This Week in Social Media Marketing

By Janice Deleon

Feb 27

How can you keep up with an ever-changing social media landscape? With your Weekly Top 5 here at Socialmediaonlineclasses.com: it’s what’s new & relevant this week (this is a “living” post we’ll update each week):

Week of April 24, 2017

#1: How She Created a Viral Facebook Post Earning 3 Million Organic Views [CASE STUDY]

Just when you thought viral Facebook posts had gone the way of Big Foot comes this new case study of a single post getting a massive 3 million views. Even more impressive? The brand doesn’t have photos of their finished products. This is one case study you don’t want to miss . . . http://bit.ly/2pu8BQc

#2: [WEBINAR REPLAY] How to Get More Facebook Fans

Members-only webinar replay, mp3 audio, slide deck and infographic to discover how to get more Facebook fans. Best takeaways from the webinar? “How to invite people to Like my page and how to target my posts.” Members can get the webinar & resources here . . .http://bit.ly/2pVv3Ck

#3: Member Win: Tagging a Facebook Page

This SMOC member shared in our private mastermind group that she successfully tagged a business page on Facebook for the first time. You never know where those small steps will take you . . . http://bit.ly/2pTV1Tz

#4: Member Question: How Can I Change from Editor to Admin for a Facebook Page?

This SMOC member is currently an Editor for a business Facebook page and has been invited to be an Admin by the page owner. But she’s received no notification and the page says “Invitation pending.” What to do? See Maria’s response here . . . http://bit.ly/2pTMZKn

Week of April 17, 2017

#1: [UPDATE] How to Create & Execute Your Social Media Action Plan

Once you’ve developed a social media strategy, how do you make it happen? We’ve updated this classic blog post that showcases a case study of a social media action plan for an author, including the spreadsheet we used as well as the plan we developed and divided into monthly, weekly and daily actions. See it here . . . http://bit.ly/1IJfjk7

#2: LinkedIn Changes for 2017

LinkedIn has made significant changes this year, moving many of its popular features to their premium plan and removing other features altogether. Our LinkedIn class has all the latest updates here . . . http://bit.ly/2fEOpV6

#3: How Fans Can See Your Posts First in their Newsfeed

Facebook allows your fans to give your posts priority in their newsfeed, so they see them first. But most fans don’t even know this feature exists. Here’s how to show them . . . http://bit.ly/2oh1kzi

#4: Where Did Facebook Move the Search Feature for Groups?

I totally panicked: I needed to locate a great post an SMOC member shared and needed to search for it in our members-only group, but where was the Search field? Facebook moved it! After a few frantic minutes, I finally found it here . . . http://bit.ly/2oEwF1F

#5: [COACHING] Google Analytics Code & Duplicate Instagram Accounts

Sometimes, life (and social media) is a lot of maintenance. Would you like help with that? Our SMOC members got help from Maria in their 1:1 coaching sessions this week: one member didn’t know if she had Google Analytics tracking code installed on her website (this is BIG because if you have it installed twice, it skews your analytics). Maria was able to diagnose that she didn’t have it installed and showed her how to do it correctly. Another member had five duplicate Instagram accounts and was confused as to which one she was logged into. So they spent time together removing the duplicates, resetting the password on the primary account, and ensuring she could post using it. See more here . . . http://bit.ly/2oELPnF

Week of April 10, 2017

#1: Live Social Media Strategy Workshop

Maria broadcasted from Facebook Live while she conducted her Social Media Strategy workshop for the Quilt Professional’s Network in Lancaster, PA. Check out this rare opportunity to see a live workshop with Maria here . . . http://bit.ly/2nvvt1z

#2: [BONUS WEBINAR] Get More Facebook Fans

“My boss wants more Facebook fans!” We hear this often at SMOC, and whether it’s your boss or you who wants more fans, you’ll learn the quickest, most effective way to get targeted fans (most likely to buy from you) in this webinar . . . http://bit.ly/2nOU7Gv

#3: 50 of the Best Social Media Training Resources from Q1 2017

Wow! Bookmark this mega-list of social media webinars, infographics, blog posts and tutorials for what works now in social media marketing. Great for training new hires or staying up-to-date yourself . . . http://bit.ly/2ncFoUL

#4: SMOC Member Broadcasts Her First Facebook Live Video

Congratulations to Lisa Reber, owner of Dippy Dyes, a hand-dyed fabric boutique for fiber artists, who did her first Facebook Live video from her booth at the Machine Quilter’s Expo. You can see her video here on her Facebook page, as well as below . . . http://bit.ly/2nvwaYZ

#5: Maria Creates a Social Media Training Post During 1:1 Coaching

This SMOC member is brand new to online marketing (starting from zero). Maria did a 1:1 coaching session with her, demonstrating how to do a Facebook post embeding a television interview she did, tagged the TV program and the host, as well as branding the post with a hashtag. See it here . . . http://bit.ly/2nvpE49

 

Week of March 27, 2017

#1: How to Beat Social Media Overwhelm

Our Learning Tracks help SMOC members to beat overwhelm when they join. How? By giving them a one-stop guide to a particular topic. Learn more here . . . http://bit.ly/2o7CCSu

#2: Class Updates: Facebook 101, LinkedIn 101, Instagram 101

Social media is constantly changing, so we’re always updating our classes to keep pace. You can be assured your lessons teach you what works now . . . not six months ago. See the latest course outlines here . . . http://bit.ly/2n6J36y

#3: Congrats to SMOC Member on Her Blog Post

SMOC member Robin F. wrote an excellent blog post on the bees in California and how she is experiencing them this spring. Bravo to Robin for her commitment to blogging and doing such an outstanding job. See her blog post here . . . http://bit.ly/2n6MM41

#4: Facebook Live Wrap-Up of Member Coaching

Maria did a Facebook Live video this week in our members-only group, discussing the results SMOC members got this week with their 1:1 coaching sessions. Watch the video here . . . https://www.facebook.com/groups/1602777296619155/permalink/1950502435179971/

#5: Best Way of Doing a Survey on Facebook

Now that polls are no longer an option on Facebook personal profiles or business pages (only in groups), what’s the best way to conduct a survey there? See Maria’s answer here . . . http://bit.ly/2n6Sz9O

 

Week of March 20, 2017

#1: [WEBINAR REPLAY] Reach Your Target Audience

Members learned how to get the attention of their target audience in a crowded social landscape, using both free and paid methods, plus got a blueprint for exactly how to do it. Watch the replay here . . . http://bit.ly/2mGM2Cv

#2: How to Add a Button to Your Facebook Page

Yes, you can add a call-to-action button to your Facebook page. WIthout an app or being a graphic designer. Find out how in our Facebook 101 class, Lesson 8 here . . . http://bit.ly/fb101onlineclass

#3: Instagram Now Allows Adding Multiple Images to a Post

Finally! You can add multiple images to a single Instagram post, creating a “slideshow” experience. Here’s a video tutorial on how to do it . . . http://bit.ly/2npJUUj

#4: Live Stream Road Trip: U.S. Representatives Live Stream Their Trip to D.C.

Two congressmen from Texas live streamed their entire road trip to D.C. when a blizzard grounded flights. They answered viewer questions, ate doughnuts to celebrate high viewer counts, and played AC/DC as their soundtrack. See their road trip video here . . . http://bit.ly/2npJUDB

#5: What Was Your Top Social Media Post of the Week?

Maria shared SMOC’s top social media post of the week from both Facebook & Twitter, along with a link to the lesson on how to discover yours. See it here . . . http://bit.ly/2npWnqZ

 

Week of March 13, 2017

#1: SEO Bootcamp in SMOC Engage

For 30 days our members are getting one small task they can do to increase their ranking online. This week included changing your social media profiles so they drive traffic to your website. Find out how here . . . http://bit.ly/smocfbgroup

 

Week of March 06, 2017

#1: Facebook Marketing Infographic for 2017

We’re celebrating our 5th anniversary of our most popular infographic (it’s been used by Disney, PayPal and more). Make sure you’re staying up-to-date with the latest Facebook tactics here . . . http://bit.ly/1SNqInA

#2: [BONUS WEBINAR] Reach Your Target Audience

The web is an increasingly crowded place: Facebook alone has 1.5 billion users. how can you ensure your marketing gets in front of the people most likely to buy? That’s what you’ll learn in this free members-only webinar . . . http://bit.ly/2lmoBT6

#3: SEO Bootcamp in SMOC Engage

For 30 days our members are getting one small task they can do to increase their ranking online. This week was about making “tweaks” to your social profiles so they work for you 24/7 . . . http://bit.ly/smocfbgroup

#4: How to Feature Important Facebook Comments

Did you know you can “pin” a comment to the top of your post’s comment section? It’s great for testimonials and important questions. Learn how in our updated Facebook 101 class here . . . http://bit.ly/1SNqInA

#5: How to Reach YouTube Subscribers in their Inbox

While YouTube won’t provide your subscribers’ email addresses, there is a way you can reach them in their email Inbox. We’ve updated our YouTube 101 class to show you this savvy tactic. Learn more here . . . http://bit.ly/2mOG5Vs

Week of February 27, 2017

#1: [WEBINAR EXCERPT] SEO Bootcamp

WATCH: how you can improve your brand’s ranking for any website, Amazon listing, Etsy store (in only 30 days) . . . http://bit.ly/2l3y6Cq

#2: [COACHING] How Do I Target my Audience on Instagram?

In her 1:1 coaching session with Maria, this SMOC member wanted to know how she ensure her target audience sees her post on Instagram. Maria did a screen share and demonstrated how to find those people on Instagram and target them with this simple tactic . . . http://bit.ly/2mA4vkI

#3: Instagram Contest Case Study

Wow! This Instagram contest got over 1,400 comments and 1,200 Likes. From a small mom & pop business. See what they did right (and you can too!) . . . http://bit.ly/2mA3qJx

#4: SEO Bootcamp in SMOC Engage

Every day in February our members are getting one small task they can do to increase their ranking online. Members learned how to links back to their site two ways (the easy way and the more challenging one) . . . http://bit.ly/smocfbgroup

#5: Social Media Client Meetings

This SMOC member is a social media manager and is meeting with a new client: what questions should she ask? Should she wait for the client to grow their personal Facebook profile before creating a business page? See Maria’s answers here . . . http://bit.ly/2lZfXtx