fb marketing infographic 2016 Socialmediaonlineclasses

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[UPDATED 2016]

​Every year we debut a new version of this classic infographic, including the most up-to-date tactics that work on Facebook NOW.

The deadliest sin of Facebook marketing is to be BORING. To gain fans' attention and engage them, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, your efforts are largely ignored and your posts will never the see the light of your fans' news feeds.

How can you develop marketing campaigns that gain fans, get them engaging, and ultimately buying?

Facebook Marketing Campaign Generator

Generate your own unique marketing campaign by randomly selecting one tactic from each category.

For example, in the table below, I list the tactics I randomly selected from each of the eight categories:

Tactic #


Tactic Description



Ask fans to share



Reward fans who tag your business



Announce promotions here



Rank top posts by Reach/Shares



Photo contest generate most activity



Offer freebie as a lead gen


Visual Content

Meme images go viral



Boosted post is easiest ad to start with

Here's what that marketing campaign would look like:

  • Offer a freebie giveaway: when fans post a selfie using your product and tag your business in the photo, they get a gift card (tactics # 9, 38, 43)
  • Ask fans to share the post announcing the contest (tactic #5)
  • Announce the contest on your timeline (tactic # 20)
  • Create a meme image from the selfies and post it to Facebook (tactic # 54)
  • Boost the meme image post (tactic 59)

And that's just ONE of the possible 4 million different campaigns you can generation using this infographic!

While no brand needs that many,  you can be assured you won't be offering the same marketing campaign your competitor did last week.

Make this work for your brand: you don’t have to use each category and if a particular technique doesn’t fit your business, substitute another. You’ll generate some of the most innovative Facebook marketing in your industry.

Facebook Marketing Infographic Explainer Video

Watch this Social Media Minute video where I discuss using these techniques:

Facebook Marketing Infographic Hall of Fame

Every year we debut a new version of our now-famous infographic — here are the versions from previous years:

facebook marketing infographic 2015 edition
facebook marketing infographic 2011 edition
{ 12 comments… add one }
  • Allison [Girl's Guide to Social Media] August 20, 2011, 3:01 pm

    I love this infographic. It’s informative and offers many different strategies!

    • mariapeagler August 20, 2011, 3:13 pm

      Allison – Glad you enjoyed it Allison. I keep this posted on my office wall so whenever I’m having a dry spell, I can get some fresh ideas. Have a great weekend!

  • Siddarth Rajsekar September 21, 2011, 1:51 pm

    Great post Maria. This is gold for those who are contemplating on which ways they can market themselves on FB. Thanks a ton for the value.. and as Allison said.. the infographic looks awesome! 😉

    • mariapeagler September 22, 2011, 1:41 pm

      Thanks Siddarth – glad you found it useful. I developed this infographic as part of my Facebook 103 marketing course after hearing from way too many biz owners they already had a FB account, but no idea what to do with it. Not anymore!

  • Jelena Novista December 19, 2011, 3:01 pm

    Interesting post and infographic. One need just to mix your good ideas with experience and organization strategy and some great communication and conversion must follow.
    I prefer fan sharing and contests, but events and collaboration are my next choice.
    Thank you


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