INFOGRAPHIC & Video: 64 Techniques for Innovative Facebook Marketing Campaigns

By Maria Peagler

Aug 19
facebook marketing infographic 2019 Socialmediaonlineclasses

Click to download your full-size infographic PDF 

​This is our 7th year of publishing our classic infographic, updating it to include the most up-to-date tactics that work on Facebook NOW.

As your Facebook newsfeed gets more and more crowded, you need to evolve your marketing to be smarter. 

Give your fans — and Facebook — content that gets the highest reach possible.

Currently, that's video: specifically, Facebook Live video.  Let's take a close look in this ultimate guide. . .

Facebook Marketing Campaign Generator

Generate your own unique marketing campaign by randomly selecting one tactic from each category.

For example, in the table below, I list the tactics I randomly selected from each of the eight categories:






Ask fans to share



Ask fans to tag a friend who'd be interested



Announce promotions here



Export post data to sort by Reach/Shares (can no longer do this within Facebook)


Live Video

Broadcast live from any device



Use targeted ads wisely


Visual Content

Video gets HUGE reach



Boosted post is easiest ad to start with

Here's what that marketing campaign would look like:

  • Broadcast a Facebook live video announcing an upcoming promotion (tactic 33)
  • Ask fans to share the post announcing the event & tag a friend in it (tactics #5 & 14)
  • Announce promotion on your timeline cover (tactic # 20)
  • Boost the video with an ad, targeting your audience wisely (tactics # 46 & 59)

And that's just ONE of the possible 4 million different campaigns you can generation using this infographic!

While no brand needs that many,  you can be assured you won't be offering the same marketing campaign your competitor did last week.

Make this work for your brand: you don’t have to use each category and if a particular technique doesn’t fit your business, substitute another. You’ll generate some of the most innovative Facebook marketing in your industry.

Facebook Marketing Infographic Explainer Video

Watch this Social Media Minute video where I discuss using these techniques:

Facebook Marketing Infographic Hall of Fame

Every year we debut a new version of our now-famous infographic — here are the versions from previous years:

facebook marketing strategy infographic 2017 Socialmediaonlineclasses

fb marketing infographic 2016 Socialmediaonlineclasses
facebook marketing infographic 2015 edition
facebook marketing infographic 2011 edition
facebook marketing infographic original
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About the Author

Founder of, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

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(12) comments

I love this infographic. It’s informative and offers many different strategies!

    Maria Peagler August 20, 2011

    Allison – Glad you enjoyed it Allison. I keep this posted on my office wall so whenever I’m having a dry spell, I can get some fresh ideas. Have a great weekend!


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Siddarth Rajsekar September 21, 2011

Great post Maria. This is gold for those who are contemplating on which ways they can market themselves on FB. Thanks a ton for the value.. and as Allison said.. the infographic looks awesome! 😉

    Maria Peagler September 22, 2011

    Thanks Siddarth – glad you found it useful. I developed this infographic as part of my Facebook 103 marketing course after hearing from way too many biz owners they already had a FB account, but no idea what to do with it. Not anymore!


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Jelena Novista December 19, 2011

Interesting post and infographic. One need just to mix your good ideas with experience and organization strategy and some great communication and conversion must follow.
I prefer fan sharing and contests, but events and collaboration are my next choice.
Thank you


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