Twitter Marketing #TweetSheet: Make Every Tweet Count

By Maria Peagler

Dec 09

Tweet Sheet Infographic

Twitter seems to have a bigger learning curve and intimidation factor for people than other platforms, so this TweetSheet will be helpful in figuring out the language, etiquette, and how to get results in just 140 characters in a blindly-fast social network.

Whether you’re a Twitter newbie or veteran, you can use this TweetSheet for better results. How?

New to Twitter? Use this infographic as a checklist: tackle one item at a time and check it off your list. I advise my clients to give themselves the gift of time when it comes to mastering a social network, so try a new tactic every day, and at the end of one quarter, you’ll be a Twitter ninja!

Veterans can use it to create unique marketing campaigns that out-innovate their competition. By randomly selecting tactics from each category, you’ll develop creative promotional strategies never-before used together, and that alone guarantees your brand will get noticed. In this example, I used the Random Number Generator to select category techniques, with no idea of how they’d work together. What did I end up with?

4 – Use SEO keywords in bio

11 – Monitor my brand tweets

21 – Include buttons in email marketing

26 – @Cookbook tweets recipes in 140 chars

37 – Promote contests with a hashtag

43 – Links are retweeted most

50 – Grant clients creative control

57 – Participate in industry chats

A marketing campaign that grants clients creative control over some aspect, I promote it with a hashtag, make sure to use a related SEO keyword in my Twitter bio, monitor tweets surrounding the contest hashtag, include Twitter buttons in my email marketing, offer links to get it retweeted, and participate in an industry chat. The 26 – @Cookbook offers an idea for how to do something unexpected in 140 chars: maybe a compilation of this contest?

#TW mktg: keywrd in bio, monitor twts,add twt button in email,contest hashtag,lots of links, give clients creative input, join TW chat

It’s not pretty, but it works. And yes, it takes a while to figure out all the abbreviations. @Cookbook offers a Twitter glossary of abbreviations so you don’t get lost in a sea of acronyms.


Your contest could be to do a creative tweet surrounding your product and the best wins.

No matter where you are in your Twitter marketing, this #TweetSheet will give you a launching pad of ideas to skyrocket your marketing. What are your favorites?




About the Author

Founder of, Benjamin Franklin award-winner for independent publishing, award winning author of eight books, wife, mom, quilter and watercolor artist.

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(4) comments

Sam June 11, 2012

Hi Maria, I shared the link on Twitter – great stuff… very informative. Unfortunately, I have not taken receipt of the sought-after infographic… Please help. With kind regards

Maria Peagler June 11, 2012

Sam – Thanks for getting in touch. I’ll send you the infographic via email ASAP.



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