Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of 2017 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
Entrepreneurs face often-insurmountable challenges: while some people thrive under that pressure (Marissa Mayer), others feel overwhelmed by the constant flux of change and a 24/7 culture.
Compound that stress during your busiest time of year and you're likely exploding over the small stuff.
So what's a budding (or seasoned) entrepreneur to do?
Hop off the entrepreneurial treadmill: learn to anticipate and manage your biggest business challenges (especially during those crazy seasons) by automating the small stuff that takes up so much of your time and brain power . . .
. . . leaving you to focus on the big rocks in your business, and your life.
How? With this entrepreneurial guide to automating your business — and your life — so you can enjoy both again. You'll learn how to:
automate social media (of course)
delegate work to a virtual assistant
manage your workload during the busy season
automate your blog posts (without looking a robot)
and much more
Bookmark this post and set a goal of executing one automation per month. Don't just read about it: DO IT.
I suggest starting with the easiest automation for you to set up: that way you'll have a quick win and be motivated to continue.
Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.
IS LIVE STREAMING VIDEO RIGHT FOR YOUR BUSINESS?
Live streaming video is hot - hot - hot! And it's never been easier . . .
. . . you can live stream video using free apps with only your smartphone or computer. No special equipment needed.
Here's what you'll learn in this month's webinar:
What exactly is live stream video and is it right for your business?
Which live stream apps are easiest to use (these will surprise you)!
Secrets to live stream like a pro!
Plus, plenty of time for Q&A, so come with questions, so sign up today!
Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today
Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.
SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.
In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:
#1. Get Access to One Billion Customers in 10 Minutes
Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.
Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.
#2. Get More Fans in Less Time
Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.
Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.
#3. Customize Your Learning Track
Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:
hands-on video tutorials
monthly social media makeovers (for your website or any social network)
bonus webinars that dive deep into profitable tactics
infographics to print as your cheat sheets
a private community forum
1:1 private coaching
#4. Get 1:1 Coaching Plus Networking with Other Business Owners
Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.
Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!
Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.
As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.
So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!
Have you been tasked with starting a content marketing campaign? Been creating content for a while but you're stuck for fresh ideas?
We've got you covered. This comprehensive guide provides you with the best tutorials, videos, infographics, and interviews you'll need to get started and graduate to a content marketing pro — fast.
Your free guides cover every facet of content marketing, including:
what is content marketing? (for the true beginner)
content marketing examples & case studies
how to turn one piece of content into 30 days of marketing
how to extend the life of your content
visual & video storytelling (interview, case studies & infographic)
how to create infographics (extensive how-to video)
Use these 14 guides as your curriculum: set a goal of doing one per month. After a year, you'll have created a presence on every social network, developed a stock photo library, repurposed your content, extended your content to last as long as possible, and created infographics.
Content marketing covers a wide range of media, from print to online to video to images. These free how-to guides provide a foundational education, preparing you to begin your content marketing campaign.
Got questions? I'd love to hear from you or have you join Socialmediaonlineclasses.com as a full member. You get 1:1 coaching from me, plus even more comprehensive resources on digital marketing.
Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 3rd quarter of 2016 into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
If you've been reading this blog for a while, you know I'm the founder of Socialmediaonlineclasses.com and author of a book on color for quilters. What you may not know is that I'm also a watercolor artist.
Here are a few of my latest works:
Like many artists, I have a business (or a day job) from which I derive my main income. However, I also wanted to be able to offer my paintings for sale.
I didn't have time to write another blog and do significant marketing for my watercolors.
Instead, I developed quick ways to use social media and blogging to market my art. I'll be sharing those with you in this post, along with case studies of other artists who successfully sell their work on social media platforms.
Let's get started . . .
2. Rachel Derstine Sells $4,000 Art Quilt on Facebook
Rachel Derstine is an art quilter I met when I presented workshops on social media marketing to the Quilt Professionals Network. Her work is gorgeous, but even more impressive to me was how smart Rachel was at her marketing.
During my workshop, Rachel shared with me that she had used Facebook to sell a $4,000 art quilt.
Without an ad.
In one day.
With a four-word Facebook post:
Notice the post wasn't a hard sell? Rachel simply showed up on Facebook sharing a photo of her latest work, saying "it's done!"
You know you need to show up at the canvas (painters), the studio (quilters, sculptors), or the laptop (writers). No matter what your art, you need to put yourself in the place of most potential.
To sell your work, the place of most potential is social media.
I met Mavis when I took a workshop from her in my hometown back in 2011:
We stayed in touch, and years later Mavis became a member to promote her folk art. She is a dedicated student has been quite successful with her marketing, as you can see from these excited emails:
Mavis got her largest retail order in over 40 years (when she was 15)!
Turns out that Mavis loves social media and wants to help other artists promote their work. She's turned her love of art, her creative skills and her SMOC membership into additional income by managing social media for other artists.
Mavis ran a contest on Facebook to create a buzz around her client's retail store grand opening. This single post got massive engagement (Mavis is an admin for this retail store's Facebook account):
Mavis ran a contest on a brand new Facebook page for her client. It was a huge success!
Mavis is selling more of her own art than ever before, plus she's created an entirely new business successfully promoting other artists on social media.
Now that you know it's truly possible to sell your art using social media, let's look at some techniques you'll use.
4. How to Quickly Blog About Your Art
This is the shortcut I developed when I wanted to promote my watercolors but didn't want to spend a lot of time doing it.
I created a method allowing me to create a blog post about my watercolors in less than 60 seconds.
That's not a typo, nor is it an exaggeration. I literally can create a blog post in less than one minute that promotes my art. Here's an example from my artist blog:
I created this blog post with one click on my smartphone.
Note: why am I mentioning a blog before social media marketing? Because your blog, and your website, are the only two online marketing platforms you own. You set the rules, you can post what you want, and done correctly, you can get free traffic to your site using easy SEO techniques.
5. How to Use Video Marketing to Sell Your Art
The key to using any online platform to sell your art is . . .
. . . not to sell your art.
Instead, create a relationship with your audience. Video is an excellent way to do that, and here are two examples:
Mavis asked a friend to record a quick video on her smartphone. Result? Mavis' largest retail order in 40 years!
This is Mavis Stevens' first-ever Facebook video. Done with zero budget: she was at a friend's house and asked her to record a quick video on her smartphone. All Mavis does in this video is show her new word pillows and talk about them.
Note: click on the video image above or here to watch Mavis' video in Facebook.
Pastel artist Karen Margulis uses her YouTube channel to introduce herself and her art to the public. Her most popular video is a 24-minute long pastel demo:
I attended a plein air workshop taught by Karen last week, and overheard more than one student comment they felt they already knew Karen, and even her pets, from watching her videos.
You're definitely more likely to sign up for a workshop from an artist you can watch on YouTube to see their teaching style, aren't you?
6. How to Look Like a Social Media Pro
Posting consistently to social media is the most important step for any artist who wants more exposure.
Take your posts one step further by modifying them for each social network. It's not difficult and makes you look like a real professional:
A recent study found the average lifespan of a blog post to be 2 years. For math-lovers, the actual formula used in the study was 1.4x, with x= the first month's pageviews for the blog post.
That means if the blog post you published last month got 100 pageviews, you can expect it to get 1.4x100 = 140 pageviews over its lifetime.
How does that translate into 2 years? Good question (I wondered that too). The study showed the traffic generated by the blog post reached 50% of its lifespan on Day 10, 72% on Day 30, 90% by Day 300, and finally 99% by Day 700:
This follows the pattern of the long tail, which has become a standard in search engine optimization: By selecting relevant keywords and topics, you'll get a significant amount of traffic over time, instead of a post that's popular for a week then its traffic dies off.
While not scientific, I compared my own blog traffic to the 1.4x formula identified by the study. What I found was that on average, my own blog posts continued to get traffic for a time period almost double that found in the study: 2.7x. Our most popular blog post of all time at Socialmediaonlineclasses is from 2011, and it still generates organic search traffic.
How to Extend the Life of Your Blog Posts
How do I continue to get traffic from a 5-year-old blog post? Several ways:
I made the blog post "sticky" and easily shared by including an infographic and a video
I shared the blog post on multiple social media platforms (it's been shared over 5,000 times on Pinterest)
I continue to update the blog post over time
Eventually all blog posts will go to their grave if you don't update them. Let's face it: a 5-year-old blog post about social media is practically ancient, but because I've continued to refresh it, it's as relevant as the day I wrote it.
Publishers who spend significant time developing strong content know the key to making it evergreen is to continually add to it: it modernizes the blog post, adds new context, and deepens the relationship with the reader.
Which brings me to a disturbing trend: many blogs and media outlets are removing dates from their content. I find that hypocritical from an industry that proudly announces its "transparency." People have caught on quickly that no date = outdated content.
You won't find me removing dates of my content here; instead, I modify the blog post title and first line of the post to show when the content was last updated.
Out of all major social networks, Pinterest ranks #1 for lifespan, with the average pin driving traffic over 4 months.
If you have a hugely popular seasonal pin (Halloween costumes, Hot Cross Buns), you'll see an even longer return on your content investment.
Note these pins likely originated from a blog post, so combine blogging and Pinterest and you have a powerful content lifecycle.
I've seen a huge correlation between the popularity of a pin and longevity of my blog posts. If a pin continues to be repinned for months or even years, the original blog post gains greater life.
This infographic is the first I published in 2011, and it continues to be the most repinned content from my blog. Even though I've updated this infographic each year, the original version gets the most repins:
How to Extend the Life of Your Pinterest Pins
How can you give your pins the greatest chance of a long life?
Colorful, even garish images demand attention
Long pins combining images and text get the most repins
Consider boosting your pin with an ad for even more exposure
The original Facebook marketing infographic I shared above is colorful. Subsequent versions of the infographic are more harmonious and subdued, and didn't get nearly as many repins.
Long-form pins offering both images and explanatory text are the most popular. How-to pins followed by a link in the description are a powerful combination for driving traffic.
My most popular pin of 2015 and 2016 is a shockingly bright infographic I boosted for only one week. Before that week, it wasn't getting much in the way of repins. After I advertised it for a week, it was my most popular pin, week after week:
3. YouTube: Long-Term Solutions
YouTube videos come in at #3 with over 20 days of lifecycle. This study found videos receive the majority of their engagement after 3 weeks.
People go to YouTube to find solutions, and while they may not be engaging with your video, they'll continue to watch it.
This SMOC video from 2013 is a tutorial on how to master Hootsuite in one hour. It's our most popular video because it offers an easy solution to a pain point: people find Hootsuite confusing:
Don't despair if your video hasn't taken off after 20 days. I recorded this video for my book Color Mastery, and it went nowhere for six months. Then a viewer in Denmark shared it and the views skyrocketed. It's had over 38,000 views, which for a quilting video is huge:
How to Extend the Life of Your YouTube Video
Want to keep people watching your videos as long as possible? Here's how:
Upload videos on evergreen topics - don't focus on short-term problems or solutions
Record longer videos to keep people on your channel
Make your video easy to find by including relevant keywords in your video title, description and tags
The most-watched YouTube videos on these popular channels are useful how-to videos on common topics:
Don't be afraid of recording a long video: people will watch it if there's something in it for them. Teach them, entertain them, and you'll find your view count increasing over time.
Notice the titles of those popular videos from each channel? They're to the point: not clever or catchy, but exactly the wording people use when they search for a solution on YouTube. Make sure you know your audience and their language, and include it in the title, description, and tags.
4. LinkedIn: 24 Hours of B2B
Business-to-business social network LinkedIn ranks #4 in terms of content lifecycle, with posts here lasting an average of 24 hours. While it doesn't have as many users as Facebook, its longer post lifespan and affluent demographic make it an attractive place to do B2B networking.
My most successful post on LInkedIn is, not surprisingly, an infographic about LinkedIn:
Published in 2013, it continues to drive traffic to the original blog post on the SMOC website, far beyond the 24 hours most posts last. What's kept it alive so long?
Groups. Most of the LinkedIn referrals come from people in a LinkedIn group who find the infographic and share it with group members.
How to Extend the Life of a LinkedIn Post
Here's how to get the most value out of every LinkedIn post you create:
Add your best content to your LinkedIn profile: that automatically extends its lifespan
Join groups, engage with members, and share your content in the group
Prolong the life of your blog posts by publishing them on LinkedIn Pulse one to two weeks later.
Your profile is the first thing people see about you on LinkedIn. Make a great first impression by putting your best content in a visible place on your profile. Your post will scroll off the LinkedIn newsfeed after a few hours, but it lasts forever on your profile.
LinkedIn groups are the most affluent community you'll find online. They're a great place to connect with like-minded professionals and share your content. Even better is when other group members find your content and share it on their own.
LinkedIn Pulse is the publishing arm of this social network, and you can repurpose your blog posts here after you've published them on your own blog. They get a new audience, fresh eyes, and the ability to start deep conversations. SMOC member Lynda Spiegel originally published this post on her blog where it received no comments, but 3 days later on LinkedIn Pulse, it earned over 49,000 views and got 63 comments:
Photo-sharing social network Instagram ranks #5 for content lifespan, with posts here lasting an average of 21 hours. While not a powerhouse of longevity, it does beat both Facebook & Twitter.
Instagram has a focused newsfeed, making it easier to grab people's attention without competing with a sidebar with ads or multiple content streams. Even though your image will eventually scroll off the newsfeed, using relevant hashtags allows people to search for content and still find it later.
People find my infographics long after I've shared them by searching for the #infographic hashtag. I share our Weekly Top 5 infographics, and they get new followers for me every week:
How to Extend the Life of an Instagram Post
Here's how you can get weeks from your Instagram post instead of just 21 hours:
Use bright colors with a lot of contrast in your images
Make it easy for people to find your content by using popular hashtags in the caption
Identify your most popular Instagram posts and do more of them
My most popular Instagram posts are beautiful images. Instagram is a more personal glimpse of a brand, so I mix some personal images in with my professional ones:
My most popular Instagram post is this colorful infographic, using multiple hashtags so people can find it easily
I share glimpses of my personal life on Instagram, including my watercolor paintings with hashtag #watercolor
Use hashtags freely here on Instagram: it gives your content relevance & context and extends its lifespan when people search using those hashtags later.
While Instagram doesn't offer analytics (yet), you can use other tools like Statigram and SproutSocial to identify your most popular posts. Learn from those analytics and do more of what people like.
6. Facebook: Crowded & Fleeting
The giant of social media — Facebook — offers only a 5 hour lifespan for your content, but let's face it: even if only an infinitesimal fraction of its 1.5 billion users sees your content, you've scored a win.
This study found that by sharing links to their content on Facebook, they extended the content's lifespan by 3 additional days.
The easiest way to extend your content's lifecycle on Facebook is with an ad. You boost a post and choose how many days to run it, so you decide how long your content lasts. I ran an this Facebook ad for over a year: it took people to a long blog post, and they shared it freely with their friends and colleagues, further extending the life of both the ad and the blog post:
Boost important posts: you can do as little as $1 a day for 10 days
Pin your post to the top of your newsfeed: it becomes the first post people see on your Timeline
Don't be afraid to repurpose your posts: you reach people on different days & times, so it's unlikely you'll burn out your fans
Boost important posts, especially those announcing big news or promotions. You don't need a huge budget, and you can target your audience to people in your area or interested in your product/service.
Guarantee greater content longevity, by pinning your post to the top of your Timeline. Facebook used to limit pinned posts to 2 weeks, but that limit no longer applies.
Repurpose the same post over time: our attention spans are short, so even if people saw your post six months ago, they may not remember it or didn't see it the first time around. I've seen excellent results doing this.
7. Twitter: Fast & Furious
Coming in last in content lifespan is Twitter, where your tweets last a brief 18 minutes. However, what Twitter lacks in staying power, it makes up for with an abundance of influencers and the ability to post multiple times a day without tiring your followers.
I don't expect longevity on Twitter, but I still use it. It has more influencers than any other social network, because it's simple to engage here. You can get someone's attention with a creative tweet and make a new connection, and take the relationship from there.
Tweeting that often doesn't require you to be on Twitter all day; instead, schedule tweets throughout the day, create shortcuts for typing your most popular tweets, and ensure you engage with people who are talking to you:
How to Extend the Life of Your Tweets
You can extend the life of your tweets beyond 18 minutes, and here's how:
pin important tweets to the top of your Twitter stream; that guarantees that tweet is the first one people see when they visit your Tweets page
Be realistic about how long your tweets last: Twitter is a fast-paced social network, and you're unlikely to get days from a tweet unless you pin it
Develop a Twitter success system making it easy to repurpose your most popular tweets (the video above teaches you how)
Similar to Facebook, you can pin important tweets to the top of your Tweets page, which automatically breathes greater life into your best ones.
Be realistic: don't expect days from your tweets: minutes and hours are what you'll get, unless you advertise.
Take advantage of the fast-paced nature of Twitter: tweet often and make it easy to do by developing a system allowing you to spend a few minutes a day scheduling tweets and replying to people engaging with you.
The greatest investment you can make in your content marketing strategy is to focus on your blog: it has the greatest staying power of any form of content.
Then use social networks to extend the life of your blog post: continue to use the social networks where your audience hangs out, and use the longevity tips I've shared here to maximize the life of your social media posts.
Content is the marketing multi-tool of the 21st century: make yours the best it can be, and then ensure it lasts. That's what separates the great brands from the rest.
WANT TO CREATE CONTENT LIKE THIS IN 10 MINUTES A DAY?
Need to create solid content for your marketing but dread it? Learn how to create your BEST. CONTENT. EVER. In just 10 minutes a day.
We'll be using an infographic for our content: the Facebook marketing infographic, updated for 2016.
Feel free to use whatever content you have, as long as it's visual.
I'm using an infographic because it's what I have readily available. You do the same. What images come naturally to your business?
Happy client photos? Product shots? Screen captures of a new testimonial? They don't need to be slick, just authentic.
1. The Facebook Post
We'll start with the ONE social network that generates the highest amount of interest, and therefore competition. How can you stand out in a social network where everyone's talking?
This post is all about three things:
tagging another brand
The image. It's bold, colorful, and cropped to show only part of it. The image dimensions don't fit Facebook's, so I cropped it to show only the top part of the infographic.
Tagging another brand. I tagged Canva, the graphics image editor, as I recommend them in the infographic. It not only notifies them I mention their brand, my post appears to their fans. I just exponentially increased my reach, for free.
A call-to-action. The first word of the post tells people exactly what to do. I didn't need an ad or a clickable button. I did use all caps to make it stand out.
Instagram (owned by Facebook) just announced they are deciding what you see in your newsfeed based on their algorithm. Translated into laymen's terms: your reach just went down.
Your success on Instagram hinges on:
Your image. While Instagram offers tons of filters and editing options, studies show photos without filters get the most engagement. In my experience, bright images also work well, which seems contrary considering all the low-contrast filters they offer. But, the SMOC images that get the most Likes are those that are almost garish in their colors.
Your caption. Two ways to go here: clever or clear. Clever captions are popular with millennials and hip brands (fashion, makeup, hair ,etc). Clear captions are important if you offer a complex product that needs some explanation (like social media training).
Your hashtags. Instagrammers love their hashtags, and you can use up to 30 of them. But don't. Just don't. It's not necessary and makes you look like an amateur.
Twitter gives you 140 characters to grab people's attention. The average life of your tweet is only 20 minutes, so you want to compel people to take action now. Do it by being fascinating, not pushy.
Here's what your 140 characters should include to get results on Twitter:
a shortened link
Punchy tweet. Getting your point across in 140 characters is an art. Here's how to do it well: be as descriptive as possible, in as few words as possible. If that's sounds like an oxymoron, it is. Follow me on Twitter here and watch how I do it. That's a great way to learn.
Important hashtags. Hashtags allow you to target your tweet to the right people on Twitter. I used three hashtags here: #Facebook identifies what the infographic is about; #marketing identifies that this a business post; and #infographic tells people exactly what to expect when they click through to my blog post. Notice I not only targeted my audience, but I weeded out people who were looking for Facebook for personal use.
A shortened link. Using a link-shortening app like bit.ly or goo.gl is a must, as a full url hyperlink could take all of your 140 characters. Install an extension in your browser letting you do this on the fly makes it much easier.
Learn the "secret" tactic I used to get 400,000 people to see my tweet in a single day! These "Perfect Social Media Post Templates" get results from day one ▶︎
Here you have the most sophisticated and affluent audience of all the social networks. Your post should reflect that. Here's how:
A LinkedIn post may be the simplest of them all to create, because it's defined as much by what it lacks as what it contains:
short, yet sophisticated post
a good image (optional)
lack of hashtags
Short, yet sophisticated post. Notice how similar this post is to my tweet? I begin with "All-new for 2016," same as I did in my tweet. But for my LinkedIn audience, I stressed how deep this infographic goes with a possible 4 million marketing campaigns. That could have easily overwhelmed Facebook, Twitter or Instagram users, but LinkedIn users appreciate flexibility and depth of this infographic.
A good image. You don't see a lot of images on LinkedIn, and fewer outstanding ones. So, if you have a good image, use it. You don't have to be a professional photographer or a graphic designer. You do need to be authentic: that wins every time. Use your own images or customize stock photos if you must use them.
Lack of hashtags. While you can use hashtags on LinkedIn, they provide no real advantage. In fact, they make it appear you've posted to Twitter and sent your tweet to LinkedIn — you'll likely get less engagement if you include hashtags here.
Google Plus makes it easy for your posts to look awesome. Your images are big, and you can write a long post and format it. Here's how:
Notice I was able to add a bold subtitle? You can also add italics and strikethrough, as well as numbered lists.
Here's what a Google+ post needs to stand out:
an excellent image
a long post (optional, but effective)
formatting, using bold and numbered or bulleted lists
An excellent image. Google+ was developed with photographers in mind, so you see outstanding images being shared here. Yours doesn't need to be taken by a pro, but it does need to be clear and at least 400 pixels wide.
A long post. Google+ has almost no limit to post length, so take advantage of that by providing a lot of value. Pay-it-forward with a lot of actionable information, and link to a blog post or offer where people can learn more.
A formatted post. No other social network offers the ability to format post text, so look like a Google+ pro by doing it. Our Google+ class teaches you everything you need to know to stand out here.
Pinterest & Instagram are both visual social networks, but how people use them are completely different. Instagram is a more personal glimpse at a user's life, while people tend to browse Pinterest for inspiration & ideas.
Give it to them. They'll share it generously, as shown in the original blog post for the Facebook marketing infographic. It's been shared on Pinterest over 5,000 times:
Here's what that post looks like on Pinterest:
I pinned this from the blog post and literally didn't change a single thing. I used it, as Pinterest created it.
Here's why it works:
a colorful image
a link to a credible website
specific, yet brief, description
A colorful image. Pinterest is all about visuals, so you need to have either a beautiful or colorful image here. Just as with Instagram, I've found the more colorful (and almost garish), the more images get repinned.
A link to a credible website. Because I pinned this from my website, Pinterest added a hyperlink to the pin with a Visit button. That's important, because a lot of spammers use Pinterest and their links go to junk websites. You'll stand out simply by being credible.
Specific, yet brief, description. Notice the first thing you see in that description is [UPDATED 2016]? I'm telling people immediately this infographic is current. I get directly to the point. While you have ample room for a pin description, you can see Pinterest cuts it off and requires people to click to Read More. Most don't, so get to the point, fast.
Want your brand shared over 5,000 times on Pinterest? These "Perfect Social Media Post Templates" get results from day one ▶︎
presented each section of the infographic, separately
explained how to use the infographic to generate Facebook marketing campaigns
included a hyperlink to download the full infographic
Presented each infographic section, separately. This infographic is too detailed to be read on a single slide. Instead, I pulled out each section, added them to the slide deck, making it easier to consume.
Explained how to use the infographic. This is an actionable infographic, meaning that brands can use it to generate a possible 4 million marketing campaigns. I showed exactly how to do that in multiple slides, and generated a sample campaign. I gave the infographic context and the further explanation people needed to understand it.
Included a hyperlink to download the full infographic. At the end of the slide deck, I display the full infographic, but it's too small to read on a single slide. So I included a hyperlink to the blog post so people could download the full version.
Extra Credit: High-Contrast Title Slide. PowerPoint presentations are no longer boring slides with endless bulleted lists. They use sophisticated designs, and your title slide needs to stand out to get people to view it on Slideshare.
Video marketing is the biggest missed opportunity for small businesses: even a poor video is better than no video.
Case in point? I created this video to accompany the original infographic five years ago, and it's not my best work. But, it's better than not having a video at all.
I kept it simple: I used my smartphone to talk about the infographic and how to use it. The video is less than two minutes long:
When I create a video for the updated 2016 version, it will be more like this, where I show an infographic & explain it:
What do you need in a video to make it work?
Make it easy on yourself to record a video
Be creative by posting different video types
Know what to include in your video title & description
Make it easy on yourself to record a video. A simple, credible video is far more important than one that's slickly-produced. You can use YouTube, for free, to record, edit, and upload your video. Easy. Peazy.
Be creative by posting different video types. What solution does your business provide? Do it in video form. When I started my YouTube channel, I created mostly talking-head videos: me looking at the camera & chatting with my audience. I also created a few how-to videos where I allowed people to "look over my shoulder" and look at my screen. I was surprised to discover the screen-sharing videos were far more popular.
Know what to include in your video description. YouTube is a search engine (owned by Google). It uses your video title, description, and tags to show your video to people who are searching for it. You may have the best video in your industry, but if you haven't told YouTube what it needs to know, no one will see it.
Now you've got eight ways you can use the same content to develop unique & creative posts for each social network. You'll avoid looking like you're auto-posting to LinkedIn from Twitter (this happens a LOT), and you'll stand out in a sea of posts that look the same.
Remember to have fun with your social media: it's where you get to connect with your audience & share your passion.
<< Click to download your free business automation template and keep reading to learn how to use it to develop your automation strategy.
Congratulations! Your business is a success . . .
. . . is it what you imagined?
How much time do you spend on revenue-generating projects vs putting out fires?
Are you able to relax when you go on vacation?
Do you even go on vacation?
It's time to change all that — by creating systems that automate your business. Eliminate emergencies and errors, scale yourself to get more done, and generate opportunities far beyond your imagination.
That’s what the Business Automation Template will do for you: help you develop and optimize a no-fail business automation strategy, no matter what size your business.
As a solopreneur with a full-time virtual assistant, I run Socialmediaonlineclasses.com as a lean brand. I need to be ruthlessly efficient with my time, and over the last two years I focused on turning SMOC into a well-oiled machine.
Frankly, it was U-G-L-Y at the beginning. There are no shortage of automation apps promising to make your life easier and your business run smoother. However, in reality, figuring out how to get those tools to work with your exact business setup can be a nightmare.
I spent far more time than I could afford with their technical support departments, and I even wrote about it in my goal-setting spreadsheet:
I didn't know what I didn't know, and was getting frustrated
Fortunately, I'm making the process far smoother for you. I've turned my step-by-step process for developing the perfect business automation strategy into a template you can use to do the same (click on a link below to jump to that section):
What if you have no idea where to start with business automation? No worries. The easiest way to get started is to identify those projects, tasks and processes that:
take too long to do yourself
you aren't proficient at doing
you don't like doing
someone else can do it better than you can
someone else can do it. Period.
One of the first tasks I automated when I independently published my book was shipping. I don't like it, we have a one-person post office in our town, we don't get mail delivery to our home/office so I couldn't schedule a pickup, and I wanted to focus on marketing.
So I figured out a way to automate shipping That freed me up to market my book. Result? From unknown to Amazon's top 10 list, two sold-out printings, and a Best Book of 2010 award.
What else do I automate? Here's a partial list:
website traffic report generation
blog posts (some of them)
customer service reponses
social media posting
and far more!
It takes me a long time to do my accounting: it's the most boring task in the world to me, and if left to my own devices I would put it off. I have a terrific accountant (who I've been with for 26 years!), but to make sure I get my books to her in top shape, I automate my accounting process:
Did someone say accounting? Yuck. I systemize it so it gets done with almost no involvement from me.
I post every hour on Twitter, but that certainly doesn't mean I'm ON Twitter 24 hours a day. Instead, I schedule those tweets so I can focus on other projects:
I tweet once an hour during U.S. business hours, and automate the majority of those tweets. Here's a schedule for one week in December.
2. WHAT SHOULDN'T YOU AUTOMATE?
Some projects are so mission-critical that automating them has the potential to destroy your operation. While it may be tempting to systemize these, don't do it.
What are they?
any process requiring your critical judgement
You can, however, systemize the moving parts that contribute to these projects. For example, you can automatically generate the financial reports you need to review each month, save answers to frequently-asked customer service questions, and develop templates for your content:
I've scheduled this report to be sent to me automatically each week, making it easy to measure my Facebook ad spend and ROI.
Finally, I don't buy the often-heard complaint: "I'm the only one in my business who can do __________."
If you can do it, you can teach someone else to do it. It may not be simple, but it is necessary if you want to take your business to the next level.
3. HOW TO START AUTOMATING YOUR BUSINESS
When I decided it was time to systemize much of what I did at Socialmediaonlineclasses.com, the first order of business was to identify how many of my projects were recurring.
I looked at my to-do list in Evernote from the previous year, and identified everything that I did more than once:
Keep a to-do list? Review it for those projects that crop up over and over again.
4. GET AN AUTOMATION BLUEPRINT
Now that you know which projects & tasks you want to systemize, how do you actually do it?
Learn from someone who's done it before. Learn what tools to use, how to avoid automation disasters (like your partner getting 100 notification emails in an afternoon), and let them experience the mistakes and frustration of figuring it all out.
You save time and don't experience the headaches of having to figure it all out yourself.
In February of this year, SuperSunday Bootcamp attendees got this infographic and a three-hour webinar on how to automate their businesses, with everything laid out so they could start systemizing immediately:
5. SCHEDULE AN AUTOMATION TIMELINE
Realize that automating your business is a major long-term project, best accomplished in stages. I've spent two years experimenting, developing, and perfecting systems for SMOC, and here are my recommendations:
start with small projects first. They give you an early "win" and teach you how to use automation tools with minimal frustration
review what others have done for the same type of automation. Don't re-invent the wheel; instead, rely on the work of others who have gone before you
use automation templates if they're available. These show you the step-by-step process and exact choices you need to make for a flawless system
6. DOCUMENT & MEASURE YOUR AUTOMATED PROJECTS
Neither of these are sexy, but if you want to grow a business that lasts, they're essential.
One of the biggest headaches SMOC clients have is when they enter a new position and the previous person didn't document anything.
Logins and passwords are missing, Facebook and Twitter are connected but they don't know how, someone else owns the Facebook account and they need to be added as an admin, and the list continues.
Don't let this happen to your business.
My favorite way of documenting & training our team is using our own wiki. While that sounds complicated to do, I've actually automated much of it.
Every time I create a new business system, it gets added to the wiki automatically, as shown in the image below. This is the SMOC wiki, created in Trello. The Automated Workflows list is automatically generated, and makes it easy for us to train a new team member or figure out where to go to modify an automation:
Finally, you need to measure the impact your automations have on your business. One of the greatest impacts this entire process has had on me is the almost zen-like feeling I have when something goes wrong, either in life or in my business.
I know I can handle it. Family emergency? I can give it all of my attention, because my business can run smoothly without me.
Team member leaves or needs an extended time away? No problem! You can hire someone temporarily and they can learn your processes easily.
I've also been able to focus on larger projects I find more satisfying and ultimately generate more revenue.
While some of the above benefits are quality-of-life factors, you do need to measure the effect business automation has had on your business.
How? There's no magic tool that will do this for you. Instead, you need to identify:
amount of time you save from automations
new revenue-generating projects you can focus on
increase in customer satisfaction (net promoter score)
your peace of mind in having your business run smoothly
Want to develop a business automation strategy in just 60 seconds? Download the Business Automation Template and start on it TODAY. Your business, your family, and your well-balanced life will thank you for it.
Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.
Every week here at Socialmediaonlineclasses.com we give you a list of our most recent resources with our Weekly Top 5: your lessons, infographics, webinars, and articles. We’ve gathered all those resources from 1st quarter to 4th quarter of the year into one GINORMOUS list for you, making it uber-easy to find what you need to grow your business using social media marketing.