Reach Your Target Audience: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

Mar 06

Join Maria Peagler for this 30-minute live training webinar — Reach Your Target Audience.


30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic


Thursday, March 20, 1pm ET, 6pm GMT


FREE for Members ($297.00 value).  Membership is $57 per month, cancel easily anytime.

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

Learn How to Reach Your Target Audience Online

The web is an increasingly crowded place: do you have a target market strategy ensuring you get in front of the right people?

Selecting the right social network is just the first step: Facebook alone has 1.5 billion users. So how can you get your marketing seen by the people most likely to buy?

That's what you'll discover in this month's Reach Your Target audience bonus webinar:

You'll discover:

  • how to identify and locate your most profitable audience online
  • how to leverage the "I + H + T formula" to exponentially increase your visibility
  • the most effective content to use for your audience & channel

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar Ticket FREE When You Join Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime. is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. Membership helps you:

#1. Access 1.5 Billion Customers in Only 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (30-Days of Blogging Bootcamp), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Results for Your Brand

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching, Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

Join today and see how can help your business grow!

Webinar Transcript

How do I reach my target audience? This is a question that actually came up during one of our one-on-one coaching sessions. One of our members was getting her coaching session and she wanted to reach her audience on Instagram, and it was a very specific audience of African-American women who buy jewelry. Her question was, "I don't want to get in front of everybody on Instagram, I want to get in front of the women who are most likely to buy." It was an excellent question.

We went through and I showed her basically everything that I'm going to be showing you in this webinar. It's not enough to be on the right social network, because Facebook has a billion and a half users, other networks are getting more and more users everyday so you want to make sure that you're not just getting in front of the right people but you're getting their attention. That all starts with knowing your audience.

If you're starting a business you probably are not quite sure of this, but the best way for you to identify your target audience is to take our social media strategy class. It's the first stop that I recommend for everyone at, even if you are an advanced marketer I still recommend that you go through this because it really allows you to fine-tune who your customers are and where they are on social media. These are the two lessons. There are six lessons in this class, these are the two that are most relevant to reaching your target audience. This is your first stop.

To know your audience is the first step of reaching them and you'll going to do that in the social media strategy class. Once you've done that, there are four main ways that you can reach your target audience online. The first is with content, because once you know who your target audience is you'll know what types of content they're interested in.

If you are trying to reach African-American women who want to buy jewelry the content that you show them is going to be very different than the content you would show someone who just likes to look at different jewelry designs, or who wants to learn how to make their own jewelry. You'll have a very specific idea of what content will appeal to your most profitable target audience, and we're going to look at each of these four ways more in depth.

Once you've got your content then you can start using hashtags, which help people who are searching find what they're looking for on social media. There are certain social networks where hashtags work really well, and again they help you hone in on that target audience. The hashtag that somebody uses when they're looking to buy jewelry is very different than someone who is a jewelry designer, and we'll be taking a deeper look at that in just a moment.

You can also use social media tagging to mention people and brands in your content and they get notified that they've been mentioned, and we'll take a look at that as well. Then lastly, you can always advertise. All of these are free organic ways of reaching your audience. Advertising is a way that you will be guaranteed to reach your audience, so if you try this and they're working but not quite as quickly as you would like them to then you can do advertising.

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About the Author

Founder of, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

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