Secrets to Increasing Sales for Small Business with Social Media Marketing

By Maria Peagler

Jun 09

increase sales social media marketing ultimate guide Socialmediaonlineclasses.com

 

You’re going to want to bookmark this post . . .

. . . I’ll wait. ¬†ūüėČ

“Why aren’t I getting sales?” ¬†That’s a question I hear, all too often.

In a moment, I’m going to show you how to exponentially increase¬†your traffic,¬†leads, sales¬†by using social media marketing to increase the revenue¬†in your business.

While social media isn’t a sales tool (people don’t buy from you ON Facebook), your marketing there will often lead to sales.

But what if you’re marketing on social media and the sales aren’t happening?

That’s what you’ll learn to fix in this landmark post. Click on the section below to jump to it ¬†. . .

  1. Why Your Social Media Marketing Isn’t Generating Revenue
  2. How to Generate Revenue Using Social Media Marketing
  3. Is Your Offer Right for Your Audience? [CASE STUDY]
  4. Do People Trust You?
  5. Does Your Website Need Fine-Tuning?
  6. Generate 100K from Social Media Referrals [CASE STUDY]
  7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]
  8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]
  9. Invest in a $50 Facebook Ad [CASE STUDY]
  10. Get Leads Using LinkedIn
  11. Use Slideshare to Generate Sales
  12. Optimize Your Pinterest Boards to Generate Traffic & Sales
  13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

1. Why Your Social Media Marketing Isn’t Generating Revenue

In my experience, small business owners expect sales to ¬†happen automatically once they begin marketing using social media. ¬†While it can sometimes happen, it usually doesn’t.

Why not?

It takes more than posting on your favorite social network to generate a sale. ¬†People don’t know you. They don’t trust you. So you’ve got to create a relationship with them first.

First, learn more about what your social media marketing may be missing in this post ‚ÄĒ Why Your Social Media Marketing Isn’t Generating Revenue:

social media marketing not generating revenue2. How to Generate Revenue Using Social Media Marketing

To make a sale online often requires e-commerce tools and a lead generation process. This may seem overwhelming, but I simplify the entire process in this post on Profitable Social Media Marketing:

profitable smm post

 

Tips like these and significantly more are covered in Socialmediaonlineclasses.com

 

3. Is Your Offer Right for Your Audience? [CASE STUDY]

No one wants to hear this: maybe what you’re offering isn’t right for your audience. Learn from SMOC member Lynda Spiegel’s pivot in this case study. She started earning more revenue immediately once she fine-tuned her offer to a more lucrative¬†market ‚ÄĒ How a New York City-Based Business Pivoted for Greater Revenue:

revenue pivot case study

4. Do People Trust You?

Have you cultivated a trustworthy brand?¬† People are always wary of being scammed, so it’s critical for to create a reputable personal brand. ¬†Learn how in this post ‚ÄĒ How to Create an Unforgettable Personal Brand:

Personal Branding How To Pump Up Your Personal Brand

In Socialmediaonlineclasses.com, you get classes on every major social network, infographics, webinars, and 1:1 coaching with me. I hope to see you inside Socialmediaonlineclasses.com.

5. Does Your Website Need Fine-Tuning?

Our social media services clients often need a bit of tweaking to their websites to make them more user-friendly and helpful to visitors. ¬†This doesn’t need to be expensive or complicated, as you’ll learn in this brief video:

 

6. Generate 100K from Social Media Referrals [CASE STUDY]

Molly McGrory is a Georgia-based real estate agent who uses social media referrals to earn $100K in her listings alone. How does she do it? Learn more here¬†‚ÄĒ¬†How to Make $100,000 in Real Estate from Social Media Alone:

realtor social media case study Socialmediaonlineclasses.com

 

 

7. Boost Sagging Revenues with PR + Social Media [CASE STUDY]

Sweet Pete’s candy store¬†¬†in Jacksonville, FL was in trouble and was chosen for a business turn-around with MSNBC show The Profit. How did they turn that one-time exposure into an ongoing increase in revenue for their business? Find out in this case study ‚ÄĒ How Sweet Pete’s Uses Social Media Marketing after their Appearance on The Profit:

sweet pete case study

 

8. Get More People into Your Brick-and-Mortar Store [CASE STUDY]

Stittsworth Meats in Minneapolis does an admirable job of using social media marketing to drive sales, and they do it quite simply. No complicated lead generation system, just down-home neighborly posts. ¬†Learn how they do it in this post ‚ÄĒ Social Media for Local Business Case Study:

stittsworth meats case study

 

9. Invest in a $50 Facebook Ad [CASE STUDY]

If you’ve improved your website, created a reputable personal brand, and have the right offer, you’re ready to invest in a small amount of advertising.

I love the resilience of Bradley Cumming in this case study. ¬†An SMOC member, Facebook gave him a few technical SNAFUs when he tried to buy an ad. But he didn’t let it stop him, and boy is he glad. ¬†He ended up making over $600 from a $50 ad (that’s 1,200% ROI for you math-heads). Learn how he did it in this post ‚ÄĒ How to Generate 1,200 ROI on a $50 Facebook Ad:

bradley cummings fb ad

 

10. Get Leads Using LinkedIn

If your website is ready to make sales, then you can start sending traffic to it to generate leads. ¬†LinkedIn can be especially lucrative for this (as you saw earlier in Lynda Spiegel’s case study). Learn how to optimize your LinkedIn profile for leads in this post ‚ÄĒ 5 Ways to Rock Your Profit to Generate Leads:

linkedin sales checklist

 

11. Use Slideshare to Generate Sales

Bet you didn’t see this one coming, did you? Slideshare is a social network for presentations (as in PowerPoint, Keynote, or Google Presentations), so few people would imagine it can generate sales for you.

Especially if you’ve written a quilting book.

But it did. In a BIG way.

In fact, Slideshare kept my self-published book on Amazon’s Top 10 list for a second year, when it’s not so easy to generate publicity (because your book isn’t new any longer).

If I could do this for a quilting book, YOU can do this for your business.

 

12. Optimize Your Pinterest Boards to Generate Traffic & Sales

Women LOVE Pinterest, and it drives traffic more than any other social network.

But do those visitors buy?

Yes. They. Do.

IF . . . you position your offer correctly, at the right time.

Learn more if this Pinterest Board Makeover video:

13. How to Sell Out in 24 Hours Using Instagram & Pinterest [CASE STUDY]

Yes, this really does happen. In this webinar excerpt, you’ll see what it takes for a tiny brand, with no sophisticated e-commerce system, to sell out every day on Instagram:

Get the one-page checklist for how to optimize your Instagram & Pinterest accounts for sales here.

Summary

Whew! You just got 13 unique ways to get more sales using social media marketing, no matter what type of business you have ‚ÄĒ online, offline, B2B, B2C¬†‚ÄĒ it doesn’t matter. ¬†The commonalities for earning your audience’s trust, making them a credible offer, and getting them to buy from you are the same.

You did bookmark this post, didn’t you? Because you’ll be returning to it often to review where you are in your marketing journey, what improvements you can make in your process, and learn from these courageous business owners who shared their stories with me.

Which is your favorite tactic? What did you find was the biggest change you need to make to get more sales with your social media marketing? Tell me in the comments below:

 

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About the Author

Founder of Socialmediaonlineclasses.com, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

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(2) comments

Victoria June 10, 2015

Great post. I cannot stress enough to our customers how important it is to really optimise your Social Media networks. No matter what type of business you are, there is a network built for you. We always mention that it is important to consider your audience though. A lot of our customers are more familiar with LinkedIn than Pinterest, but we are beginning to focus on Google+ – an important service to consider, especially in terms of SEO.

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    Maria Peagler June 12, 2015

    Victoria – glad you enjoyed the post. Showing your customers actually before/after numbers of other clients who DID optimize usually opens their eyes!

    Reply
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