This Week in Social Media Marketing

By Janice Deleon

Feb 27


​How can you keep up with an ever-changing social media landscape? With your Weekly Top 5 here at Socialmediaonlineclasses.com: it's what's new & relevant this week (this is a "living" post we'll update each week):

Week of April 23, 2018

#1. [WEBINAR REPLAY] Google AdWords for Small Business

​This was the most requested webinar SMOC has had in a long time, and members loved it! They learned whether to use search or display network ads, how to squeeze every last drop of your budget (to avoid overspending), and how to measure their ads. No one else offers such an in-depth training focusing on small business' use of AdWords, and you can get the replay here . . . https://bit.ly/2F8emqO

#2. [VIDEO TUTORIAL] How to Schedule Curated Posts on Facebook?

​An SMOC member had a great question, "Can I schedule posts from others on my Facebook page?" Unfortunately, the answer is no, Facebook does not natively offer a way to do this. However, exclusively for SMOC members, Maria shows you how to get around that limitation, both within Facebook, and from a 3rd-party social media posting tool. Get the video here in our Facebook 101 class, Lesson 12 here . . . http://bit.ly/fb101lesson12

#3. [VIDEO TUTORIAL] How to Create a Facebook Carousel Ad

​Maria shared an outstanding example of a carousel ad on Facebook and members wanted to know how they could create one. Carousel ads are confusing to create as they have more elements than other typical ads. Maria developed an in-depth video tutorial on how to create an outstanding carousel ad that can include both images and video. Watch the video tutorial here . . . bit.ly/fbcarouseltutorial

#4. [MEMBER QUESTION] What Are Best Practices for Formatting a Facebook Post?

This SMOC member uses Facebook often and he wanted to know how he could format his post to generation the best results. Maria shared an example of simple formatting (since Facebook doesn't really offer formatting options) here . . . https://bit.ly/2vBck2N

#5. ​[MEMBER POST] How to Make a WordPress Post Sticky

​This SMOC member discovered how she could make her blog post "sticky;" that is, have it appear at the top of the blog page permanently, instead of scrolling off the page as it gets older. See her solution here . . . http://bit.ly/2F8p54c

Week of April 16, 2018

#1. 53 of the Best Social Media Marketing Resources from Q1 2018

Every quarter we publish a list of all the newest resources available here at SMOC: in lessons, the Facebook group, on the blog and more. Get the big list here . . . bit.ly/Q1SMM2018

#2. [UPDATED] The Hottest Digital Career of 2018?

We've updated our top 10 highest-paying careers post to include the hottest job of 2018 (this position didn't even exist 5 years ago). People with these skills can command over $100K! See the newest career we've added in this updated blog post . . . http://bit.ly/2jj3tJm

#3. [MEMBER POST] How to Write Great Headlines

This SMOC member calls himself a "terrible" writer, yet still manages to get email open rates of 48%! He shared with us exactly how he does it (including his process & tools) in series of outstanding posts (with screenshots) . . . http://bit.ly/2JP2MUP

#4. [MEMBER QUESTION] Created My First Infographic: Can I Get Feedback?

This SMOC member created her first infographic using Canva and wanted some feedback on it. Maria and members chimed in with their advice, and she was able to customize the colors to a primarily-male audience and make it more easily readable. See the infographic & the advice she received here . . . http://bit.ly/2JM9TgO

#5. ​[MEMBER COACHING] Blog Launch, Google AdWords Review & Differentiating a Brand

​This week's member coaching sessions ran the gamut from launching a brand new blog to reviewing a member's first search ad on Google to differentiating a new brand from the competition. Notice how diverse these coaching topics are? It's your session — we spend it your way. See the recap here . . . http://bit.ly/2JONmzR

Week of April 09, 2018

#1. How to Use Facebook Insights (Five Video Tutorials)

How often do you review your Facebook Insights for what's working now on your page? Probabbly not often enough. This week we have 5 brand-new videos that walk you, step-by-step, through using Insights to identify your most popular posts, what parts of your page people are looking at, who your most profitable fans are and much more. Get them in your Facebook 101 class here . . . http://bit.ly/fb101onlineclass

#2. [MEMBER QUESTION] How to Promote a New Vlog Series?

This member has an upcoming vlog series showing a couple's progress each week using her products. Her question: how should she promote the new vlog series? See Maria's answer here . . . http://bit.ly/2JvNPan

#3. How to Boost a Winning Video

Facebook is definitely giving video more reach and engagement: so what should you do when you have a winner? Boost it! But not from your Timeline. Instead, you want to boost it to a targeted audience, and Maria shows how here . . . http://bit.ly/2JuRF3p

#4. [MEMBER POST: How to Be Productive in Challenging Circumstances

This SMOC member had some pretty challenging circumstances to deal with, yet still had a full to-do list for his business. He had a productivity breakthough and shared his process with other SMOC members in our mastermind group here . . . http://bit.ly/2JrHaxA

#5. ​Achieving Success: Favorite Quotes and Stories

​This post started out as a "what's your favorite quote about work" thread, but turned into an inspiring story about overcoming adversity. See how one member went from feeling overwhelmed to masterful here . . . http://bit.ly/2JvPYmi

Week of April 02, 2018

#1. How to Protect Your Android Phone from Facebook Messenger Storing Your Calls & SMS Data

Facebook Messenger asks for permissions to access your data, including contacts, phone calls and SMS. If you have an Android phone and you unknowingly granted these permissions, Messenger is storing a lot of personal data. Watch this video to learn how to block it from storing call & SMS data . . . bit.ly/AndroidFBMsgr

#2. [UPDATED] Social Media Swipe File, Version 3.0

It's the third annual version of our ever-popular Social Media Swipe File: Maria's most popular posts from each social network. Learned what's working nonw & why with this free PDF download . . . http://bit.ly/SMSwipeFile

#3. [UPDATED] Social Media Strategy Class

This is our most popular class, and it's available to everyone for FREE. It's the first stop for our members so they can laser-focus their efforts and see results right away. Maria's updated the class with all new case studies, examples, and downloads here . . . https://socialmediaonlineclasses.com/get-your-free-social-media-strategy-training-class

#4. [MEMBER QUESTION] Create a Google Analytics Report for AdWords Page Path?

This SMOC member had an advanced question: how could he see where visitors from AdWords went after they viewed the first page on his website? He was delighted with the answer, declaring, "That alone was worth the cost of the Annual plan!" See the answer here . . . bit.ly/AdWordsPagePath

#5. [MEMBER QUESTION] I Need Help Integrating FB Posts & Videos into Marketing Campaign

​This SMOC member has had a software business for 28 years, and wants to integrate his Facebook Group posts and videos into his marketing plan. Maria shared several resources that results in a big AHA moment for this member . . . bit.ly/FBpostCampaign

Week of March 26, 2018

#1. How to Lockdown Your Facebook Data

Facebook has been in the news a lot lately since the Cambridge Analytica story debuted about how they misused people's data. Want to know how to protect your data on Facebook? Watch this 60-second video tutorial that walks you through the process, step-by-step . . . bit.ly/FBPrivacyTutorial

#2. [UPDATED] WordPress 101 Class Lessons

WordPress is now so much easier than when we initially developed our class: you can now add images, videos and audio to your sidebar without any HTML code. Installing WordPress on your website hosting account (GoDaddy, HostGator, etc) takes just one click, and adding plugins is a breeze. Get the step-by-step videos on how to do all this and more in your updated lessons here . . . bit.ly/wp101class

#3. [LEARNING TRACK] WordPress Website

It's easy to get overwhelmed when you're working on a small business website, but we give you an immediately way to avoid that challenge: your WordPress Website Learning Track. It's your one-stop location for everything you need to master building, optimizing and getting sales from your website . . . http://bit.ly/WebsiteLearningTrack

#4. [MEMBER QUESTION] Can I Get Feedback on My LinkedIn Video?

This SMOC member is doing a fabulous job getting engagement on LinkedIn using video. She recorded a new one and wanted to get member feedback on it before she released it. That's one of the BIG benefits of being an SMOC member: the incredibly generous and helpful community . . . http://bit.ly/2pFHnEk

#5. ​LIVE VIDEO: What Are Your Biggest Challenges?

​Maria took to Facebook Live to offer some helpful advice on getting help from a mentor to solve your biggest business challenges. See the video on the Socialmediaonlineclasses.com Facebook page here . . . http://bit.ly/2pGCQlj

Week of March 19, 2018

#1. [WEBINAR REPLAY] Who Owns Your Website?

This webinar was an eye opener for our members! Among their discoveries? A member's website isn't hosted with who she thought it was; a member's website developer uses her personal username and login; members realized they don't own the software they use, and much more. "This was such an important webinar — thank you for doing it," said one grateful member. Get the replay, mp3 audio, slide deck and worksheet here . . . http://bit.ly/2u2lwfX

#2. Content Marketing Resource Center

Get everything you need to learn about content marketing, repurpose your content, and make it last as long as possible. Includes free tutorials, blog posts, infographics and more, here . . . http://bit.ly/2pegN5T

#3. Confessions of a Millennial Intern: What She Thought She Knew About Social Media

UPDATED: my summer intern from 2014 wrote this blog post admitting she wasn't as social media savvy as she thought, pointing out the lessons learned during her internship. She's landed her first job at a Fortune 100 company, and I've updated this blog post with additional resources to learn more about using social media professionally, plus a look at all the SMOC interns and where they are now . . . http://bit.ly/2GmxnYw

#4. SMOC Member Creates Her Own Infographic!

This SMOC member developed her own infographic using nothing but Google Slides (following Maria's tutorial). She's super-excited and shared it in our members-only Facebook group here . . . http://bit.ly/2FGYLU2

#5. ​[MEMBER QUESTION] Should I Send Out This Email on a Friday?

​This SMOC member started an email campaign late in the week and wants to send another email in the series, but wants to know: should she send it on Friday or wait until Monday? See Maria's advice here . . . http://bit.ly/2G6jEHO

Week of March 12, 2018

#1. [UPDATED] How to Create a Facebook Business Page

Our most popular lesson is all new for 2018: how to create your business page in Facebook in record time. Maria shows you a shortcut to getting right to the important parts of your page (instead of taking the cumbersome tour Facebook suggests). See the lesson here . . . http://bit.ly/2p8f8xP

#2. [UPDATED] Who Sees My Stuff on Facebook?

This infographic ranks on the first page of Google search for good reason: it's the ONLY resource that tells you everything you need to know about personal profiles vs. business pages, and who sees your posts from each. Get it here . . . http://bit.ly/2p8f8xP

#3. How to Get the Most Out of Twitter's Easy Promote Mode Advertising

​Last month Twitter debuted a set-it-and-forget-it advertising product called Promote Mode: pay $99/mo to amplify your tweets across their platform. Maria tells you how to get the best results from it in your new Twitter 101 lesson here . . . http://bit.ly/2F1ZnyY

#4. [MEMBER QUESTION] What's the Difference Between a Facebook Ad & Promoted Post?

Is this two different names for the same promotion? Find out with Maria's explanation here . . . http://bit.ly/2tzYT1Z

#5. ​[MEMBER QUESTION] How Should I Handle a Snarky Comment on Social Media?

​This SMOC member worked hard to create an outstanding B2B video, then a viewer who watched it until the very end left a sarcastic comment. What should this member do: address the comment, ignore it, or something else? Find out here . . .http://bit.ly/2tvROj7

Week of March 05, 2018

#1. [BONUS WEBINAR] Who Owns Your Website?

Simple question, yet such a complex answer. So many SMOC members were experiencing website control & ownership issues we decided to offer this timely webinar to explain how to identify who owns each part of your website, and how to manage it yourself . . . http://bit.ly/2ETj9kG

#2. [COURSE UPDATE] YouTube 101 Class

Social media changes constantly, so we're always updating your classes to reflect what works now. YouTube took away a major video feature, but they've finally made it possible to change the name of your channel (after years of frustrating its users). Get the updated class here . . . http://bit.ly/2fEOpV6

#3. [MEMBER QUESTION] Client Wants a Squarespace Website: What Should My Recommendation Be?

This SMOC member has a fashion blogger client who really wants to use Squarespace for her website. But our member is unsure of recommending it to her client. Maria's colleague offered his experience as a photographer with a Squarespace site and whether he recommends it here . . . http://bit.ly/2FfeBRJ

#4. [MEMBER QUESTION] Feedback on My Website Please?

One of the best perks of being an SMOC member is the outstanding community. This member wanted feedback on a website page, and our members gave her a ton of advice. See it here . . . http://bit.ly/2CZBV3I

#5. ​[MEMBER QUESTION] Can I Make Posts in My Facebook Group Private from Some Members?

​This SMOC member has a coaching Facebook group that starts anew every quarter. She wants to know if she can make the previous group's posts private from her new members. See Maria's response (and advice) here . . . http://bit.ly/2FaPYFB

Week of February 26, 2018

#1. [WEBINAR EXCERPT] Social Media Post Templates

Social networks have one goal: to keep you inside their platform as long as possible. That's at odds with your goal of getting your fans/followers to take action on your posts. Learn what posts get results in each social network in this popular webinar . . . http://bit.ly/2Fxzh8y

#2. Facebook Marketing for Small Business Resource Center

Facebook earns 90% of its revenue from the top 10% of its advertisers - the massive brands like Starbucks, CocaCola, and Red Bull. So how can small business owners compete with those big-budget brands? Find out in your one-stop resource center offer blog posts, case studies, videos and infographics, all free . . . http://bit.ly/FB4smallbiz

#3. I Tried Twitter's New Promote Mode Advertising: Here's What Happened

Last month Twitter debuted a set-it-and-forget-it advertising product called Promote Mode: pay $99/mo to amplify your tweets across their platform. Imagine boosting all of your tweets to the countries you choose, and that's Promote Mode in a nutshell. I tried it for one month, and here's what I found . . . http://bit.ly/2Fv6b9R

#4. Her LinkedIn Videos are Getting Thousands of Views - for Free

This SMOC member is comfortable recording herself talking to her audience using her smartphone, and she always offers an interesting story & lesson in her videos. She comes from a military/manufacturing niche, so LinkedIn is her optimal social network. Her videos are getting huge reach, views and geniune conversations. Find out how she does it here . . . http://bit.ly/2FtkNX2

#5. ​A Baker's Dozen Ways to Monetize Your Facebook Fans

​Lesson 12 of our Facebook 102 class is all about turning your Facebook fans into buyers, and offers 13 different ways to achieve that, along with a handy infographic listing each tactic AND linking to the lesson teaching you how to do it. Does it get any easier than this? Get the lesson here . . . http://bit.ly/1F6Z8KU

Week of February 19, 2018

#1. [WEBINAR REPLAY] Social Media Post Templates

84-minute webinar video, mp3 audio, slide deck and 8 templates for every major social network: that's what SMOC members get for free as part of their membership this month. Get everything here . . . http://bit.ly/2GpLCef

#2. [MEMBER QUESTION] How Can I Change a Facebook Video Thumbnail?

This entrepreneur is marketing her client's new book, and she uploaded a book trailer video to Facebook. But, the video was showing a thumbnail she didn't like & she wanted to change it. Maria guided her to the exact lesson in our Facebook 102 class to walk her through the process, step-by-step . . . http://bit.ly/EditFBvidThumbnail

#3. Full-Day Coaching at Your Location with Maria

Available to SMOC members only: one full day of on-site coaching with founder Maria Peagler. Get details here . . . http://bit.ly/SMOCservices

#4. [UPDATED] Facebook 101 Class 

Social media changes constantly, and we update our classes for you every single week. Facebook 101 now includes how to make a post go viral (Lesson 8), how to get enough photos for your posts (Lesson 9), and how to drive traffic to your website from Facebook (Lesson 10). See the updated lessons here . . . http://bit.ly/fb101onlineclass

#5. [MEMBER QUESTION] How Can I Upload a Smartphone Video to WordPress? 

​This SMOC member is developing a new blog and is hard at work creating content. She tried uploading a smartphone video to WordPress and got a weird code. How can she get her video onto WordPress? See Maria's advice here . . . http://bit.ly/2Fh7h97

Week of February 12, 2018

#1. [BONUS WEBINAR] Social Media Post Templates

Social media marketing gets complicated when you're posting to multiple social networks: what's the etiquette for each? What should I do differently on Instagram than I do on Pinterest? In this month's free membbers-only webinar you'll learn how to look like pro on each social network PLUS get templates for each . . . http://bit.ly/2nEzL4R

#2. UPDATED: How to Add Hyperlinks, Images & Video to WordPress

We're updating our WordPress 101 class to feature the latest tactics for creating a robust website/blog, and you won't believe how simple they've made it to add multimedia and links! Get the details here . . . http://bit.ly/2H6naQ8

#3. 4 Proven Ways to Skyrocket Organic Reach on Facebook

Don't let the naysayers tell you organic reach on Facebook is dead; sure, it's lower, but you can still get your posts in front of the right people if you use these 4 tactics, proven by the pros . . . http://bit.ly/2EEb4N6

#4. How to Get Unstuck in Your Business

Do the obstacles in your business loom so large that you feel stuck? Don't know what to do next? You may be surprised at how shockingly simple it can be for you to get "unstuck!" Maria shares an interview with advice SMOC members loved . . . http://bit.ly/2H67Z9u

#5. ​[COACHING MOMENT] Advertising to Your LinkedIn Connections for $5/day

​LinkedIn advertising starts at $50/day, out of reach for most small business owners. Plus, their advertising platform lacks the features & targeting of their competitors. So what can you do to reach those connections? Find out here . . . http://bit.ly/2H6kCRX

Week of February 05, 2018

#1. Ultimate Guide to Using Canva to Make Social Media Graphics

Marketing is an image-hungry form of promotion: it seems like you never have enough social media graphics, which is why we came to the rescue with this ultimate guide. You'll learn how to create every type of graphic you'll need to market your small business using easy, free Canva.com . . . http://bit.ly/canvaTutorial

#2. UPDATED: The Perfect Facebook Post Template PDF

What works now on Facebook? Stop guessing and download this free template, updated for 2018 here . . . http://bit.ly/PerfectFBpost

#3. UPDATED: Create Your First Post & Page in WordPress

A lot has changed in WordPress, and we've updated our lesson so you'll learn how to create a post/page from scratch, copy/paste text from Word, schedule in advance, and much more . . . http://bit.ly/2sbkGN4

#4. ​How to Send Traffic to Your Website From Facebook

​This is an excellent article from AdEspresso on how to beat declining reach on Facebook and continue to drive traffic to your website. Even better? Our lessons give in-depth tutorials on how to do each tactic in their blog post . . . http://bit.ly/2EEb4N6

#5. ​[COACHING MOMENT] How to Make Progress When Life Gets in the Way

​Got the flu? Technical problems on your website? A valued team member is leaving? Life often throws us a curve ball, and it's easy to feel stuck when that happens. That was a consistent theme in this week's coaching sessions, and here is Maria's advice on overcoming it . . . http://bit.ly/2EHFRIQ

Week of January 29, 2018

#1. Twitter's New Promote Mode for $99/mo

Auto-pilot boosting of your tweets for $99/mo: in a nutshell, that's what Twitter is offering with their new Promote mode. Maria is testing this new set-it-and-forget promotional feature and explains it here . . . http://bit.ly/2DHBSuR

#2. Boosting a Facebook Video Post for $1/Day

Yes, really! You can boost a post on Facebook for as little as $1/day, and to give it even more Reach, make it a video post. Maria created video post specifically to boost it with an ad, and you can see the results here . . . http://bit.ly/2DHCUad

#3. [MEMBER QUESTION] Help Me Set Up Goals in Google Analytics!

This SMOC member wants to start tracking revenue & sales in Google Analytics, but wanted some help with the step-by-step process. See the Q&A here (along with her "aha" moment): http://bit.ly/2DHDkgN

#4. [FOLLOW UP] What Should I Do with All of My Videos?

Last week this SMOC member had a question about what she should do with all of her Facebook videos. Well, she implemented the advice she received from Maria and debuted the result here . . . . http://bit.ly/2DpCXHg

#5. ​MEMBER SUCCESS STORIES

​On the last Friday of each month, we celebrate our members' wins for the month. They include getting a dozen enrollments in a new online course, preparing for a new 1:1 video class, adding new products to an online store and sending out a successful email newsletter. See even more here . . . http://bit.ly/2DFPR4b

Week of January 22, 2018

#1. [WEBINAR REPLAY] Digital Marketing Tools

"This was my favorite webinar ever!" and "I can't wait to create, create, create!" Those are just two of the member takeaways from this month's webinar. Maria shared her favorite tools she can't live without here . . . http://bit.ly/2qIv91L

#2. [UPDATED] Twitter 101 Class

Twitter recently doubled the number of characters you can use in a tweet, plus made even more changes, all of which are included in our Twitter 101 class here . . . http://bit.ly/2F1ZnyY

#3. [MEMBER QUESTION] What Should I Do with All of My Videos?

This SMOC member has a lot of videos on Facebook and wondered if she should also put them on YouTube and/or her website. Maria offered a suggestion by way of example of what she does on her own site here . . . http://bit.ly/2DpCXHg

#4. Help Me Troubleshoot My Facebook Ad!

This SMOC member has a Facebook ad that just isn't working and she can't figure out why. What should she do? Maria reviewed the ad, and has been working with her for weeks in optimizing the ad. See their progress here . . . http://bit.ly/2D2697k

#5. ​[COACHING MOMENTS] What Can We Do in Your 1:1 Coaching Session?

​Here's a glimpse of what SMOC accomplished in their coaching sessions with Maria: developed a promotional calendar, planned a strategy to fill an upcoming teaching workshop using email & FB ads, discovered how to add MailChimp pop-ups to a website and found out how to retarget people who visit a website. Members get coaching every month with Maria as part of their membership . . . http://bit.ly/2F3UXHB socialmediaonlineclasses.com/browse-classes/#coaching-tab

Week of January 15, 2018

#1. [BONUS WEBINAR] Digital Marketing Tools

Does it seem like 10 new digital marketing tools debut every week? It's easy to get Bright Shiny Object (BSO) syndrome & get distracted from your core business, so how do you know which ones are essential, and which ones you can skip? Find out in this month's free bonus webinar for members . . . http://bit.ly/2D1YGF8

#2. Two New Learning Tracks Now Available

It's easy to get overwhelmed when you enroll in any online training, but we give you an immediately way to avoid that challenge: learning tracks. They're your one-stop location for everything you need to master a digital marketing goal. See the two new learning tracks here . . . http://bit.ly/2mnHnpD

#3. Members-Only Swipe File

We keep a swipe file here, for members only, that shows the best examples of outstanding digital marketing campaigns. It's a great way to get inspired for your next social media post, contest, or email . . . http://bit.ly/1yaYrlN

#4. HELP! My Facebook Ad Isn't Reaching Anyone

This SMOC member created an abandoned cart retargeting ad (an ad that shows to people who visit your checkout page but don't buy). But the ad wasn't reaching anyone: what was the issue? Maria recorded a video, exclusively for this member, to show her what she needed to change. See it here . . . http://bit.ly/2D2697k

#5. ​Zuckerberg Says 2018 is the Year to "Fix Facebook:" What Does That Mean for Your Business?

​Don't panic! That's Maria's message in this video to members where she explains exactly what to expect in 2018 when Mark Zuckerberg says he's going to fix his social network. While many media outlets are predicting doom, Maria tells her members what they should be watching for . . . http://bit.ly/2D680Id

Week of January 8, 2018

#1. [WEBINAR REPLAY] Annual Planning Template

Wow — the response to this webinar is incredible! Learn how to plan your yearly social media, content & promotions so easily your calendar practically plans itself. You get to "watch over Maria's shoulder" as she shows you exactly how she plans her marketing for the upcoming year . . . http://bit.ly/2nvekpg

#2. [MEMBER SPOTLIGHT] SMOC Member's Product Featured in YouTube Video

Brand ambassadors are those clients who love your products & services so much they tell everyone they know about them . . . or even better, make a YouTube video about them! Our SMOC member had not one, but two products, featured in this client's YouTube video here . . . http://bit.ly/2nN7RGo

#3. [NEW] Social Media Images Resource Center

Get everything you need to create gorgeous, professional-looking marketing images (without being a graphic designer). This resource page includes blog posts, tutorials, infographics, videos & more . . . http://bit.ly/2Cq7y74

#4. This is One Government Instagram Account You'll Want to Follow

Rarely do you turn to a government social media account for humor, but trust us on this: you want to follow this one. This government agency is at the heart of United States transportation, and what they share every day on Instagram is eye-opening, and their humor completely creative . . . http://bit.ly/TSAoninstagram

#5. ​What is Engagement Bait and Why is It Important to Avoid?

​Facebook announced this week they'll downrank any post they consider to be "engagement bait:" those posts that users consider spammy in asking people to Like, Share or Comment. Get details here . . . http://bit.ly/2D49GCP

Week of December 18, 2017

#1. Social Media Metrics Made Easy: The Only 3 Metrics You Need to Measure

We've updated this classic blog post to include the easiest ways to show the correlation between social media marketing & revenue. No need to be a data wonk to follow along with this step-by-step tutorial . . . http://bit.ly/yearendanalytics

#2. [UPDATED] How to Customize Your WordPress Site

Our WordPress 101 class has the latest ways to change your theme, add a header image, create menus, and add an email contact form to your sidebar or footer. Get the lessons here . . . http://bit.ly/1yaVtO1

#3. How to Format a Tweet so It Stands Out

Since Twitter doubled the number of characters in a tweet to 280, you have far more options to make your tweet stand out. Maria shared how she's using those extra characters to make her tweets more visible here . . . http://bit.ly/2CM2zOI

#4. SMOC Member Shares Her Blogging Goals

This SMOC member has had a blog since 2009, but really had no direction for it. Since joining SMOC, she has goals, a plan, and is re-energized to make her blog work for her brand . . . http://bit.ly/2yS6y9v

#5. ​[NEW] VIdeo Testimonial from SMOC Member

​"I don't know where I'd be without Socialmediaonlineclasses.com," says this long-time SMOC member. See her full video testimonial here . . . https://youtu.be/NslwtHPZjl0

Week of December 11, 2017

#1. [BONUS WEBINAR] Annual Planning Template

How can you make the upcoming new year your best yet? Maria will be sharing the exact workflow she uses to plan her year. The best part? You won't believe how your marketing campaigns & editorial content practically plan themselves . . . http://bit.ly/2nvekpg

#2. ​[UPDATE] WordPress 101 Class

​WordPress is the most popular tool for creating business websites, but it's never been a simple process for non-geeks. The WordPress team knows that, and they've continually made changes to simplify their platform and make it more powerful. We're updating our class to reflect the latest features here . . . http://bit.ly/1yaVtO1

#3. ​The Best Testimonial You Can Ever Get

​Wouldn't it be great if a client recorded a video about how great your products were, without you asking them to do it? That's exactly what happened to this SMOC member, and she didn't even know about the video. Get the full story here . . . http://bit.ly/2nN7RGo

#4. Our Favorite FREE Keyword Research Tool

What should you use to find your most profitable keywords for SEO? Keyword tool costs have skyrocketed, and many want you to pay monthly fees. But Maria recommends a free tool for the best keyword data out there (she loved it so much she upgraded to the paid version) . . . http://bit.ly/2nNNWXQ

#5. ​[MEMBER QUESTION] Is This Website Design & Marketing Proposal on the Right Track?

​This SMOC member got a proposal for web design & marketing from a local digital marketing agency. It was a lengthy proposal, for a significant investment, and this member asked Maria to review it. What she found was a mix of good and bad. Find out here . . . http://bit.ly/2nN8wHS

Week of December 04, 2017

#1. [NEW LESSON] Target Profitable Audiences for Facebook Ads

In this new lesson of our Facebook Advertising course, you'll learn how one of our members took a list of 1,000 current customers and turned it into over 1 million potential ones to target in a Facebook ad . . . http://bit.ly/2i5qX8J

#2. How to Get 3K People to See Your Facebook Photo — for Free

Maria profiles an artist who has "hacked" an ethical way to get tons of Reach and engagement using Facebook photos. See exactly how he does it here . . . http://bit.ly/3KFBphotoreach

#3. ​[MEMBER QUESTION] How to Promote a New Product on LinkedIn Pulse?

​This SMOC member is excited about launching a new product and wants to share her announcement with a highly-engaged audience of LinkedIn connections, but wants to know the best way to do it on Pulse. See Maria's advice here . . . http://bit.ly/2nmUNXS

Week of November 27, 2017

[WEBINAR EXCERPT] Convert Website Visitors into Buyers

You've worked hard to get traffic to your website, but people leave without buying. Why? How can you turn those visitors into buyers? Watch the excerpt from our full members-only webinar here . . . http://bit.ly/2AyFJs6

Week of November 20, 2017

#1. [WEBINAR REPLAY] Convert Website Visitors into Buyers

"Not enough webinar visitors buy from my website!" That's a real quote from an SMOC member, so this month we shared the repeatable process for creating a relationship with your online visitors and how to turn them into a customer . . . http://bit.ly/2yYjcEL

#2. [LEARNING TRACK] Get More Sales

Social media marketing isn't just for branding or "feel good" posts: you can get sales from your time here, and our new learning track gathers all our resources into one place. Get them here . . . http://bit.ly/saleslearningtrack

#3. ​[UPDATED] 11 of Our Most Popular Social Media Infographics

​We've updated one of our most popular blog posts ever, containing over 10 of most-downloaded infographics. They cover social media strategy, Facebook, Instagram, LinkedIn and more. Get them here . . . http://bit.ly/1DEPeVl

Week of November 13, 2017

#1. [BONUS WEBINAR] Convert Website Visitors into Buyers

It's a common challenge among small businesses: you invest in a terrific website, yet not enough people are buying from it. What to do? That's what you'll learn in this month's bonus webinar. Get details here . . . http://bit.ly/2AyFJs6

#2. [VIDEO] How to Find Keywords That Send Traffic to Your Website

An SMOC member had a question: can she use Google Analytics to discover what keywords people use in Search to find her website? Yes, although Google doesn't make it easy. Fortunately, Maria clarifies exactly how to do it in this video . . . http://bit.ly/Websitekeywords

#3. Twitter Doubles Tweet Character Limit to 280

Twitter increased the number of characters you can use in a tweet to 280: but does that make your tweets better or just longer? Find out in our updated Twitter 101 class here . . . http://bit.ly/TW101Class

#4. [COACHING MOMENT] Your Most Profitable Facebook Ad Ever?

This SMOC member created a Custom Audience on Facebook by uploading her customer emails. She wanted feedback to see if she did it correctly. Not only did she get feedback, but together with Maria, they created two additional audiences that could yield her most profitable Facebook ads ever . . . http://bit.ly/2Aac88c

#5. SMOC Member in American Museum of Folk Art

Congratulations to Mavis S., an SMOC member whose folk art is now being carried in the American Folk Art Museum . . . http://bit.ly/2AyxVXm

#6. ​Will Your Training Work for Me?

​We received an email from a frustrated business owner who was frustrated after a disappointing experience in online classes on the web. She was looking for help and wondered if SMOC's training would work for her. See Maria's video response here . . . http://bit.ly/SMOCTraining

Week of November 06, 2017

#1. [CHECKLIST] How to Create a Profitable Online Course in 2 Hours Flat (Even if You Don't Have a Website)

Don't miss this step-by-step tutorial walking you through the process of creating an online course — without a website, payment processor, shopping cart or membership software. It doesn't get easier than this . . . http://bit.ly/onlinecourse2hrs

#2. [COACHING MOMENT] How She Went from 1,100 Customers to a Potential 2 Million

This SMOC member wants to get more sales for her local business. She's starting with an email list of 1,100 customers who have already purchased from her, and in her 1:1 coaching session with Maria, they built a potential audience of 2 million people (just like her existing customers and most likely to buy). How'd they do it? Find out here . . . http://bit.ly/2Aac88c

#3. ​[MEMBER QUESTION] Should I Create a Facebook Event to Promote My Next Video?

​This SMOC member is planning her next Facebook Live video, and wants to know if she should create an Event to announce it. See Maria's response here . . . http://bit.ly/2hI5UWg

Week of October 30, 2017

#1. [WEBINAR EXCERPT] Facebook Ads for Small Business

WATCH: discover the three best Facebook ads for small business in this short webinar excerpt . . . http://bit.ly/2kqT0Qc

#2. ​[UPDATED] LinkedIn 101 Class Lessons

​LinkedIn has undergone a significant update to its platform, moving some features, removing other altogether, and adding a couple of new ones. We've updated our LinkedIn 101 class so you've got the latest lessons on what works here now . . . . . . http://bit.ly/2s7JQKU

Week of October 23, 2017

#1. 44 of the Best Social Media Marketing Resources from Q3 2017

Every quarter we publish a list of all the newest resources available here at SMOC: in lessons, the Facebook group, on the blog and more. Get the big list here . . . http://bit.ly/2hL5n4W

#2. [WEBINAR REPLAY] Facebook Ads for Small Business

When the average lead cost on Facebook is $5, how can small businesses afford to advertise? That’s what members learned in this webinar, where Maria shared case studies of SMOC members getting targeted leads for as little as .66 each. See the replay here . . . http://bit.ly/2xeV4wL

#3. [NEW LEARNING TRACK] Measuring Social Media Marketing ROI

It’s the part of social media marketing too many consultants, business owners and agencies dread: proving a return on your investment. We published a comprehensive list of SMOC lessons, infographics, blog posts and Facebook group masterminds on the topic in a new learning track. It’s your one-stop location to find everything you need to learn & execute measuring your ROI . . . . http://bit.ly/measuresmmroi

#4. [MEMBER QUESTION] Easy Way to Install the Facebook Pixel on a Magento Website?

This SMOC member wanted a simple way to install the Facebook pixel for advertising on to her Magento website. Without having to touch a line of code. Maria shared an excellent solution here . . . http://bit.ly/2z06w3E

#5. [MEMBER QUESTION] “Audience Too Small” Error When Uploading MailChimp File to Facebook

This SMOC member wants to create a custom audience of her clients from a MailChimp file. She uploaded it to Facebook, and got an “Audience too small” error, even though the file contains thousands of current email addresses. Why the error? Find out here . . . http://bit.ly/2z0hUg1

Week of October 16, 2017

#1. [60-Second Video] What Worked on Instagram During 3rd Quarter 2017?

In an ongoing series about what worked in social media marketing during 3rd quarter 2017, here’s what we found drove results on Facebook in 3rd quarter 2017 . . . http://bit.ly/2icc2ZR

#2. [60-Second Video] What Worked on Twitter During 3rd Quarter 2017?

Twitter’s audience is unique from any other social networ, and what drives results is as well. Here’s what we found worked on Twitter in 3rd quarter 2017 . . .http://bit.ly/2idyS3n

#3. [60-Second Video] What Worked in Blogging During 3rd Quarter 2017?

Has blogging made content oversaturated online? Find out what blog posts got the most organic traffic in 3rd quarter 2017 . . . http://bit.ly/2ieXb0Z

#4. [60-Second Video] What Worked in Email Marketing During 3rd Quarter 2017?

Is email marketing really dead (as more than one marketing expert has declared)? Here’s what we found drove results in email marketing in 3rd quarter 2017 . . . http://bit.ly/2iegG9K

#5. [New Video] How Many Times Has Your Content Been Repinned?

Pinterest analytics give you the basics about what your most popular pin is & what boards it appears on, but doesn’t tell you how many times it’s been repinned. Maria shares a smart hack for doing a Google search and finding out in Lesson 14 of our Pinterest 101 class . . . http://bit.ly/2ie7JNK

#6. [New Video] How to Automate Adding Your Videos to Pinterest Boards

Maria shares an automation she’s created to add your YouTube videos (or videos any other source) to Pinterest in this new video in Lesson 15 of the Pinterest 101 class . . . http://bit.ly/2idzWnT

Week of October 09, 2017

#1. How to Handle Social Media During a Tragedy

When a disaster strikes, whether man-made or natural, it’s critical to be sensitive to your audience. How should you handle your social media marketing & accounts during challenging times? Learn Maria’s advice here . . . http://bit.ly/2y45rY1

#2. How to Measure 3rd Quarter Marketing Results

How did your business do in the 3rd quarter of 2017? How much did your marketing contribute to your results? Searching for marketing ROI (beyond vanity metrics) doesn’t have to be a headache. Learn how to do it simply here . . . http://bit.ly/2y31FxW

#3. What Worked on Facebook During 3rd Quarter 2017?

Social media changes constantly, and too many experts focus solely on what’s new. Not here: we focus on what actually works. Here’s what we found drove results on Facebook in 3rd quarter 2017 . . . http://bit.ly/2y2J5pM

#4. [BONUS WEBINAR] Facebook Ads for Small Business

Facebook ads are getting more expensive . . . and will continue to do so. How can small businesses compete without blowing their budget? That’s what you’ll learn in this bonus webinar, as Maria shares successful ads we’ve done for our clients . . . http://bit.ly/2kqT0Qc

Week of October 02, 2017

#1. Ultimate Guide to Creating Social Media Images Using PicMonkey

Learn how to use basic image edits, add a watermark, remove a background, create a Facebook cover, YouTube thumbnail and Instgagram collage in the most thorough tutorial on PicMonkey available here . . . http://bit.ly/picmonkeysmimage

#2. How to Animate Instagram Images Using This App

This SMOC member showed Maria an incredible app to animate text & overlays over images on Instagram. Find out more here . . . http://bit.ly/2xJHMvO

#3. The Most Important Email You’ll Ever Send

Email marketing works hand-in-hand with social media: so what’s the most important email you’ll ever send? It also happens to be the most opened email by your readers. Learn what it is here . . . http://bit.ly/2xJIRnm

Week of September 25, 2017

#1. [WEBINAR REPLAY] How to Sell Using Facebook Live Video

How can you sell products & services by broadcasting live video with Facebook? Entrepreneurs shared how they make it easy for people to view their broadcasts, purchase from them, and follow up to get the sale. Watch the replay here . . .  http://bit.ly/2y2i1Hv

#2. Off-the-Cuff LinkedIn Video Gets Massive Engagement

This SMOC member is re-entering the workface after a 5-year hiatus. She recorded a brief video, uploaded it to LinkedIn, and so far it has 1,620 views, 62 Likes and 35 comments. How did she do it? Learn more here . . . http://bit.ly/2fKxhOm

#3. Launching a New Product to Become an Additional Revenue Source

This SMOC member is an expert in a complicated field, and she’s ready to simplify it for her market. How? With a fill-in-blank spreadsheet and tool that does the hard work for them. See it here . . . http://bit.ly/2fJxDou

Week of September 18, 2017

#1. [UPDATED] How to Mine Someone’s Contacts on LinkedIn (Ethically)

LinkedIn officially removed the ability to search your connections’ contacts . . . but, Maria reveals how you can still do this (without upgrading to LinkedIn Premium). Get the details in Lesson 8 of your LInkedIn 101 class here . . . http://bit.ly/2s7JQKU

#2. Branding with Animated GIFs

This SMOC member invested a lot of time creating a GIF for LinkedIn, only to find out they don’t support them. While she was disappointed, Maria guided her in a similar direction here . . . http://bit.ly/2x7eTZQ

#3. Should You Use Hashtags on LinkedIn?

LinkedIn now officially supports hashtags (better late than never!). So should you be using them here? See Maria’s advice here . . . http://bit.ly/2x6HLSh

#4. SMOC Member Success Stories

SMOC members are achieving success with their classes: growing their LinkedIn networks, selling more products, doing Facebook Live videos, and sending out email newsletters. Get the details here . . . http://bit.ly/2x6kHTt

Week of September 11, 2017

#1. [BONUS WEBINAR] How to Sell Using Facebook Live Video

3 . . 2. . 1. . you’re LIVE on Facebook and selling to your fans. This month, you’ll discover case studies of B2C & B2B brands using Facebook Live, how to get sales (you may not need that complex ecommerce store), and how to drive massive attendance to your live videos. Learn more here . . . bit.ly/FBLiveSales

#2. How to Get Your Call-to-Action to Display in Facebook Search Results

Facebook search is becoming a significant competitor to Google, Bing, and Yahoo. Even better? You can get people to call your business or message you directly from your Facebook page listing in search results. Find out how here . . . http://bit.ly/2vNN0lN

#3. [UPDATED] How to Identify Your Most Popular Facebook Posts

Facebook Insights have changed significantly over the past year, and we’ve updated our lessons to reflect the newest features. Nowhere else can you dive deep into Post Insights in a 10-minute video. Get it here . . . http://bit.ly/2vOANNz

#4. TIME Magazine Covers Taken on iPhone by Photographer Discovered on Instagram

The most recent issue of TIME has 12 different covers, all taken with an iPhone, by a photographer they discovered Instagram. It’s an amazing story of women pioneers and how social media played a role . . . http://bit.ly/2vOTvVo

#5. [MEMBER QUESTION] Feedback on First LinkedIn Post?

This SMOC member is re-entering the workforce after a five-year medical hiatus. She’s in a male-dominated industry and wants feedback on her first LinkedIn post. See Maria’s advice here . . . http://bit.ly/2vOpXaG

Week of September 05, 2017

#1. [LEARNING TRACK] Social Media Engagement

Every entrepreneur wants more engagement on social media. We’ve just made it easy to find out how to get it with our new learning track: every SMOC resource on engagement, all in one place. Get it here . . . http://bit.ly/2ezb9Wt

#2. [MEMBER QUESTION] Follow People or Brands on Instagram?

This SMOC member has a successful fashion business and is new to Instagram. She wants to know: should she follow people or brands? See Maria’s advice here . . . http://bit.ly/2ez1MG5

#3. [MEMBER QUESTION] How to Add the Facebook Like Box to Shopify?

Is it possible to add a Facebook Like Box (now called the Facebook Page Plugin) to a Shopify store? Yes, you can! Find out how here . . . http://bit.ly/2ezcn41

#4. [MEMBER QUESTION] Boost a Post & Run an Ad to It at the Same Time?

This member wanted to know if he could boost a post and run an ad to it at the same time. Is it possible, and should he do it? See Maria’s advice here . . .http://bit.ly/2ezBi7x

Week of August 28, 2017

#1. [WORKSHOP REPLAY] Hands-On Social Media Optimization

Members got to have Maria take a look at their social analytics and turn them into an actionable plan. What they discovered was surprising and contradicted “expert” advice. Watch the replay here . . . http://bit.ly/2fXUHD4

#2. Her Facebook Live Video Generates Revenue Every Week

This SMOC hosts a regular Facebook Live event every week. Her fans & customers can’t wait to tune in, and she hosts her own QVC-type show that has her selling out. See how she does it here . . . http://bit.ly/2w9Z837

#3. Facebook Targeting Option Doesn’t Appear on Her Posts

This SMOC member wants to add demographic & interest targeting to her posts, but those options don’t appear for her. Why not? Find out here . . . http://bit.ly/2w9D88r

#4. Should I Create a Mobile App?

This SMOC member has a great idea for an interactive app: does she need to create a mobile app or is there a simpler, less costly way to do it? See Maria’s advice here . . . http://bit.ly/2wadj8ua

Week of August 21, 2017

[WEBINAR REPLAY] Optimize Your Social Media Marketing

Members got this 32-minute webinar, slide deck, mp3 audio and infographic on how to get more engagement by posting less often. Maria also showed how to overcome Facebook’s removal of sorting your Post Insights data. Watch the replay here . . . http://bit.ly/2fXUHD4

Week of August 14, 2017

#1: [NEW] How to Add an Admin to Your Facebook Advertising Account

If you’ve hiring a consultant or team member to create ads on your account, you need to give them permission in Facebook. It’s neither easy nor simple, and the Facebook instructions are unclear. Maria recorded a video tutorial to show you exactly how to add the several (yes, really) permissions your team will need. See it in the new Lesson 18 of Facebook 103 here . . . http://bit.ly/FB103Lesson18

#2: [UPDATED] LinkedIn Networking Infographic

LinkedIn has made significant changes to keep you in their social network longer and using it more often. Our ever-popular LinkedIn infographic now offers how to use these new features to optimize your results here . . . http://bit.ly/1wY4ici Plus, SMOC members get three different LinkedIn infographics: the networking infographic, one on LinkedIn image sizes, and finally one on how to optimize your profile for leads & sales.

#3. [MEMBER COACHING] Facebook Ads Help & Book Promotion

This week’s member coaching sessions were all about Facebook ads: how to create your first one, how to optimize existing ones, and how to optimize your results. Also, one SMOC member has a authored a series of books & wants to know how to get them in front of the right people. See the coaching recaps here . . . http://bit.ly/2wH8Zfg

#4. [SMOC Exclusive] Facebook Quietly Removes Ability to Sort Post Insight Data

Facebook didn’t announce this, nor have we seen it covered anywhere else. Maria discovered Facebook removed your ability to sort your Post Insights by Reach and Engagement. In fact, you can’t sort Post Insights at all, which renders them relatively useless. Maria has a way to get around this and explains it here . . . http://bit.ly/2wGK7Eo . . . and in this month’s bonus webinar: Optimize Your Social Media.

Week of August 07, 2017

#1: [BONUS WEBINAR] Optimize Your Social Media Marketing

Yes, you really can get more engagement by posting less often, and in this month’s bonus webinar, Maria will reveal the tactics she uses to boost engagement and have authentic conversations with your fans, followers and influencers . . . http://bit.ly/2w2EcZP

#2: [MEMBER COACHING] Creating Facebook Ads, Promoting a Book Series & More

One-on-one coaching sessions were booked solid this week, and members got help in creating their first Facebook ad, landing page & pixel, promoting a book series, and tweaking an existing Facebook ad to get better results. See details here . . . http://bit.ly/2va8Ule

#3: New Member Quick Start Video Tutorial

We’ve got a brand new member quick start video tutorial that gets you up and running with your classes in less than 3 minutes! Can it really be that simple? Yes! See it here . . . http://bit.ly/smocquickstart

Week of July 31, 2017

#1: [WEBINAR EXCERPT] Cybersecurity for Small Business

Learn how simple protecting your website & business can be in this brief excerpt of our members-only webinar on cybersecurity. The best part? Your hosting company handles this first step . . . http://bit.ly/2sx8eTj

#2: Why Executing Your Plan is the Hardest Part

Maria went on Facebook Live to chat with members about taking the time to execute their business plans. See the video here . . . http://bit.ly/2vWcvBQ

#3: [Member Question] Does Google Penalize Websites for Using Plugins?

The SMOC member was given an SEO proposal claiming Google penalizes WordPress websites for using the Yoast SEO plugin (along with others). See what Maria has to say about this “claim” here . . . http://bit.ly/2vVXuQp

Week of July 24, 2017

#1: [WEBINAR REPLAY] Cybersecurity for Small Business

Best takeaway from the members-only webinar? “My WordPress developer doesn’t know this stuff!” Get the replay, slide deck, mp3 audio and infographic here . . . http://bit.ly/2upjkgp

#2: Social Media Contest Lessons at SMOC

Want to run a social media contest but don’t know where to start? Check out these lessons, case studies & examples to get started and get tons of entries . . . http://bit.ly/2uprlSF

#3: Facebook Video Timeline Cover

This SMOC member recorded a video to use as her new timeline cover. Awesome, right? Except that it’s hugely oversized. How can she get the video size right? Find out here . . . http://bit.ly/2upAWJc

#4: Remove Photo Background Easily (without Photoshop)

This SMOC member shared her favorite easy “hack” for removing the background for any image. The best part? No Photoshop required . . . http://bit.ly/2upBKxF

#5: Opportunities from 10 Years of Blogging

This artist started a blog at the recommendation of his publisher. 10 years, 2 more books, 200 YouTube videos, 10 DVDs later, he’s amazed at the opportunities blogging offered . . . http://bit.ly/2upWci3

Week of July 17, 2017

#1: 50 of the Best Social Media Resources from 2nd Quarter 2017

Our updated list of every new resource here at Socialmediaonlineclasses.com, both public and members-only. Get them all here . . . http://bit.ly/2tLdx4X

#2: Top 10 Celebrities Making the Most Money on Instagram

The Celebrity Instagram Rich List just debuted, and includes the top 10 celebrities making the most money being influencers on Instagram. You’ll be surprised who’s #1: http://bit.ly/2upJv7A

#3: Facebook Debuts Tagline for Your Timeline Cover

Did you notice your Facebook Timeline cover has a new feature? It’s a tagline at the bottom left of your timeline. See what it looks like and how you can customize it here . . . http://bit.ly/2upoaLF

#4: How to Motivate Contest Entrants to Tag Friends on Facebook

Running a contest on Facebook? Then don’t require people to tag someone to enter: that’s against Facebook’s rules. You can, however, encourage entrants to tag a friend using this technique . . . http://bit.ly/2up8Oqg

#5: [MEMBER QUESTION] Should I Use an Email Signature?

This SMOC member wants to know her peers’ thoughts on using an email signature. See their responses, and a resource Maria recommends here . . . http://bit.ly/2upfMM9

Week of July 10, 2017

[BONUS WEBINAR] Cybersecurity for Small Business

Hacks, malware, and ransomware are a fact of life for every business, large or small. It’s no longer a question of “if” you’ll be hacked, but “when.” Be prepared to protect your business, data & reputation . . . http://bit.ly/2sx8eTj

Week of July 03, 2017

#1: Amazon Prime for Business: The Ultimate Guide

Got an Amazon Prime membership? Then you’ve got 8 smart ways to put it to work in your business. Learn how here . . . http://bit.ly/2skEPuI

#2: How to Protect Your Business from Petya Ransomware

The Petya ransomware shut down the British National Health system, shipping giant Maersk, pharmaceutical brand Merck and many other big names. It’s a real threat, but you can protect your business by following these instructions . . . http://bit.ly/2t77pDk

#3: Feedback on SMOC Member’s Unique Value Proposition (UVP)

SMOC members get a blueprint for developing their UVP, and this Annual Member followed that step-by-step guide to craft a brief, yet highly-specific one. She asked for feedback on it and Maria offered one piece of advice here . . . http://bit.ly/2t72u5v

Week of June 26, 2017

#1: [WEBINAR EXCERPT] Landing Pages That Convert

Don’t know what a landing page is? No worries: I explain it and how to design them so they generate leads and sales on autopilot for your small business. Watch the webinar excerpt here . . . https://t.co/IzIsaCqu29

#2: [UPDATE] How to Add an Email Sign-Up Form to Facebook

Our Facebook 102 class has always offered a tutorial on how to do this, but HOW you do it changes constantly. We’ve updated this lesson with the latest step-by-step guide, plus reveal which email marketing providers actually use their own forms on their Facebook pages . . . http://bit.ly/1F6Z8KU

#3: How CEO’s Wish They Had Spent Time & Money When Starting

The Alternative Board (a coaching & advisory service for small business) surveyed CEO’s about how they would spend their time & money if they were starting their businesses over again. Maria shares the results, their infographic, and provides links to SMOC resources to accomplish these CEO’s most important priorities . . . http://bit.ly/2tb5VJ8

#4: Using Pinterest Analytics to Identify New Product Ideas

This SMOC member discovered her most popular Pinterest pin, and it wasn’t for her own product. Now she’s considering developing a new offering based on this pin’s popularity. Learn how to find out what your most successful Pinterest pin is here . . . http://bit.ly/2taIFLj

#5: How to Encourage Customers to Share on Social Media

This disruptive eyeglass company has transformed the way people order prescription glasses. Now they give you a great reason to share on social media . . . http://bit.ly/2tazfPW

Week of June 19, 2017

#1: We’re Offering Social Media Services for Members!

During the June bonus webinar, Maria announced the debut of our new social media services (for SMOC members only). We’ll fast-track your social goals, create everything for you, and provide ROI reporting. See the details here . . . http://bit.ly/1stmBDP

#2: [WEBINAR REPLAY] Create a Landing Page That Converts

Members learned what landing pages and marketing funnels are, how they can turn a visitor into a buyer, and the anatomy of successful landing pages. Get the webinar replay, slide deck, mp3 audio and infographic template here . . . http://bit.ly/2tiHSFo

#3: Feedback on Testimonial Video

This SMOC member created a video montage of testimonials from her clients and wanted feedback on it. The video showed her clients, talking to the camera, and the results they saw from her services. See the advice Maria & members offered here . . . http://bit.ly/2ruq5cU

#4: [UPDATED] The One-Click Blog Post

What if you could upload a photo to Instagram and it became a blog post on WordPress? It’s entirely possible, and I’ve updated the step-by-step tutorial showing you how to do it on the blog here . . . http://bit.ly/1Sv9Ruv

Week of June 12, 2017

#1: I Got Invited to a New Social Network: Should I Join?

This SMOC member was invited to join a new social network by an influencer she has wanted to connect with for a long time. Is it worth her time to invest in a niche social network, or connect a different way? See Maria’s advice here . . . http://bit.ly/2srXAAv

#2: How to Automatically Create a Blog Post from an Instagram Image

Did you know it’s possible to automate your blog from Instagram? Even if you don’t write a long image caption? Learn how here . . . http://bit.ly/2srMLOR

#3: Is the Facebook Pixel Necessary for Advertisers?

This SMOC member is hearing a lot about the Facebook pixel, but wonders if it’s absolutely necessary if she wants to run ads. The answer? Maybe. Get the details here . . . http://bit.ly/2r915rI

#4: How to Master a New Skill

When it comes to learning a new skill, how long do you need to spend practicing and reviewing? A new study has surprising advice . . . http://bit.ly/2r93VNa

Week of June 05, 2017

#1: [NEW] How to Instantly Message Contacts from Anywhere on LinkedIn

LinkedIn’s most exciting new feature is Messaging, allowing you to instantly communicate with any of your connections here. The best part? Do it from anywhere on the platform. Learn how in our LinkedIn 101 course here . . . http://bit.ly/2s7JQKU

#2: [UPDATED] Social Media Crash Course

When you absolutely, positively have to learn social media marketing in a hurry, rely on our Social Media Crash Course. In no time you’ll be developing a strategy, writing perfect social media posts, generating content and measuring your ROI. It’s free here . . . http://bit.ly/smmcrashcourse

#3: [WEBINAR] Member’s Choice for June

SMOC’s June bonus webinar is member’s choice: they put forward their biggest business challenges, vote on them, and the winner is what they’ll get solved in the webinar. Learn more here . . . http://bit.ly/2s7K0Sw

#4: Social Media Training Videos

We’ve curated our most popular & essential social media training videos covering a wide variety of topics here on our website: http://bit.ly/2qIgO0L They range in length from 4 to 45 minutes, featuring perfect posts, strategy, content marketing, automation & more.

#5: Including a CTA & Coupon Code Easily for a Facebook Live Video

Maria shared a solopreneur’s Facebook Live video that encourages viewers, in a subtle way, to purchase her products. It’s a refreshing change from the overly-aggressive “video sales letters.” See it here . . . http://bit.ly/2s7NN2j

Week of May 30, 2017

#1: Canva Hack to Find an Image You’ve Used Before

This SMOC member shared a useful “hack” for when you know you’ve used an image in Canva before but just can’t find it. Get the trick here , . . http://bit.ly/2rPdV23

#2: [SMOC COACHING] Use a Large Order for Marketing Purposes

This SMOC member received one of her largest orders ever, and Maria suggested she get as much marketing mileage out of it as possible, including email newsletters, videos, images and more. You can do the same here . . . http://bit.ly/2rOKhdi

#3: [SMOC COACHING] How to Announce Move to New Location?

This SMOC member’s local organic business moved to a brand new location, and she wants to announce it on social media. What’s the best way to do it? See Maria’s advice here . . . http://bit.ly/2riuGBL, Use a Large Order for Marketing Purposes

#4: Copywriting for Pinterest

This SMOC member wanted feedback on a title she is using for a Pinterest image. It’s a clever title, but it that enough? Find out here . . . http://bit.ly/2rOQENG

#5: Using SEO Keywords on Etsy & Pinterest

This SMOC member can write her product descriptions for Etsy and send them to Pinterest automatically, but how will that affect her SEO? See what she learned about Pinterest SEO here . . . http://bit.ly/2rPv63r

Week of May 22, 2017

#1: [WEBINAR REPLAY] 30 Days of Social Media Posts from One Image

Members-only webinar replay, mp3 audio, slide deck and two infographics to repurpose a plain image into 30 days of social media marketing. Best takeaways from the webinar? “This is so much easier than the way I’ve been doing it!” Members can get the webinar & resources here . . . http://bit.ly/2qFArZG

#2: SMOC Coaching: Can I Do Social Media without a Website?

In this SMOC member’s 1:1 coaching, she was concerned that without a website, she would be unable to do social media effectively. What does Maria advise? See her guidance here . . . http://bit.ly/2rs5KZ3

#3: SMOC Coaching: How to Handle a Business Breakup

In this SMOC member’s 1:1 coaching, she was upset after the breakup from her business partner and the complication of their website. Her ex-partner would not release the website and now found herself not being able to access it. What should she do? Maria shared her experience and advice here . . . http://bit.ly/2rs5KZ3

Week of May 15, 2017

#1: The Big List of Social Media Hacks

Bookmark this mega-list of 24 social media tactics organized by 10, 30, or 60 minutes, or even a full day. Each tactic links to a full tutorial on how to accomplish it: http://bit.ly/24smhacks (Bonus: this is an excellent to-do list for a summer intern.)

#2: Extended Cut: Big List of Social Media Hacks

Maria gave members an exclusive no-fail plan of how to tackle these tactics no matter how much time they have their schedules. Plus, she shared her favorites from each category . . . http://bit.ly/smhackssmoc

#3: Engage as Your Business in Facebook Groups

Facebook is quietly rolling out a new feature allowing you to use a group from your business page. Instead of posting and commenting using your personal profile, you’ll be able to use your business page identity . . . http://bit.ly/2pLSryI

#4: This Marketing Campaign Has Lived on for 5 Years

When this author & quilter created her quilt-a-long project, it was a huge hit. But nothing lasts forever, and these marketing projects lose popularity over time. Except this one has continued to gain momentum. Why? Learn what she did differently here . . . http://bit.ly/2pLWLOu

#5: How to View a LinkedIn Profile without the Person Getting Notification

This SMOC member had a question: can you view someone’s LinkedIn profile without them knowing it? Officially, the answer is no. But, Maria created a video tutorial showing how you can view a LinkedIn profile in “stealth” mode . . . http://bit.ly/2pLVkzr

Week of May 08, 2017

#1: Free Ways to Generate Business with Facebook

Want to strengthen your Facebook business page to turn it into a 24/7 marketing tool? We’ve updated our 10 Commandments of Facebook marketing to include how to add a call-to-action button to your Timeline cover, ensure fans see your posts first in the newsfeed, and much more. Get all the tactics in Lesson 1 of Facebook 102 here . . . http://bit.ly/1F6Z8KU

#2: [BONUS WEBINAR] 30 Days of Social Media Posts from One Image

You don’t need more content; instead, you need to treat it like a business asset and squeeze every drop of value from it. In this month’s webinar, you’ll learn how to do just that, with the simplest of content: a single image. Learn more here . . . http://bit.ly/2pELxOl

#3: Can I Market My Brand Using Social Media if I Don’t Have a Website?

No website? No problem! You can still use social media to market your business. Learn from this entrepreneur who does just that (and does it beautifully)! See how she does it here . . . http://bit.ly/2pW7CWU

#4: That’s a Great Tweet from U.S. Dept. of Interior Secretary Ryan Zinke

An Interior staffer shared an excellent tweet during Zinke’s interview with CBS News about dog-friendly office days at the U.S. Dept. of the Interior. The tweet includes a photo, hashtags and tags, ensuring notification of everyone mentioned. See it here . . . http://bit.ly/2pUIKAV

#5: [MEMBER QUESTION] Hide my Pinterest Profile from Google?

This SMOC member is reviewing her Pinterest profile and wants to know if she should enable the ability to hide it from major search engines like Google. See Maria’s advice here . . . http://bit.ly/2pWyhD6

Week of May 01, 2017

#1: [WEBINAR EXCERPT] How to Get More Facebook Fans

Want to see what SMOC members learned about how to skyrocket your Facebook fans? Our monthly bonus webinar is for members-only, but you can see an excerpt of the webinar here . . . http://bit.ly/2pu8BQc

#2: #FascinateFriday Video: How Starbucks Created a Product Specifically to Go Viral on Instagram

In a members-only video, Maria shared the product Starbucks engineered to go viral on Instagram, along with big changes to the SMOC curriculum and article library, making it even faster and easier for members to find exactly what they need . . . when they need it. Learn more here . . . http://bit.ly/2pMvgb2

#3: LinkedIn Changes Overview for 2017

LinkedIn wants you to visit their platform more often and stay inside longer, so they’ve made significant changes to the features you love most. Find out what those changes are and how they affect you in our LinkedIn 101 class. Each lesson offers the most recent updates, along with an overview of what’s new in Lesson 1 . . . http://bit.ly/2fEOpV6

#4: SMOC Members Wall of Fame

SMOC members reached their goals this month, and Maria shared their accomplishments and a big congratulations in our Facebook group. Here’s just a few of their results: LF attended her first bonus webinar (a big step for a professed “non-computer” person); LR another did a Facebook Live broadcast from her booth at a conference and starting using tags in her social media posts; RF got huge organic reach on a Facebook post about their business moving to a new location; BS is posting “in-process” photos on Instagram of the work on their organic farm; SP is working with a jewelry designer to get her noticed by big brands; MS started using a new tool to discover the most popular keywords on Etsy; and MK earned more space in her Amazon listing for even more photos of her beautiful jewelry designs. See the details here , . . http://bit.ly/2pME7tu

Week of April 24, 2017

#1: How She Created a Viral Facebook Post Earning 3 Million Organic Views [CASE STUDY]

Just when you thought viral Facebook posts had gone the way of Big Foot comes this new case study of a single post getting a massive 3 million views. Even more impressive? The brand doesn’t have photos of their finished products. This is one case study you don’t want to miss . . . http://bit.ly/2pu8BQc

#2: [WEBINAR REPLAY] How to Get More Facebook Fans

Members-only webinar replay, mp3 audio, slide deck and infographic to discover how to get more Facebook fans. Best takeaways from the webinar? “How to invite people to Like my page and how to target my posts.” Members can get the webinar & resources here . . .http://bit.ly/2pVv3Ck

#3: Member Win: Tagging a Facebook Page

This SMOC member shared in our private mastermind group that she successfully tagged a business page on Facebook for the first time. You never know where those small steps will take you . . . http://bit.ly/2pTV1Tz

#4: Member Question: How Can I Change from Editor to Admin for a Facebook Page?

This SMOC member is currently an Editor for a business Facebook page and has been invited to be an Admin by the page owner. But she’s received no notification and the page says “Invitation pending.” What to do? See Maria’s response here . . . http://bit.ly/2pTMZKn

Week of April 17, 2017

#1: [UPDATE] How to Create & Execute Your Social Media Action Plan

Once you’ve developed a social media strategy, how do you make it happen? We’ve updated this classic blog post that showcases a case study of a social media action plan for an author, including the spreadsheet we used as well as the plan we developed and divided into monthly, weekly and daily actions. See it here . . . http://bit.ly/1IJfjk7

#2: LinkedIn Changes for 2017

LinkedIn has made significant changes this year, moving many of its popular features to their premium plan and removing other features altogether. Our LinkedIn class has all the latest updates here . . . http://bit.ly/2fEOpV6

#3: How Fans Can See Your Posts First in their Newsfeed

Facebook allows your fans to give your posts priority in their newsfeed, so they see them first. But most fans don’t even know this feature exists. Here’s how to show them . . . http://bit.ly/2oh1kzi

#4: Where Did Facebook Move the Search Feature for Groups?

I totally panicked: I needed to locate a great post an SMOC member shared and needed to search for it in our members-only group, but where was the Search field? Facebook moved it! After a few frantic minutes, I finally found it here . . . http://bit.ly/2oEwF1F

#5: [COACHING] Google Analytics Code & Duplicate Instagram Accounts

Sometimes, life (and social media) is a lot of maintenance. Would you like help with that? Our SMOC members got help from Maria in their 1:1 coaching sessions this week: one member didn’t know if she had Google Analytics tracking code installed on her website (this is BIG because if you have it installed twice, it skews your analytics). Maria was able to diagnose that she didn’t have it installed and showed her how to do it correctly. Another member had five duplicate Instagram accounts and was confused as to which one she was logged into. So they spent time together removing the duplicates, resetting the password on the primary account, and ensuring she could post using it. See more here . . . http://bit.ly/2oELPnF

Week of April 10, 2017

#1: Live Social Media Strategy Workshop

Maria broadcasted from Facebook Live while she conducted her Social Media Strategy workshop for the Quilt Professional’s Network in Lancaster, PA. Check out this rare opportunity to see a live workshop with Maria here . . . http://bit.ly/2nvvt1z

#2: [BONUS WEBINAR] Get More Facebook Fans

“My boss wants more Facebook fans!” We hear this often at SMOC, and whether it’s your boss or you who wants more fans, you’ll learn the quickest, most effective way to get targeted fans (most likely to buy from you) in this webinar . . . http://bit.ly/2nOU7Gv

#3: 50 of the Best Social Media Training Resources from Q1 2017

Wow! Bookmark this mega-list of social media webinars, infographics, blog posts and tutorials for what works now in social media marketing. Great for training new hires or staying up-to-date yourself . . . http://bit.ly/2ncFoUL

#4: SMOC Member Broadcasts Her First Facebook Live Video

Congratulations to Lisa Reber, owner of Dippy Dyes, a hand-dyed fabric boutique for fiber artists, who did her first Facebook Live video from her booth at the Machine Quilter’s Expo. You can see her video here on her Facebook page, as well as below . . . http://bit.ly/2nvwaYZ

#5: Maria Creates a Social Media Training Post During 1:1 Coaching

This SMOC member is brand new to online marketing (starting from zero). Maria did a 1:1 coaching session with her, demonstrating how to do a Facebook post embeding a television interview she did, tagged the TV program and the host, as well as branding the post with a hashtag. See it here . . . http://bit.ly/2nvpE49

 

Week of March 27, 2017

#1: How to Beat Social Media Overwhelm

Our Learning Tracks help SMOC members to beat overwhelm when they join. How? By giving them a one-stop guide to a particular topic. Learn more here . . . http://bit.ly/2o7CCSu

#2: Class Updates: Facebook 101, LinkedIn 101, Instagram 101

Social media is constantly changing, so we’re always updating our classes to keep pace. You can be assured your lessons teach you what works now . . . not six months ago. See the latest course outlines here . . . http://bit.ly/2n6J36y

#3: Congrats to SMOC Member on Her Blog Post

SMOC member Robin F. wrote an excellent blog post on the bees in California and how she is experiencing them this spring. Bravo to Robin for her commitment to blogging and doing such an outstanding job. See her blog post here . . . http://bit.ly/2n6MM41

#4: Facebook Live Wrap-Up of Member Coaching

Maria did a Facebook Live video this week in our members-only group, discussing the results SMOC members got this week with their 1:1 coaching sessions. Watch the video here . . . https://www.facebook.com/groups/1602777296619155/permalink/1950502435179971/

#5: Best Way of Doing a Survey on Facebook

Now that polls are no longer an option on Facebook personal profiles or business pages (only in groups), what’s the best way to conduct a survey there? See Maria’s answer here . . . http://bit.ly/2n6Sz9O

 

Week of March 20, 2017

#1: [WEBINAR REPLAY] Reach Your Target Audience

Members learned how to get the attention of their target audience in a crowded social landscape, using both free and paid methods, plus got a blueprint for exactly how to do it. Watch the replay here . . . http://bit.ly/2mGM2Cv

#2: How to Add a Button to Your Facebook Page

Yes, you can add a call-to-action button to your Facebook page. WIthout an app or being a graphic designer. Find out how in our Facebook 101 class, Lesson 8 here . . . http://bit.ly/fb101onlineclass

#3: Instagram Now Allows Adding Multiple Images to a Post

Finally! You can add multiple images to a single Instagram post, creating a “slideshow” experience. Here’s a video tutorial on how to do it . . . http://bit.ly/2npJUUj

#4: Live Stream Road Trip: U.S. Representatives Live Stream Their Trip to D.C.

Two congressmen from Texas live streamed their entire road trip to D.C. when a blizzard grounded flights. They answered viewer questions, ate doughnuts to celebrate high viewer counts, and played AC/DC as their soundtrack. See their road trip video here . . . http://bit.ly/2npJUDB

#5: What Was Your Top Social Media Post of the Week?

Maria shared SMOC’s top social media post of the week from both Facebook & Twitter, along with a link to the lesson on how to discover yours. See it here . . . http://bit.ly/2npWnqZ

 

Week of March 13, 2017

#1: SEO Bootcamp in SMOC Engage

For 30 days our members are getting one small task they can do to increase their ranking online. This week included changing your social media profiles so they drive traffic to your website. Find out how here . . . http://bit.ly/smocfbgroup

 

Week of March 06, 2017

#1: Facebook Marketing Infographic for 2017

We’re celebrating our 5th anniversary of our most popular infographic (it’s been used by Disney, PayPal and more). Make sure you’re staying up-to-date with the latest Facebook tactics here . . . http://bit.ly/1SNqInA

#2: [BONUS WEBINAR] Reach Your Target Audience

The web is an increasingly crowded place: Facebook alone has 1.5 billion users. how can you ensure your marketing gets in front of the people most likely to buy? That’s what you’ll learn in this free members-only webinar . . . http://bit.ly/2lmoBT6

#3: SEO Bootcamp in SMOC Engage

For 30 days our members are getting one small task they can do to increase their ranking online. This week was about making “tweaks” to your social profiles so they work for you 24/7 . . . http://bit.ly/smocfbgroup

#4: How to Feature Important Facebook Comments

Did you know you can “pin” a comment to the top of your post’s comment section? It’s great for testimonials and important questions. Learn how in our updated Facebook 101 class here . . . http://bit.ly/1SNqInA

#5: How to Reach YouTube Subscribers in their Inbox

While YouTube won’t provide your subscribers’ email addresses, there is a way you can reach them in their email Inbox. We’ve updated our YouTube 101 class to show you this savvy tactic. Learn more here . . . http://bit.ly/2mOG5Vs

Week of February 27, 2017

#1: [WEBINAR EXCERPT] SEO Bootcamp

WATCH: how you can improve your brand’s ranking for any website, Amazon listing, Etsy store (in only 30 days) . . . http://bit.ly/2l3y6Cq

#2: [COACHING] How Do I Target my Audience on Instagram?

In her 1:1 coaching session with Maria, this SMOC member wanted to know how she ensure her target audience sees her post on Instagram. Maria did a screen share and demonstrated how to find those people on Instagram and target them with this simple tactic . . . http://bit.ly/2mA4vkI

#3: Instagram Contest Case Study

Wow! This Instagram contest got over 1,400 comments and 1,200 Likes. From a small mom & pop business. See what they did right (and you can too!) . . . http://bit.ly/2mA3qJx

#4: SEO Bootcamp in SMOC Engage

Every day in February our members are getting one small task they can do to increase their ranking online. Members learned how to links back to their site two ways (the easy way and the more challenging one) . . . http://bit.ly/smocfbgroup

#5: Social Media Client Meetings

This SMOC member is a social media manager and is meeting with a new client: what questions should she ask? Should she wait for the client to grow their personal Facebook profile before creating a business page? See Maria’s answers here . . . http://bit.ly/2lZfXtx

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