Social Media Planning for Small Business

By Maria Peagler

Jan 07
Print Friendly, PDF & Email

I’m a planner.  A meticulous one.  As an artist, I like to make my planning beautiful too.  Sure, there’s room for spreadsheets, which I do way too often, but every once in a while, I like to make a plan in my journals.  Here I’m making my SWOT chart for Willow Ridge Media’s 2011.  If you’re not familiar with the SWOT acronym, it stands for Strengths, Weaknesses, Opportunities, and Threats.  Strengths and Weaknesses are internal to you and your team, while Opportunities and Threats are external factors over which you have no control.

As part of my planning process, I include my own marketing plans, of course encompassing social media.  Remember that old adage “the cobbler’s children have no shoes?”  I’m often so busy developing and implementing my clients’ social media strategies that it’s easy to let my own slip.  So, I plan.  My favorite tool for this is the Content Development Schedule, which outlines your social media channels, dates, topics, and content points for each channel.  It’s a great way to outline what you’ll be covering over the course of a year.

Don’t think you can plan one year ahead?  Think about your business calendar:  how does your business change from the first quarter to the second?  In the third?  What about during the holidays in the fourth quarter?  Retail inventory hinges on the yearly calendar, as do consumers’ buying patterns.  Accountants and their clients live by filing deadlines.  Heating and air companies deal with very different issues depending on what month it is. Outline what you’ll be covering each month on your social media channels.  Know that you’ll also be talking about trends, current events, and anything else relevant to your customers.

If you’d like your copy of the Content Development schedule in a Word file, click here and I’ll email a copy to you.  No charge.  Enjoy!


About the Author

Founder of, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

Leave a Comment:

Leave a Comment: