Free webinar Thurs, April 16 @1pm EDT/6pm GMT. Join Maria Peagler for this brief live webinar:How to Drive Sales from Instagram & Pinterest
How to Drive Sales from Instagram & Pinterest Webinar Transcript
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Maria Peagler: Let’s sum up what it takes to sell on Instagram. The easiest thing for you to do is just post to your website or your blog or wherever it is on social media and just say, “Hey, on the blog today here’s what I’m doing. On Facebook today, here’s what I’m doing.” Just remind people, “Hey, there’s something new going on here. Here’s where you can find this.” Something that’s not quite as easy but it’s still pretty easy is something called micro content. This is what I do. I do a lot of info graphics but those are really too big to post on Instagram.
I do a very small version with one fact on it and I do a shortened link that people can remember to type in their URL in their browser. Because you cannot link to anything on Instagram on your post unless it is in your profile. That’s the only thing you can do, so I do it this way. Then, finally it’s more involved but do like Fox and Fawn and give people an EZ Button. They came up with a really really smart way for people to buy directly from them on Instagram by having their credit card on file and just saying, “Ring me up.” I just think it’s genius. They are doing really well.
The key to getting Instagram sales is having a clear photo. Here’s Elise’s journal photos and she’s got details about when and where to buy. They sell out within a day. Be very detailed in your description. Fox and Fawn in their profile gave you everything that you needed to know. They don’t put holds on items, no returns. Call their telephone number to purchase, where they are. They’re very detailed in their descriptions. Things sell out within an hour. This sweatshirt sold within an hour. Give people an easy way to do it. Theirs was a comment with, “Ring me up.” That is Instagram.
Now we’re going to move on to Pinterest which works completely differently. Pinterest works on both the mobile and desktop so there are no limitations there. The one thing that you really need to understand is Pinterest drives traffic and it drives a lot of it. If you are looking to get traffic to your website, Pinterest will do it for you. It is the number one driver of traffic of any social network. More than Twitter, more than YouTube, certainly more than Instagram. It is a huge driver of traffic to your website.
There are a couple things that you need to do on Pinterest. One is to have a really good image. Again, it doesn’t need to be professional but there are some things that you can do to get a really good image that gets a lot of likes, re-pins and traffic. Here’s what it is. You are actually going to get this template that you can use or give to your graphic designer. This is one of the goodies you’re going to get.
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