Tips for Outsourcing Your Social Media Marketing: How to Do It Successfully

By Maria Peagler

Sep 12

Our Outsourcing Social Media Marketing bonus webinar piqued a lot of interest from our members. Whether you don’t have time to social yourself, you don’t WANT to do your own social media marketing, or simply don’t have time, this snippet of the webinar provides tips on how to:

  • find a great social media team
  • prepare for collaboration
  • measure your success

Here’s a few of the tips I shared in the webinar.   Timestamps & transcript are below the video:

00:16:  Be Uber-Organized

00:25:  Provide Resources to Your Social Media Marketing Team

00:57:   Resource Types: Articles, Images, Multimedia

03:45:  Communicate Upcoming Events/Schedule in Advance

05:25:  Collaborate with Your Social Media Marketing Team to Create a Content Calendar

06:20:  Busy/Slow Times of the Year for Content Calendar — Create a Hook for Content

07:30:  Topics for Content Calendar

08:00:  Socialmediaonlineclasses.com Social Media, Email Marketing & Search Engine Optimization Services

Transcript

The first thing that you need to do is to be, what I call, uber organized. You need to be someone who has all of the resources that your social media team needs available and ready for them, you need to communicate with them and let’s take a look at some of the things that that entails. The first thing that you need to be able to do is to provide resources to your social media team. They need your content and you may not think that you have any content but, believe it or not, you do. You’ve got a lot of content and the first thing that your social media team is going to need is to know what content you have and you need to make it available to them. It could be written content in the form of an article, it could be a white paper, it could be a summary brief that you’ve written, it could be a magazine article that you’ve been featured in. You need to give your social media team content to work with and, so, one of the first things that you’ll be doing is giving them written content. It also could be audio content, it could be an mp3, it could be an interview that’s been done with you. You just want to give them some content that they can work with in talking about your brand in social media. 

You need to have images. Social media and online marketing is a visual medium. So, you need to have images. You know, it’d be nice if you had images of your Porsche but it doesn’t have to be a Porsche; it could be the head shots of your staff, it could be product and service images, it could be inspirational images. Inspirational things on social media, and the images that you see, get a lot of engagement. So, you need to be able to provide images to your social media team. I’ll give you an example of someone who does this really well, Molly McGrory is a Remax broker who I profiled a couple of months ago as someone who is using social media and she made $100,000 off of her Facebook listings. That’s her own listings, that’s not her real estate agent listings. One of the ways that she uses social media is she’s constantly taking photos, with her smart phone, of the different properties that she’s listing, events that she’s at. She also has head shots of her brokers and, one of the things that she does is she posts their image on social media and congratulates them on milestones, on their anniversary, on their birthdays, you know things like that. That really creates a personal, human touch in an online atmosphere and the first thing that you need to be able to do in order to create that kind of culture is have those images. 

The third thing, if you have it to give to your team, is multimedia. It could be a powerpoint presentation, it could be a video. Any kind of multimedia that you have, your social media team will need that and you need to make sure they get that, as soon as you start, so you can both be as successful as possible. 

You need to communicate well with your team and communicate in advance. You need to let your social media firm know what scheduling you have coming up, what’s on your calendar. What do you have coming up? Do you have a big event that you’re going to, are you going to a conference, are you coming into your busy season? For real estate, this is busy season. For a tax prep firm, not so much, they’ve just passed their busy season. You need to let your social media team know what is coming up and give them time to prepare for that. If you’re telling them “Oh yeah, I’m going to have a big flash sale this week and I need you to post about it.” Well, they’ll be able to do a little bit but you’re not going to be able to be nearly as successful as you could be if you had really prepared well, a good month ahead of time. So, you need to communicate with your team about what’s going on, you also need to decide whether or not you want to approve the posts that are being done on your behalf. I’ve encountered firms that do both, some clients want to approve everything and other clients couldn’t care less, They trust you. I think a good blend of that is to approve all of the social media postings that your team does for you for about a month, until you get a good feel for each other and, after that, you probably don’t need to do that. You can just review them and provide feedback.  

You also need to start, with your outsource team, an editorial calendar and this sounds very complicated but it’s really not. Simply, what you’re doing is letting your team know the seasonality of your business. Every business has seasons where things are going on and where they’re busy, where they’re not so busy, where certain things are on their client’s mind. I’ll give you an example of this and why it’s important. I have many clients, here at Social Media Online Classes, who are accountants. Now, if you’re talking about tax-prep in January, February and March it’s very topical. If you’re talking about tax-prep in May, you’re not going to get a lot of attention or engagement from people. Now, if you can put a slant on it like “Is your summer vacation tax-deductible?” Yes, that’s something that your social media team might be able to make successful but, you’ve got to let your team know what’s on your clients’ minds during the year. If you’re talking about Christmas in March, not too many people are going to be focused on that. 

You also need to let your team know when your busy times  are and when your slow times are because if you’re looking at measuring your social media team on the amount of engagement that you’re getting during a really slow season, for your brand, your expectations might not be reasonable. I can tell you, for Social Media Online Classes, we’re entering our slow season. So, I know to expect lower engagement levels, lower reach, basically lower across the board but I’ll be sharing with you, later on in the webinar, the things that we do to boost that engagement and the things that you can be doing with your team as well. 

Once your team knows what your seasonality is, what’s on the minds of your clients, you can put together an editorial calendar with the topics that you will be focusing on for that month and for that week. Now, this is something that the outsource team will do but they need that communication, from you, to know your business and to understand it as best they can. We, here at Social Media Online Classes, are debuting our social media services this month. This is something that’s brand new for us; our clients have been asking for this for years and we are finally saying “Yes, we would be happy to help you!” with not only your social media marketing but also your email marketing and  your search engine optimization. If that is something that you might be interested in, feel free to take a look here, you can click on this link  socialmediaonlineclasses.com/socialmediaservices. it’s also available from the main menu and on our “pricing and plans” page. 

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About the Author

Founder of Socialmediaonlineclasses.com, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

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