Category Archives for "YouTube Marketing Strategies"

Dec 23

It’s Snowing on My YouTube Video!

By Maria Peagler

YouTube is following in parent Google’s footsteps after the “Let It Snow” search launched snowflakes falling on your search engine results.  Now YouTube is randomly assigning a snowflake button to 20% of the videos on their site.  Click on the snowflake to see it snow in my Social Media Minute video. You can even move […]

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Apr 14

Creating YouTube Videos for Your Small Business

By Maria Peagler

Chances are if you’re a small business owner, high-priced commercials are out of the question.  Lucky you!  In today’s age of social media, commercials aren’t nearly as effective as a DIY YouTube video.  Who, me?  Yes, you.  You don’t have to be a video pro to create an authentic video that showcases your business. How […]

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Apr 05

15 Strategies to Use Video to Differentiate Your Business

By Maria Peagler

How are you using social media to stand out from your competition?  Have you effectively differentiated yourself, especially on social networks?  The challenge in using any social media channel is you’re playing by their rules:  Facebook, Twitter, LinkedIn, YouTube and other major players want a consistent look and feel for their users, but the result […]

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Mar 31

10 Ways to Be Comfortable on Camera

By Maria Peagler

Video is a terrific medium for business professionals to show the human side of their brand.  However, many of my clients are hesitant to go on camera, no matter how fabulous their company is.  They are highly uncomfortable with the idea of putting themselves on a YouTube video for the world to see. If you’ve […]

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Oct 12

Creating Effective, Low-Cost Branding Videos

By Maria Peagler

Video is the fastest growing area of social media, and probably the most intimidating for small businesses. The first thing business owners think of is big-budget, highly-produced video that takes a lot of time and resources to create. Actually, the most effective videos are the ones that show you and your staff authentically, and give […]

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