How to Double Your Facebook Fans Authentically – No Buying Allowed! [CASE STUDY]

By Maria Peagler

Jun 24

I don’t advocate “buying” Facebook fans or other schemes that inflate your vanity metrics (it ends up hurting you far more than it helps).  That’s why I’m thrilled to share you with a case study this week of an SMOC member who doubled her fan count in just one week – authentically.

What was her secret?

Meet Jenifer Dick of 42Quilts

Jenifer is a solopreneur quilt designer, Editor at Kansas City Star, and author of five published books on quilting.  She has a successful history in publishing and has a degree in Journalism, so writing comes naturally to her.

You might think that a writer would love blogging and her blog would be her favorite social platform.  But it’s not.

It’s Facebook.

She loves snapping a photo, putting up a funny quote, or sharing photos of her lectures & workshops while creating a community around quilting.

How Jenifer Doubled Her Fans

Until a few months ago, Jenifer’s fan count was hovering around 1,500.  Then she made a few changes to the way she posts on Facebook, and her business page received a flood of new fans (800 in just one week!). That fan growth has continued for a solid month, and she now has over 4,200 fans.

Her fan count isn’t the only thing that’s improved.

See that blue line skyrocketing on Jenifer’s Facebook Insights?  That’s her fan reach, which jumped to 400% (average fan reach is 17%):

Here’s the fan reach for Jenifer’s best photo in June:  almost 19,000 fans saw that post — and her fan page has only 4,200 fans.  That’s a Reach of almost 400%!

Jenifer used several tactics to organically grow her Facebook business page fan count and they’re all centered around content, including:

  1. Increasing the frequency of her posts
  2. Varying the type of Facebook posts
  3. Inviting select influencers to her page

One of Jenifer’s critical success factors was where her fans were coming from. Wisely, Jenifer reached out to industry influencers, which resulted in an exponential fan increase from a surprising source.

You can read more about it by becoming a member of (Members – just login on the left sidebar and you’ll see the details of Jenifer’s success below, including screenshots of her Insights and results that shocked even me!)



About the Author

Founder of, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

Leave a Comment:

(6) comments

Go Jenifer! I’m one of her new “Likes” myself and have shared several of her posts. The girl knows how to have fun!

And thanks Maria for sharing all of this with us …

    Maria Peagler June 26, 2013

    Thanks Marybeth! Jenifer is a real “go-getter” when it comes to her business, and a great mentor to new authors as well.

Mellissa Anderson June 27, 2013

Hi can you tell me how much it costs too have access too the course and log in?


[…] How a small business earned 800 Facebook Fans in just one week (without ads!) […]


[…] Here’s another Facebook success story. Learn how Jenifer, a quilt designer, editor and author of 5 books on quilting, generated over 800 fans on Facebook in just one week! She has continued to go from strength to strength through the results of her marketing campaign. Read about her story.   […]

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