Watch this webinar excerpt to see how to reach your goals EVERY time. You can get the full webinar FREE here.
Maria Peagler: The way that I do this is with a process called Kaizen. You’re probably familiar with this, but may not be familiar with the term. Kaizen is a Japanese term and while the practice itself originated in America, the companies that are best known for perfecting this process are companies like Toyota and Sony. It’s a process of continual small steps for improvement and the phrase that best describes that is a journey of a thousand miles begins with but a single step. It’s the process of continuous improvement done in very small steps. You will hear me say that in a lot of the training that I do. I’m a big believer in baby steps. Make small steps toward improvement and overtime you end up with a huge result.
I’m going to show you how I apply that process of Kaizen to my goal setting and it’s really three major steps. I create SMART goals. I make time to achieve those goals and I actually score my effort. Now, I’m not actually grading myself, but I do remain accountable. What we’re going to do is talk about all three of these phases of goal setting and I’m going to share some of my goals and how I went about achieving those.
Let’s first take a look at SMART goals. You may already be familiar with this concept. It’s a pretty popular one, but SMART goals are ones that almost make it impossible to fail. Smart stands for specific measurable attainable relevant and time-based. For every goal that you set, you make sure that you answer these questions. If I said that for the third quarter of 2015, I want to create a social media certificate program that’s hopeful, but it’s not as specific as I need to be. I need to say that I want to create a curriculum for an online social media certificate program that has an exam and can be completed in one month. I need to be able to verify how I can make measurable progress. I need to know what resources are available that I need to attain that goal. I need to know why this is relevant. Why do I want to do a social media certificate program? Well, it increases revenue, but it also widens the net of my members to be more advanced students. In time based, this was a goal that I wanted to do in third quarter. That’s an example of each one of these attributes of SMART goals.
Now, I have a blog post on how to set SMART goals, so I’m not going to go into a whole lot of detail about these, but it goes into a huge amount of detail about how to set them and examples for those SMART goals. What I do is I set a new goal every 12 weeks and I do it in my business, in my personal life and in my relationships with family and friends. Over the last 12 weeks, these are the goals that I set for myself. I wanted to create an online certificate program for social media marketing here at socialmediaonlineclasses.com. I wanted to paint more. When the weather is warm and the nature is in its full glory for spring, summer, and fall, I love to be painting. My goal is to paint every day. I wanted to be able to get to see my son. This is my son Sam and he’s the one who’s living in Texas and I went out to visit him this summer. Those were my goals over 12 weeks and those are the only goals I set. I have one major goal in these three areas.
What I’m going to do is walk you through how I actually do this. Now, I keep track of my goals on a spreadsheet, but you don’t have to do that. You want to do it in the way that’s easiest for you. It could be a spreadsheet. It could be just in a journal. It could be on a piece of paper. It could be in a lot of different ways, but this is the way that I do it. I’ll say what my goal is right here, I wanted to develop an online certification, the test and the directory. Then, I have each element of that SMART goal, specific measurable achievable relevant and time-based. I answer that question for each one of these, so for specific, what does the outcome look like? Well, if I have a social media certification level, I’d have a final exam that certification members can take and upon passing, they get a certificate and can be listed in our directory.
Measurable, how can I track that progress? Well, I can use a spreadsheet and I can also use a project management tool called Trello. Now, these are only tools that I use. Your tools may be very different. You can do this just on a paper calendar. Achievable, what resources must be in place? Will, these are all the tools that I needed to create this goal. Relevant, what purpose does this goal have? I wanted to increase sales among people who were more advanced. I have the timeframe, I wanted to do it over the course of 12 weeks. Then what I do is I take that 12-week goal, you can see this is for third quarter of 2015 and I break it down every week into weekly task.
The original blog post appear here.