Join Maria Peagler for this 30-minute live training webinar — How to Turn Website Visitors into Paying Customers:
30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
Thursday, November 16, 1pm ET, 5pm GMT
FREE for Members ($297.00 value). Membership is $57 per month, cancel easily anytime.
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"People visit my website, but they're not buying . . . "
That's a real quote from an SMOC member.
She has an excellent website, but not enough visitors aren buying.
We looked at her conversion rate (the percentage of website visitors who buy) and it's 1%.
Which is the average for website sales: the average small business website has a sales conversion rate of 1%.
Yes, that's a real statistic.
Want to beat that 1%? Here's how you do it . . .
. . . learn how to turn more of those website visitors into buyers, including:
Plus, plenty of time for Q&A, so come with questions, so sign up today!
Purchase your webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.
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Now, your mission in doing this is to follow up with your website visitors, not to be creepy but to create a relationship with them, eventually turning them into buyers. Now, not everybody's going to become a buyer and that's okay, but you need to follow up with people to go beyond the 1%. So I've shown what this process looks like and I've made it very personal because it's easy to think of people just as a website visitor, but remember these are people.
So Jane visits your website. Notice I gave her a name, that's very important. Jane. You want to think of website visitors are people. Why aren't people buying? Well, Jane visits your website but she doesn't buy right away. We don't know why. We can't guess at that, but we know that only 1% of visitors buy from your website right away. We're going to do some follow-up and try to turn Jane into a buyer. Before she leaves your website, you're going to make Jane an offer in exchange for your email. Like Robinson suggested, she could offer free shipping. Would you like free shipping? Enter your email and we'll send you a discount code to get free shipping on your first order with us. It could be, would you like a free guide to growing peonies? I offer the one-page checklist.
Lisa, this would be an excellent opportunity for you to offer your dyers worksheet. Lisa [Reeber 00:01:42] who's on the webinar is, she is a fabric dyer who has some incredibly complex formulas that you have to use when you want to dye fabric and know what you're going to get at the end. And she has come up with this awesome spreadsheet that shows you exactly, like if you want a light color or medium color or a dark color, here's exactly the percentage of dye powder that you need to use.
This is the offer that you need to make. Would you like the fabric dyers checklist or, you know what you call it, the worksheet so you know exactly how much dye to use to get the exact fabric color you want. You want to make that irresistible offer.
Then you can also do this or do the second step. If you don't have email marketing, you can do re-targeting or you can do re-targeting in addition to your email marketing. But when Jane logs in to Facebook, you show her an ad making the right offer and you don't want to be creepy about this. So I recommend showing people something for about five days, which is why I defined that custom audience as people who visited my website within the last five days. Day six, they don't see it anymore. You know, I don't want to be stalking people.Now, here are my tips for keeping it simple because if you look at online advice for doing this, it will make your head swim. It makes my head swim. I like to keep things very simple. First, make sure that your website is ready for people to buy from you. Include trust seals, your refund policy, let people get to know you, have testimonials. Have a handshake before you launch right into the offer to buy. If you already use email marketing, show an offer to Jane before she leaves your website. If you don't use email marketing, then re-target Jane with an ad on Facebook and your offer should reflect the relationship you have with Jane. You want to create a relationship with her and not be creepy.