For example, if you wanted to tag Apple’s CEO Tim Cook, you would use @Tim_Cook (Apple is conspicuously absent from Twitter, however). You’ll see over 17 screenshots of tags in this guide (scroll to see them).

2. Tags can be a person’s name

You can tag a person on every social network using the exact spelling of their name on that account. And their account name may be different on various social networks. I’m @mariapeagler on Instagram, but @sm_onlineclass on Twitter.  Most social networks will display the person’s account name and avatar as you type, so you can select the correct one.

3.  Tags can be a business’ name

All major social networks allow you to tag a business in your posts. However, many limit the ability of a brand to tag a person for privacy reasons (I give you all the details later in this comprehensive guide).

4.  Tells them of your mention

A tag tells the person/brand that you’ve mentioned them in a post and identifies you as the person who did it.

5.  They get a notification

When you’re tagged on social media, you get a message in your notifications area identifying who tagged you; click on it to see the post itself.

6.  Gives people a “heads up”

A tag is literally a “heads up — you’ve been mentioned” courtesy.  Social media can be a noisy, overwhelming place, and tags notify users of they’ve been named in a post in case they’ve missed it.

7.  Tags are public; notifications are private

Because tags are visible in a social media post itself, anyone who has permission to see it will be able to see your tag. However, the notification you receive from the social network is private.

8.  Works on personal & business accounts

Tagging works on both personal and business accounts for every major social network (Slideshare is an exception currently. However, since their purchase by LinkedIn, I expect tagging will be added as a feature soon).

 

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

Twitter

twitter

9. Use @ in Mentions & Replies

You can tag Twitter users when you mention them in a tweet. A specific type of mention is called a reply. The difference between the two? I clear it up in #10 and #11

10. Mentions is a tag in tweet body

A Twitter mention is when you tag someone in the body of a tweet. When you tag another Twitter user, they’ll get a message linking to your tweet in their Notifications tab.

social media tagging twitter mention

Mention example: I tagged author Ekaterina Walter in the body of this tweet; she got a msg linking to it in her Notifications tab

 

social media tagging evernote example

The Power of a Mention: I tagged Evernote in a tweet, which notified them. They saw it, retweeted it, and over 400K people learned of my brand in just one day.

Want to mention someone at the beginning of a tweet, but it’s not a reply? You can do that too: just type a period at the beginning of the tweet, like this Pantene did here:

sm tags twitter mention period

11. Replies begin a tweet

A Twitter reply is usually a response to someone else’s tweet. Use a tag at the beginning of a reply; by doing so, the only people who will see it in their timeline will be those who follow both you and the other user.

social media tagging twitter reply

Because I tagged @Ross_Behrens at the beginning of this tweet, only Ross and the people following both of us will see it

12.  Use tags in tweets or photos

You can tag someone in a tweet or by tagging them in a photo you upload to Twitter.  Here I uploaded an infographic to Twitter and tagged the business I featured in it by clicking on Who’s in this photo?:

social media tagging photo twitter

 

13.  Search Twitter using tags

You can search for a user’s tag natively on Twitter or by searching for their tag on Google.  Searching for @RisingStarRes on Google search returns Lynda Spiegel (see her tag in #12).

14.  Use “via @WSJ” to credit

An easy way to credit the source of content or a link in your tweet is to end it with “via @username.” So the tweet “On ‘Big Bang,’ hiding jokes are a science  http://on.wsj.com/1PT0T5J via @WSJ” tags the Wall Street Journal and also gives them credit. While they use their own shortened & branded URL, most brands don’t, and this is a simple way to source them.

15.  Use mentions as testimonials

An easy way to provide a public testimonial is to tweet it and tag the brand in it. Easy for you to do, and great publicity for the brand.  In the tweet below, @thedreamregister offered a testimonial about her membership with Socialmediaonlineclasses.com and tagged us in it:

social media tagging testimonial twitter

 

16. Tag up to 10 people in a photo

Tagging people in your photo? You can tag up to 10 of them on Twitter.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Instagram

instagram

17. Use @ in caption text

The area below the photo in Instagram is called the caption, and this is where you can tag a person or brand using the @ symbol.

18. Can use anywhere in caption

You can tag an Instagram user anywhere in the body of the caption; unlike Twitter, it doesn’t matter where it appears.  The effect is the same: the user gets notification they were tagged on a post.

19.  Can tag people in a photos

You can also tag other Instagram users in a photo by clicking on the image and adding their username, as shown below:

social media tagging instagram

Tap the screen to add a tag to a photo on Instagram

 

20. Use tags to link to other Instagram accts

Old Spice created a simulated game by tagging its other accounts in an image and setting up the scenario in the caption:

instagram tags old spce gaming

Instagram created a game-like post by setting up a simulated environment and tagged its image with its other accounts as the game’s next steps

21.  Tag users & add emojis

Add some extra life to your Instagram captions by tagging another user and adding emojis to reinforce your message.  Instagram users love their emojis, and it gets the conversation going.

22.  Use tags to showcase products

If your brand offers multiple products and each has its own Instagram account, tag them in your images.  Those tags will act as a hyperlink to take users to the product accounts.

23.  Host a Follow & Tag contest

Want a simple contest for Instagram? Require users to 1) follow your account, and 2) tag a friend on your post. That both gains new followers for you and generates more visibility.

24.  Tag wisely using post etiquette

Instagram tends to have a lot of spam tagging and hashtags, so set yourself apart by being different: only tag those people, brands, or influencers who are relevant to your account.  Don’t tag Oprah in hopes she’ll see you and promote your next book.

 

Facebook

facebook

25. Can tag people from profile

Facebook allows you the most freedom in tagging on your personal profile: from here, you can tag both people and brands.

26. Can tag only business from biz page

From your business page, you can tag only other businesses, for privacy reasons.  Remember that your Facebook posts are public, and your fans may not want their clickable tag appearing in your post.

In this Facebook post, I tagged the authors of a post I shared. I was able to tag Orbit Media Studios’ business page, they saw the post and responded to it, as did my fans.  Notice this post didn’t get a huge reach — only 21 people. It didn’t need to, because it reached the right people through social media tagging:

social tagging facebook engaging post

27.  Can tag people in photos

From your personal profile, you can tag both people and brands in a photo.  You cannot do either from your business page. However, the UEFA Champions League cleverly gets around that restriction by telling its fans to tag themselves in this photo:

tag yourself sm tag facebook

While you can’t tag a person from your business page, you can suggest your fans do it themselves

28.  Can tag in comments

Tagging is also available in post comments.  While you cannot tag a person from your business page, people can tag their own friends in a comment on your page or even your ad.  It’s an easy way for them to share content.

Men’s Health magazine suggests tagging a friend and liking their page. From the 55,000 Likes and almost 5,000 comments, I’d say it’s working:

sm tag facebook mens health

 

29.  Groups can tag their members

Facebook groups allow its members to tag each other in comments, so they get notifications of when they’ve been mentioned. In large groups, this allows members to stay engaged when there are far more posts than they’ll ever be able to read.

30.  Fans can tag friends in comment

An easy way to get more visibility for your posts is to encourage your fans to tag their friends in the comments on a post.  SHAPE magazine does this in their squat challenge:

sm tag facebook comments

31.  Ask fans to tag you biz in contest

Tag contests are popular on Facebook too.  Good Morning America had Garth Brooks surprise a Mom at her front door on Mother’s Day, and an easy way to promote the story was by suggesting fans “tag a mom you love in the comments.” While that didn’t enter them in the contest, it did increase the viewership of and buzz around the story:

sm tag gma facebook

GMA gets greater visibility for their Mother’s Day contest by encourage fans to “tag a Mom you love”

32.  Notifies you when tagged

No matter who does the tagging, you get notified in your Facebook menu when you’ve been tagged. It’s a smart way of cutting through the noise on Facebook to say “you’ve been mentioned!”

LinkedIn

linkedin33. Tag using the @ symbol

Tag people and brands on LinkedIn using the @ symbol, as you do on other social network.

34. Tag in status updates or comments

You can tag LinkedIn users either in a status update or in comments on your own or others’ status updates.

35.  Tag a person in your network

LinkedIn limits you to tagging only those people you’re already connected with in your network.

36.  Tag a business

You can tag any business having a page on LinkedIn — no restrictions.

37. Tagged name gets notification

The LinkedIn account you tagged gets a notification in the upper right of their Main Menu.

38.  Tagged name links to profile

When you add a tag to your LinkedIn status update, that tag becomes a clickable hyperlink.

39.  Reply to people who tag you

It’s good etiquette to reply to people who tag you on LinkedIn.  They’re providing engagement, and you want to add your voice to the conversation and say “thanks!”

linkedin social media tags

This robust conversation on LinkedIn uses tags to directly address the participants

40.  Great way to start conversation

Tagging is an excellent way to start an intelligent conversation or ask for input on LinkedIn.

Google Plus

google plus41. Tag using the @ or + symbols

Google Plus allows you to tag other users with either the @ symbol or the + sign.

42. Can also tag using email

You can also tag someone on Google Plus using their email address. As you enter it, an autocomplete list will appear, and you can select their name from it.

43.  Can tag people & businesses

You can tag both people and brands on Google Plus. You can also tag people who are not in your Circles.

44.  Can tag in posts/comments

You can tag Google Plus users either in your posts or in comments (on your own post or in other’s posts).

45.  Tag people in Google Photos

Photos or images you upload to Google Plus are managed by their Google Photos application, which allows you to tag both people and businesses:

social media tagging google plus

 

46.  Feature called Tag People

While Google Photos calls this feature Tag People, you can also tag a business in a photo, as shown below:

google plus tag business photo

47. Tagged name gets notifications

You get notifications you’ve been tagged in an image in your Notifications icon at the top right. By clicking on it, you can see the images as well approve or reject any mentions you don’t want:

google plus notifications

 

48.  Choose where to receive notifications: desktop, mobile, email, sms, or push notifications

Google Plus has the largest number of notifications options of any social network: you automatically get notifications on desktop and mobile, but you can also have them delivered via email, sms on your smartphone, or by push notifications.

Pinterest

pinterest

49. Tag using the @ symbol

Pinterest allows you to tag other users using the @ symbol: to tag me, you’d use @mariapeagler.

50. Tag in pin description

You can tag other users in the pin description, shown below the pin photo:

social media tagging pinterest

I was able to tag Marybeth because I follow her on Pinterest

51.  Tag in pin comments

You can also tag other Pinterest users in comments on a pin. While it’s unlikely to be as robust a conversation as you would have on Twitter or LinkedIn, those users will get a notification of your tag and see your mention.

52.  Can tag followers

Pinterest allows you to tag people who you follow. As I type @marybeth, Pinterest displays followers whose names match that and allows me to choose from them.

53.  Can also tag businesses

Want to tag a business on your Pinterest pin? No problem! You do need to follow them first: you can tag only those brands you follow.

54.  Notifies you when tagged

As with other social networks, Pinterest notifies you when you’ve been tagged either in a pin or a description.

55.  Great for contest entries

Run a contest on Pinterest and require entrants to tag your brand. You gain a new follower and get notified they’ve entered your contest.

56.  Cuts through visual clutter

Pinterest is overwhelming to some users because of all the visual stimulation (an artist friend says there’s just too much to look at!). So getting a notification helps to cut through the visual noise and gives a user a “heads up” when they’ve been mentioned.

Marketing

marketing

57. Be innovative to grab attention

How can you be creative in using tags on social media? Can you create a “game” like Old Spice? What if you tag people or brands you mention in a blog post? Start small and have fun!

58. Tell a story using tags

Use tags to tell your brand’s story: tag your clients when you include them in a case study. Tag your vendors to recommend them. Tag influencers to say how they’ve inspired you.

59.  Host contest; entrants must tag you

Tags serve multiple purposes for contests: they gain new followers for your brand, reduce the workload (since you get notifications), and gain greater visibility for your brand.

60.  Use your tag in branding

Use your tag in your branding across the web.  Every infographic I do (including this one for social media tagging) includes my Twitter account tag @sm_onlineclass. Make it easy for people to tag you.

61.  Give credit with a tagged shout out

Impressed with an article? Tag the author.  Shared a great story? Tag the person or brand it’s about. Had a great experience at a restaurant? Take a photo of your meal and tag them on Instagram. Tagging is the EZ button for testimonials and reviews.

62.  Use tag on your products

Can you include a tag on your product packaging (or the product itself)?

63.  Use on SWAG giveaways

If you give away promotional freebies, be sure to include your social media tag on your products. It’s a reminder of your generosity and the product/service you offer.

64.  Tag relevant influencers (wisely)

Yes, I included this one before, but it bears repeating: if you’re tagging an influencer, be sure you have sufficient reason to. Don’t spam them. Be helpful, be relevant, and be authentic.

What’s your social media tag?

social media tagging infographic 300 Click HERE to download the full-size infographic[/ninja-popup]

Every small business can brand themselves and expand their influence using social media tags.

Go through this post again and identify which tactics best fit your business. You don’t have to completely change the way you market your brand; instead, simply start using a tags in your social media posts, visual content, and contests.

Use this infographic as a “to do list” of tactics, and experiment with a few to see which ones generate the most buzz and results for your brand. Don’t forget to let me know which ones worked for you, using the hashtag #smtagprimer.

Share this #smtagprimer Infographic On Your Site

Share this Image On Your Site

 

Jul 14

32 Social Media Marketing Resources from 2nd Quarter of 2015

By Janice Deleon

Second Quarter list of 2015

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 2nd quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. How to Turn a Potential PR Disaster into an Opportunity
  2. Help! My Marketing Isn’t Sexy!
  3. Could This Be the Perfect Social Media Post? *
  4. Secrets to Increasing Sales for Small Business Using Social Media Marketing
  5. How to Go on Vacation without Abandoning Your Business
  6. Socialmediaonlineclasses.com Announces New Online Social Media Certificate Training 
  7. How a New York City-Based Small Business Pivoted for Greater Revenue [CASE STUDY]
  8. How Georgetown Cupcakes Uses Social Media to Keep Customers Coming Back for More
  9. How to “Productize” Your Service Business for Easier Revenue
  10. Social Marketing 2015 — Babies Edition
  11. Small Business vs. Big Business: Tactics You Can Use to Beat Big Business
  12. CHEAT SHEET: 4 Social Media Engagement Hacks
  13. 4 Easy Ways to Make Money with Social Media Marketing
  14. Social Media Strategy Template & Spreadsheet
  15. How to Get More Traffic to Your Website Using Social Media *
  16. Why Your Social Media Marketing Isn’t Generating Revenue

 

Facebook

  1. The EASIEST Way to Get Facebook Fans — Updated! *
  2. New Privacy Options in Facebook *
  3. What Gets the Highest Engagement on Facebook in 2015?

Webinar

  1. How to Craft an Irresistible Offer [WEBINAR EXCERPT]
  2. How to Craft an Irresistible Offer Your Competition Will Want to Steal [Webinar Replay] *
  3. Branding Your Small Business [WEBINAR EXCERPT]
  4. [WEBINAR EXCERPT] Drive Sales from Instagram & Pinterest
  5. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business
  6. Can Mobile Users Find Your Website [WEBINAR EXCERPT]

Instagram

  1. Make Instagram Contests Easy *
  2. Want to Sell Clothes Online? You Can Use Instagram for That!

Instagram & Pinterest

  1. Instagram & Pinterest Sales Checklist

Twitter

  1. 7 Ways to Say Thank You on Twitter

Google Plus

  1. 7 Google Search Secrets to Find Anything Online

Hashtags

  1. How to Use Hashtags on Your Hangtags *
  2. The Oscars Use of Hashtags in 2015 *

SWIPE FILE

  1. SWIPE FILE: How to WOW Potential Customers with Testimonials *

* Indicates Members-Only Content

Jun 09

Secrets to Increasing Sales for Small Business with Social Media Marketing

By Maria Peagler

increase sales social media marketing ultimate guide Socialmediaonlineclasses.com

 

You’re going to want to bookmark this post . . .

. . . I’ll wait.  😉

“Why aren’t I getting sales?”  That’s a question I hear, all too often.

In a moment, I’m going to show you how to exponentially increase your traffic, leads, sales by using social media marketing to increase the revenue in your business.

While social media isn’t a sales tool (people don’t buy from you ON Facebook), your marketing there will often lead to sales.

But what if you’re marketing on social media and the sales aren’t happening?

That’s what you’ll learn to fix in this landmark post. Click on the section below to jump to it  . . .

  1. Why Your Social Media Marketing Isn’t Generating Revenue
  2. How to Generate Revenue Using Social Media Marketing
  3. Is Your Offer Right for Your Audience? [CASE STUDY]
  4. Do People Trust You?
  5. Does Your Website Need Fine-Tuning?
  6. Generate 100K from Social Media Referrals [CASE STUDY]
  7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]
  8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]
  9. Invest in a $50 Facebook Ad [CASE STUDY]
  10. Get Leads Using LinkedIn
  11. Use Slideshare to Generate Sales
  12. Optimize Your Pinterest Boards to Generate Traffic & Sales
  13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

1. Why Your Social Media Marketing Isn’t Generating Revenue

In my experience, small business owners expect sales to  happen automatically once they begin marketing using social media.  While it can sometimes happen, it usually doesn’t.

Why not?

It takes more than posting on your favorite social network to generate a sale.  People don’t know you. They don’t trust you. So you’ve got to create a relationship with them first.

First, learn more about what your social media marketing may be missing in this post — Why Your Social Media Marketing Isn’t Generating Revenue:

social media marketing not generating revenue2. How to Generate Revenue Using Social Media Marketing

To make a sale online often requires e-commerce tools and a lead generation process. This may seem overwhelming, but I simplify the entire process in this post on Profitable Social Media Marketing:

profitable smm post

 

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

 

3. Is Your Offer Right for Your Audience? [CASE STUDY]

No one wants to hear this: maybe what you’re offering isn’t right for your audience. Learn from SMOC member Lynda Spiegel’s pivot in this case study. She started earning more revenue immediately once she fine-tuned her offer to a more lucrative market — How a New York City-Based Business Pivoted for Greater Revenue:

revenue pivot case study

4. Do People Trust You?

Have you cultivated a trustworthy brand?  People are always wary of being scammed, so it’s critical for to create a reputable personal brand.  Learn how in this post — How to Create an Unforgettable Personal Brand:

Personal Branding How To Pump Up Your Personal Brand

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

5. Does Your Website Need Fine-Tuning?

Our social media services clients often need a bit of tweaking to their websites to make them more user-friendly and helpful to visitors.  This doesn’t need to be expensive or complicated, as you’ll learn in this brief video:

 

6. Generate 100K from Social Media Referrals [CASE STUDY]

Molly McGrory is a Georgia-based real estate agent who uses social media referrals to earn $100K in her listings alone. How does she do it? Learn more here — How to Make $100,000 in Real Estate from Social Media Alone:

realtor social media case study Socialmediaonlineclasses.com

 

 

7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]

Sweet Pete’s candy store  in Jacksonville, FL was in trouble and was chosen for a business turn-around with MSNBC show The Profit. How did they turn that one-time exposure into an ongoing increase in revenue for their business? Find out in this case study — How Sweet Pete’s Uses Social Media Marketing after their Appearance on The Profit:

sweet pete case study

 

8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]

Stittsworth Meats in Minneapolis does an admirable job of using social media marketing to drive sales, and they do it quite simply. No complicated lead generation system, just down-home neighborly posts.  Learn how they do it in this post — Social Media for Local Business Case Study:

stittsworth meats case study

 

9. Invest in a $50 Facebook Ad [CASE STUDY]

If you’ve improved your website, created a reputable personal brand, and have the right offer, you’re ready to invest in a small amount of advertising.

I love the resilience of Bradley Cumming in this case study.  An SMOC member, Facebook gave him a few technical SNAFUs when he tried to buy an ad. But he didn’t let it stop him, and boy is he glad.  He ended up making over $600 from a $50 ad (that’s 1,200% ROI for you math-heads). Learn how he did it in this post — How to Generate 1,200 ROI on a $50 Facebook Ad:

bradley cummings fb ad

 

10. Get Leads Using LinkedIn

If your website is ready to make sales, then you can start sending traffic to it to generate leads.  LinkedIn can be especially lucrative for this (as you saw earlier in Lynda Spiegel’s case study). Learn how to optimize your LinkedIn profile for leads in this post — 5 Ways to Rock Your Profit to Generate Leads:

linkedin sales checklist

 

11. Use Slideshare to Generate Sales

Bet you didn’t see this one coming, did you? Slideshare is a social network for presentations (as in PowerPoint, Keynote, or Google Presentations), so few people would imagine it can generate sales for you.

Especially if you’ve written a quilting book.

But it did. In a BIG way.

In fact, Slideshare kept my self-published book on Amazon’s Top 10 list for a second year, when it’s not so easy to generate publicity (because your book isn’t new any longer).

If I could do this for a quilting book, YOU can do this for your business.

 

12. Optimize Your Pinterest Boards to Generate Traffic & Sales

Women LOVE Pinterest, and it drives traffic more than any other social network.

But do those visitors buy?

Yes. They. Do.

IF . . . you position your offer correctly, at the right time.

Learn more if this Pinterest Board Makeover video:

13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

Yes, this really does happen. In this webinar excerpt, you’ll see what it takes for a tiny brand, with no sophisticated e-commerce system, to sell out every day on Instagram:

Get the one-page checklist for how to optimize your Instagram & Pinterest accounts for sales here.

Summary

Whew! You just got 13 unique ways to get more sales using social media marketing, no matter what type of business you have — online, offline, B2B, B2C — it doesn’t matter.  The commonalities for earning your audience’s trust, making them a credible offer, and getting them to buy from you are the same.

You did bookmark this post, didn’t you? Because you’ll be returning to it often to review where you are in your marketing journey, what improvements you can make in your process, and learn from these courageous business owners who shared their stories with me.

Which is your favorite tactic? What did you find was the biggest change you need to make to get more sales with your social media marketing? Tell me in the comments below:

 

Apr 06

65 Social Media Marketing Resources from 1st Quarter of 2015

By Janice Deleon

65-sm-resources-2015-post

Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.

Enjoy!

Social Media Strategy

  1. 1:1 Coaching Each Month for Members  *
  2. 4 Easy Ways to Make Money with Social Media Marketing
  3. Be More Efficient in 2015 by Identifying Your Top 20%
  4. CHEAT SHEET: 4 Social Media Engagement Hacks *
  5. Emailing Leads from a Trade Show – is that SPAM? *
  6. How to Crowdfund Your Business
  7. How to Get More Traffic to Your Website Using Social Media
  8. How to Repurpose Your Content  *
  9. How to Run a Profitable Flash Sale *
  10. Member Question Re: Dark Social Media *
  11. My Favorite 15+ Books for Small Business Owners 
  12. Need More Traffic to Your Website? Think Again! 
  13. New Private Mastermind Group for Members    *
  14. NEW! Social Media Strategy Template & Spreadsheet *
  15. One-on-One Coaching for Members     *
  16. SMOC is #1 on Alltop with This Article  *
  17. Social Media Certification for Each Class *
  18. Social Media Hacks You Can Use for More Engagement on ANY Network
  19. Social Media Strategy Template *
  20. Social Media Strategy Template & Spreadsheet *
  21. Start 2015 with an Updated Social Media Action Plan
  22. SWIPE FILE: How to WOW Potential Customers with Testimonials *
  23. The Oscars Use of Hashtags in 2015
  24. The State of Social Media for Small Business [CLASSIC]
  25. The Ultimate Guide to Hashtags
  26. This Surprising Social Network Outperforms All Others
  27. Use Your Website Assets in Your Online Marketing *
  28. VIDEO – How to Find Your Target Market *
  29. What’s the #1 Thing You Wished You Understood Better About Marketing?
  30. Why Your Social Media Marketing Isn’t Generating Revenue
  31. Best Books for Small Business Owners [INFOGRAPHIC]
  32. Content Generation Infographic  *
  33. Vote for Your Favorite Version of Our Classic Infographic *

 

Facebook

  1. 64 Tactics to Use on Facebook in 2015
  2. Brand New for 2015: Facebook Marketing [INFOGRAPHIC]
  3. Facebook Changes Post Scheduling Options   *
  4. Great Example of a Simple Business Video *
  5. How to Do Business-to-Business Networking on Facebook *
  6. How to Find a Facebook Post in a Group *
  7. How to Transition Friends to Your Facebook Business Page *
  8. How to Use a Facebook Ad to Market Vacation Rentals *
  9. How to Use Hashtags on Your Hangtags *
  10. NEW CLASS! Facebook Advertising on a Budget  *
  11. New Facebook Advertising Lessons in Facebook 103  *
  12. New Facebook Private Group for Members *
  13. The One Simple Step that Increases Facebook Reach Exponentially!  *
  14. Website Images Won’t Appear on Facebook Post Links *
  15. What Gets the Highest Engagement on Facebook in 2015?
  16. What’s the Proper Recognition for a Facebook Like? *

Webinar

  1. [WEBINAR EXCERPT] 3 Must-Have Google Analytics Reports for Small Business *
  2. Can Mobile Users Find Your Business? Webinar, Slide Deck, Audio & Infographic *
  3. Can Mobile Users Find Your Website [WEBINAR EXCERPT] *
  4. Can Mobile Users Find Your Website? Webinar Replay & Resources *
  5. How to Automate Your Social Media Marketing: [Webinar EXCERPT] *
  6. How to Protect Your Business from Hackers: [Webinar Excerpt] *
  7. How to Protect Your Business from Hackers: Webinar Replay *
  8. THURSDAY: How to Protect Your Business from Hackers – Webinar, Slide Deck, Audio & Infographic

Pinterest

  1. Your Post Repinned Over 100 Times on Pinterest? 

Twitter

  1. [INTERVIEW] How an Entrepreneur Gets Over 70% of Her Business from Twitter

Google Plus

  1. 3 Must-Have Google Analytics Reports for Small Business
  2. Google Analytics Made Simple: Live Webinar + Recording + MP3 Audio + Infographic *

LinkedIn

  1. LinkedIn Fixes Their BIG Mistake of 2014

YouTube

  1. Help! I Have Multiple YouTube Channels and Don’t Know How to Fix It! *

SEO

  1. Do Local Directories Help a Local Business’ SEO? *

* Indicates Members-Only Content

profitable social media markteting
Mar 10

4 Easy Ways to Make Money with Your Social Media Marketing

By Maria Peagler

profitable social media markteting

I’m going to reveal a closely guarded secret that you won’t hear from anyone else . . .

Too many businesses never see a dime from their social media marketing.

Don’t let that be you. I’m going to show you exactly how to make money from your social media marketing.

These tactics aren’t about engagement, relationships, or fans. They’re about profiting from the time you spend marketing your business.

Follow these steps and you will see a huge return on your social media marketing.

1. Develop Your Social Media Marketing Strategy in 60 Seconds

social media strategy template spreadsheet

Use this spreadsheet to develop your own social media strategy in 60 seconds

Yes, it’s really possible with the help from my template & spreadsheet, and I show you exactly how in this post..  It guides you, step-by-step, through the important questions you need to answer to reach your target audience, profitably.  If you’d like to go even deeper into developing your strategy, take my free Social Media Strategy Class. It’s the first stop for members here at Socialmediaonlineclasses.com.

2. Build Your Online Store

your first online store

Once you’ve got your strategy developed, you’re ready to start making sales. Even if you’re a local business, having an online store can be an additional revenue stream for you.

Building an online store can be a nightmare: it’s the most difficult part of having any online presence, as there are multiple moving pieces to it, and if you’re new to the process, it’s easy to make the wrong decision. You need to identify whether you’ll take PayPal, credit cards, be PCI compliant (don’t know what this is?), and more.

 

3. Get More Sales from the Website You’ve Already Got

more sales website thumbnail

What if you’re doing social media marketing and have an online store, but you’re not seeing much in the way of sales?

You’re not alone.

We see this often for our social media services clients. They can’t figure out why they’re not making more money from their business (time for some tough love here). It’s usually because their website isn’t doing its job.

No one likes to hear that. It’s like saying “your baby is ugly.” You’ve spent a lot of money on your website, and you’re proud of it. I get it. I’ve been there. But you need to understand what website elements you need to have to actually make money from it.

Big Secret: most web designers have no idea what these elements are. They have a formula for making websites that works for them, not necessarily for you.

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

 

4. Automate Parts of Your Social Media Marketing

how to automate social media marketing

Your time is valuable and you need to spend it on the tasks that are profitable. Small business owners have too many demands on their time to waste it on tasks they can automate.

I’m a big fan of taking the menial parts of marketing and putting them on auto-pilot. It saves me time, but more importantly, saves my brain for the more important decisions in my business, allowing me to focus on those.

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

Summary

Is your business a “hobby” or is it a real money-maker? These four elements make the difference between social marketing that drains your time or makes you profitable. If you have questions about these tactics or need help, consider becoming a member of Socialmediaonlineclasses.com. Members get 1:1 coaching with me every month, and get advice on how to do the hard work of making their businesses profitable.

Feb 17

The Ultimate Guide to Hashtags [INFOGRAPHIC]

By Maria Peagler

Click to download a full-size version of the infographic

<< Click on the infographic to download your own full-size version.

Hashtags are ONE constant in an ever-changing social media world. So what are they and how can they help you in your online marketing?

Rely on the Ultimate Guide to Hashtags infographic and this blog post, where I demystify the hashtag and everything you ever wanted to know about it but didn’t know to ask. Browse the explanations of each tactic, why it’s important, and what it can do for you.

Remember to share this infographic with your own network, using the #hashtagprimer hashtag.

Definition

 

definition

 

1. Hashtag is a # symbol used before a word

The hashtag is the pound symbol (#) preceding a word used online, in television, and in print media. For example, the hashtag #BreakingBad identifies the television show and would display on-screen during episodes.

2. Hashtags were created by users on Twitter

Hashtags were invented by Twitter users who were frustrated over the lack of a robust search feature to find tweets based on topics they were interested in.  Creating the hashtag made it easier to search Twitter for topical content.

3.  Hashtags offer a simple way to organize & search for content

Hashtags provide an excellent way to make your posts easily found by others. For example, #SXSW15 identifies a post about the South by Southwest conference in Austin for 2015, making it easy to find tweets about the event, who’s attending, and more.

4.  Twitter turns a hashtag into a hyperlink

Twitter turns each hashtag into a hyperlink that, when clicked, will show all the recent tweets for that hashtag.  It’s a great way to see what others are saying about that topic and to find people with common interests.

5.  Hashtags are popular with the media and fans

All types of media — online, network, cable, and print — quickly adopted the hashtag and use it encourage fans to tweet about live events and shows.  You’ll often see a hashtag at the bottom of the screen when watching your favorite show.

6.  Hashtags help to brand your messaging

Hashtags provide an easy to way to brand your content, whether using your own hashtag or one identifying it with a popular trend. Look at how four different brands use variations of the #superbowl hashtag to brand their tweets:

the ultimate guide to hashtags

The NFL and the SuperBowl use the official #SB49 hashtag for SuperBowl 49

 

The ultimate guide to hashtags

AdAge uses the standard #superbowl hashtag to brand their article

 

ultimate guide to hashtags

StubHub created their own hashtag #SuperBall, branding an event surrounding the SuperBowl

 

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

7.  Hashtags can provide colorful commentary

Using just the right hashtag can give your message a completely new twist. #awkward, #winning, and #fail add an ironic twist to a tweet, such as “Best hashtag ever for an @NFL press conference #flexball #fail,” when the Gillette Flexball was shown on the backdrop of the Patriots “deflate-gate” press conference: scrn_2015-01-22_05-36-54_PM

8.  Use local hashtags

Using a local hashtag for your city  makes it easy for people to identify where you’re located, and easy to find you in search results.  Using a hashtag like #ATL, #NYC, #LA, #CHI, and others immediately give your tweet its own “geolocator.”

Where to Use Hashtags

 

where_to_use

 

9. Twitter is the king of hashtags, especially #FF FollowFriday

Twitter is the dominant network for using hashtags. It’s where the hashtag was born, raised, and continues to thrive.  Twitter etiquette is to use one, two, or at most three hashtags.  Any more than that is #overkill.

10. Facebook started recognizing hashtags in 2014

Facebook jumped on the hashtag bandwagon in 2014, and now allows its users to search using hashtags.  Similar to Twitter, the etiquette here is to use one to three hashtags at the end of a post.  More than that is seen as spamming your fans. Note: In the past, Google has shown Facebook hashtagged content in its search results, as shown in the image below. This screen shot is from 2014, and as of 2015, they have discontinued it; but with Google, you never know if it will pop up again:

google indexes facebook results

Google displayed hashtag search results from Facebook & Twitter, as shown here. Clicking on the Facebook entry took you to the search results within it, as shown in the screen below

facebook hashtags linked on google

11. Instagram users make serious use of multiple hashtags

If hashtags originated on Twitter, Instagram users win the award for overuse of them. It’s not unusual to see Instagram posts with up to 25-30 hashtags, making the image easily found when people search. I don’t recommend using that many:  3-5 well-researched hashtags for your topic are certainly #enough.

Oprah uses just one hashtag to promote her upcoming cruise. But the commenter "spamming" her post is using far more.

Oprah uses just one hashtag to promote her upcoming cruise. But the commenter reaching out to her post is using far more (for his own purposes)

 

12.  Google+ automatically assigns hashtags to your posts based on your content

Google+ is unique from every other social network for this one reason: it assigns your posts hashtags based on the content in them.  You can still use hashtags of your own in the post, but if you don’t, Google+ tries its best to give your post at least one hashtag based on the words you used in the post.

Notice my post doesn't contain a single hashtag, but Google+ assigned it the #webinar hashtag based on its content

Notice my post doesn’t contain a single hashtag, but Google+ assigned it the #webinar hashtag based on its content

 

13.  Pinterest unofficially recognizes hashtags

Pinterest doesn’t natively use hashtags, but many people use multiple hashtags at the end of their pin description as a way to get found in search. Why not? It can’t hurt.

14.  Google displays the results of a hashtag used in search

If you search Google using a hashtag, it returns results from social networks and website/blog content.

google returns hashtag results in search

A Google search for #sm returns results from social networks and the web

 

15.  Tumblr users tag their content using hashtags

Tumblr bloggers use hashtags to identify their content, make it easily found in search, and add it to what Tumblr calls a “tag channel.” According to Pete Cashmore of Mashable, “Tumblr is getting into the real-time search game, allowing users to contribute to a tag channel and find others who share their interests. It’s a move that makes Tumblr more public: in its early days it was a fairly closed community.”

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

How to Use Hashtags

 

how_to_use

 

16. Don’t use spaces in hashtags

If your hashtag is more than one word or a phrase, omit the spaces between the words, as shown below in #17.

17. #socialmedia not #social media

If you want to use the hashtag for social media, the correct usage is #socialmedia, not #social media. You can also use the abbreviation #sm instead.  However, be sure to research if you’re using the correct abbreviation.  Many hashtags use the same acronym, and you want to be directing people to the right content.

18. Use hashtags at the end of a message

While a hashtag helps to identify your content, it isn’t critical to conveying your message, so use it at the end of your message.  You don’t want to force people to wade through multiple hashtags to get to the heart of your tweet or post. twitter hashtags end of msg

19.  Abbreviate long phrases

Hashtags are especially helpful on Twitter and Instagram where you have limited space, so it makes sense to abbreviate your hashtag if it’s a long phrase.

scrn_2015-02-03_01-09-40_PM

Coca-Cola uses the abbreviation #MLK in their Instagram post about Martin Luther King Jr. Day

 

20.  #tbt for Throwback Thursday and #FF for Follow Friday

Throwback Thursday, or #tbt, is a social media tradition of posting a photo from a previous era (think 70’s bell bottoms or the 80’s ripped t-shirts). Follow Friday, or #FF, is a Twitter tradition of listing people whom you recommend others follow for their great tweets.

scrn_2015-02-03_01-04-53_PM

Johnathan uses #FF for Follow Friday to give his post context: these are the people he recommends you follow (and shows that rules are made to be broken, like using hashtags at the beginning of a post!)

 

21.  Create your own hashtags

There’s no rule about who creates or owns a hashtag (even though Coca-Cola is trying to trademark a couple), so feel free to brand your business by creating your own hashtag.

I branded my Slideshare presentation with #college2career to immediately identify it's purpose

I branded my Slideshare presentation with #college2career to immediately identify it’s purpose

 

22.  Audi created #WantAnR8

A great example of not only creating your own hashtag but building a buzz around product demand is Audi’s #WantAnR8 campaign. Audi, its dealers, owners, and wannabe owners all use the hashtag: scrn_2015-02-03_01-36-51_PM

23.  Use at events #SXSW15

A widely adopted use of hashtags is at events: conferences, sporting events, and concerts. South by Southwest uses the hashtag #SXSW15, abbreviated with the current year’s event. Simply use the hashtag in your post making it easy for others attending or shadowing the event to follow what’s happening.

24.  Learn popular hashtags

It’s important that you understand the most popular hashtags in your industry. Every field from accounting to consumer goods to schools and universities use hashtags to brand their messages.  The best way to learn which hashtags are appropriate for your market is to follow industry leaders on social media and observe how they use them, and which hashtags appear frequently.

Examples of Innovative Hashtags

 

examples

 

25. #RT gives a shout out on Twitter as a retweet

One of the most common hashtags is #RT on Twitter, which is a retweet of someone’s tweet you liked. It’s considered a recommendation of their post, and some of the most retweeted content are funny and ironic tweets.

26. #NYC, #ATL, #austin all identify cities in a tweet

Use a local hashtag to identify yourself or your brand as being located in a city and proud of it!

27.  Fashionistas use #ootd to show off their “outfit of the day”

Beauty and fashion bloggers use the #ootd hashtag to share their outfit of the day. It’s a great way for readers to find fashion inspiration, and the bloggers gain new followers.

28.  #socialmedia, #entrepreneur

Hashtags identifying your industry are a great way to give context to a post. #socialmedia and #entrepreneur are just two of the hundreds of hashtags that identify yourself and your content as relevant to your field.

29.  Television encourages viewer engagement for #breakingbad, #idol, #xfactor

Television shows commonly display their hashtag on screen during an episode, encouraging viewers to live tweet about the show.  Networks often generate more buzz by making the show’s stars available afterward to chat with viewers on twitter.

30.  Recommend colleagues with Follow Friday #FF on Twitter

A Twitter tradition is to recommend new followers, colleagues, and those you admire by tagging them with the Follow Friday hashtag. The tweet “#FF @MarketingMel @PattyFarmer @EbonyLove @EkaterinaWalter awesome #interviews” would recommend those entrepreneurs as people I’ve interviewed and recommend.

31.  Hashtags help raise awareness and funding for #curechildhoodcancer

Hashtags aren’t limited to for-profit brands. Causes like #curechildhoodcancer have run highly successful fundraising campaigns using a branded hashtag. One of the most successful non-profit campaigns was the #icebucketchallenge for ALS in 2014.

32.  Charlie Sheen’s #winning is best known, most ironic hashtag #fail

Probably the most ironic, and well-known hashtag is #winning, used by Charlie Sheen during his personal meltdown. What #hashtag do you want your brand to be known for?

Branding Your Business with Hashtags

 

branding

 

33. Southwest paints #bagsflyfree on their airplanes

Southwest is famous for not charging travelers for checking a bag, so they display the #bagsflyfree hashtag in big bold letters ON their planes.  Where better to advertise than at the airport to travelers who DID pay to check their luggage?

Happy customers love to share their Southwest #bagsflyfree experience

Happy customers love to share their Southwest #bagsflyfree experience

 

34. Lancome encouraged celebrated their clients with #BareSelfie

While Dove is famous for using real women in their television and print ads, Lancome brilliantly encouraged women to take a selfie without makeup and tag it #BareSelfie, as part of a marketing campaign for a new serum. It generated 500 photos with the hashtag, and website sales were converting at four percent.

35.  Lexus teamed with Instagrammers with #LexusInstaFilm

Lexus collaborated with over 200 Instagrammers to generate a stop motion film using Instagram photos. Tagged with #LexusInstaFilm, the campaign generated 1,000 new followers on the social network.

36.  Coke so successful with #smilewithacoke they’ve applied for a trademark

Generations fondly remember commercials & jingles singing Have a Coke and a smile, and the newest version for the 21st century is #smilewithacoke. Now they’re applying for a trademark to protect it.

37. LiquidWeb hosting offers helpful #lwtips on Twitter

One of the best ways to connect with potential customers is by being helpful, and LiquidWeb hosting does that on Twitter by offering #lwtips

38.  LinkedIn encouraged users to predict what the year would bring #BigIdeas2015

LinkedIn tapped into the “new year, new predictions” habit of many bloggers and thought leaders with their #BigIdeas2015 hashtag.  They started the post series with big names like Richard Branson, then encouraged their users to write their own LinkedIn posts using the hashtag: #bigideas2015 linkedin hashtag

39.  Dell computers sets up #DellLounge at industry trade shows

At its major trade shows, Dell Computers sets up an elaborate lounge for people to stop by, see their latest innovations, and take photos of themselves tagged #DellLounge.  They team up with movie studios to show their movies on Dell computers, with charities who need exposure, and more, all in the lounge. They make #DellLounge a social destination at trade shows. Their marketing strategy is brilliant, resulting in trade show attendees generating massive buzz for Dell.

40.  Who doesn’t love to share about a Wendy’s #Frosty?

Do customers love your products and share them with their friends? Then create a hashtag for them! Wendy’s uses the #Frosty hashtag on Twitter to announce the proceeds of coupon books going to the Dave Thomas Foundation for Adoption: wendy's #frosty hashtag

Hashtag Etiquette

 

etiquette

 

41. Use relevant hashtags

Stick to hashtags that are topical to your content. Don’t resort to “hashtag spam” by using hashtags that are popular but have nothing to do with your message.

42. Twitter etiquette allows one to three hashtags

Since a tweet is a brief 140 characters, limit your hashtags to only those most relevant to your content: from one to three hashtags.

43.  Instagram reigns with up to 30 hashtags

Instagram allows up to 30 hashtags per image (yes, really).  Why you need that many is frankly beyond me, unless you’re trying to over-promote yourself. It’s not unusual to see Instagram images with 10 – 20 hashtags.

44.  Use hashtags at the end of your message

The most important element of your message is the content, whether text or visual. So don’t force people to wade through your sea of hashtags to get to the good stuff — because they likely won’t.

45.  Keep hashtags short

As much as I would love to use my brand name in a hashtag, #socialmediaonlineclasses.com is just too long. So I stick to #sm or #socialmedia. Some Instagrammers use long hashtags like #curlyhairdontcare, but they’re often tagging personal photos instead of brand images.

46.  Use them to brand your content

No matter what social network you’re using, you can use hashtags to brand your content. I’m using #hashtagprimer for this post, and LinkedIn used #BigIdeas2015 for their post series.

47.  Use hashtags to brand your event

Event marketing routinely takes advantage of a hashtag to promote the event, the people speaking & attending, as well as the great images and takeaways attendees love to share.  Make sure that your guests know the appropriate hashtag to use at the event by announcing it at the beginning of each session.

48. Use hashtags to brand contests and run them across multiple platforms

YesToCarrots ran a great promotion called #YesToColor, and announced it via email. I received this email from them asking customers who had purchased from their online store to enter the contest and use the hashtag #YesToColor.  Notice they did not specify which social network or online platform to use.  It didn’t matter.  They could search for the hashtag using Google, HootSuite, SproutSocial, or other social media marketing management tools to find all the entrants and the buzz they generated: #yestocolor hashtag contest

Search Using Hashtags

hashtag search

49. Makes content easy to find

Want to find the latest entries in Jimmy Fallon’s hashtag of the week? Search Twitter for it or click on the hashtag from Twitter to see the entries.  Here are the tweets for #WhyImSingle (the hashtag for Valentine’s Day):

A Google search displays the results for the #whyimsingle hashtag

A Google search displays the results for the #whyimsingle hashtag

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See a tweet with the #whyImsingle hashtag? Click on it and Twitter shows you all the tweets using it

 

50. Use hashtags in search engines

Notice I searched Google for the #WhyImSingle hashtag? It shows me the results not just on Twitter, but across the web from sources like HuffingtonPost, YouTube, Tumblr and more. Doing a hashtag search from a search engine doesn’t limit you to one particular social network, so it’s great for finding hashtags across platforms.

51.  Search for content within a social network using a hashtag

Looking for a hashtagged post within a social network? Most let you search within the platform for hashtags. The results will vary by network and their privacy policies. For example, Facebook will return hashtagged content from people you’re friends with and public pages.  You won’t see hashtagged content from people you aren’t friends with.

52.  Hashtags are clickable in almost every major social network

Just as I clicked on #whyImsingle in Twitter, you can do the same to find inspiration for #weddingbouquets in Pinterest. In fact, you can click on a hashtag from almost every social network and it will display posts using it: scrn_2015-02-13_03-38-41_PM

53.  Find messages across online channels

Searching for a hashtag from a search engine returns results from multiple online channels, not just social networks, as shown in #49 and #50.

54.  Motivated users find you

Hashtags make it dead simple for people looking for your brand or content to find you. Be sure to clearly announce which hashtags you’re using and people will find a path to your brand.

55.  Great for contest entries

Running a contest but don’t want to limit it to just a single social network? No problem. Tell contest entrants to tag their #entry using your hashtag, and you can search for them in Google, Bing, Hootsuite, or other social media management tool.  You’ll get more buzz and more entries.

56.  Use in email & chat to make topics easier to find

While you don’t get any marketing buzz from this tactic, some people do use hashtags for their own purposes in email and chat.  Using a hashtag #Introduction in the subject line of an email makes it much easier to find later than searching for “introduction” which will likely return too many results.

Marketing Using Hashtags

 

marketing

 

57. Brand your contests using a hashtag

Follow the excellent example from YesToCarrots in tactic #48: brand your contest using a unique hashtag. It immediately makes the contest buzzworthy. They were able to run the contest across multiple social networks, allowing customers to post where it was easy for them, all using the same hashtag.

58. Hashtags provide cohesive cross-platform messaging

Every social network has its own etiquette and rules: Twitter is limited to 140 characters while there’s almost no limit for Facebook. Instagram allows up to 30 hashtags while Twitter discourages more than three. By using a single hashtag for your marketing campaign, you can follow those guidelines and still successfully brand your message.

59.  Use in visual content: images, video

Smart brands use hashtags even in their visual content, like images and video (notice #hashtagprimer on the infographic on this blog post?). While it’s not searchable or SEO-worthy, it does provide a cohesive marketing message, and educates your audience on the proper hashtag to use when mentioning your brand on social media.

The Nobel Prize organization branded this video of Patti Smith signing Bob Dylan’s Hard Rain’s A-Gonna Fall with the hashtag #NobelPrize:

60.  Let people tell their stories

The best writing & marketing tells just enough to get people motivated to tell their own stories.  Fiction authors know this, and often leave out important details in a story to let readers form their own stories and meaning.  Do the same with your marketing: people had diverse reasons for #IWantAnR8, but the sentiment was the same.  Why they wanted one was the power of that marketing campaign (tactic #22).

61.  Domino’s #LetsDoLunch offered a discount for all customers

Domino’s UK ran a savvy hashtag promotion: for every customer who tweeted #LetsDoLunch within a specific timeframe, they took one pence off the price of a pizza. The resulting price went from £15.99 to £7.74 ($24.56 to 11.89), and everyone else ordering during that time got the discount too (including people who didn’t tweet). The key to success was a group effort and a sizable resulting discount.

62.  Know your reputation: #McDStories

Before you run a hashtag promotion, be clear on what your brand reputation is.  If you have too many negative stories for customers to tell, don’t encourage them. McDonalds asked people to share their #McDStories on Twitter, and the result was horror stories of disgusting food and terrible service.  What they had hoped to be a successful hashtag promotion turned into a bashtag fest.

63.  Use on SWAG giveaways

If your business gives away great SWAG, brand the items with a hashtag, motivating the lucky recipients to thank you publicly on social media.  You’ll likely see lots of photos and happy people with your giveaways.

64.  Identify your brand as local

Know the phrase, “all politics is local?” The same can be said for business: “all business is local.” Take advantage of your brick-and-mortar location by identifying your brand as local using a hashtag. If you’re traveling on business or doing a promotional tour, definitely use the hashtags for the cities you’ll be visiting.

What hashtags are a fit for your small business? Are you using them?

[ninja-popup ID=16864] Click HERE to download the full-size infographic[/ninja-popup]

Every small business has a tremendous opportunity to increase their visibility using the simple hashtag.

Go through this post again and identify which tactics best fit your business. You don’t have to completely change the way you market your brand; instead, simply start using a hashtag in your social media posts, visual content, and contests.

Use this infographic as a “to do list” of tactics, and experiment with a few to see which ones generate the most buzz and results for your brand. Don’t forget to let me know which ones worked for you, using the hashtag #hashtagprimer.

Share this #hashtagprimer Infographic On Your Site

my favorite business books
Jan 06

My Favorite 15+ Books for Small Business Owners

By Maria Peagler

my favorite business books

What’s the one thing profitable business owners have in common?

They’re lifelong learners.

After all, if you generate profits in your business year after year, you need to stay up-to-date on your industry, how business practices change, and how to stay current.

As an author, I’m a voracious reader, not only of fiction, but non-fiction business books. Today I’m sharing with you those business books that helped the bottom line of my business.

415-zyGlFSL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_1.  Less Doing More Living

Author: Ari Miesel

This book was one of my favorites of 2014. Written by a Ari Miesel, a business owner who has a debilitating disease and is the father of twins, who found a way to automate much of his business. I’m usually not a big fan of automation tactics, as they remove any personal touch your clients need from you. But Ari developed an online productivity system to automate much of the behind-the-scenes, freeing you up for the customer touchpoint tasks. I was able to save hundreds of hours and literally thousands of dollars by using his methods.  He has perfected the art of automating his business and his life so he can focus on the priorities needing most of his attention.

Favorite Highlight

“According to the 80/20 rule, I should be focusing on only the things that only I can do, like creating original content for the blog.  Everything else should be handled by someone else.”

41Qn40zaexL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_2.  The Checklist Manifesto

Author:  Atul Gawande

One of my favorite business books of all time.  I’ve recommended this book often and cannot emphasize enough how the process of creating a checklist helps me to document lengthy and complex processes and train my staff how to do them as well. Gwande shares examples of critical professions relying on checklists to avoid loss of life, such as architects, engineers and World Health Organization surgeons.

Favorite Highlight

“But finding a good idea is apparently not that hard.  Finding an entrepreneur who can execute a good idea is another matter entirely.  One needs a person who can take an idea from proposal to reality, work the long hours, build a team, handle the pressures and setbacks, manage technical and people problems alike, and stick with the effort for years on end without getting distracted or going insane.  Such people are rare and extremely hard to spot.”

download3.  Anything You Want

Author: Derek Sivers

A slim, yet invaluable book from Derek Sivers on his journey from being a music lover who coded a simple program to founder of CD Baby, selling it for over 21 million dollars.  What I love about this book is Derek’s candid story of ups and downs in his journey, and his advice on enjoying your own and not getting swallowed by sharks.  Derek has done multiple TED talks and is generous with his time, answering questions via email from readers on his website.  I asked him a question for my son about going into the music business, and we was kind and open with his advice.

Favorite Highlights

“Never forget absolutely everything you do is for your customers.  Make every decision – even decisions about whether to expand the business, raise money, or promote someone – according to what’s best for your customers.”

“It’s counterintuitive, but the best way to grow your business is to focus entirely on your existing customers: just thrill them, and they’ll tell everyone.”

51HtHc4sTvL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_4.  12 Week Year

Author: Brian Moran

I almost didn’t include this book in this year-end list because the author, Brian Moran, was decidedly curt when I reached out to him about an issue on his website.  However, I have gotten such tremendous results using this method I would be remiss in not mentioning it. Brian’s method recommends intense focus on a few goals over a 12-week period, even scoring yourself on your efforts and results.  I’ve been using his method for an entire year, and I can report I’ve gotten better results working with his method on my own than in hiring “experts” to tackle the same problem.

Favorite Highlight

“In 12 week planning, you identify the top one to three things that will have the greatest impact, and pursue those with intensity.”

515vWYjaFzL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_5.  The First 20 Hours

Author:  Josh Kaufman

A similar book to the 12 Week Year, but Josh Kaufman’s (The Personal MBA) focus is on mastering a skill in a short period of time – 20 hours to be exact.  What I loved about this book is similar to what Tim Ferriss does in his 4 Hour Chef: Josh recommends breaking down the skill set you need to learn and identifying the critical elements you need to master.

Favorite Highlight

“What feels like the long way is the shortest way. Zero-practice shortcuts don’t exist. No practice, no skill acquisition. It’s as simple as that.”

41Jl9XR0HqL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_6.  4 Hour Chef

Author: Tim Ferriss

As a gourmet cook, I didn’t read Tim Ferriss’ book to learn how to master cooking. Instead, I read it to learn how to “hack” learning, which is what Tim is REALLY teaching in this book, using cooking as the vehicle.  Tim figured out the key to quick learning early on working for Berlitz — the foreign language company — and applied those same tactics to other learning disciplines.  He distills the quick-learning principles to acronyms easy to remember like CAFE and DSSS, and these tactics help me learn quickly in an industry that changes daily.

Favorite Highlight

“The lowest volume, the lowest frequency, the fewest changes that get us our desired results is what I label minimum effective dose (MED). It’s a broad concept that applies to almost any field.”

41O9Zptxu7L._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_7.  168 Hours: You Have More Time Than You Think

Author: Laura Vanderkam

I interviewed Laura Vanderkahm on the blog here after reading her book about time management. I hesitate to call it a time management book, because I’ve decidedly eschewed those in favor of smarter approaches to life and how I choose to spend my time.  Laura’s book is an eye-opener into how much time we all REALLY have, how we spend it, and how there truly is enough time in the day to do everything you need and want.

Favorite Highlight

“Once you know what you want to do in the next year, you can break this down into what you want to do in the next month (120 – 240 hours) or week (24 – 26 hours). On Sunday nights, or before the start of your workweek, sit down and list the actionable tasks you need to do to advance you toward these goals. Then, this is the key part: schedule them in, knowing exactly how long they will take.”

download (1)8.  Delivering Happiness

Author: Tony Hsei

Tony claims this book is all about how Zappos delivers an over-the-top customer service experience.  I view it as the bible for anyone who wants to turn a boring business into a global brand that never competes on price. The shoe business was about as exciting as watching paint dry, until Tony turned it upside down with fun, great teamwork and amazing customer service.  A must read.

Favorite Highlight

“I realized that, whatever the vision was for any business, there was always a bigger vision that could make the table bigger. When Southwest Airlines first started, they didn’t see their target market as just limited to existing air travelers, which was what all other airlines did. Instead, they imaged their service as something that could potentially serve all the people who traveled by Greyhound bus or train, and they designed their business around that.”

51gn6AuFkNL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_9.  The Lean Startup

Author: Eric Ries

If you’ve heard the terms minimum viable product, pivot and lean, then you’ll understand the impact Eric Ries has had on the startup industry over the past five years.  Eric tells the story of how his failing tech business learned to stop guessing at what customers wanted and actually interacted with them and making tiny improvements along the way.

Favorite Highlight

“Success is not delivering a feature; success is learning how to solve the customer’s problem.”

10. Mastering Evernote

Author: Brandon Collins

I finally got on the Evernote bandwagon in 2012 and this small Kindle book helped me figure out how to customize my experience in Evernote.  As great a product as Evernote is, I never found it intuitive to use, which is why it took me so long to adopt it into my business toolkit.  This book finally got me using it like a pro.

Favorite Tip

Add most-used notes to the the shortcut bar so you don’t have to search for them repeatedly.

download (2)11.  Moonwalking with Einstein

Author: Joshua Foer

Summary

Not a business book per se, but a fascinating read at how regular people can develop super-memories. I’ve been able to pump up my own memory with these techniques, and help my son do so for college exams.  Not a how-to book, but a telling of one reporter’s story of covering the world memory championships, to challenging a participant to coach him in memory techniques, to winning the championship the next year. Truly a fun book to read.

Favorite Highlight

“The more we pack our lives with memories, the slower time seems to fly.”

51GWfhjxetL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_12.  The Stupidly Simple Way to Backup

Author: Christian O. Schilling

An inexpensive Amazon Kindle book that has a smart strategy for backing up your life and business (and what you don’t need to backup): personal photos, application purchases, etc.  I’ve been days away from a book deadline when my home was struck by lightning, killing all the electronic equipment in the house.  My backup saved me!

Favorite Highlight

“I save all my application serial codes within my password application. If I ever need to install an application again, I just download it from the web and look up my password in 1Password (or LastPass).”

download (3)13. The Power of Visual Storytelling

Authors: Ekaterina Walter and Jessica Gioglio

2014 was the year of the image in marketing, and has forever raised the bar for our expectations of visual communication online. It’s no longer enough to have great content: it needs stunning visuals to accompany it, and Ekaterina Walter’s book talks about this phenomenon, how it has impacted business, and her favorite tools for creating images (even if you’re not a photographer or graphic designer).  Listen to my interview with Ekaterina here, then see case studies of small brands using visual storytelling here.

Favorite Highlight

 “. . . usage of visuals has resulted in a social media era that rewards creativity.”

download (4)14. Thinkertoys

Author: Michael Michalko

Michael is a genius at structuring creative exercises that get you thinking beyond the everyday. I’ve used his techniques to develop formats for my infographics, identify new features for my products and far more.

Favorite Technique

Lotus Blossom Diagramming

download (5)15.  The Ultimate Sales Machine

Author: Chet Holmes

Chet breaks down the sales process for people who don’t think they’re salespeople.  My favorite parts of his process are “pig-headed persistence,” identify your six to do’s everyday, and discovering the common characteristics among your perfect customers.

Favorite Highlight

“The key to being productive is to stick to the six most important things you need get done that day. “

illust-ebook16. Virtual Freedom

Author Chris Ducker

Chris owns a VA placement service, and often exaggerates what a VA can do in this book.  However, I appreciated much of his management and bonus strategies for VAs and have used them myself.

Favorite Highlight

“Request a list of the VA’s personal recommendations for your business. This could include potential products, ways to better serve your customers, or any tools or training that would help your VA do her job better.”

I hope you’ve enjoyed this list of my favorite books for small business owners.  What are your favorites? Add to this list in the comments below!