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How to Create Profitable Personal Branding
Personal branding is a buzzword being used so frequently it’s become almost a cliche. Most of my clients are confused about what it is, how they actually go about doing it, and why it’s important. So let’s toss out a few examples.
What’s the first thing that comes to mind for:
Mission Impossible or TomKat?
All of these “brands” have taken hits lately that take your eyes off their core product: for Tom Cruise and Charlie Sheen, you instantly think of personal fiascos, not their body of work or their latest movie or TV show. Happy investors? Absolutely not.
Why do you think Tom & Katie’s divorce happened so quickly? He knows the longer the media talks about his personal life, the less they’re covering his latest Mission Impossible movie.
Gay Marriage or the Best Chicken Sandwich?
Chik-fil-a has come under fire recently because of one their C-suite’s stance on gay marriage. People who had never before heard of Chik-fil-a now recognize the name and they’re “family-friendly” culture.
Guess what? I already knew they welcomed my family, because my sons’ favorite fast-food restaurant is Chik-fil-a. They serve delicious, healthy chicken sandwiches and nuggets, offer books and educational CDs in their kids’ meals, have immaculate facilities and superior customer service.
I didn’t need to know about their gay marriage stance. It didn’t matter. I wasn’t quizzing their cashiers on the company’s political affiliations. I’ll just take the healthy, delicious food, thank you.
What Do You Want to Be Known For?
Your personal brand is essential because no longer do Americans (or most international professionals) have the luxury or desire for a single, lifetime career track. Your personal brand extends beyond your latest job position, startup company, or joint venture. Your personal brand is the entirety of you: your personal and professional reputation, tied into one big bundle.
Want a quick snapshot of your personal brand? Google your name.
Are the results professional and consistent? Could they use some improvement?
Pump Up Your Personal Brand Training
Exactly what does it take to create profitable personal branding that you can be proud of? The Personal Branding Infographic I created with Mary Ellen “Mel” Miller of MarketingMel.com details 15 action steps to creating personal branding that becomes a profit center for you.
Want to learn more? Get your FREE webinar here. (It takes less than 10 seconds to register!) You’ll learn exactly how to make your personal branding sticky for the right reasons, what to avoid, and how to create a long-term plan so you can develop your branding in stages.