Create an Editorial Calendar: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

Oct 04

Join Maria Peagler for this 30-minute live training webinar: Create an Editorial Calendar.

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, October 20, 1pm EST, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

PLAN YOUR CONTENT USING AN EDITORIAL CALENDAR

No matter what form of online marketing you use — a blog, video, or social media — you need to plan your content.  That's what an editorial calendar allows you to do: plan your content, in advance, for a month, a quarter, or even a year in advance.

In this month's webinar, you'll get a FREE editorial calendar spreadsheet that guides you in planning your content.  Plus you'll learn:

  • What content to schedule first (this is your money-maker)
  • How to plan content up to a year in advance by knowing your target audience
  • My favorite content types and where to get images, multi-media, infographics and more for your content

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Webinar Transcript

​Maria Peagler: All right. Once you've planned your promos, then it's time to plan your content. This is the regular content that you do day in and day out as part of your marketing. The first thing that I recommend is that you identify seasonal topics, and here's why I say that. You need to be on topic for what your customers are thinking about right now. If you're an accounting firm, and it's October, you know that you're doing corporate taxes for your corporate clients, and you've got that October 15th deadline coming up. You need to be planning content around corporate tax filing season. Same thing for April 15th. Nobody wants to think about tax receipts in June. That's probably when they should be thinking about it, but they're not. Even what they should be doing and they are doing are two different things. You want to be top of mind when people are thinking about you.

For example, if you're a hair salon, this is a B2C example, business to consumer, come March, April, May, it's prom time. That's big prom up-do season. The summer months are weddings. You've also got homecoming. You've got all kinds of things. The holidays. You want to think about what you're clients are thinking about. You need to stay on topic with what's important to them in that particular month of the year.

A lot of people start thinking about in July what they need to do for Christmas. A lot of photographers, artists, quilters, anything that takes any kind of time, they're thinking about it in July. I'm not, but they are. If those are your clients, that's what you need to be talking about.

Then you want to identify the types of content that you're going to be creating. Is it a blog post? If so, what will you need for the blog post. You're going to need to do research for the content. Will you need images? Will you need any kind of links? What types of things do you need for that blog post? What about for your social media posts? We are in a very visual world now. Almost any social media post you do needs an image with it. If you're going to be linking to something, are you linking to your webpage? Are you linking to a video, to an offer? Do you need to create that content? Ask yourself what you need to do for your social media most, and then also multimedia. Images, slide shows, videos, live stream videos. Anything like that. Plan out when you're going to do it and what you're going to need for it.

This is really, really important, especially for anybody who is doing social media professionally. If you are a freelancer, a consultant, or an agency, you need to be able to plan out not only your content, but your client's content ahead of time.

Maria Peagler: All right. Once you've planned your promos, then it's time to plan your content. This is the regular content that you do day in and day out as part of your marketing. The first thing that I recommend is that you identify seasonal topics, and here's why I say that. You need to be on topic for what your customers are thinking about right now. If you're an accounting firm, and it's October, you know that you're doing corporate taxes for your corporate clients, and you've got that October 15th deadline coming up. You need to be planning content around corporate tax filing season. Same thing for April 15th. Nobody wants to think about tax receipts in June. That's probably when they should be thinking about it, but they're not. Even what they should be doing and they are doing are two different things. You want to be top of mind when people are thinking about you.

For example, if you're a hair salon, this is a B2C example, business to consumer, come March, April, May, it's prom time. That's big prom up-do season. The summer months are weddings. You've also got homecoming. You've got all kinds of things. The holidays. You want to think about what you're clients are thinking about. You need to stay on topic with what's important to them in that particular month of the year.

A lot of people start thinking about in July what they need to do for Christmas. A lot of photographers, artists, quilters, anything that takes any kind of time, they're thinking about it in July. I'm not, but they are. If those are your clients, that's what you need to be talking about.

Then you want to identify the types of content that you're going to be creating. Is it a blog post? If so, what will you need for the blog post. You're going to need to do research for the content. Will you need images? Will you need any kind of links? What types of things do you need for that blog post? What about for your social media posts? We are in a very visual world now. Almost any social media post you do needs an image with it. If you're going to be linking to something, are you linking to your webpage? Are you linking to a video, to an offer? Do you need to create that content? Ask yourself what you need to do for your social media most, and then also multimedia. Images, slide shows, videos, live stream videos. Anything like that. Plan out when you're going to do it and what you're going to need for it.

This is really, really important, especially for anybody who is doing social media professionally. If you are a freelancer, a consultant, or an agency, you need to be able to plan out not only your content, but your client's content ahead of time.
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About the Author

Founder of Socialmediaonlineclasses.com, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

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