Join Maria Peagler for this 30-minute live training webinar: Create an Editorial Calendar.
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No matter what form of online marketing you use — a blog, video, or social media — you need to plan your content. That's what an editorial calendar allows you to do: plan your content, in advance, for a month, a quarter, or even a year in advance.
In this month's webinar, you'll get a FREE editorial calendar spreadsheet that guides you in planning your content. Plus you'll learn:
Plus, plenty of time for Q&A, so come with questions, so sign up today!
Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.
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In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:
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Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.
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Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:
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Maria Peagler: All right. Once you've planned your promos, then it's time to plan your content. This is the regular content that you do day in and day out as part of your marketing. The first thing that I recommend is that you identify seasonal topics, and here's why I say that. You need to be on topic for what your customers are thinking about right now. If you're an accounting firm, and it's October, you know that you're doing corporate taxes for your corporate clients, and you've got that October 15th deadline coming up. You need to be planning content around corporate tax filing season. Same thing for April 15th. Nobody wants to think about tax receipts in June. That's probably when they should be thinking about it, but they're not. Even what they should be doing and they are doing are two different things. You want to be top of mind when people are thinking about you.
For example, if you're a hair salon, this is a B2C example, business to consumer, come March, April, May, it's prom time. That's big prom up-do season. The summer months are weddings. You've also got homecoming. You've got all kinds of things. The holidays. You want to think about what you're clients are thinking about. You need to stay on topic with what's important to them in that particular month of the year.
A lot of people start thinking about in July what they need to do for Christmas. A lot of photographers, artists, quilters, anything that takes any kind of time, they're thinking about it in July. I'm not, but they are. If those are your clients, that's what you need to be talking about.
Then you want to identify the types of content that you're going to be creating. Is it a blog post? If so, what will you need for the blog post. You're going to need to do research for the content. Will you need images? Will you need any kind of links? What types of things do you need for that blog post? What about for your social media posts? We are in a very visual world now. Almost any social media post you do needs an image with it. If you're going to be linking to something, are you linking to your webpage? Are you linking to a video, to an offer? Do you need to create that content? Ask yourself what you need to do for your social media most, and then also multimedia. Images, slide shows, videos, live stream videos. Anything like that. Plan out when you're going to do it and what you're going to need for it.
This is really, really important, especially for anybody who is doing social media professionally. If you are a freelancer, a consultant, or an agency, you need to be able to plan out not only your content, but your client's content ahead of time.