Join Maria Peagler for this 60-minute webinar: Get Leads Using Email Marketing:
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Did you know email marketing has the highest ROI (return on investment) than any other form of online marketing?
Combine that with social media marketing and you've got a powerful toolkit designed to send a steady stream of qualified leads who are ready to buy from you.
Does your small business need more leads — without continually paying for advertising?
Then check out what you'll learn in this month's webinar:
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How to Get Leads Via Email Marketing.
There's three main components to this.
First is you're going to identify your best offer, and there are some very specific criteria for what makes your best offer because it's not just best for them. It's also best for you.
Number two, you need to make it easy for people to sign up for it.
Then, number three, you want to drive traffic to it. It doesn't matter if you have the best offer in the world if nobody is seeing it.
All right. Let's look at number one, identify your best offer. This might be the most important part of this bonus webinar and of getting people on to your email list because if your offer isn't crystal clear and people don't want it, they're not going to sign up. When I go to a retail store and they want my email address, sorry, you're not getting it. That's not enough.
In identifying your best offer, you need to answer the question, what's in it for me? As a consumer, why should I sign up for your email list? My inbox is already bombarded with 143 emails every single day. That's the average number of emails we get every single day. What is it that is going to make your email stand out in my inbox, and why should I even want to open it? That's what you've got to make crystal clear. I've got several examples of this.
We've all been to the Home Depot, and here is Home Depot's best offer. This is on their website. It's at the very bottom of their website in the footer, and when you sign up, you get $5 off when you sign up for emails with savings and tips. If I'm somebody who shops at the Home Depot, that's valuable to me.
Here's another offer from Zoom. That's the tool that I'm using today to do this bonus webinar. It's a video chat tool. There offer is request a demo so you can see how it works. You're not going to sign up for a complicated tool unless you can figure out if it's going to work for you. They want to get you with a salesperson to see a demo and see if it's going to work for you.
Notice that both of these offers have what I call buying intent. These offers are not attractive to people who don't intend to ever buy their products. If I don't intend to ever shop at the Home Depot, I'm not going to sign up for $5 off. If I have no interest in buying video chat, I'm not signing up for a demo. Notice that their offers are specifically targeting people who have buying intent, and that's important.
Your best offer needs to provide something of value for the person signing up, but you also want to focus on people who have buying intent so that people self-select. If they're not interested in what you have to offer, then don't offer it to them. Don't make that part of the offer. The offer should also be easy to get and to consume. A $5 off coupon via email is easy to get and easy to use. I could print it out. I could probably have it on my mobile phone. A demo with Zoom is easy to book.
I'm showing you an offer that I have on my homepage because not only is this valuable to the people who sign up for it, it's the most valuable offer I have, and here's why. People who sign up for my free Social Media Strategy Class are far more likely to become a paying member than someone who signs up for an other offer I have. For example, I offer a lot of infographics. People love them, and they're happy to provide their email to get them, but that doesn't mean that they'll ever take a class from me because a specific type of person takes an online class, and it's not attractive to everyone. An infographic pretty much is attractive to everyone. This is the best offer I have. You want to ask yourself, not only what is the best offer for my customer or a potential customer, what's the best offer for me? What are the offers that people take that then become buyers. That's what you want to recognize, and that's your most important offer you will ever have.