That was the question from one SMOC member last month. She’s determined to be a success in her field, and needs to know what it takes to craft an irresistible offer.
That’s what the June webinar is all about!
In this month’s 30-minute, members-only webinar, you’ll learn:
Plus, plenty of time for Q&A, so come with questions, so sign up today!
Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.
SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $397.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.
In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:
Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you ‘what works’ training that cuts through the noise & crushes social media overwhelm.
Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.
Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.
Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.
Online training is often a one-sized fits all plan, but not for SMOC Members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (Members are often surprised at the results). Plus, Members can instantly access:
Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.
Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!
Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.
As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.
So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!
Maria Peagler: How did this offer do? Let’s take a look at the 3 parts of the offer. The right offer I’m making here is more engagement on any social network. It’s a swipe file that you can cut and paste. It’s easy peasy. The right person, I’m making this offer to Facebook fans of the socialmediaonlineclasses.com Facebook page, and I’m doing this in an ad. The reason I’m doing it in an ad is because I get more exposure that way. It would work if I had it just as a custom tab on my Facebook page or as a post, but eventually people would stop seeing it. I want them to continue to see it, so I took out an ad. Am I doing it at the right time? Who are these people? They’re more than visitors because they’re already fans. They’ve already connected with me so they’re a lead. These are people who are ready to give their email address.
How did this do? What kind of results did I get from it? I got 1,200 leads from this offer in 6 months. That’s a pretty good return. If you want to know how to do this kind of an ad in Facebook, you can take the Facebook 103 class. It does tell you all about ads. This is done on my WordPress website, so you can go to the WordPress class and learn how to do that. This image I created in [Canba 00:01:35], and I also have a tutorial on how to use Canba. All the information about how to do this is in your classes at socialmediaonlineclasses.com.
I’m going to look and see if we have any questions. Nope, no questions. Okay. All right, so we’re going to continue. Now here’s another offer I made. Now notice this looks very similar to this last one. In fact, I copied it, so it’s very, very similar. This one is for something different. This is for a free checklist for getting sales from Instagram and Pinterest. Now notice I’ve got the title here, the description, more information. Even though the button says download now, when you click on this you’re going to enter your email, so you’re still going to enter an email address. It just looks a little different. There’s still credibility factors. There’s still my information here. I don’t have testimonials because this was brand new. I didn’t have a testimonial for it yet, and I also didn’t have an image yet.
Let’s take a look at this one. The right offer is how to get sales from Instagram and Pinterest, and it’s a 1 page checklist. I make it easy peasy. Who was I making it to? Who are my right people? I was making the offer to people who had visited the socialmediaonlineclasses.com website and visited the pages for Instagram and Pinterest classes. I was targeting a highly specific audience, and again I was doing this through a Facebook ad. I could have done this with fans on my Facebook page. I could have done this and in fact I do do it in my emails. I could do it in a lot of different places, but I did it in a Facebook ad because it’s the fastest way to get a response. It’s a shortcut, just like I showed you before.
Now the right time, these are visitors. These are people who have visited my website. I don’t know if they’re fans. They might be. I don’t know if they’ve subscribed to my blog. It’s possible. They could be leads, but I don’t know that. All I know is that they have visited my website and looked at the Instagram and Pinterest class pages, but because of that, because my audience is so specific, I feel comfortable jumping ahead and instead of just asking them to like my page or subscribe to my blog, I feel comfortable giving them this offer, because I know they’re interested in it. I know they’re interested in Instagram and Pinterest.
How did this offer do? I ran it for 2 weeks and it absolutely bombed. It got 0 leads. I had to go back and say, “Okay, 1 of these 3 elements is wrong. Which one is it?” My first inclination was it’s probably not the right time. I probably need to ask them to be a fan first or to subscribe to my blog first, but that wasn’t it. I was making the wrong offer. It was actually the right offer. It was just in the wrong way.
If you think about it, Instagram and Pinterest are very much visual social networks, and there’s nothing visual about this page. It’s very corporate looking. I knew what I was going to have to do is change the way this offer looked. I didn’t change the offer, but I changed the way it appeared. Again, here’s the link for how to do this, for how to target people who are very specific in Facebook if you want to do an ad, but you could also do this just in your newsletter. You could do this from people who have already bought from you. If they’ve purchased something from you in the past and you have a related product, you can make this related offer to them. You just need to make sure that you’re making it to the right person at the right time.
Here’s what this offer looks like now. I made it look like Pinterest. I purchased a nice image that looked like Pinterest and notice I’m using the language that Pinterest uses. If you go to their website on their login page, it’ll say something like, “She used Pinterest to roll her first pasta,” or “She used Pinterest to plan her vacation.” I used that language to say, “She sells out in 1 hour using Instagram and Pinterest.” Now that’s a real claim. If you were here on the webinar last month on how to sell from Instagram and Pinterest, I shared a brand that sells out in 1 hour on Instagram.
This is a real thing that you can do. It’s not an incredible claim. I took away the bullets because I wanted something that was beautiful. I just kept in who I was, what I was, and all they’re having to do is click on download now and give me their email address. It’s the same offer. I’m just making it in a more Instagram and Pinterest visual way. How did this offer do? Originally I had 0 leads in 2 weeks. I now have 220 leads in 3 weeks.