INFOGRAPHIC & Video: 64 Techniques for Innovative Facebook Marketing Campaigns [UPDATED 2016]

By Maria Peagler

Aug 19
facebook marketing strategy infographic 2017 Socialmediaonlineclasses

Click to download your full-size infographic PDF 

[UPDATED 2017]

​This is our 5th year of publishing our classic infographic, updating it to include the most up-to-date tactics that work on Facebook NOW.

As your Facebook newsfeed gets more and more crowded, you need to evolve your marketing to be smarter. 

Give your fans — and Facebook — content that gets the highest reach possible.

In 2017, that's video: specifically, Facebook Live video.  Let's take a close look in this ultimate guide. . .

Facebook Marketing Campaign Generator

Generate your own unique marketing campaign by randomly selecting one tactic from each category.

For example, in the table below, I list the tactics I randomly selected from each of the eight categories:

Tactic #

Category

Tactic Description

5

Fans

Ask fans to share

14

Engagement

Ask fans to tag a friend who'd be interested

20

Timeline

Announce event here

25

Insights

Rank top posts by Reach/Shares

33

Live Video

Broadcast live from any device

46

Monetization

Use targeted ads wisely

50

Visual Content

Video gets HUGE reach

59

Ads

Boosted post is easiest ad to start with

Here's what that marketing campaign would look like:

  • Broadcast a Facebook live video announcing an upcoming event (tactic 33)
  • Ask fans to share the post announcing the event & tag a friend in it (tactics #5 & 14)
  • Announce the event on your timeline cover (tactic # 20)
  • Boost the video with an ad, targeting your audience wisely (tactics # 46 & 59)

And that's just ONE of the possible 4 million different campaigns you can generation using this infographic!

While no brand needs that many,  you can be assured you won't be offering the same marketing campaign your competitor did last week.

Make this work for your brand: you don’t have to use each category and if a particular technique doesn’t fit your business, substitute another. You’ll generate some of the most innovative Facebook marketing in your industry.

Facebook Marketing Infographic Explainer Video

Watch this Social Media Minute video where I discuss using these techniques:

Facebook Marketing Infographic Hall of Fame

Every year we debut a new version of our now-famous infographic — here are the versions from previous years:

fb marketing infographic 2016 Socialmediaonlineclasses
facebook marketing infographic 2015 edition Socialmediaonlineclasses.com
facebook marketing infographic 2011 edition