This is our 5th year of publishing our classic infographic, updating it to include the most up-to-date tactics that work on Facebook NOW.
As your Facebook newsfeed gets more and more crowded, you need to evolve your marketing to be smarter.
Give your fans — and Facebook — content that gets the highest reach possible.
In 2017, that's video: specifically, Facebook Live video. Let's take a close look in this ultimate guide. . .
Generate your own unique marketing campaign by randomly selecting one tactic from each category.
For example, in the table below, I list the tactics I randomly selected from each of the eight categories:
Ask fans to share
Ask fans to tag a friend who'd be interested
Announce event here
Rank top posts by Reach/Shares
Broadcast live from any device
Use targeted ads wisely
Video gets HUGE reach
Boosted post is easiest ad to start with
Here's what that marketing campaign would look like:
And that's just ONE of the possible 4 million different campaigns you can generation using this infographic!
While no brand needs that many, you can be assured you won't be offering the same marketing campaign your competitor did last week.
Make this work for your brand: you don’t have to use each category and if a particular technique doesn’t fit your business, substitute another. You’ll generate some of the most innovative Facebook marketing in your industry.
Watch this Social Media Minute video where I discuss using these techniques: