Target Business-to-Business Customers: Live Webinar + Recording + MP3 Audio + Infographic

By Maria Peagler

Jun 07

Join Maria Peagler for this 30-minute live webinar: Target Business-to-Business Customers — Advanced Search & Networking Techniques.

  • 30-Minute Webinar + On-Demand recording + MP3 Audio + Infographic
  • $297.00 value FREE for Members (Membership is $57 per month, cancel easily anytime.)
  • Thurs, June 16, 1pm EST, 5pm GMT

Already a member? Your webinar access codes will arrive in your Inbox a few days before the webinar.

HOW CAN B2B BRANDS TARGET NEW CUSTOMERS?

It's a question our members have often:

"Our clients aren't on Facebook, so how can we find new ones?"

"I've tried the usual online targeting tactics, and they don't work for my business."

In this month's webinar, business-to-business (B2B) brands will discover how they can find their ideal customers, their decision-makers, and even their competition:

  • case study of a solopreneur who found lucrative clients using advanced search & networking tactics
  • tools that reveal a goldmine of potential B2B customers (you've not seen this before!)
  • how to boost your credibility BEFORE you start networking

Plus, plenty of time for Q&A, so come with questions, so sign up today!

Get Your $297.00 Webinar ticket FREE When You Join SocialMediaOnlineClasses.com Today

Purchase your Webinar ticket for $297.00 now, or get it free when you join as a Member today for $57 per month. Cancel easily anytime.

SocialMediaOnlineClasses.com is a continuous service, including instant access to over 200 online lessons valued at $1,997.00 plus $297.00 worth of new Bonus Webinars & infographics each month, billed to your payment card every 30 days at the lowest rate then in effect, currently just $57.

In total, you’ll get instant access to $2,297.00 (and growing!) worth of practical Members-Only training to grow your business using social media. SocialMediaOnlineClasses.com Membership helps you:

#1. Get Access to One Billion Customers in 10 Minutes

Learn how to identify the social networks best for your unique business, then build a profile that turns more visitors into paying customers. SMOC brings you the most up-to-date training that cuts through the noise & crushes social media overwhelm.

Members instantly access how-to videos, screen shots, checklists, infographics, and case studies — tools which can be put to work on your website & social networking right away.

#2. Get More Fans in Less Time

Discover how to get fans & connections without spending all day in social media. You really can post to all of your social networks in as little as 15 minutes a day, and you’ll learn how to generate content & posts that get your business noticed, attract fans, and turn them into paying customers.

Members immediately get their hands on how-to checklists (like 13 Ways to Get More Facebook Fans), videos that teach you how to do search engine optimization yourself, and real-life examples of successful small businesses who’ve achieved great success.

#3. Customize Your Learning Track

Online training is often a one-sized fits all plan, but not for SMOC members. You’ll get a customized social media assessment that details the optimum social networks for your unique career path & industry, and you can use it as your guide for what classes you’ll need (members are often surprised at the results). Plus, you can instantly access:

  • hands-on video tutorials
  • monthly social media makeovers (for your website or any social network)
  • bonus webinars that dive deep into profitable tactics
  • infographics to print as your cheat sheets
  • a private community forum
  • 1:1 private coaching

#4. Get 1:1 Coaching Plus Networking with Other Business Owners

Members get instant access to a private online community of peers eager to connect and discuss what’s worked and what hasn’t for them.

Each month, members also get 1:1 coaching time with Maria where you can get feedback on your website, advice on your business plan, help with your social media marketing, you name it — it’s your time!

Plus, your Membership includes a complimentary pass to SMOC’s monthly Bonus Webinar or virtual workshop focused on a hot social media business topic — ranging from one & done posting to getting listed on search results — with plenty of time for extended Q&As . The webinar alone is a value of $297.00 per month.

As a member you’ll get immediate access to all the materials on the site plus that month’s Bonus Webinar. After that, you’ll be billed the lowest available monthly fee (currently just $57) via convenient automated billing. It’s risk-free and guaranteed, you can easily cancel at any time.

So why not join today and see how SocialMediaOnlineClasses.com can help your business grow!

Webinar Transcript

Now you can also use Google to find B2B clients, but it's not going to be in a way that you've probably ever used it before. What you can do is find companies similar to your current clients and that's really one of the best ways to find b to b clients, is ask yourself, "Who are my profitable clients? Who are the clients I enjoy working with?" If you follow the 80/20 rule, that 80% of your business comes from 20% of your clients, you want to be looking for those 20%, who are the top 20% of you clients, and you want to search for organizations that are similar.

    If you are starting out brand new and you don't have any clients yet, think of who you would like to have, what are the brands ... Make a list of ten companies that you would love to have as your client, and I'm going to find even more of them. This is the website of the particular client who I did the consultation for, she worked for this hospital in Canada which is Windsor Regional Hospital and they specialize in cancer care, and she had been laid off. I asked her before our session who she had worked for and who were some of her clients, and she said, "Well Windsor Regional is who I used to work for." I said, "That's a great starting place for us." She had no idea how to do what I'm going to show you, but it yielded a gold mine.

    Up here is the same website and this is their URL up here in the browser tool bar. What you're going to do in Google is you're going to copy that website address, you're going to paste it in Google and in front of it you're going to type 'related:' and it's going to show you companies that are the most similar to that one. Let's do that right now.

We are going to go to Google and the first thing I'm going to do is I'm going to search for Windsor Regional Medical Center because I don't have their URL address memorized. Windsor Regional Hospital here it is. Okay, now you notice up here here's the entire web address, I don't need all this stuff after the .ca because that's Canada, so this would be like www.hospitalname.com, I don't need all this other stuff so I'm going to take that out. What I'm going to do is I'm going to copy this and I'm going to go back to Google and here's what I'm going to do: In the Google toolbar I'm going to type 'related:' no space, and then I'm pasting that web address in.

    What's going to happen is Google is going to show us other healthcare institutes like Windsor Regional Medical. Here is Hotel-Dieu Grace it's a hospital in Canada, Royal Victoria Regional Health Center, London Health Centers, health sciences centers, Sunnybrook hospital.

I cannot tell you how thrilled my client was when she saw this list. There are fifty one different healthcare organizations basically hospitals that she can now approach. The first thing I told her was, "Okay you want to make a list, this sounds terrible but it's called a hit list. These are the companies who are potential clients, and the first thing you want to do is you want to go to twitter and LinkedIn and you want to connect with them."

    Let's look at this one, Hotel-Dieu Grace. I'm going to go over here to twitter and in the twitter search bar I'm going to type in the name of the hospital and see what comes up. Okay, here's somebody saying thank you. Let's see, Hotel-Dieu Grace, let's see healthcare. What if I take this stuff off, see if we can get a twitter account for them. Okay, let's see, I'm not finding anything on twitter.

The next best thing is just to go to their website and usually they'll have a link to their twitter account. These are the exact steps that you're going to go through. Yep, see here it is, right up here they've got the social media icon, okay and it's HDGH Windsor, I would have never found that on twitter.

Here it is, I would start connecting with them and I would follow them. Here's the other thing, I cannot tell you how huge this tip is and it's the simplest thing in the world but it works, every single brand and organization on twitter and on any social media platform wants more engagement, no one wants to see tumbleweeds rolling across their twitter feed or their LinkedIn feed, they want to see that people are liking what they're doing, if they're asking for opinions they want to hear from you, so engage with them. You will get noticed, and there's no better way to start a relationship with a potential client than doing this. You want to follow them here on twitter, you want to connect with the people that you see tweeting here on LinkedIn. They will probably have a company page, you want to follow that as well on LinkedIn

Now you can also use Google to find B2B clients, but it's not going to be in a way that you've probably ever used it before. What you can do is find companies similar to your current clients and that's really one of the best ways to find b to b clients, is ask yourself, "Who are my profitable clients? Who are the clients I enjoy working with?" If you follow the 80/20 rule, that 80% of your business comes from 20% of your clients, you want to be looking for those 20%, who are the top 20% of you clients, and you want to search for organizations that are similar.
    If you are starting out brand new and you don't have any clients yet, think of who you would like to have, what are the brands ... Make a list of ten companies that you would love to have as your client, and I'm going to find even more of them. This is the website of the particular client who I did the consultation for, she worked for this hospital in Canada which is Windsor Regional Hospital and they specialize in cancer care, and she had been laid off. I asked her before our session who she had worked for and who were some of her clients, and she said, "Well Windsor Regional is who I used to work for." I said, "That's a great starting place for us." She had no idea how to do what I'm going to show you, but it yielded a gold mine.

    Up here is the same website and this is their URL up here in the browser tool bar. What you're going to do in Google is you're going to copy that website address, you're going to paste it in Google and in front of it you're going to type 'related:' and it's going to show you companies that are the most similar to that one. Let's do that right now.

We are going to go to Google and the first thing I'm going to do is I'm going to search for Windsor Regional Medical Center because I don't have their URL address memorized. Windsor Regional Hospital here it is. Okay, now you notice up here here's the entire web address, I don't need all this stuff after the .ca because that's Canada, so this would be like www.hospitalname.com, I don't need all this other stuff so I'm going to take that out. What I'm going to do is I'm going to copy this and I'm going to go back to Google and here's what I'm going to do: In the Google toolbar I'm going to type 'related:' no space, and then I'm pasting that web address in.

    What's going to happen is Google is going to show us other healthcare institutes like Windsor Regional Medical. Here is Hotel-Dieu Grace it's a hospital in Canada, Royal Victoria Regional Health Center, London Health Centers, health sciences centers, Sunnybrook hospital.

I cannot tell you how thrilled my client was when she saw this list. There are fifty one different healthcare organizations basically hospitals that she can now approach. The first thing I told her was, "Okay you want to make a list, this sounds terrible but it's called a hit list. These are the companies who are potential clients, and the first thing you want to do is you want to go to twitter and LinkedIn and you want to connect with them."

    Let's look at this one, Hotel-Dieu Grace. I'm going to go over here to twitter and in the twitter search bar I'm going to type in the name of the hospital and see what comes up. Okay, here's somebody saying thank you. Let's see, Hotel-Dieu Grace, let's see healthcare. What if I take this stuff off, see if we can get a twitter account for them. Okay, let's see, I'm not finding anything on twitter.

The next best thing is just to go to their website and usually they'll have a link to their twitter account. These are the exact steps that you're going to go through. Yep, see here it is, right up here they've got the social media icon, okay and it's HDGH Windsor, I would have never found that on twitter.

Here it is, I would start connecting with them and I would follow them. Here's the other thing, I cannot tell you how huge this tip is and it's the simplest thing in the world but it works, every single brand and organization on twitter and on any social media platform wants more engagement, no one wants to see tumbleweeds rolling across their twitter feed or their LinkedIn feed, they want to see that people are liking what they're doing, if they're asking for opinions they want to hear from you, so engage with them. You will get noticed, and there's no better way to start a relationship with a potential client than doing this. You want to follow them here on twitter, you want to connect with the people that you see tweeting here on LinkedIn. They will probably have a company page, you want to follow that as well on LinkedIn
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About the Author

Founder of Socialmediaonlineclasses.com, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

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